JANUARY 1, 2005 JUNE 30, 2005 Audit Period PRINTER S MAGAZINE Publication Established 1996 Issues Per Year: 26 Issues This Report: 13 PRINTER S PUBLISHING, INC. Publishing 22 Printpress Company Way Providence, RI 02901 (555) 222-4438 (555) 222-4458 FAX sales@printpub.com www.printpub.com PUBLICATION DESCRIPTION PRINTER S MAGAZINE serves the needs of the printing industry by providing buyers and sellers of printing supplies and equipment an effective market place. The magazine is a comprehensive resource for printers, providing them with access to post and prepress supplies and services for their business. The complimentary Web site not only includes an online version of the latest issue, but also the latest news and product releases from the industry. Also included is an equipment search and a "wanted to buy" equipment application. FIELD SERVED/DEFINITION OF RECIPIENT QUALIFICATION PRINTER S MAGAZINE serves the major entities in the printing and print conversion industries. This includes commercial printers, quick printers, publishing houses, graphics companies, newspapers, print suppliers, lithograph printers, silk screeners, paper companies, business form/label manufacturers, used equipment dealers/brokers, and engravers/platemakers. PRINTER S MAGAZINE 's qualified recipients include presidents, chairmen of the board, owners, partners, chief financial officers, operating management, supervisors, department heads, sales managers, marketing managers, advertising executives, professional staffs, purchasing managers, and other titled and non-titled personnel. AVERAGE BIWEEKLY CIRCULATION: JANUARY 1, 2005 JUNE 30, 2005 QUALIFIED CIRCULATION Non-Paid Paid Total Individual Subscription - - - Association/Group/Directory Lists 780-780 Rotated 14,621-14,621 Bulk Distribution - - - Single Copy Sales - - - TOTAL QUALIFIED CIRCULATION 15,401-15,401 NON-QUALIFIED CIRCULATION Non-Paid Paid Total Advertiser/Agency 10-10 Sales/File/Office/Return/Other 335-335 Trade Show/Convention/Special Event 115-115 TOTAL NON-QUALIFIED CIRCULATION 460-460 TOTAL PRINTED 15,861 Please see the following pages for Recipient Classification, Subscription Source, Recency of Renewal, Verification of Distribution and Reader Survey, Geographical Distribution, Qualified Circulation by Issue, Additions and Removals by Issue, Explanation, Audit of Internal Records, and Affidavit.
RECIPIENT CLASSIFICATION RECIPIENT Non-Paid Paid Total Percent Individual by Name and Title and/or Company 14,907-14,907 96.8% Individual by Name Only - - - - Title Only - - - - Company Name Only 487-487 3.2% Total Qualified Circulation 15,394-15,394 100.0% Non-Qualified Circulation 306-306 TOTAL PRINTED 15,700 SUBSCRIPTION SOURCE AND RECENCY OF RENEWAL Renewed, Requested, or Updated Within RECIPIENT Non-Paid Paid 1 Year 2 Years 3 Years 3+ Years Total Percent Direct Request from the Recipient - - - - - N/A - - Request from Recipient's Company - - - - - N/A - - Association/Group/Directory Lists 15,394-876 391 250 13,877 15,394 100.0% Total Qualified Circulation 15,394-876 391 250 13,877 15,394 100.0% Non-Qualified Circulation 306-306 TOTAL PRINTED 15,700
VERIFICATION OF DISTRIBUTION AND READER SURVEY Methodology Verified Audit Circulation conducted a Verification of Distribution & Reader Survey for Printer s Magazine in August of 2005. Surveys were sent to 550 persons randomly chosen from the Printer s Magazine June 24, 2005 distribution list. Each mailing contained a one-page questionnaire, a sample of a recent cover, and a postage-paid return envelope. The questionnaire consisted of four questions, all of which are summarized below. The information contained in this report summarizes the 36 valid responses to the survey. Please refer to the detailed report for additional information. Accuracy of Circulation List: 98.5% Eight questionnaires (1.5% of the 550 mailed out) were returned by the U.S. Postal Service as non-deliverable, resulting in a circulation list accuracy of 98.5%. Receivership Printer s Magazine is published twice a month. Do you receive Printer s Magazine Guide regularly? Wish to Continue Receiving Do you wish to continue to receive Printer s Magazine? This question was answered by 34 of all 36 respondents. 76.5% of the respondents stated that they regularly receive Printer s Magazine. This question was answered by 36 of all 36 respondents. 83.3% of the respondents stated that they wish to continue receiving Printer s Magazine. Business Classification Accuracy The publisher has your business/industry classified as. Is this correct? Business Classification All business/industry classifications of respondents, correct or corrected, are included. Job Title Classification Please check the classification below that best describes your job title (check only one item). This question was answered by 31 of all 36 respondents. 90.3% of the respondents had a correct business classification. Classification Persons Percent Commercial Printing (SIC 275) 19 61.3% Equipment Dealer / Broker (write-in industry) 3 9.7% Printing Services (SIC 279) 2 6.5% Newspapers: Publishing/Printing (SIC 271) 1 3.2% Blankbooks, Binders, Bookbinding (SIC 278) 1 3.2% Other 5 16.1% Total 31 100.0% This question was answered by 32 of all 36 respondents. Classification Persons Percent Owner / Corporate Management 27 84.4% Operations Management 2 6.3% Sales / Marketing Management 1 3.1% Other Classification or Job Title 2 6.3% Total 32 100.0%
U.S. GEOGRAPHICAL DISTRIBUTION REGION Non-Paid Paid Total Percent REGION Non-Paid Paid Total Percent Maine 57-57 0.4% Kentucky 164-164 1.1% New Hampshire 86-86 0.6% Tennessee 357-357 2.3% Vermont 34-34 0.2% Alabama 188-188 1.2% Massachusetts 400-400 2.6% Mississippi 89-89 0.6% Rhode Island 73-73 0.5% E. S. Central 798-798 5.2% Connecticut 205-205 1.3% Arkansas 99-99 0.6% New England 855-855 5.6% Louisiana 133-133 0.9% New York 917-917 6.0% Oklahoma 139-139 0.9% New Jersey 553-553 3.6% Texas 1,025-1,025 6.7% Pennsylvania 726-726 4.7% W. S. Central 1,396-1,396 9.1% Mid Atlantic 2,196-2,196 14.3% Montana 39-39 0.3% Delaware 29-29 0.2% Idaho 48-48 0.3% Maryland 313-313 2.0% Wyoming 19-19 0.1% D.C. 66-66 0.4% Colorado 217-217 1.4% Virginia 292-292 1.9% New Mexico 49-49 0.3% West Virginia 64-64 0.4% Arizona 181-181 1.2% North Carolina 436-436 2.8% Utah 94-94 0.6% South Carolina 169-169 1.1% Nevada 77-77 0.5% Georgia 456-456 3.0% Mountain 724-724 4.7% Florida 898-898 5.8% Alaska 23-23 0.1% S. Atlantic 2,723-2,723 17.7% Washington 259-259 1.7% Ohio 650-650 4.2% Oregon 198-198 1.3% Indiana 320-320 2.1% California 2,242-2,242 14.6% Illinois 932-932 6.1% Hawaii 47-47 0.3% Michigan 474-474 3.1% Pacific 2,769-2,769 18.0% Wisconsin 355-355 2.3% U.S. Territories 6-6 - E. N. Central 2,731-2,731 17.7% U.S. Total 15,394-15,394 100.0% Minnesota 379-379 2.5% Canada - - - - Iowa 189-189 1.2% Foreign - - - - Missouri 303-303 2.0% Foreign Total - - - - North Dakota 32-32 0.2% Bulk Distribution - - - - South Dakota 32-32 0.2% Single Copy Sales - - - - Nebraska 97-97 0.6% Total Qualified 15,394-15,394 100.0% Kansas 164-164 1.1% Total Non-Qualified 306-306 W. N. Central 1,196-1,196 7.8% TOTAL PRINTED 15,700
QUALIFIED CIRCULATION BY ISSUE ISSUE Non-Paid Paid Total 01/07/05 15,411-15,411 01/21/05 15,413-15,413 02/04/05 15,426-15,426 02/18/05 15,361-15,361 03/04/05 15,348-15,348 03/18/05 15,356-15,356 04/01/05 15,419-15,419 04/15/05 15,413-15,413 04/29/05 15,388-15,388 05/13/05 15,444-15,444 05/27/05 15,409-15,409 06/10/05 15,430-15,430 06/24/05 15,394-15,394 6 Month Average 15,401-15,401 RECIPIENT LIST ADDITIONS AND REMOVALS BY ISSUE ISSUE Additions Removals Total Total Non-Paid Paid Non-Paid Paid Additions Removals Net 01/07/05 - - - - - - - 01/21/05 3-1 - 3 1 2 02/04/05 14-1 - 14 1 13 02/18/05 3-68 - 3 68 (65) 03/04/05 1-14 - 1 14 (13) 03/18/05 14-6 - 14 6 8 04/01/05 64-1 - 64 1 63 04/15/05 - - 6 - - 6 (6) 04/29/05 6-31 - 6 31 (25) 05/13/05 59-3 - 59 3 56 05/27/05 - - 35 - - 35 (35) 06/10/05 22-1 - 22 1 21 06/24/05 - - 39 - - 39 (39) 6 Month Total 186-206 - 186 206 (20) 6 Month Average 14-16 - 14 16 (2)
EXPLANATION Publisher is not required to submit data for all paragraphs/tables. Trade Show/Special Event Distribution Locations: Date(s) Attended City, State # of Copies Graphics of the Americas 02/04 02/06/04 Miami, FL 900 Source for Rotated and Association/Group/Directory Distribution Lists*: E-lynxx Government Printing Office (GPO) Info USA Printer s Hotline Printing Industries of America (PIA) Printing Industries of New England (PINE) Miscellaneous industry associations, directories, trade show attendee listings, etc. * Recipients of qualified rotated circulation receive the publication for a minimum of three consecutive months. Audit of Records & Affidavit VERIFIED AUDIT CIRCULATION conducted an audit of printing and distribution records to substantiate data submitted by the client publication. This examination followed guidelines prepared in conformity with generally accepted circulation auditing procedures, involving records covering all distribution methods utilized for qualified circulation during the period covered by this report. Standard methods of sample selection were used to verify individual subscriptions and business/industry classifications. The results of the audit warrant the issuance of this report as an accurate statement of the qualified circulation for the client publication. VERIFIED AUDIT CIRCULATION swears to the best of its knowledge that all data contained in this report is accurate. Verified Audit Circulation 900 Larkspur Landing Circle, Suite 295, Larkspur, CA 94939-1758 www.verifiedaudit.com Telephone 800 775-3332