2016 MEDIA KIT
2016 READER PROFILE MRI FALL 2015 AUDIENCE % COMP INDEX BASE: ADULTS 18+ (000) ADULTS 11,895 MEN 7,336 61.7% 128 WOMEN 4,559 38.3% 74 AGE 18 TO 24 2,910 24.5% 195 AGE 25 TO 34 2,966 24.9% 141 AGE 35 TO 44 2,241 18.8% 113 AGE 45 TO 54 1,792 15.1% 84 AGE 55+ 1,985 16.7% 47 AGE 18 TO 34 5,877 49.4% 163 AGE 18 TO 49 8,995 75.6% 136 AGE 25 TO 49 6,085 51.2% 119 AGE 25 TO 54 6,999 58.8% 113 AGE 21+ 10,740 90.3% 95 MEDIAN AGE 35.3 HHI $150,000+ 2,026 17.0% 141 HHI $100,000+ 3,912 32.9% 119 HHI $75,000+ 5,279 44.4% 108 HHI $60,000+ 6,451 54.2% 105 HHI $50,000+ 7,311 61.5% 103 MEDIAN HHI $66,440 IEI $100,000+ 739 6.2% 101 IEI $75,000+ 1,415 11.9% 103 IEI $60,000+ 2,183 18.4% 108 IEI $50,000+ 2,766 23.3% 104 MEDIAN IEI $35,358 (continued on following page)
2016 READER PROFILE MRI FALL 2015 AUDIENCE % COMP INDEX BASE: ADULTS 18+ (000) EMPLOYED 8,115 68.2% 112 PROFESSIONAL/ 3,096 26.0% 110 MANAGERIAL ANY COLLEGE 7,204 60.6% 104 GRAD COLLEGE+ 3,151 26.5% 91 ATTENDING COLLEGE 1,525 12.8% 154 SINGLE 5,761 48.4% 173 MARRIED 4,384 36.9% 69 ANY CHILDREN 5,225 43.9% 111 IN HOUSEHOLD OWN HOME 6,819 57.3% 85 MEDIAN VALUE $226,500 WHITE 8,838 74.3% 99 BLACK 1,761 14.8% 118 ASIAN 204 1.7% 52 OTHER 1,327 11.2% 115 SPANISH / HISPANIC 1,781 15.0% 98 ORIGIN METROPOLITAN CBSA 10,511 88.4% 103 A/B COUNTY 8,946 75.2% 105 C/D COUNTY 2,949 24.8% 87 READERS-PER-COPY 8.39 CIRCULATION (000) 1,495 Source: MRI Fall 2015
2016 EDITORIAL CALENDAR COVER DATE AD CLOSE ON SALE JAN 14 12/10 1/1 JAN 28 12/23 1/15 FEB 11 1/8 1/29 GRAMMYs and Peter Travers Oscars Preview FEB 25 1/22 2/12 Sundance Film Festival Recap MAR 10 2/5 2/26 New Faces MAR 24 2/19 3/11 APR 7 3/4 3/25 Country Special APR 21 3/18 4/8 MAY 5 4/1 4/22 MAY 19 4/15 5/6 Playlist Special JUNE 2 4/29 5/20 Summer Tours JUNE 16 5/13 6/3 Summer Cable Preview JULY 1 5/27 6/17 JULY 14-28 6/10 7/1 Summer Double AUG 11 7/8 7/29 AUG 25 7/22 8/12 SEPT 8 8/5 8/26 Fall Music Preview/Football Issue SEPT 22 8/19 9/9 TV Issue OCT 6 9/2 9/23 Smart Cars OCT 20 9/16 10/7 Hot Issue NOV 3 9/30 10/21 NOV 17 10/14 11/4 DEC 1 10/28 11/18 Holiday Gift Guide DEC 15-29 11/11 12/2 2016 Year In Review All dates and issue themes are subject to change.
2016 RATE BASE 1,450,000 TOTAL CIRCULATION 1,459,154 Paid and verified SUBSCRIPTIONS 1,385,800 Paid and verified PAID 1,321,991 VERIFIED 63,809 % SUBSCRIPTIONS 95.0% Paid and verified NEWSSTAND 73,354 % NEWSSTAND 5.0% % ABOVE RATE BASE 0.6% SINGLE COPY PRICE $4.99 BASIC SUBSCRIPTION $39.96 Price/ 1 year AVERAGE SUBSCRIPTION $0.94 Price per copy AVERAGE SUBSCRIPTION $24.46 Price per year % SUBS SOLD 76.5% 12+ Month duration % SUBS SOLD 18.1% 13+ Month duration % SOLD WITH PREMIUM 0.1% VIEW DETAILED A AM PUBLISHER S STATEMENT VIEW DETAILED A AM AUDIT REPORT Source: AAM Publisher s Statement, Six months ended June 30, 2015. Please note: Average single copy including double issue price: $4.99. UPDATED 1/ 14/ 16
2016 RATES & SPECS 4 COLOR GROSS NET FULL PAGE 233,270 198,280 2/3 PAGE 196,615 167,123 1/2 PAGE 139,965 118,970 1/3 PAGE 93,310 79,314 BLACK & WHITE GROSS NET FULL PAGE 209,945 178,453 2/3 PAGE 167,960 142,766 1/2 PAGE 125,965 107,070 1/3 PAGE 83,980 71,383 GROSS NET COVER 2 291,590 247,852 COVER 4 256,600 218,110 DOWNLOAD MECHANICAL REQUIREMENTS TERMS & CONDITIONS Rolling Stone Ratebase = 1,450,000 Frequency discounts are NOT applicable for Rolling Stone
2016 ONLINE CONTENT Audience DEMOGRAPHICS MALE 63% FEMALE 37% A18-34 5.9 MILLION USERS, INDEX 157 A25-54 7.7 MILLION USERS, INDEX 131 MEDIAN HHI $87,919 Source: comscore Media Metrix, 10 month average (Jan Oct 2015) TRAFFIC 22.2 MILLION UNIQUE VISITORS 183.3 MILLION PAGE VIEWS 2:41 MINUTES PER VISIT Source: Google Analytics, 11 month average ( Jan Nov 2015 ) SOCIAL EXTENSIONS FACEBOOK: 4.3 MILLION FANS TWITTER: 4.8 MILLION FOLLOWERS Source: Facebook/Twitter fans/followers as of 11/30/15 MOBILE (SMARTPHONE + TABLET) 13.2 MILLION UNIQUE VISITORS 80.2 MILLION PAGE VIEWS Source: Google Analytics, 11 month average ( Jan Nov 2015 ) SMARTPHONE: 11.1 MILLION UNIQUE VISITORS TABLET: 2.1 MILLION UNIQUE VISITORS Source: Google Analytics, 11 month average ( Jan Nov 2015 )
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