Herald-Tribune Media Group Sarasota/Bradenton/Venice Market
Sarasota/Bradenton/Venice Market
Sarasota/Bradenton/Venice is the fifth largest market in the state of Florida. Top 10 Florida Markets Population Miami/Ft Lauderdale 5,628,256 Tampa/St Petersburg 2,833,932 Orlando 2,197,758 Jacksonville 1,373,037 Sarasota/Bradenton/Venice 715,898 Ft Myers 642,909 Lakeland 616,599 Melbourne 552,037 Daytona Beach 499,425 Pensacola 454,733 Nearly three quarters of a million people make their homes here year-round. Source: Nielsen Claritas 2012. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.
In Sarasota/Bradenton/Venice The population grows from 600,000 in the summer to 900,000 in winter. Average Population by Month (000) The market offers massive year-long opportunity, with a 50% boost in the winter season. 850 926 912 822 663 571 557 551 581 659 754 728 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Nielsen Market Demographics 2011. Herald-Tribune Circulation Department.
Among Florida s 10 largest markets, Sarasota/Bradenton/Venice is richest. Top 10 Florida Markets $/Capita Sarasota/Bradenton/Venice $29,164 Ft Myers $27,854 Jacksonville $26,192 Melbourne $25,795 Miami/Ft Lauderdale $25,592 Tampa/St Petersburg $25,072 Orlando $24,117 Daytona Beach $23,391 Pensacola $22,923 Lakeland $20,816 USA $25,919 Income per capita is more than $3,000 higher than the national average. Source: Nielsen Claritas 2012. Aggregate Income is $20,878,449,000. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.
Sarasota has the highest income of any Tampa DMA county; Manatee is third. DMA County $/Capita Sarasota $34,008 Pinellas $29,042 Manatee $28,148 Hillsborough $27,318 Pasco $24,118 Polk $23,117 Hernando $22,870 Citrus $22,478 Highlands $19,366 Hardee $14,866 If you want to reach affluent consumers in one of America s Top 20 markets Sarasota is the place to start. Source: Nielsen Claritas 2011
Sarasota/Bradenton/Venice is one of America s 20 wealthiest major metros. Wealthiest Major Metros $/Capita 1 Bridgeport, CT $43,093 2 Washington, DC $39,197 3 San Jose, CA $38,268 4 San Francisco, CA $38,250 5 Boston, MA $35,028 6 Hartford, CT $32,382 7 New York, NY $32,169 8 Baltimore, MD $31,937 9 Seattle, WA $31,930 10 Minneapolis, MN $31,192 Wealthiest Major Metros $/Capita 11 Denver, CO $30,774 12 Madison, WI $29,995 13 New Haven, CT $29,820 14 Worcester, MA $29,531 15 Poughkeepsie, NY $29,238 16 Sarasota/Bradenton/Venice $29,164 17 Chicago, IL $28,897 18 Albany, NY $28,864 19 Raleigh, NC $28,784 20 San Diego, CA $28,725 The high quality of life in Sarasota/ Bradenton/Venice has lured affluent professionals and retirees with buying power that rivals the richest markets in the nation. Source: Nielsen Claritas 2012. Sarasota/Bradenton/Venice is Sarasota & Manatee counties. Metro markets of 500,000 or more.
Sarasota/Bradenton/Venice is the nation s oldest major metro market. Oldest Major Metros Median Age Sarasota/Bradenton/Venice 48.6 Melbourne, FL 45.1 Fort Myers, FL 44.6 Daytona Beach, FL 44.2 Youngstown, OH 42.5 Pittsburgh, PA 42.4 Scranton/Wilkes-Barre, PA 42.1 Portland, ME 41.6 Tampa/St Petersburg, FL 40.7 Buffalo, NY 40.6 USA 37.0 Sophisticated consumers with substantial nest eggs are excellent prospects for nearly every business. Source: Nielsen Claritas 2011. Sarasota/Bradenton/Venice is Sarasota & Manatee counties. Metros of 500,000 or more.
In Sarasota/Bradenton/Venice Consumer spending per capita is more than $1,400 over the national average. $19,954 Consumer Spending Per Capita $18,515 Local people spend more than $14 billion a year on goods and services. Sarasota/Bradenton/Venice US Source: Nielsen Claritas 2011. Total spending is $14,228,579,657. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.
In Sarasota/Bradenton/Venice Herald-Tribune Media are the market leaders in print and on the Internet. Four editions / 259,000 readers The Herald-Tribune and its Internet site HeraldTribune.com reach half of all consumers every week from Tampa Bay to Charlotte Harbor 293,000 people in all. 91,000 local users Scarborough Research 2012
Herald-Tribune Media have earned the nation s highest award for journalism. 2011 Pulitzer Prize Winner: Investigative Reporting The Insurance Nightmare on property insurance 2010 Pulitzer Prize Finalist: Investigative Reporting Flipping Fraud on fraudulent real estate deals 2008 Pulitzer Prize Finalist: Local Reporting Broken Trust on abusive teachers The outstanding journalism of the Herald-Tribune Media Group attracts a quality audience, creating quality customers for your business.
In Sarasota/Bradenton/Venice Herald-Tribune Media reach nearly 300,000 consumers half of all adults. Audience Reach 293,000 50% Between Tampa Bay and Charlotte Harbor thousands of people turn to Herald-Tribune Media for news and advertising. Source: Scarborough Research, 2012. Herald-Tribune past week, HeraldTribune.com past month. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.
In Sarasota/Bradenton/Venice HeraldTribune.com adds more than 30,000 to the Herald-Tribune audience. Extended Reach Herald-Tribune Media 293,000 Herald-Tribune 259,000 HeraldTribune.com 91,000 HeraldTribune.com Only 34,000 HeraldTribune.com reaches one out of five local Internet users. By adding thousands of new customers to your Herald-Tribune audience, you can extend your reach more than 13%. Source: Scarborough Research, 2012. Herald-Tribune past week, HeraldTribune.com past month. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.
In Sarasota/Bradenton/Venice HeraldTribune.com now accounts for one third of Herald-Tribune readers. HeraldTribune.com Share of Herald-Tribune Audience 31% 12% 17% 4% Online readers are more and more important to your Herald-Tribune media buy. Today 34,000 adults read the Herald-Tribune only online. 13% 19% 2007 2012 Duplicate Exclusive Source: Scarborough Research 2007, 2012
In Sarasota/Bradenton/Venice Herald-Tribune Media reach the market s most valuable consumers. Key Demographics Herald-Tribune Media Group Reach Market Total % Print Web % Web Total Adults 581,000 293,000 50% 259,000 91,000 31% Age 45 to 64 187,000 104,000 55% 93,000 39,000 38% Median Adult Age 54.6 58.6 60.6 48.8 HHI $100,000 or more 89,000 51,000 57% 42,000 26,000 51% Avg HH Income $66,000 $72,000 $70,000 $91,000 College graduate or more 157,000 89,000 57% 77,000 33,000 37% Own home 445,000 250,000 56% 223,000 77,000 31% Value $250,000 or more 109,000 73,000 67% 63,000 32,000 44% Avg Home Value $245,000 $279,000 $285,000 $340,000 Avg HH Size 2.55 2.50 2.46 2.79 As many as half the key consumers you reach read online. Source: Scarborough Research, 2012. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.
Herald-Tribune Media offer advertisers a variety ways to reach their customers. Print Four daily editions Weekly sections Business Weekly Health + Fitness Food & Wine Ticket At Home Real Estate Inserts & Tab-Ons Magazines Style Better Living Gulf Coast Welcome Your Sarasota Select Market Coverage Yes! & HT Select Digital HeraldTribune.com Niche Sites ArtsSarasota Health+Fitness InsideRealEstate SarasotaMugshots HTPolitics HTGolf HTPreps IbisEye YourSarasota TicketSarasota Enewsletters Yahoo! & Monster Social Media Facebook & Twitter Every niche site has a mobile version. HeraldTribune.com & TicketSarasota also have apps for Apple and Android.
More than 3,300 local businesses advertise with Herald-Tribune Media. Total Advertisers 3,341 Digital Advertisers 969 Thousands of local businesses rely on Herald- Tribune Media advertising to help them thrive because it works. Almost 3 in 10 combine print and digital advertising, and nearly 100 use the Yahoo! network. Source: Herald-Tribune Media Group Accounting Department 2011