The Rugby World Cup 2007 dedicated to: Tackle hunger PRESS KIT Tackle hunger is a joint humanitarian project between the International Rugby Board and the United Nations World Food Programme.
CONTENTS TACKLE HUNGER PAGE 2 PAGE 3 PAGE 5 PAGE 6 The Rugby World and Tackle Hunger The Tackle Hunger 2007 campaign Tackle Hunger team Tackle Hunger History THE WORLD FOOD PROGRAMME PAGE 8 PAGE 9 PAGE 10 PAGE 11 The work of the World Food Programme Global Hunger The WFP and the United Nations Tackle Hunger Contacts
TACKLE HUNGER 1
THE RUGBY WORLD AND TACKLE HUNGER Tackle Hunger was launched at the 2003 Rugby World Cup in Australia. The partnership was conceived by the International Rugby Board (IRB) and the United Nations World Food Programme (WFP) to raise awareness about the 850 million people around the world who know what it is like to go hungry. «The IRB is proud of its association with the WFP and through our promotion and support at a number of tournaments we hope to raise awareness of the WFP s work throughout the World.» Dr Syd Millar, International Rugby Board Chairman. The Rugby World Cup 2007 dedicated to tackle hunger: The Rugby World Cup 2007 will be held in France from 7 September to 20 October. Twenty national rugby teams will meet to challenge each other in 48 matches. 42 matches will take place in 10 French cities (Bordeaux, Lens, Lyon, Marseille, Montpellier, Nantes, Paris, Saint-Denis, Saint-Etienne, and Toulouse) and the remaining 6 matches will take place in Wales (Cardiff) and Scotland (Edinburgh). «Tackle Hunger connects millions of rugby fans to the World Food Programme and to the millions of hungry people we serve.» Josette Sheeran, Executive Director of the World Food Programme. 2
THE TACKLE HUNGER 2007 CAMPAIGN The Rugby World Cup is one of the world s three greatest sporting events after the Olympic Games and the Football World Cup. Tackle Hunger taps into rugby s global fan base to raise awareness about the humanitarian work of the World Food Programme. The Objective: To inform The promotion of Tackle Hunger during the Rugby World Cup 2007 in France has one major objective: To explain the reality of hunger and the ways in which the World Food Programme responds to the challenge of feeding the hungry. In the developed world, it is difficult to focus attention on the issue of hunger. In most industrialised nations, many people are more preoccupied with the problems of obesity and over-eating, than they are with hunger. The Tackle Hunger campaign aims to remind people in the developed world of the millions who still don t get enough to eat in the world s poorest countries. By informing the public, there is a greater chance that governments will take the action necessary to alleviate global hunger. Our message: it is possible to end hunger Tackle Hunger sends a simple message to the rugby fan base: In a world that already produces more than enough food for everybody, it should be possible to end global hunger. 3
Tackle Hunger Media The Tackle Hunger logo will be placed on sign boards around the perimeter of all stadia hosting Rugby World Cup matches, and television public service announcements promoting Tackle Hunger will be broadcast on screens inside stadia. Outside the stadia, the Tackle Hunger message will be conveyed via a robust print, television, and on-line media campaign both in France, and in other nations around the world where rugby is a popular sport. In line with World Food Programme policy, any media allocated to the Tackle Hunger campaign will be donated, or provided on a pro bono basis. Events schedule 5 September 2007 Press conference. Official announcement by the IRB: Rugby World Cup 2007 will be dedicated to the Tackle Hunger campaign. 5 October 2007 Charity match. International Rugby stars playing for tackle hunger campaign in Menton. 16 October 2007 World Hunger Day. For more information, please visit: www.wfp.org - www.rugbyworldcup.com - www.irb.com 4
TACKLE HUNGER TEAM The IRB and WFP have used the Tackle Hunger campaign to mobilise celebrities, organisations and companies around the world's greatest humanitarian cause. All of them support WFP in its mission: saving lives and feeding hope for a better future. Tackle Hunger ambassadors Team Bernard Laporte FRANCE Nick-Farr Jones AUSTRALIA John Eales AUSTRALIA Dan Lyle UNITED STATES Jonathan Davies WALES David Kirk NEW ZEALAND Frederico Mendez ARGENTINA Tackle hunger supporters Organising Committee Rugby World Cup 2007 Société Générale: Bank, rugby sponsor for 20 years GMF: Insurance, rugby sponsor for 10 years EDF: Energy, rugby sponsor for 30 years Visa: Money transfer, rugby partner for the third year TF1: official broadcaster of the World Cup Aéroports de Paris 5
TACKLE HUNGER HISTORY The Tackle Hunger partnership was launched at Rugby World Cup 2003 in Australia, where the IRB joined forces with WFP for the first time. The aim of the partnership is to raise awareness about the plight of the more than 850 million hungry people worldwide who know what it s like to go hungry, and mobilise supporters through the Rugby community to help us Tackle Hunger. Since 2003 the Tackle Hunger partnership has been extended to incorporate the whole spectrum of IRB Tournaments including the IRB Sevens World Series, Women s Rugby World Cup and the IRB Junior World Championships. Following the success of the promotion at these Tournaments, the IRB and World Food Programme have extended the association to promote Tackle Hunger at Rugby World Cup 2007 in France. In 2005, in the aftermath of the devastating Asian tsunami, the IRB raised more than US$ 3 million for WFP by staging a fundraising match between teams of international players from the northern and southern hemispheres at Twickenham in London. The proceeds of the match were used for reconstruction and rehabilitation projects in some of the areas that suffered most in the wake of the tsunami. School feeding in a school in Burkina Faso. Distribution of grain bags in Cambodia. French donations to the Saharan refugees in Tindouf. 6
THE WORLD FOOD PROGRAMME 7
THE WORK OF THE WORLD FOOD PROGRAMME Facts and figures: Staff: 11 000 people. 10 000 are on the ground Location: Headquarters in Rome, Italy, six regional offices, 80 country offices, 10 liaison offices. Beneficiaries: 90 million people on average receive food assistance from WFP each year, 60 million are children. Activities: Emergencies (30%) Emergency response to natural disasters, conflicts and crisis. Priority targets: Breast-feeding mothers, children under 5, school age children and people living with HIV/AIDS Budget: 2,9 billion. 93% of it spent on in the field. France's contribution: 27 million euros. Rehabilitation (50%) Transition from crisis to normal situations. Funding: Contributions, solely on a voluntary basis, in cash, in kind or in services from more than 80 governments (95%) and large companies. Major donors: the United States, the European Commission and Canada. Development (20%) School Feeding, Food for Work, people living with AIDS. How WFP works: Under the latest UN reform, WFP has taken a lead role in providing logistical support for the UN humanitarian system. Assessing Needs: Since 2002, WFP has elaborated quality assessment through Vulnerability Analysis and Mapping (VAM) and the Strengthening Emergency Needs Assessment Capacity (SENAC). Procurement: Out of the 85 countries that sell food to the WFP, 75 are developing countries. WFP is the main purchaser of food aid in Africa. Storage: 5 regional storage centres have been created in Europe, in the Middle East, in Africa, in Asia, in Latin America, and in South East Asia,to respond quickly and to support emergency operations. Distribution: More than 4 million tons of food are distributed each year. 40% of it is reallocated to 3000 NGO partners. Successes Since 2002, WFP has wound up its operations in the following countries: Bosnia Herzegovina Botswana Brazil China Comoro Islands Costa Rica Croatia Equatorial Guinea Guyana Mauritius Jamaica Kosovo Lebanon Mexico Morocco Panama Paraguay Serbia Montenegro Thailand Togo Tunisia Turkey Vietnam Delivery of WFP food aid in Kosovo Stocks in WFP s depot in Brindisi, Italy. Equipment and food being shipped on a WFP cargo vessel. For current information and news about the work of the World Food Programme, visit our website: www.wfp.org 8
GLOBAL HUNGER The right to eat is the first human right, Jean Ziegler, UN special rapporteur for the right to food Catégory Undernourished Description 35% 20-34% 5-19% 2,5-4% -2,5% no data incomplete data Very high Moderately high Moderately low Very low Extremely low Source: The State of Food Insecurity in the World, Food and Agriculture. Organization of the United Nations. Hunger kills Today, 854 million people suffer from hunger in the world, and nearly half of these are children Every 5 seconds, a child dies of hunger Each day, 25000 people die from hunger and poverty Hunger kills more people than AIDS, tuberculosis, and malaria combined Hunger kills more people than all the current conflicts of the world combined The United Nations priority The fight against hunger is part of the first of the Millennium Development Goals defined by the United Nations. In 2000, at the Millennium Conference, the world set itself the target of halving the proportion of people suffering from hunger by 2015. Libya: Truck convoy en route to Sudan Airdrop in southern Sudan WFP food aid being distributed in an Indian school Elephant convoy bringing food assistance to an isolated part of Cambodia Cereals distribution in Kalma refugee camp in Darfur by WFP local staff 9
THE WFP AND THE UNITED NATIONS Trusteeship Council Organ for trust territories Security Council Security Organ Headquarter: New York Subsidiary organs Secretariat Administrative Organ headquarter: New York General Assembly Deliberative organ 192 members Headquarter: New York Subsidiary organs Economic and Social Council ECOSOC: Executive Organ Headquarter: New York 9 technical commissions + 5 region commissions + other subsidiary organs International Court of Justice JIC Judicial organ Headquarter: The Hague Specialized Agencies FAO: Food and Agriculture Headquarter: Rome Staff: 3 700 - Budget: $765 million IFAD: Agricultural Development Headquarter: Rome Staff: 3 700 - Budget: $100 million WHO: Health Headquarter: Geneva Staff: 3 500 - Budget: $3.3 billion ILO: Labour Headquarter: Geneva Staff: 1 900 - Budget: $594.3 million UNESCO: Sciences and Culture Headquarter: Paris Staff: 2 100 - Budget: $610 million World Bank: Banking Headquarter: Washington Staff: 10 000 - Budget: $2.1 billion FMI: Finances Headquarter: Washington Staff: 2 700 - Budget: $800 million IMO: Maritime ITU: Telecom UPU: Post WMO: Meteorology WIPO: Intellectual Property UNIDO: Industry WTO: Tourism Programmes and funds WFP: Food aid Headquarters: Rome Staff: 11000 - Budget: $2.9 billion UNHCR: Refugees Headquarter: Geneva Staff: 6 500 - Budget: $1 billion UNICEF: Children Headquarter: New York Staff: 7 200 - Budget: $2 billion UNFPA: Population Headquarter: New York Staff: 972 - Budget: $565 million UNDP: Development Headquarter: New York Staff: 7 000 - Budget: $2.4 billion UNRWA: Palestine Refugees Headquarter: Gaza Staff: 24 300 - Budget: $345 million UNCTAD: Trade and Development Headquarter: Geneva Staff: 400 - Budget: $67 million UNDCP: Drug UNEP: Environment UN: HABITAT Housing Other Entities UNAIDS:Joint United Nations Programmes on HIV/AIDS OHCHR: Office of the United Nations High Commissioner for Human Rights UNOPS: United Nations Office for Project Services UNU: United Nation University UNSSC: United Nations System Staff College Research and training Institutes UNICRI Crime and Justice UNITAR Training and Research UNRISD Social Development UNIDIR Disarmament INSTRAW Advancement of Women Related Organizations WTO: Trade Headquarter: Geneva Staff: 700 Budget: $128.5 million CTBTO: Nuclear test ban Treaty OPCW: Chemical weapons IAEA: Atomic Energy The activities of the World Food Programme address all 8 of the United Nations Millennium Development Goals: MDG 1: Eradicate extreme poverty and hunger In 2006, WFP fed 87.8 million hungry people in 78 countries. MDG 2: Achieve universal primary education Thanks to the school feeding programme, 20 million children received free meals at school in 2006. MDG 3: Promote gender equality and empower women 51% of the people who benefit from the WFP s programmes are women and girls. MDG 4: Reduce child mortality The WFP s operations provide assistance to 58.8 million children. MDG 5: Improve maternal health 1.5 million vulnerable people received nutrional support during their pregnancy, or while breast feeding in 2006. MDG 6: Combat HIV/AIDS, malaria, and other diseases 8.4 million people living with AIDS in 21 countries received the WFP s assistance in 2006. MDG 7: Ensure environmental sustainability In 2006, WFP provided food assistance to 28 million people, teaching them how to cope with natural disasters and helping them to subsist on their own. MDG 8: Develop a global partnership for development The WFP works in partnership with 3 264 NGOs and all the UN agencies. Private companies supported the WFP with $55 million. 10
Contacts Greg Barrow Tackle Hunger International Tel: 44 207 240 9001 gregory.barrow@wfp.org Ludovic de Courtivron Tackle Hunger France Tel: 33 1 70 38 53 31 ludovic.decourtivron@wfp.org