cooperpress; Media Kit Q3 2016 July - September This Revision: June 7th 2016 including JAVASCRIPT WEEKLY RUBY WEEKLY HTML5 WEEKLY NODE WEEKLY and more
Cooper Press publishes weekly email newsletters to an audience of over 390,000 developers and software engineers. We help developers and the companies they work for stay up to date by informing them of the latest developments on the tools and technologies they use every day. If you want to reach software developers keeping an eye out for new tools, services and technologies, we can help. We have a variety of weekly publications with high levels of engagement and net open rates of 35%-60%. Our sponsors typically get great levels of engagement and value from our readers. Our sponsors benefit not just from appearing within our publications, but things we link to frequently get reposted or spread to social media and sites like Hacker News and Reddit. A variety of opportunities are available for companies interested in reaching software developers in a variety of niches, both in terms of sponsorships and content development. Due to high levels of interest, we maintain a waiting list and take reservations each quarter in advance, so reaching out early is a good idea.
Many thanks to our recent sponsors Our sponsors come from many areas of the technology industry with SaaS, infrastructure, database, recruitment, and educational services being the most popular.
Just wanted to drop a line and let you know how much I, and many of us here at Netflix, enjoy your JavaScript Weekly newsletter. Keep up the great curation! Matt Marenghi, Netflix The quality of traffic we saw from Node Weekly was just fantastic - thanks so much for helping us get started in the community! Brent Jensen, Stormpath I recently started working at Apple after following a lead from a job listing in the newsletters back in November; so that is thanks to you! Name withheld Testimonials from our advertisers & readers Their results as well as their high level of customer service have consistently exceeded expectations Bistra Anguelova, Hired We can target segments very cleanly The team are great to work with, providing help very pro-actively Manuel Weiss, Codeship We get new customers AND key business insights on what a savvy audience of potential customers want to see from us. Marc Grabanski, Frontend Masters First off, I wanted to let you know that these newsletter sponsorships have shown very good performance and is in line with our acquisition cost forecast. So great news! Name withheld Offer great reach and flexibility, allowing us to keep the conversation fresh. Adam Sanderson, Eve Turzillo, Grapecity We have been advertising in Ruby Weekly for a while, and it has proven to be the only paid-for advertising that has worked for us. Where AdWords or social ads fail, Ruby Weekly always delivers new customers. Roy Tomeij, AppSignal It s always nice to find Postgres Weekly in my mailbox. Thanks for giving me an excuse to postpone getting to work every week. Software Engineer
cooperpress; Meet the faces behind cooperpress; Za e Johnson Editorial Associate Kristina Hicks Sales Director Chris Brandrick Editorial Director Peter Cooper Publisher-in-Chief Sam Baker Marketing Associate Olly Hanstock Data Analyst Jess Thompson Creative Director Fran Brindle Office Manager Chris Marshall Junior Programmer Laura Cooper HR Manager
Subscriber Profile Job Roles & Positions The majority of our subscribers are developers and engineers, although about a quarter are founders, business owners, directors, managers, CEOs and similar decision makers. Other/Unknown Developer Our 391,598 subscribers s p a n across 166 Countries! but here are the most common CTO Director/Manager Freelancer/ Consultant Engineer/Architect USA 64.76% United Kingdom 3.97% Founder/Owner China 3.08% Germany 2.97% Canada 1.88% Note: Most of our publications share similar statistics to these averages.
Our Main Newsletters JavaScript Weekly 101,931 subscribers (97,208 in Feb 2016) Founded Nov 2010 Ruby Weekly 39,274 subscribers (38,245 in Feb 2016) Founded Aug 2010 Frontend Focus (Formerly HTML5 Weekly) 69,649 subscribers (67,117 in Feb 2016) Founded Aug 2011 Node Weekly 29,965 subscribers (28,011 in Feb 2016) Founded Aug 2013 DB Weekly 9,824 subscribers (9,241 in Feb 2016) Founded Jan 2014 Go Newsletter 14,438 subscribers (13,006 in Feb 2016) Mobile Web Weekly 9,817 subscribers (9,067 in Feb 2016) Postgres Weekly 9,772 subscribers (9,300 in Feb 2016) Web Ops Weekly 9,266 subscribers (8,176 in Feb 2016) Founded Jan 2015 Founded Apr 2014 Founded Mar 2013 Founded Feb 2015 Note: We publish several other titles that are currently not available for sponsorship; so are not listed here.
Sponsorship Types This is a condensed, generic example view of one of our newsletters to outline the main ways in which sponsorbacked items can appear, although publications do vary. PRIMARY SPONSORSHIPS A single sponsor receives a full sized link, along with company name, image, and descriptive text. It fits in with our typical featured content but is marked as sponsored. It attracts the highest engagement levels of all of our formats. Image (133x100 or 266x200 for retina-usage), plus up to 80 character title, then 180-250 characters of descriptive text. We resize images as appropriate for the space available. JOB LISTINGS Solely for companies offering jobs (full-time, part-time, or freelance) or promoting jobrelated services of interest to developers. Please reach out to us to discuss these further. SPONSORED LINKS Multiple sponsors get a link that blends in with other In brief items in an issue, but is marked as sponsored. Some descriptive text can be included and a content tag may be applied, at our discretion. Up to 70 character title and up to 110 characters descriptive text. All of our publications have slightly different approaches, quotas, and setups. Refer to https://cooperpress.com/specs.html for our most authoritative guide to insertion specifications.
JavaScript Weekly javascriptweekly.com JavaScript Weekly is our most popular newsletter, reaching over 100,000 JavaScript and Web developers. Launched in November 2010, JavaScript Weekly was our second newsletter but quickly became our most heavily subscribed and best known in its community. 101,931 Subscribers as of May 2016 46.3% Net Open Rate in Q1 2016 +400 per week JavaScript Weekly is aimed at JavaScript developers and Web developers with an interest in JavaScript, Angular, React, Node.js, and related technologies. Primary Sponsorship $2145 Average clicks in Q1: 1700 max: 3223 Sponsored Links $580 Average clicks in Q1: 561 max: 1060 Job Listings $349 Average clicks in Q1: 269 max: 737
rubyweekly.com Our first newsletter, and the most popular newsletter in the Ruby and Rails communities. Ruby Weekly launched in August 2010 as an email alternative to the thenpopular Ruby Inside blog. Within months, Ruby Weekly eclipsed its sister publication and has continued to grow well. Ruby Weekly is the most read Ruby and Rails-oriented publication in the famously dispersed and diverse Ruby community and our sponsors tend to find a lot of value in reaching that audience in a single place. 39,274 Subscribers as of May 2016 47.2% Net Open Rate in Q1 2016 +100 per week Primary Sponsorship $875 Average clicks in Q1: 525 max: 1523 Sponsored Links $320 Average clicks in Q1: 198 max: 684 Job Listings $249 Average clicks in Q1: 135 max: 656
Formerly Frontend Focus HTML frontendfocus.co WEEKLY A newsletter for those in the Web design, Web development, and browser-based technology spaces. Launched in August 2011, HTML5 Weekly was a natural extension of what we had begun with JavaScript Weekly, but focused more on the browser. Now being rebranded as Frontend Focus, the newsletter targets Web developers and designers and anyone with an interest in Web browser technology and the Web Platform generally. 69,649 Subscribers as of May 2016 40.6% Net Open Rate in Q1 2016 +200 per week Frontend Focus covers HTML5 and related technologies like CSS3, WebGL, the Web Audio API, WebSockets, and the myriad of APIs that make up the modern Web experience. Please note: HTML5 Weekly is rebranding to Frontend Focus. This change will occur starting with our July 6th issue. If you have any queries about this alteration please feel free to get in touch. Frontend Focus Primary Sponsorship $1340 Average clicks in Q1: 766 max: 1316 Sponsored Links $389 Average clicks in Q1: 274 max: 642 Job Listings $169 Average clicks in Q1: 161 max: 263
nodeweekly.com A Node.js-focused spin-off of JavaScript Weekly publication that has taken on a life of its own. Node Weekly was originally launched in August 2013 to be an ancillary newsletter to JavaScript Weekly picking up all of the Node related articles and links that were beginning to take over JavaScript Weekly s issues at the time. It grew more quickly than expected and has become one of our largest and most important titles in its own right, with a different flavor to its mother publication. 29,965 Subscribers as of May 2016 47.8% Net Open Rate in Q1 2016 +200 per week Primary Sponsorship $620 Average clicks in Q1: 491 max: 1314 Sponsored Links $320 Average clicks in Q1: 292 max: 862 Job Listings $189 Average clicks in Q1: 120 max: 226
DB Weekly dbweekly.com A database technology oriented weekly newsletter reaching over 9,000 subscribers. DB Weekly is a newsletter that centres around a wide range of database topics from SQL to NoSQL, relational databases like MySQL, Postgres and SQL Server through to MongoDB, Redis, and experimental databases. DB Weekly is read mostly by developers and managers looking at what s happening in the database world to make better decisions and try new tools and services. 9,824 Subscribers as of May 2016 46% Net Open Rate in Q1 2016 +100 per week Primary Sponsorship $310 Average clicks in Q1: 96 max: 349 Sponsored Links $170 Average clicks in Q1: 44 max: 122 Job Listings $89 Average clicks in Q1: 26 max: 58
Web Operations Weekly webopsweekly.com If it s involved in getting Web pages from servers to users quickly and reliably, it s WebOps. WebOps Weekly is one of our newest titles, launched in early 2015, but one of our most successful straight from launch. The publication exists because a large share of Web developers have a significant interest in the way their pages are deployed and served up to users, and they care about the services that help this happen and that help them optimize their sites for faster delivery. 9,266 Subscribers as of May 2016 51.8% Net Open Rate in Q1 2016 +100 per week Primary Sponsorship $320 Average clicks in Q1: 107 max: 189 Sponsored Links $120 Average clicks in Q1: 47 max: 152 Job Listings $89 Average clicks in Q1: 27 max: 44
Go Newsletter golangweekly.com The most popular newsletter amongst the rapidly growing Go community. The Go Newsletter was the first newsletter we acquired from someone else, in January 2015. With just under 8,000 subscribers (at the time), it was the leading publication for developers using Go, a server-side programming language developed at Google. 14,438 Subscribers as of May 2016 57.1% Net Open Rate in Q1 2016 +100 per week As Go has rapidly grown in popularity through 2015, so has the newsletter, and we look forward to seeing how this continues further into 2016. Primary Sponsorship $420 Average clicks in Q1: 317 max: 613 Sponsored Links $169 Average clicks in Q1: 142 max: 520 Job Listings $149 Average clicks in Q1: 83 max: 160
Mobile Web Weekly mobilewebweekly.co A weekly for mobile-facing Web and hybrid app developers targeting mobile devices. The idea for Mobile Web Weekly came from two developers (now its curators) from Adobe (at the time) who felt that Web developers targeting mobile devices were being under-served by publications like ours. Mobile Web Weekly focuses on 10-15 links per week and covers topics like React Native, Ionic, NativeScript, jquery Mobile, Cordova, and PhoneGap. 9,817 Subscribers as of May 2016 40.3% Net Open Rate in Q1 2016 +100 per week Curated by Holly Schinsky @devgirlfl Adobe Brian Rinaldi @remotesynth Telerik Primary Sponsorship $195 Average clicks in Q1: 95 max: 157 Sponsored Links $89
Postgres Weekly postgresweekly.com The newsletter for one of the most popular open source relational database systems in the world. Postgres Weekly is a publication dedicated the the open source PostgreSQL (a.k.a. Postgres) relational database management system. Postgres Weekly is curated by one of the world s foremost Postgres experts, Craig Kerstiens of Heroku, a company that runs one of the largest Postgres deployments too. 9,772 Subscribers as of May 2016 50.2% Net Open Rate in Q1 2016 +100 per week Curated by Craig Kerstiens @craigkerstiens Primary Sponsorship $290 Average clicks in Q1: 103 max: 229 Sponsored Links $109
Example Insertions As a visual guide to format, these are some examples of sponsored insertions from recent newsletters. The following are some of our highest performing placements in recent times, and are a good place to begin when thinking about your own advertisements. PRIMARY SPONSORSHIPS SPONSORED LINKS
Publication Calendar July August September JavaScript JavaScript JavaScript Frontend Ruby Frontend Ruby Frontend Ruby Mobile Node Mobile Node Mobile Node Postgres Go Postgres Go Postgres Go WebOps DataBase WebOps DataBase WebOps DataBase Mon Tues Wed Thurs Fri Sat Sun Mon Tues Wed Thurs Fri Sat Sun Mon Tues Wed Thurs Fri Sat Sun 1 2 3 1 2 3 4 5 6 7 1 2 3 4 4 5 6 7 8 9 10 8 9 10 11 12 13 14 5 6 7 8 9 10 11 11 12 13 14 15 16 17 15 16 17 18 19 20 21 12 13 14 15 16 17 18 18 19 20 21 22 23 24 22 23 24 25 26 27 28 19 20 21 22 23 24 25 25 26 27 28 29 30 31 29 30 31 26 27 28 29 30 All of our newsletters are (usually) published on Wednesdays and Thursdays. When requesting a proposal, let us know which dates work best for you (if any) but we can be more flexible if you re able to provide vague outlines. Material must be received by the beginning of the week of publication, so that it can be reviewed for format and tone. We are always happy to advise on what content will work best with our different audiences. If material is not supplied in time but we have existing material from you that we deem suitable, we reserve the right to use it. Q3 2016 is 13 weeks in length.
Forthcoming & alternative opportunities We don t just publish email newsletters. We do a variety of other things we do (or are planning to soon). Social Media We reach over 370,000 developers across our social media accounts on Twitter, Facebook, Instagram and Snapchat. Our varied social media presence sees us engage with the developer community at large everyday, talking about popular topics, sharing tips and information, running polls and more. Get in touch to discuss sponsorship opportunities to promote your brand or service to our savvy social media audience. Podcasts Throughout 2016 Cooper Press will be launching several developer-focused podcasts. Our shows will primarily focus on the web operations and web development spaces. We are seeking launch sponsors interested in reaching a new audience, and joining us as we begin podcasting. Website Properties (Ruby Flow & DailyJS) Ruby Flow (rubyflow.com) is a well-established link sharing site, with an active community of Ruby enthusiasts sharing interesting content daily. Established in 2008, we are now offering sponsorship opportunities across the site. Contact us for further details. DailyJS (dailyjs.com) is a popular JavaScript blog founded by Alex Young in 2009. Cooper Press recently acquired the site and we are now planning to build it into a daily JavaScript tutorial, news and article resource.
cooperpress; Forthcoming & alternative opportunities We don t just publish email newsletters. We do a variety of other things we do (or are planning to soon). Webinars In addition to real-world events, Cooper Press also hold regular webcasts and webinars covering development subjects with topic experts. These events see hundreds of attendees, engaging, learning and sharing knowledge live. We are now seeking sponsors for future digital events potential opportunities include sponsor read-outs and on-screen promotion. If you re interested in reaching a live audience of engaged developers please get in touch. Events Cooper Press hosts UK-based developer events, including meet-ups and training opportunities. We also offer event services, including programming development and chairing services. Previously we have worked with the likes of O Reilly Media and we are currently working with renowned JavaScript developer Kyle Simpson. If you are interested in utilising our expertise and services or would like to sponsor any of our future events, please get in touch to discuss potential opportunities.
Have questions? Want a proposal? Want to talk? Or ready to request dates? Contact our Sales Director Kristina Hicks kristina@cooperpress.com
Media Kit Q1 2016 Cooper Press Ltd. Typical Advertising Terms (SPECIMEN ONLY) Cooper Press Ltd. (the Publisher) is a publisher of digital publications, including JavaScript Weekly, HTML5 Weekly, Node Weekly, Ruby Weekly, DB Weekly, Postgres Weekly, Mobile Web Weekly, StatusCode, Webops Weekly,, Cloud Dev Weekly, and Bitcoin Weekly. The Cooper Press Ltd. Terms and Conditions for these publications are incorporated herein, and Advertiser agrees to comply with such terms. ACCEPTANCE OF ADVERTISING All materials supplied for use in advertising or sponsorship insertions are subject to the review and approval of the Publisher. The Publisher may, in its discretion, suggest and require edits or reject material submitted by the Advertiser with rationale. The Publisher will endeavor to publish advertisements promptly and accurately. The Advertiser shall notify the Publisher of any errors immediately. Upon notification, errors will be corrected in Publisher s archives, as well as in the next available comparable insertion within the same order, as determined by the Publisher. From time to time and in exceptional situations, the Publisher may choose to publish an issue late or on a different day to its typical publication, in which case insertions by Advertiser may be published on a different date to that ordered. In such cases, Advertiser will be notified in advance. If an issue is cancelled entirely, remedies as outlined in Cancellation will apply. MATERIAL SPECIFICATIONS Specifications for the material included in any insertion are provided by the Publisher in communications associated with all orders but may also be referenced at https://cooperpress.com/specs.html. All submissions to the Publisher hereunder will comply with all such applicable elements. Advertiser acknowledges that time is of the essence in providing the foregoing to the Publisher, and Advertiser s failure to meet the time requirements or any applicable specifications may delay or prevent delivery of the insertions hereunder. Unless otherwise specified, all materials for a specific insertion must be supplied 2 full days prior to the publication date for that specific insertion. In the case of late or non-supply of material, previously used material may be reused by the Publisher, or in the case of a total non-supply, Publisher may produce material it considers suitable for publication on behalf of the Advertiser. CANCELLATION Prior to the publication of any scheduled insertion in a single order, either party may cancel the order (or any part thereof) and/or this Agreement at any time on days written notice to the other party (if the foregoing blank is not filled in, the parties agree the stated time limit shall be thirty (30) days). If Advertiser has already paid Publisher for the order and no scheduled insertion has been published or is due to be published in the following 7 days, Publisher will refund to Advertiser the full fees presently paid unless other arrangements have been made. If Publisher fails to run an insertion (even if late) or ceases to publish a publication, the Advertiser may demand that the Publisher refund any fees applicable to that insertion, and in the case of ceasing a publication, may demand a refund of all fees applicable to that publication. IF EITHER PARTY CANCELS, ADVERTISER S SOLE REMEDY WILL BE A REFUND OF ANY PRE-PAID FEES IN EXCESS OF THE FEES OWED TO COOPER PRESS LTD. FOR THE INSERTIONS DELIVERED PRIOR TO CANCELLATION OR TO BE DELIVERED IN THE FOLLOWING 7 DAYS. 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In consideration of the publication of advertisements, Advertiser agrees unconditionally to indemnify and hold harmless Cooper Press Ltd. and its affiliates from and against any and all loss, liability and expense suffered or incurred by reason of any claims, proceedings or suits based on or arising out the contents or subject matter of such advertising material, including without limitation claims for defamation, violation of rights of publicity and/or privacy, copyright infringement, and trademark infringement and/or a breach by Advertiser of any representation, warranty or obligation to be performed by Advertiser hereunder. COMMITMENT AND PAYMENT TERMS By submitting an order (not merely a request for proposal or quote) for advertising to the Publisher, Advertiser agrees to be liable for the cost of such order. Unless otherwise agreed, Advertiser will pay the Publisher the total fee due for all insertions on a single insertion order in a single payment. In addition to all other rights and remedies, the Publisher may cancel and remove any insertions that are not paid for on a timely basis. NO REPRESENTATIONS, WARRANTIES OR DAMAGES ALL SERVICES PROVIDED TO ADVERTISER THAT ARE THE SUBJECT OF THESE TERMS AND CONDITIONS ARE PROVIDED WITHOUT WARRANTIES OF ANY NATURE, AND COOPER PRESS LTD. DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION ANY IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. IN NO EVENT SHALL COOPER PRESS LTD. BE LIABLE TO ADVERTISER FOR AN AMOUNT IN EXCESS OF THE TOTAL DOLLAR AMOUNT ACTUALLY RECEIVED BY COOPER PRESS LTD. FROM ADVERTISER FOR THE INSERTIONS AT ISSUE. GENERAL PROVISIONS Unless otherwise agreed, these terms and conditions are governed by the laws of the United Kingdom of Great Britain and Northern Ireland. No joint venture, partnership, employment, or agency relationship exists between Advertiser and Publisher. If any provision of these standard terms and conditions is found invalid or unenforceable pursuant to judicial decree or decision, the remaining provisions shall remain valid and enforceable, and the unenforceable provisions shall be deemed modified to the extent necessary to make them enforceable. All notices to Cooper Press Ltd. relating to any legal claims or matters should be made in writing to: COOPER PRESS LTD., FAIRFIELD ENTERPRISE CENTRE, LOUTH, UNITED KINGDOM, LN11 0LS - alternatively, e-mail communications may be used to peter@cooperpress.com but such notices may only be considered delivered upon response and confirmation of acceptance by an official representative of Cooper Press Ltd.