Congratulations, you have logged on successfully to Our Sunday Visitor s Starting, Sustaining and Succeeding with Social Media live Webinar Presented by: Lisa Hendey Audio Announcement: All lines are muted. Please select your audio now. Select Use Mic & Speakers to listen over your computer. To dial the conference, select Use Telephone in your audio pane and enter your unique audio pin. Moderated by: Diane Brumbaugh Our Sunday Visitor serves millions of Catholics worldwide through its publishing, offertory and communication services. Established in 1912 by a local parish priest, Our Sunday Visitor has grown into the nations largest supplier of offering envelopes, parish and diocesan mailings, books, periodicals, address management and stewardship services. Our Sunday Visitor is a not-for-profit organization, returning a portion of net earnings back to the Catholic community through the OSV Institute. 1 Our Presenter Founder and editor of CatholicMom.com and bestselling author of The Handbook for Catholic Moms and A Book of Saints for Catholic Moms. Hosts the Catholic Moments podcast and Catholic Mom television show. Lisa is a Technology contributor for EWTN s SonRise morning show and a regular guest on Relevant Radio s On Call afternoon show. Columnist for Faith & Family, Catholic News Agency and Catholic Exchange. Her articles have Lisa Hendey appeared in National Catholic Register and Our Sunday Visitor. Gives workshops on faith, family and Catholic new media topics Lisa resides in Fresno, CA with her family Lisa can be found on FaceBook, Twitter and Google+ Starting, Sustaining and Succeeding with Social Media Lisa M. Hendey Our Sunday Visitor Webinar Series September 10, 2013 1
SBNR Spiritual but not religious... Catholic New Media Use in the US -2012 8% use Catholic apps 95%+ born after 61 text 31% self ID as Catholic on Facebook 68% visit Youtube, 6% view religious content http://www.usccb.org/about/communications/upload/catholic_new_media_use_in_united_states_2012.pdf 2
Catholic New Media Use in the US -2012 5% read Catholic blogs For Catholic Content: 41% parish bulletin 17% diocesan paper/magazine 9% parish website 7% Catholic TV http://www.usccb.org/about/communications/upload/catholic_new_media_use_in_united_states_2012.pdf Areas for Improvement: News:reporting on the activities of Church leaders and the Church's relationship with other institutions 32% Media literacy:helping people discern reliable and competent Catholic sources, develop positive conversations about the faith 28% Catechesis/Religious education: helping parents, catechists and teachers explain the faith 20% Evangelization:reaching out to non-catholics and inactive Catholics 11% http://www.usccb.org/about/communications/upload/catholic_new_media_use_in_united_states_2012.pdf 3
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USCCB News Active Facebook Community Bishops & Bloggers Meeting Live Streaming of Events Blog with a Variety of Voices http://www.usccb.org 5
Facebook.com/usccb USCCB Facebook page is open and closely monitored, but conversation is typically one of mutual respect. USCCB's emphasis centers on engagement rather than numbers. USCCB recommends use of social media as a tool for creating and fostering community with an eye towards gathering together in spirit as a compliment to Sunday Mass and traditional parish activities. Helen Osman 6
4 Reasons Why Churches Should Stay on Leading Edge of Technology 1. Using new technologies can reach new people in new ways. 2. The people of God are created in the image of the Creator, and therefore, the church should be the place that fosters the most creativity. 3. The American church on the whole is in decline, so churches need to be developing new ways of doing ministry. 4. Christ-followers are to be culture-makers that shape and influence culture, rather than merely reacting to what comes our way. Source: DJ Chuang, Social Media Church Podcast Authorization & Policies Game Plan Website Platforms 7
Do less, but do it better. Preliminary Analysis Start with a solid website, basic SEO Examine your options & resources Be realistic about your limitations Anticipate your yield Separate personal from professional Examine(or establish) policies Safe Environment Policies& Practices Examine Diocesan policies and procedures Draft and approve parish or school policy Update all forms to reflect policy Train staff and ministry volunteers on details of policy Communicate effectively about issues 8
Website Issues Design, navigation, & structure Responsive mobile function Socially interactive Visually engaging Search friendly http://catholictechtalk.com/contests/ Recruiting Your Team Scheduling Analysis Time Saving Tools Recruiting Your Team Compiled in conjunction with leadership Diversity of age, viewpoint Possessing tools & access Mission outlook 9
Track numbers, referrals, devices, content, visitors, time on site Check at least weekly to discover trends Traffic Search, Referral, Direct, Campaigns (advertising) Engagement Pageviews, time on page, bounce rate, exits Tools for the Job Hootsuite, TweetDeck, Sprout Social, Bottlenose Facebook Page Manager Mobile Device Prayer & Patience Responsiveness Engagement Catechesis Evangelization 10
Socially Engaging Strategy Share Update Comment Interact Source: Financial Social Media s Daily Social Media Engagement Strategy Engaging Approaches Give glimpses of your environment Invite& answer questions Celebrate successes & address shortcomings Connect with influencers Nurture& reward brand evangelists Foster discussion & connections Adapted from 7 Approaches to Social Media Engagement for Higher Education More than 1 in 7 people in the world has a Facebook account. 75% of them use a mobile phone to access Facebook. 300 million pictures are uploaded to Facebook every day via Instagram 11
Pages vs. Groups - Manage Identities Optimizing: landing pages, contests, surveys Page Manager App Understand Insights & Analytics Optimal Posting Schedule: Schedule & Don t Consider Promoting https://www.facebook.com/santamariadelmarcatholicchurchflaglerbeach 12
https://www.facebook.com/nativitybrandon Nativity Catholic Church Facebook Group Fan of the Month & Homilies on Facebook 13
St. Mary Magdalen San Antonio, TX http://stmm.info/catholicchurch/ Promoted Facebook Posts http://www.facebook.com/catholicmomlisa 14
Twitter Twitter has over half a billion users Its fastest growing demographic is the 55-64 age group 21% of the world s Internet population uses Twitter every month Twitter Use Lists to stay organized Engage -Hashtags, mentions, links Inform - Full profile & regular updates Employ diverse content Monitor your brand 15
https://twitter.com/smdmcc http://www.opensourcecatholic.com/blog/geerlingguy/us-archdioceses-and-dioceses-twit 16
Tweeting Bishops https://twitter.com/lisahendey/bishops-who-tweet @MattSwaim -#gratefultweet, #fundingfriday #FundingFriday 17
144,000 hours of video is uploaded each month. Users watch about 6 billion hours of video each month. Content reaches more US adults between 18-34 than any cable network Channel Embedding Vimeo http://www.youtube.com/smdmcc http://www.youtube.com/thenativitybrando n 18
The Influence of Visual Pinterest Instagram Infographics Flickr #REC2013 Lesson plans Crafts Events & Photography Holy Cards & Images Books Fun Stuff Events Crafts FOOD Sites Church Tours Instagram Spirituality 19
Pinterest/Instagram Go for groups - Catholic Pinterest Oversize Use great graphics Don t sin when you pin Identify well Pinterest, Instagram & Vine... Parish tour Staff photos Education resources Diocesan information Beware: Adult Content Special liturgies & events Ministry introductions 20
Catholic Pinterest http://pinterest.com/allison_girone/catholic-pinterest/ 21
Leveraging Visual Don t tell if you can show Create original visual content Showcase your story Crowdsource visual content Add back the words Mix it up Source: http://sociallysorted.com.au/ 22
Visual.ly Play nice Upload, tag, share Moderate your content Respect Copyrights Image credit: http://www.flickr.com/photos/danielbeaton 23
Google+ Beneficial for SEO Circle effectively Brand Pages Communities Hangouts Employ analytics 24
St. Jude s Roman Catholic Parish & Shrine St. Joseph Parish, Mountain View https://plus.google.com/u/0/116796109887073849341/about http://www.peterandpaulministries.com/ 25
Social Skills to Master Social Analytics Constituency Service Writing Skills Video and Photography Production Time Management Goal-Oriented Focus Avoid the Pitfalls Burnout Inconsistency Negativity Over-Friending Source: http://www.strategymagazine.com/component/k2/item/878-top-10-social-media-pitfalls-to-avoid/878-top-10-social-media-pitfalls-to-avoid 26
Avoid the Pitfalls Automated Messaging Insincerity 100% Metric-Based Decision Making Not Serving First Spamming Source: http://www.strategymagazine.com/component/k2/item/878-top-10-social-media-pitfalls-to-avoid/878-top-10-social-media-pitfalls-to-avoid For the Future Take Education/Administrative Meetings Online via Skype, G+ Hangouts Conduct Bible studies, faith formation virtually Tell real stories of real people Involve our stakeholders in solving the mystery Great Resources CatholicTechTalk.com #ChSocM CatholicMom.com Pilotnewmedia.com SQPN.com ChurchandNewMedia.com 27
Great Resources Google+ Community Mashable.com Techcrunch.com Radian6.com TWIT.tv "Christ has no online presence but yours,no blog, no Facebook page but yours,yours are the tweets through which love touches this world,yours are the posts through which the Gospel is shared,yours are the updates through which hope is revealed.christ has no online presence but yours,no blog, no Facebook page but yours." Meredith Gould/St. Teresa of Avila: (@meredithgould) Lisa M. Hendey CatholicMom.com Twitter.com/ LisaHendey Facebook.com/ LisaHendey YouTube.com/ LisaHendey Pinterest.com/ LisaHendey 28
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