EXPERT SURVEY OF THE NEWS MEDIA THE SHORENSTEIN CENTER ON THE PRESS, POLITICS & PUBLIC POLICY JOHN F. KENNEDY SCHOOL OF GOVERNMENT, HARVARD UNIVERSITY, CAMBRIDGE, MA 0238 PIPPA_NORRIS@HARVARD.EDU. FAX: (67) 495 8696. www.pippanorris.com OCTOBER 26, 999 NORTHERN IRELAND The John F. Kennedy School of Government at Harvard University is conducting an international survey about the news media. The main aim is develop reliable indicars that can be used compare news in different countries. We are interested in your answers the following items. To complete electronically or by hand, just put an x in the relevant box on each line. The survey is brief with only 2 questions. It would be appreciated if you could return the reply by email, fax or mail by st December 999. All responses will be treated in confidence. The results will be released in the public domain on www.pippanorris.com by st July 2000 if you want download this data for secondary analysis. Many thanks for your help with this survey! Pippa Norris. Newspapers vary in their news coverage. Using the following ten point scale, where = left and 0 = right, could you tell me where you would the position of the following papers in their news coverage? Position of newspaper news coverage 2 3 4 5 6 7 8 9 0. Daily Express. The Guardian 4. The Independent 8. The Observer
2. Newspapers also vary in their edirials. Using the following ten point scale, where = left and 0 = right, could you tell me where you would the position of the following papers in their edirials? Position of Newspaper Edirials 2 3 4 5 6 7 8 9 0. Daily Express. The Guardian 4. The Independent 8. The Observer 3. Television news programs also vary in their political leanings. Using the following ten point scale, where = left and 0 = right, could you tell me where you would the position of the main evening news programs, if shown, on the following TV channels? Position of Main Evening News Programs 2. BBC 0. Euro Sports 6. ITV 2 3 4 5 6 7 8 9 0 4. Parties also vary in their political leanings. Using the following ten point scale, where = left and 0 = right, could you tell me where you would the position of the main parties in your country? Position of Parties 2 3 4 5 6 7 8 9 0 Alliance Ulster Unionist Party Democratic Unionist Party Other Unionist Party Sinn Fein SDLP The Workers Party Conservatives The Green Party Democratic 2
5. And using the following ten point scale, where = left and 0 = right, could you tell me where you would your own position? 2 3 4 5 6 7 8 9 0 Self 6. Turning other matters, papers also differ in how much attention they give in their front-page news politics, public affairs and international news and how much they give entertainment, celebrities, crime and sports. Using the following ten-point scale, could you tell me where you would the following newspapers? Newspaper Coverage. Daily Express Most attention politics, public affairs & international news 2 3 4 5 6 7 8 9 0 Most attention entertainment, celebrities, crime & sports.. The Guardian 4. The Independent 8. The Observer 7. Television news programs also differ in how much attention they give politics, public affairs and international news and how much they give entertainment, celebrities, crime and sports. Using the following ten-point scale, could you tell me where you would the position of the main evening news programmes, if shown, on the following TV channels? Television news coverage 2. BBC Most attention politics, public affairs & international news 2 3 4 5 6 7 8 9 0 Most attention entertainment, celebrities, crime & sports. 0. Euro Sports 6. ITV 3
8. Newspapers also vary in how much they are in favor or against European Union institutions and policies. Using the following ten point scale, where = favors and 0= against, could you tell me where you would the position of following newspapers? Position of Newspaper. Daily Express Favors 2 3 4 5 6 7 8 9 0 Against. The Guardian 4. The Independent 8. The Observer 9. Television news programs also vary in how much they are in favor or against European Union institutions and policies. Using the following ten point scale, where = favors and 0= against the EU, could you tell me where you would the position of the main evening news programs, if shown, on the following TV channels? Position of TV main evening news programs 2. BBC 0. Euro Sports 6. ITV Favors 2 3 4 5 6 7 8 9 0 Against 0. Television channels differ in how far they are or are not supported by public funds, like fees or government subsidies. Using the following ten point scale, where = no public funding and 0= full public funding, could you tell me where you would the following TV channels? Funding Support for TV Channels 2. BBC No Public Funding 2 3 4 5 6 7 8 9 0 Full Public Funding 0. Euro Sports 6. ITV 4
. Newspapers also vary in how much they play a watchdog role criticizing government. Using the following ten point scale, where = Not very critical and 0= Very critical, could you tell me where you would the position of following newspapers? Newspaper s role wards government. Daily Express. The Guardian 4. The Independent 8. The Observer Not very critical 2 3 4 5 6 7 8 9 0 Very critical Many thanks for completing the survey! The data will be made available on www.pippanorris.com by st July 2000 for anyone interested in downloading the results for secondary analysis. Date: / / 999 REF NO. Pippa Norris Please return by st December 999: BY EMAIL: PIPPA_NORRIS@HARVARD.EDU. OR BY FAX: US+ (67) 495 8696. Or by airmail: Pippa Norris, Kennedy School of Government, Harvard University, Cambridge, MA 0238, USA. 5