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Case 1:99-cv-02496-PLF Document 6223 Filed 10/02/17 Page 1 of 6 UNITED STATES DISTRICT COURT FOR THE DISTRICT OF COLUMBIA UNITED STATES OF AMERICA, Plaintiff, Civil Action No. 99-CV-2496 (PLF v. PHILIP MORRIS USA INC., et al., Defendants. CONSENT MOTION FOR ENTRY OF SECOND SUPERSEDING CONSENT ORDER IMPLEMENTING THE CORRECTIVE STATEMENTS REMEDY FOR NEWSPAPERS AND TELEVISION In Order #70-Remand (Dkt. No. 6222; issued September 25, 2017, the Court directed the parties to submit by today s date a (proposed consent order to implement the Corrective Statement remedy; or, failing that, a further status report addressing the particular matters yet to be resolved. The parties now report that they have reached agreement for the Corrective Statements remedy to begin on a date certain in two media channels namely, newspaper and television and respectfully ask the Court to review and, if acceptable, promptly enter the attached (proposed Consent Order Implementing the Corrective Statements Remedy For Newspapers and Television (the (proposed Newspaper and TV Consent Order. 1 If the Court approves the 1 The parties are the United States and Public Health Intervenors (collectively Plaintiffs ; Philip Morris USA Inc., Altria Group, Inc., and R.J. Reynolds Tobacco Company (individually, as successor in interest to Brown & Williamson Tobacco Corporation, and as successor to Lorillard Tobacco Company (collectively Defendants ; and ITG Brands, LLC, Commonwealth Brands, Inc., and Commonwealth-Altadis, Inc. (collectively Remedies Parties.

Case 1:99-cv-02496-PLF Document 6223 Filed 10/02/17 Page 2 of 6 (proposed Newspaper and TV Consent Order in the form proposed, and enters it by Friday, October 13, 2017, the Corrective Statements will generally begin to appear in newspapers Sunday, November 26, and on television the following week. If the Court requires more time to review and enter the proposal, the start date would come some weeks later, as calculated by a formula in the (proposed Newspaper and TV Consent Order. A. Media channels The attached (proposed Newspaper and TV Consent Order addresses two of the four media channels at issue: 1. Newspapers. The parties two most recent Status Reports (Dkt. No. 6214, filed Aug. 11, 2017; Dkt. No. 6220, filed Sept. 11, 2017 reported that the parties had reached agreement on newspaper mockups, both print and online, and were seeking agreements on replacements for two small newspapers that had gone out of print since previous consent orders. The attached (proposed consent order now includes agreed replacements for those papers. 2. Television. The two most recent Status Report also advised that the United States had provided TV spot mockups, and that the Defendants were considering them. Defendants have now approved those TV mockups. 3. Onserts and company websites. As discussed in more detail in a further Status Report being filed concurrently, the parties continue working toward agreement on mockups for the other media channels at issue onserts and company websites. While that work continues, today s Consent Motion is meant to provide a date certain for the statements to begin in the newspaper and television media channels where full agreement has been reached. 2

Case 1:99-cv-02496-PLF Document 6223 Filed 10/02/17 Page 3 of 6 B. Spanish text The parties have reached agreement on the Spanish text, in accord with the estimated timeline set out in the parties September 11, 2017, Status Report. C. English text The present (proposed Newspaper and TV Consent Order incorporates the language approved by the District Court in the memorandum opinions accompanying Order #62-Remand and Order #67-Remand, on remand from the D.C. Circuit s ruling in United States v. Philip Morris USA Inc., 855 F.3d 321 (D.C. Cir. 2017. The (proposed Consent Orders that the parties previously filed and that the Court previously entered, in 2014 and 2016, were consensual as to implementation details (such as font, type, and layout, but subject to the tobacco companies objections to the Court-ordered text. Moreover, those prior Consent Orders expressly reserved the tobacco companies right to appeal from the statement text. By contrast, the present (proposed Newspaper and TV Consent Order provides that if the Court adopts the (proposed Newspaper and TV Order without modification, then the tobacco companies will not challenge that Order on appeal, and the specific implementation executions for newspapers and television will commence on the schedule specified in that Order. (Proposed Newspaper and TV Consent Order, IV(4, at 13. The paragraph goes on to provide that if the District Court should modify any term or requirement, no party waives or abandons any appeal or appellate rights or argument, and the parties reserve the right to seek different requirements than those stated in the (proposed Newspaper and TV Consent Order. Id. 3

Case 1:99-cv-02496-PLF Document 6223 Filed 10/02/17 Page 4 of 6 The parties respectfully request the Court s prompt review of the (proposed Newspaper and TV Consent Order, and if the Court finds it acceptable prompt entry as an Order, no later than Friday, October 13, 2017. Dated: October 2, 2017 Respectfully submitted, JILL FURMAN, Deputy Director ANDREW CLARK, Assistant Director Consumer Protection Branch /s/ DANIEL K. CRANE-HIRSCH Trial Attorney Civil Division United States Department of Justice PO Box 386 Washington, DC 20044-0386 Telephone: 202-616-8242 (Crane-Hirsch Facsimile: 202-514-8742 daniel.crane-hirsch@usdoj.gov Attorneys for Plaintiff United States of America /s/ Katherine A. Meyer (D.C. Bar 244301 MEYER GLITZENSTEIN & EUBANKS LLC 4115 Wisconsin Ave., N.W. Suite 210 Washington, DC 20016 202-588-5206 kmeyer@meyerglitz.com Attorney for the Public Health Plaintiff- Intervenors /s/ Anand Agneshwar Anand Agneshwar ARNOLD & PORTER KAYE SCHOLER LLP 250 West 55th Street 4

Case 1:99-cv-02496-PLF Document 6223 Filed 10/02/17 Page 5 of 6 New York, NY 10019-9710 Telephone: (212 836-8011 Fax: (212 836-8689 Miguel A. Estrada (D.C. Bar No. 456289 GIBSON, DUNN & CRUTCHER LLP 1050 Connecticut Avenue, N.W. Washington, D.C. 20036-5306 Telephone: (202 955-8257 Fax: (202 530-9016 Attorneys for Defendants Altria Group, Inc. and Philip Morris USA Inc. /s/ Peter J. Biersteker (D.C. Bar No. 358108 JONES DAY 51 Louisiana Avenue, N.W. Washington, D.C. 20001-2113 Telephone: (202 879-3939 Fax: (202 626-1700 Jeffrey A. Mandell (D.C. Bar No. 999791 STAFFORD ROSENBAUM LLP 222 West Washington Avenue, Suite 900 Madison, Wisconsin 53703 Telephone: (608 256-0226 Fax: (608 259-2600 Geoffrey K. Beach (D.C. Bar No. 439763 WOMBLE CARLYLE SANDRIDGE & RICE, LLP One West Fourth Street Winston-Salem, NC 27101 Telephone: (336 721-3600 Fax: (336 721-3660 Attorneys for Defendant R.J. Reynolds Tobacco Company (individually, as successor in interest to Brown & Williamson Tobacco Corporation, and as successor to Lorillard Tobacco Company 5

Case 1:99-cv-02496-PLF Document 6223 Filed 10/02/17 Page 6 of 6 /s/ Robert J. Brookhiser, Jr. (D.C. Bar No. 202168 Elizabeth B. McCallum (D.C. Bar No. 451361 BAKER & HOSTETLER LLP 1050 Connecticut Avenue, N.W. Washington, D.C. 20036-5304 Telephone: (202 861-1500 Fax: (202 861-1783 Attorneys for Post-Judgment Parties Regarding Remedies ITG Brands, LLC, Commonwealth Brands, Inc. and Commonwealth-Altadis, Inc. 6