Service Supplier for a Tourism Education and Awareness Campaign (Social Media Services)

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CARIBBEAN TOURISM ORGANIZATION Supporting a Climate Smart and Sustainable Caribbean Tourism Industry (CSSCTI) Project Service Supplier for a Tourism Education and Awareness Campaign (Social Media Services) REQUEST FOR EXPRESSIONS OF INTEREST (QUOTATIONS) The Caribbean Tourism Organization (CTO), has received financing from the Caribbean Development Bank (CDB), through the African Caribbean Pacific European Union Caribbean Development Bank, Natural Disaster Risk Management (ACP-EU-CDB NDRM) in CARIFORUM Countries Programme, towards implementing the Supporting a Climate Smart and Sustainable Caribbean Tourism Industry (CSSCTI) Project. The Financing Agreement prohibits any payment to persons or entities, or for any import of goods, if such payment or import, to the knowledge of CDB, is prohibited by a decision of the United Nations Security Council taken under Chapter VII of the Charter of the United Nations. The CTO, the Executing Agency now wishes to procure services for driving Social Media Engagement related to the development and rollout of a Tourism Education and Awareness Campaign, and invites eligible service providers to submit Expressions of Interest, as per the terms of this request. Eligible countries are outlined in Appendix 1 below. For further information, including the submission of Expressions of Interest (due March 6, 2018) contact Kennedy Pemberton via email pembertonk@caribtourism.com, or telephone (1-246) 427-5242 Ext 2258 between 9:00am and 5:00pm AST Monday to Friday. Campaign Objectives: 1. To reach at least 250,000 individuals across the Caribbean, creating engagement where possible for primary, secondary and tertiary students, as well as tourism professionals; 2. To build an awareness and understanding of sustainable tourism development in the Caribbean, with a special focus on promoting climate resiliency for tourism assets in the region; 3. To promote the work and efforts of the Caribbean Tourism Organization (CTO).

The Scope of Work sought is outlined as follows: 1. Engage with the Project Coordinator and the Video Production and Distribution Coordinator to agree on a Master Content Plan from which social media interventions (e.g. videos, flyers, photos, and posts) can be developed; 2. The production of at least 36 social media intervention groupings, tailored to highlighting key issues as outlined in the Master Content Plan. Content should be developed and rolled out as a mini-series (e.g. the release of 1 social media intervention grouping per week, for 36 weeks); 3. The development and management of 8-9 online monthly discussions around key themes of the Master Content Plan; 4. The utilisation of 9 minutes of content (supplied by the Video Production and Distribution Coordinator) in a manner that engages both current and prospective audiences; 5. The development and implementation of a Distribution Strategy ensuring that the rollout of social media interventions is consistent, reaches maximum audiences (both organically and through proposed advertising), spans a period of 8 9 months, and commences March 2018; Key Conditions of Acceptance 1. This is a competitive bidding process. A quotation for the cost of services must be provided, and should include minimum quantitative outlines of the social media intervention items that will be produced (e.g. photos, videos, flyers etc.), frequency of social media interactions, the social media channels to be utilised for the assignment, as well as any differentiating or unique added value that will be provided by the Service Provider; 2. All works produced must be free and clear of any copyright encumbrances. If there are any encumbrances then the Service Provider must accept liability for any claims arising out of CTO s use of the material provided; 3. All works produced become the property of the Caribbean Tourism Organization (CTO) and cannot be reproduced or utilised for any purpose by the Service Provider unless authorised by the CTO; 4. The service provider must be able to demonstrate a history of successfully delivering similar works.

Key themes of the Master Content Plan should include, but are not limited to: 1. Caribbean Tourism Basics - e.g. where, what countries, main tourism products, brief introduction to the CTO; 2. Defining the Concepts: Sustainable Tourism and Climate Smart Tourism - e.g. what do these really mean, with regional examples where appropriate, also profiling the CTO Climate Smart Sustainable Tourism Project; 3. Building Caribbean Tourism Resiliency - focus on thematic areas for climate change adaptation and mitigation efforts or strategies. Showcase the work of regional agencies linked to climate and tourism CTO/CHTA, CDB, CCCCC, CIMH. 4. Using Climate as an opportunity for Caribbean Tourism - what can the region learn and how can it harness climate to the benefit of the tourism industry? Consider both individual destinations and the general tourism product on offer as a single regional destination. Opportunities for climate financing should be considered and for the start of the wet season, (June) showcase CDEMA as well as hurricane tips and preparedness; 5. Partnerships for development: Innovative Models and Best Practices in Sustainable Tourism - present ideas the region can adopt as well as examples of what the Caribbean is already doing, and how / if such relate to the Sustainable Development Goals (SDGs). Profile regional development partners supporting tourism development: CARPHA, IICA, IUCN, CROSQ, IDB Compete Caribbean, CARDI and others. 6. Tourism Recovery - how can destinations get back on track after a shock to their industry? Shocks have different touch points which may include environmental (e.g. natural disasters), safety and security (e.g. crime), supply constraints (e.g. closure of a major hotel/loss of a cruise line), health (e.g. spread of diseases), economic (e.g. travel advisories against Caribbean destinations), social (e.g. conflicts between tourism developments and host communities) etc.; 7. The Road to SOTIC: Rediscover, Rejuvenate and Reconnect - a Call to Action for visitors/caribbean Nationals/Diaspora to vacation in the Caribbean, highlighting the diversity of the islands and showcasing green/eco-tourism initiatives, wellness options, tours, attractions and general opportunities to live, visit and invest in the Caribbean. 8. Climate Smart Tourism and You - focus on human resource development, education and career opportunities in Caribbean tourism, to include the gender perspective. Also highlight the role of Caribbean nationals in promoting sustainability in the tourism industry as well as how persons can support, get involved and contribute to regional tourism development. 9. CTO in Action - a spotlight on the work of the CTO recapping activities of the past year, and highlighting CTO s tourism development efforts and projections into the future.

Appendix 1 EUROPEAN UNION ELIGIBILITY RULES AFRICAN CARIBBEAN PACIFIC EUROPEAN UNION NATURAL DISASTER RISK MANAGEMENT PARTICIPATION IN PROCEDURES FOR THE AWARDING OF PROCUREMENT CONTRACTS OR GRANT CONTRACTS 1. Participation in procedures for the award of procurement contracts financed under the EU Contribution Agreement for the Implementation for the Action entitled: Africa Caribbean Pacific European Caribbean Development Bank (ACP-EU-CDB) Natural Disaster Risk Management in CARIFORUM Countries (ACP EU NDRM Resources), is open to international organisations and all natural persons who are nationals of, or legal persons who are established in, an eligible country. 2. Eligible countries 1 are deemed to be: (a) Caribbean Development Bank member countries: Anguilla, Antigua and Barbuda, Barbados, Belize, Brazil, British Virgin Islands, Canada, Cayman Islands, China, Columbia, Dominica, Germany, Grenada, Guyana, Haiti, Jamaica, Italy, Mexico, Montserrat, St Kitts and Nevis, Saint Lucia, St Vincent and the Grenadines, Suriname, The Bahamas, Trinidad and Tobago, Turks and Caicos Islands, the United Kingdom and Venezuela. (b) Members of the African, Caribbean and Pacific (ACP) Group of States 2 : Africa: South Africa 3, Angola, Benin, Botswana, Burkina Faso, Burundi, Central African Republic, Cameroon, Cape Verde, Chad, Comoros Islands, Congo, Côte d'ivoire, Democratic Republic of the Congo, Djibouti, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Equatorial Guinea, Kenya, Lesotho, Liberia, Madagascar, Malawi, Mali, Mauritius, Mauritania, Mozambique, Namibia, Niger, Nigeria, Uganda, Rwanda, Sao Tome and Principe, Senegal, Seychelles, Sierra Leone, Somalia, Sudan, Swaziland, Tanzania, Togo, Zambia and Zimbabwe. 1 2 Note some countries may be eligible by virtue of more than one category Cotonou Partnership Agreement of 23 June 2000 (as amended by the provisional application of Decision No 1/2000 of the ACP-EC Council of Ministers of 27 July 2000, Decision No 1/2000 of the ACP-EC customs cooperation committee of 18 October 2000, Decision No 1/2001 of the ACP-EC customs cooperation committee of 20 April 2001, Decision No 2/2001 of the ACP-EC customs cooperation committee of 20 April 2001, Decision No 3/2001 of the ACP-EC customs cooperation committee of 10 May 2001, Decision No 4/2001 of the ACP-EC customs cooperation committee of 27 June 2001, Decision No 5/2001 of the ACP-EC customs cooperation committee of 7 December 2001, Decision No 2/2002 of the ACP-EC customs cooperation committee of 28 October 2002, Decision No 1/2003 of the ACP-EC Council of Ministers of 16 may 2003, Council Decision (EC) of 19 December 2002, Decision No 1/2004 of the ACP-EC Council of Ministers of 6 may 2004, Decision No 2/2004 of the ACP - EC customs cooperation committee of 30 June 2004 and Decision No 4/2005 of the ACP-EC customs cooperation committee of 13 April 2005). 3 Natural and legal South African persons are eligible to participate in contracts financed by the 10th/11th EDF. However, the 10th/11th EDF does not finance contracts in South Africa.

Caribbean: Antigua and Barbuda, Bahamas, Barbados, Belize, Dominica, Dominican Republic, Grenada, Guyana, Haiti, Jamaica, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Suriname, Trinidad and Tobago. Pacific: Cook Islands, East Timor, Fiji, Kiribati, Marshall Islands, Micronesia, Nauru, Niue, Palau, Papua New Guinea, the Solomon Islands, Western Samoa, Tonga, Tuvalu, Vanuatu. Overseas Countries and Territories: Anguilla, Antarctic, Netherlands Antilles, Aruba, British Indian Ocean Territory, British Virgin Islands, Cayman Islands, Falkland Islands (Malvinas), French Polynesia, French Southern Territories, Greenland, Mayotte, Montserrat, New Caledonia, Pitcairn, Saint Helena, Saint Pierre and Miquelon, South Georgia and South Sandwich Islands, Turks and Caicos, Wallis and Futuna Islands. (c) A Member State of the European Union: Austria, Belgium, Bulgaria, Croatia, Czech republic, Cyprus, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, United Kingdom. An official candidate country of the European Union: The Former Yugoslav Republic of Macedonia, Turkey, Iceland, Montenegro. A Member State of the European Economic Area: Iceland, Lichtenstein, Norway. (d) All natural persons who are nationals of, or legal persons who are established in, a Least Developed Country as defined by the United Nations: Afghanistan, Angola, Bangladesh, Benin, Bhutan, Burkina Faso, Burundi, Cambodia, Central African Republic, Chad, Comoros, Dem. Rep. Congo, Equatorial Guinea, Eritrea, Ethiopia, Guinea, Guinea-Bissau, Haiti, Kiribati, Lao PDR, Lesotho, Liberia, Madagascar, Malawi, Mali, Mauritania, Mozambique, Myanmar, Nepal, Niger, Rwanda, Sao Tome and Principe, Senegal, Sierra Leone, Djibouti, Solomon Islands, Somalia, South Sudan, Sudan, Tanzania, The Gambia, Timor-Leste, Togo, Tuvalu, Uganda, Vanuatu, Yemen, Rep. and Zambia. (e) Participation in procedures for the award of procurement contracts or grants financed from the Facility shall be open to all natural persons who are nationals of, or legal persons established in, any country other than those referred to in paragraph 1, where reciprocal access to external assistance has been established. Reciprocal access in the Least Developed Countries as defined by the United Nations (UN) shall be automatically granted to the OECD/DAC members: Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Japan, Korea, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom, United States.

3. Services under a contract financed from the Facility may be provided by experts of any nationality, without prejudice to the qualitative and financial requirements set out in the Bank s procurement rules. 4. Supplies and materials purchased under a contract financed from the Facility must originate in a State that is eligible under paragraph 1. In this context, the definition of the concept of originating products shall be assessed by reference to the Bank s prevailing procurement guidelines/procedures, and supplies originating in the EU shall include supplies originating in the Overseas Countries and Territories. 5. Whenever the Facility finances an operation implemented through an international organisation, participation in procedures for the award of procurement contracts or grants shall be open to all natural and legal persons who are eligible under paragraphs 1, care being taken to ensure equal treatment of all donors. The same rules apply for supplies and materials. 6. Whenever the Facility finances an operation implemented as part of a regional initiative, participation in procedures for the award of procurement contracts or grants shall be open to all natural and legal persons who are eligible under paragraph 1, and to all natural and legal persons from a country participating in the relevant initiative. The same rules apply for supplies and materials. 7. Whenever the Facility finances an operation co-financed with a third entity, participation in procedures for the award of procurement contracts or grants shall be open to all natural and legal persons eligible under paragraph 1, and to all persons eligible under the rules of the third entity. The same rules shall apply to supplies and materials. Caveat: The Bank and EU eligibility requirements are subject to change by the Bank and the EU. The applicant is responsible for checking whether there have been any updates on the eligibility requirements, as well as the UN s list of Least Developed Countries.