Wrox Programmer to Programmer TM Social Computing with Microsoft SharePoint 2007 Implementing Applications for SharePoint to Enable Collaboration and Interaction in the Enterprise Brendon Schwartz, Matt Ranlett, Stacy Draper Updates, source code, and Wrox technical support at www.wrox.com
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Social Computing with Microsoft SharePoint 2007 Introduction...xxv Chapter 1: Social Computing...1 Chapter 2: Building Effective Collaboration Sites... 25 Chapter 3: Content Tagging... 51 Chapter 4: Wikis... 79 Chapter 5: Blogs... 121 Chapter 6: RSS and Atom... 163 Chapter 7: Social Networking... 187 Chapter 8: Podcasting... 215 Chapter 9: Mashups... 247 Chapter 10: Presence and OCS/Live... 277 Chapter 11: Interactive Experience, Video, and Communication... 303 Chapter 12: Search... 329 Appendix A... 361 Index... 369
Social Computing with Microsoft SharePoint 2007
Social Computing with Microsoft SharePoint 2007 Implementing Aplications for SharePoint to Enable Brendon Schwartz, Matt Ranlett, Stacy Draper Wiley Publishing, Inc.
Social Computing with Microsoft SharePoint 2007: Implementing Applications for SharePoint to Enable Published by Wiley Publishing, Inc. 10475 Crosspoint Boulevard Indianapolis, IN 46256 www.wiley.com Copyright 2009 by Wiley Publishing, Inc., Indianapolis, Indiana ISBN: 978-0-470-42138-3 Manufactured in the United States of America 10987654321 Library of Congress Cataloging-in-Publication Data is available from the publisher. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: The publisher and the author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional person should be sought. Neither the publisher nor the author shall be liable for damages arising herefrom. The fact that an organization or web site is referred to in this work as a citation and/or a potential source of further information does not mean that the author or the publisher endorses the information the organization or web site may provide or recommendations it may make. Further, readers should be aware that Internet web sites listed in this work may have changed or disappeared between when this work was written and when it is read. For general information on our other products and services please contact our Customer Care Department within the United States at (877) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002. Trademarks: Wiley, the Wiley logo, Wrox, the Wrox logo, Wrox Programmer to Programmer, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates, in the United States and other countries, and may not be used without written permission. Microsoft and SharePoint are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other trademarks are the property of their respective owners. Wiley Publishing, Inc., is not associated with any product or vendor mentioned in this book. Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books.
To my wife, Heidi, the center of my life and family, you are my light at all times and my eternal true love. I am forever grateful for having you. Thank you, my princess. To my parents, Richard and Sandie Schwartz. Dad, you are my rock and my hero. Thank you for my strength. Mom, your unconditional love has taught me to be patient, and you taught me to think outside of conventional wisdom. To my grandmother, Angie, I love you with all my heart. To my late grandfather, Werner Buschmann, you are always with me. Brendon Schwartz To Kim, whose love and support has encouraged and inspired me to always reach for more. Matt Ranlett To my dearest macarena and delight of my life, Alicia. Thank you for all your patience and tolerance. Now what do you say we have some family fun this weekend? Stacy Draper
About the Author Brendon Schwartz is a senior software engineer at Telligent. He currently specializes in social computing, SharePoint integration, and enhancing Community Server Evolution. He has specialized in social computing applications and SharePoint as a consultant for Fortune 100 and Fortune 500 companies. He was an architect on one of the largest hosted solutions of a SharePoint project customized for social computing. A Microsoft MVP for Microsoft Office SharePoint Server and past ASP.NET MVP, Brendon is also a co-author of Professional SharePoint 2007 Development from Wrox Press. He has also contributed to other Wrox titles such as Professional SharePoint 2007 Web Content Management Development: Building Publishing Sites with Office SharePoint Server 2007 and Professional Microsoft SharePoint Workflow Programming. Brendon has become a seasoned conference speaker, authored several magazine articles, and is co-founder of the Atlanta.NET Regular Guys, which is hosted at DevCow (www.devcow.com). Brendon has a wonderful family with his wife, Heidi Schwartz, and their three cats. He enjoys spending time with his family and looking at the future of social computing. Brendon hosts and runs a number of community-related web sites and is a leader in the Atlanta user group community. You can find his blog at http://blogs.sharepointguys.com/brendon. Matt Ranlett, a SharePoint Server MVP and principal consultant with Intellinet, has been a fixture of the Atlanta.NET developer community for many years. A founding member of the Atlanta Dot Net Regular Guys (www.devcow.com) and the SharePoint Guys (www.sharepointguys.com), Matt has formed and leads several Atlanta area user groups. Despite spending dozens of hours after work on local and national community activities such as the Free Training 1, 2, 3! series (www.freetraining123.com), helping to organize four Atlanta code camps, having served two years on the INETA board of directors as the vice president of technology, and appearing in several podcasts, Matt recently found the time to get married to a wonderful woman named Kim, whom he helps to raise three dogs and their son Parker, born in early May 2008. Stacy Draper has been working with Internet and web-based technologies since 1993, giving him a wealth of experience that he shares with clients every day. In 1998, he founded Wild Wires, LLC to enable him to continue to expand his experience and share that knowledge through writing and speaking engagements. Since 2003, Stacy has concentrated his focus on Microsoft s SharePoint Products and Technologies. In 2006 and 2007, he was awarded Microsoft s Most Valuable Professional designation, recognizing his community involvement and evangelism for Microsoft Office SharePoint Server (MOSS). Stacy has presented sessions and run demonstrations for the keynotes of VSLive and DevConnections and moderated a Birds of a Feather session at Tech-Ed. He is also the co-author of SharePoint 2003 Advanced Concepts: Site Definitions, Custom Templates, and Global Customizations and SharePoint 2003 Advanced Concepts: Site Definitions, Custom Templates, and Global Customizations. He publishes irregularly on SharePoint topics on his blog: www.wildwires.com/blog/.
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Acknowledgments This book has been a collaboration effort from the start and pulled together with hard work and dedication. I would like to thank my family first and foremost my wife, Heidi Schwartz; my mom and dad, Richard and Sandie Schwartz; my sisters, Elise Ackerman and Adair Schwartz. Without their help, this book would never be possible. In addition, my wife Heidi s family her mom and dad, Gale and Marvin York has been wonderful and supportive. A special thanks to Matt Ranlett, who has always been by my side to help accomplish the vision of any crazy idea and for bringing his own vision to everything we do and working together as team for many years. You will see that the effort and dedication he put into the book is what has made it the great book it is. A big thank you for the tremendous effort from the staff at Wrox for keeping this project on track, even with tight timelines. We pushed them to the limit, and they had no problems responding. I would especially like to thank Katie Mohr for having the vision to help me pull this book outline together and working her team to understand the importance of the book. Thanks to Ed Connor for taking all of the material and quickly getting it all ready for the final publishing. This book took a monumental effort from many people who helped work on these chapters. Without them, this book would not have happened. They are the reason we were able to keep the book together. Thanks to Paul Galvin, Derrick Hadzima, Pirooz Javan, Nelson Puello, Oscar Medina, and Eric Perry. Thank you to the SharePoint Product team for their insight and guidance, especially Lawrence Liu, who is now a fellow team member at Telligent. Thanks to all of our fellow SharePoint MVPs, especially Bob Fox. You will see some of his contributions directly in the book. Brendon Schwartz This book has been a labor of laughter and tears when the original concept of social computing and Enterprise 2.0 took off in our minds and eventually took over our lives as we struggled to write the story down. I d like to thank the people who have helped me get these ideas out of my head and onto paper. First and foremost is my beautiful wife, Kim, who left me alone and took care of our newborn son while I struggled to focus on writing about wikis and blogs. Without her infinite patience, this book would surely still be in outline form somewhere in the digital ether. I d like to thank my son Parker for those days and nights where he was quiet and playful. Kim and I have been blessed with a beautiful, even-tempered baby boy. Among my greatest challenges while writing this material was fighting the urge to go play with the baby rather than work. I d like to thank my brother, Brendon Schwartz, in all of my SharePoint efforts these past several years. This book and the entire concept of social computing as something valuable to business began with him and then spread to me much like a rash. Without his dedicated management of this project and his constant resourcefulness, I d probably still be treating SharePoint like an online file cabinet. Our co-author Stacy and the consultants we worked with, such as Paul Galvin, Pirooz Javan, Nelson Puello, Oscar Medina, Derrick Hadzima, and Eric Perry, were the source of numerousconversations thatstimulated our minds and directed the course of this book. Finally, I d like to thank my family for setting such great examples of how hard work can pay off and inspiring me to reach for excellence in my chosen field. Matt Ranlett