2014 Media Kit
Time Out New York is an essential life partner for any New Yorker. Whether they re reading the magazine at home, using the site at work or downloading the app when they re on the go, they shouldn t even attempt to navigate this city without us. We are their most-trusted source of entertainment, information and inspiration. No-one knows New York, or New Yorkers, better than us. - Terri White, Editor in Chief 2
Our Mission Time Out New York provides social adventurers and cultural explorers with the inspiration and information they need to make the most of the best city in the world. Our fan base is united by a universal characteristic: FOMO, or Fear Of Missing Out. We ensure they don t miss out by filtering, curating and editorializing exactly what they want, how they want it and where they want it. From dining, nightlife and theater to the arts, music and culture, Time Out New York is the undisputed authority on what to do and what to see wherever you are. 3
Magazine: Every Week in Print The latest reviews, opinions, listings, recommendations and features across multiple verticals. Food & Drink Shopping & Style This Week in NY Art Books Comedy Dance Film LGBT Music Nightlife Theater Burlesque Circulation Printed Weekly: 130,000 Weekly Readership: 330,000 Readers w/ Subscription: 96% Source: ABC Publisher s Statement, December 2013 4
Magazine Editorial Calendar 2014 Issue Date Issue Theme Issue Date Issue Theme JUNE SEPTEMBER 6/5 The Jersey Issue Plus The Tonys 6/12 Apartment Issue Plus Rob Delaney 6/19 The Man Issue Plus Summer Parties & Drinks 6/26 Best Shops Plus Weird Dating Trends JULY 7/3 Battle of the Boroughs Plus NYC s Guilty Pleasure 7/10 The Sex Issue 7/17 & 7/24 The New York Power List 7/31 Save New York! AUGUST 8/7 The Burger Issue Plus Flyover Nabes 8/14 Never Grow Up (Susan Sarandon) Plus NYC s Homeless 8/21 & 8/28 Fall Preview Double Issue: Michael Cera & Ghostbusters 9/4 John Waters Plus Fall Fashion 9/11 Summer s Last Hurrah Plus Courses 9/18 Fitness Plus Tom Stoppard 9/25 Funny Women Plus Fiction OCTOBER 10/2 Cheap Eats Plus Bob s Burgers 10/9 The Man Issue Plus NYC Transplants 10/16 Great Walks 10/23 Secret NYC & Sleep 10/30 The Meat Issue NOVEMBER 11/6 24-Hour New York 11/13 Interpol 11/20 Drugs in NYC Please note: Editorial is highly dependent on news cycle, so calendar is subject to change. Please check with your dedicated sales rep. 5
Magazine Print Schedule 2014 ISSUE DATE JANUARY 1/9 1/16 1/23 1/30 FEBRUARY 2/6 2/13 2/20 & 2/27 MARCH 3/6 3/13 3/20 3/27 APRIL 4/3 4/10 4/17 4/24 MAY 5/1 5/8 5/15 5/22 5/29 JUNE 6/5 6/12 6/19 6/26 ON SALE DATE 1/8 1/15 1/22 1/29 2/5 2/12 2/19 3/5 3/12 3/19 3/26 4/2 4/9 4/16 4/23 4/30 5/7 5/14 5/21 5/28 6/4 6/11 6/18 6/25 SPACE CLOSE 12/31 1/8 1/15 1/22 1/29 2/5 2/12 2/26 3/5 3/12 3/19 3/26 4/2 4/9 4/16 4/23 4/30 5/7 5/14 5/21 5/28 6/4 6/11 6/18 MATERIALS DUE 1/2 1/9 1/16 1/23 1/30 2/6 2/13 2/27 3/6 3/13 3/20 3/27 4/3 4/10 4/17 4/24 5/1 5/8 5/15 5/22 5/29 6/5 6/12 6/19 ISSUE DATE JULY 7/3 7/10 7/17 & 7/24 7/31 AUGUST 8/7 8/14 8/21 & 8/28 SEPTEMBER 9/4 9/11 9/18 9/25 OCTOBER 10/2 10/9 10/16 10/23 10/30 NOVEMBER 11/6 11/13 11/20 11/27 DECEMBER 12/4 12/11 & 12/18 12/25 & 1/1/15 ON SALE DATE 7/2 7/9 7/16 7/30 8/6 8/13 8/20 9/3 9/10 9/17 9/24 10/1 10/8 10/15 10/22 10/29 11/5 11/12 11/19 11/26 12/3 12/10 12/24 SPACE CLOSE 6/25 7/1 7/9 7/22 7/30 8/6 8/13 8/27 9/3 9/10 9/17 9/24 10/1 10/8 10/15 10/22 10/29 11/5 11/12 11/19 11/24 12/3 12/17 MATERIALS DUE 6/26 7/2 7/10 7/23 7/31 8/7 8/14 8/28 9/4 9/11 9/18 9/25 10/2 10/9 10/16 10/23 10/30 11/6 11/13 11/20 11/25 12/4 12/18 6
Online: TimeOut.com/NewYork Easy access to full content from the current issue of the magazine, searchable access to hundreds of listings and more than 3,000 restaurant and bar reviews 13.5 million page views 2.5 million unique visitor 4.1 pages per visit Source: Omniture, two month average (March-April 2014) 7
ipad App The slickest, most gorgeous guide to making the most of New York. Browse our themed lists of recommended venues, or use GPS-powered maps to find and compare the hottest nearby restaurants, bars, museums and more. Page Views 430,783 Total Downloads 73,390 Unique Visitors 8,180 Source: Internal numbers, 3 month average Apr-June 2014 8 8
iphone App An entirely new app experience to help you make the most of your city while onthe-go. Features include enhanced location-based search, easy booking for tickets and other exclusive experiences. Monthly Page Views 469,895 Monthly Uniques 21,176 Source: Internal numbers, 3 month average Apr-June 2014 9 9
Time Out Kids Print and Online The essential resource for NYC s fastestgrowing subculture: curious kids and their discerning parents. Four times a year in print and year-round online, our editors scope out the newest allages arts and entertainment in the city, from the booming kid-music scene to the latest hands-on kid-friendly activity centers. 10
Time Out Kids Edit Calendar and Print Schedule Issue Date Issue Theme Space Close Materials Due 2/12 Camps Guide Plus Health & Fitness 5/14 Birthday Parties Plus Summer/Weekend Getaways 8/14 Fall Fun Plus Back to School/Classes 11/12 Best of NYC for Kids Plus Holiday Guide 1/9 1/13 4/10 4/14 7/10 7/14 10/9 10/14 11
Time Out: Beyond New York
A Global Presence Time Out is the go-to authority in 46 cities and 30 countries worldwide. From dining, nightlife and theater to the arts, music and culture, we have the information readers need to navigate the most vibrant cities around the globe. Supporting a world-wide marketplace of websites, apps, magazines and guides, it s our passion and independent editorial voice that attract 28 million unique users every month. 13
A National Presence Time Out Ranks #1 in Reaching Millennials Online In the Top 10 US DMA s.* Readers are logging on for information about their own city or another destination *^Top 10 US DMAs include New York, Los Angeles, Chicago, Philadelphia, San Francisco, Boston, Dallas Fort Worth, Washington DC, Atlanta & Detroit. Source: comscore Plan Metrix March 2014. Ranking is within competitive set, including Gawker, Gothamist, New York Magazine, New Yorker, Thrillist, NY Times, Huffington Post. Millennials are 25-34 year old Time Out readers 14 14
Time Out Chicago Online and Mobile TimeOut.com/Chicago 2 million page views 496,000+ unique visitors 671,000+ visits 3.2 pages per visit Chicago iphone App Launched May 2014 Source: Omniture, two month average (March-April 2014) 15
Time Out L.A Online and Mobile Timeout.com/Los-Angeles 2 million page views 382,000+ unique visitors 474,000+ visits 4.4 pages per visit iphone App Monthly Uniques 1,631 Monthly Page Views 30,769 Source: Omniture, two month average (March-April 2014) 16
Adding New Markets 2014 Online Launches Washington DC, Las Vegas and Miami launched in Q1/Q2 Boston, San Francisco and more to be added this year 17
Audience
Print Audience Circulation Printed Weekly 130,000 Weekly Readership 330,000 Readers w/ Subscription 96% Gender Male 49% Female 51% Median Age 35 Marital Status Single 77% Married 23% HHI (Median) $91,000 Education Attended/college grad 97% Post-grad degree/study 37% Socially Active They go out an average of 3x per week Source: Time Out New York Reader Profile Survey, MRI Market Solutions 19
Online Audience Gender Male 42.8% Female 57.2% Age 18-24 15.9% 25-34 31.2% 45-54 10.3% 55-64 9.4% Median age: 34 Marital Status Single 77% Married 23% HHI (Median) $87,500 Education Attended/college grad 97% Post-grad degree/study 37% Socially Active They go out an average of 3x per week Source: ComScore: March 2014 20 20
Time Out New York Millennial Readers More Likely to Dine out with friends. (71% more likely) Have searched for or purchased tickets for a live theater, opera/ballet/dance or art gallery event. (62%) Search online for music concerts or pro sporting events. (77%) Provide advice and be first to buy the latest clothing/fashion. (70%) Spend $500+ on tickets than the average online user. (98%) Provide advice and be first to buy the latest movies & music. (77%) Be influential/trendsetters searching online for live event information. (77%) *% is above average user; Source: ComScore March 21 2014, 25-34 year olds 21
Advertising and Creative Solutions
Integrated Opportunities Connect With Readers Wherever They Are Online Apps Email Print Event Marketing 23 23
Online Standard Ad Units Billboard (970x250) Leaderboard (728x90) Promo Unit (300x110) Medium Rectangle (300x250) Half Page (300x600) 24
Online High-Impact Roadblock Clickable Skins (1900x1200) Billboard (970x250) Half Page (300x600) Medium Rectangle (300x250) Promo Unit (300x110) 25
Online Video Overlay (800x450) 26
Mobile iphone App Banner Slots (320 x 50) MPU Chip Slots (300x250) Splash Screen Logo (500x320)* *Actual logo is 250x160 but should be supplied at 500x320 for Retina Display 27
Mobile ipad App Large Grid Ad (881x623) 28
E-Mail E-Newsletter: Features your ad with Time Out content (300x250) Dedicated E-Blast: Features your brand exclusively (660x1000) Total Subscriber List: 424,000 New York: 232,000 Chicago: 97,000 Los Angeles: 44,000 Kids: 51,000 29
Print Flexible, integrated solutions in the magazine to suit your brand objectives Full and fractional ads Traditional advertising layouts target readers alongside content that makes sense for your brand messaging. Cover wraps and cover takeovers Massive exposure surrounding an entire issue that suits your brand. The high-visibility wrap ensures you reach readers first before they even open the issue. Reverse covers Buy the outside back cover and design your own creative which runs upside down. Followed by a run of 4-8 advertorial pages. Mini magazines Your own branded magazine can be inserted into the print issue or created as a run of pages. Custom advertorials Our talented editors will work with you to write and design content that enhances your brand and engages readers. Single- or multiple-page formats are available. Custom inserts A prominent showcase for your brand in an issue of your choice. We can advise on topics and themes or use your existing branded materials for turnkey execution. 30
Live Events 100 events annually provide premium live access to readers Signature Event Examples Singles Party Food & Drink Awards Outdoor Drinking Summer Concerts 100 Best Dishes Time Out Live at NY Comedy Fest Custom Experience Examples Battle of the Burger presented by Amstel Light Beck s Sapphire Lounge at NY Fashion Week Sunday Slices at NY Wine & Food Festival Family Brunch Series presented by MasterCard Artists & Fleas Shopping Event Coachella House with FUSE TV For information about event sponsorship opportunities, contact Jordan Iannuzzi at 646.432.3004 or jordan.iannuzzi@timeout.com 31
Contacts Time Out New York Cynthia Ramsey Vice President of Sales 646-432-3002 cynthia.ramsey@timeout.com Jessica Rohls Sales Director of Sales 646-432-3017 jessica.rohls@timeout.com Liquor, Wine, Beer, Beverages, Fashion & Retail, International Travel Dan Kenefick Sr. National Sales Manager 646-432-3005 dan.kenefick@timeout.com Broadway and Off-Broadway theater, Film, Museums, Performing Arts Institutions; Ari Ben Sr. National Sales Manager 646-432- 3008 ari.ben@timeout.com Music (Venues, Labels, Events), Consumer Electronics, Broadcast/TV, Miscellaneous Christine Legname National Sales Manager 646-432-3003 christine.legname@timeout.com Tourism, Transportation, Education, Beauty, Finance, Time Out Kids Rob Ruthardt Midwest Director 312.924.9263 robert.ruthardt@timeout.com Christy Stewart Business Development Manager 646-432-3071 christy.stewart@timeout.com Local Retail; Comedy & Cabaret; Off-off Broadway; Local Dating Services, Salons & Spas, Local Art Galleries Maggie Robinson Sales Manager 646-432-3081 maggie.robinson@timeout.com Fitness, Real Estate, NYC Marc Zenker National Sales Manager 646.432.3011 marc.zenker@timeout.com