Marketing Strategy The College of Engineering and Engineering Technology has made it their mission to battle the STEM crisis, and help change the future by making a difference at the ground level. Through the development of a university-wide marketing campaign, entitled The #WHYENGINEERING Campaign, engineering and technology students will not only feel more connected to the College, but understand that graduating with a STEM degree positions them for great success. Retention Completed strategy Banners o College of Awesomeness and Changing the World o Students with Huskie hands version Pledges o #WHYIWILL o #WHYIDID o #WHYENGINEERING t-shirts o #WHYENGINEERING hashtags o #WHY #WHYCEET #WHYENGINEERING #WHYIWILL #WHYIDID survival guide o Handed out to students at meetings and available in offices pledge cards o passed out at welcome picnic o available in office
Northern star article NIU today article Presentation of campaign o EWB o Engineering house in dorms (future) Upcoming strategy October: #WHYENGINEERING Poster flyer series o ETAS: highlight Addison as alum. Tell his story. Blog and NIUtoday articles. Homecoming o #WHYENGINEERING section o Pettee is taking banner, reserving CEET student section o #WHYENGINEERING blackout Facebook event o SAE Cars on field! Video Completed #WHYIWILL cards o Best answers and making them into posters and banners o Integrating with social media and blog post November: #WHYENGINEERING Poster flyer series o Motivational theme Highlighting impressive achievements Midterm week to help motivate
December: #WHYENGINEERING Poster flyer series o Senior Design theme o highlight Nick Skuban o Blog and NIUtoday articles January: #WHYENGINEERING Poster flyer series o Theme: SWE- change the world February: Funny stats, nerd humor, valentines day Coin Ceremony integration o Code of ethics pledge card o iphone videos- grads saying #WHYIDID Recruitment (upcoming) Media packets, includes: o View book (in progress) o #WHYENGINEERING booklet similar to survival guide o pennants (in progress) o post card for teachers o (#whyengineeirng shirt?) o Posters for classrooms New banners w/ college info o Majors, cool projects Commercial/ video!! o TV o Football games o Inside the college o Ipad s Table Days o Current students
o IPad interaction o Project portfolios o Job and salary statistics Alumni (upcoming) ETAS wearing #WHY shirts at homecoming Media packets upon request o Pin o #WHY packet #whyidid (#why give back to CEET) o EPRIDE info o Upcoming events Keep them interested in coming back to mentor o Certificate Alumni video (in progress) o Help the world by helping students. Stay connected. Awards banquet F2013 o Possible Name Change o Rebranding Exclusive launch party for the transition from scholarship student to meeting alumni Networking o A celebration of alumni meeting our best students Presidents and VPs of student organizations Scholarship winners Press releases and media coverage #WHYENGINEERING Poster flyer series (also retention) o October: ETAS, highlight Addison as alum. Tell his story. Blog and NIUtoday articles
Social Media Facebook o Likes THIS MONTH have increased by 60, compared to the average 15-20 likes per month o From September 8 th -14 th we were reaching 6,547 people
Facebook Metrics o From our on average 60-80 likes on posts, this month there was 344 likes o Comments on average range from 5-20, this month there was 57 comments o Shares on average range from 5-10, this month there was 36 shares Twitter o All tweets have application to #whyengineering, #whyidid, #whyiwill #whyceet and each metric measured increased by at least 10 (RTs, Favorites, Mentions) o Clicks have improved from 70-100 to 220 clicks on our content posted o Students are now replying & retweeting to companies seeing our content and sharing it with their own unique follower base. o Tweets containing a link to our content and tagging @NIUlive had 18x the normal reach
Blog o Posts are relating back to #whyengineering campaign with ads included o 1,153 Unique views this month Alumni o Responding to #whyengineering o Sharing feedback with students about study tips o Beginning to do Alumni stories on the blog. This fall will highlight Addison Merchut and Nick Skuban Student Organizations o Groups are adopting the #why and applying it to their own organization to motivate and recruit new members o MINI BAJA: New members have not only TRIPLED, compared to last year s 3 member gain, but they have attracted new members that
actually stay WITH IT and are already involved and working on the car. Two of the new members come from the College of Business o SWE: Compared to last years 2 member gain, 6 have joined One student joined from the College of Business o NSBE: Ten new members have joined compared to last years 0 member gain o Formula: Compared to last years 0 member gain, 6 have joined.