Geneva, March 30, 2017 Practical Experience From a Practitioner s point of View

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Geneva, March 30, 2017 Practical Experience From a Practitioner s point of View Bernard Volken, Fuhrer Marbach & Partners, Berne/Switzerland volken@fmp-law.ch

Table of contents 1. Introduction (legal assumption) 2. No principle of specialty! 3. No use obligation! 4. Specific issues: protection of trade dresses and logos 5. Advantages of the Hague System 6. Parameter for a tailor-made filing strategy 7. Accession of examining member states 8. Practice/jurisdiction 9. Conclusion 2

1. Introduction Patent (in most jurisdictions): examined tendency to consider the patent as barely attackable 3

1. Introduction Design (in most jurisdictions) = not examined tendency: design considered as being weak 4

The truth is in the middle Design protection is clearly underestimated Why: legal presumption of validity turn of the prove burden 5

Swiss Federal Court, July 13, 2004 Pendant Plaintiff // Defendant Design infringement affirmed! 6

- Defendant failed in proving lack of novelty. - Lack of novelty is irrelevant if not proved. - Missing examination of a design is partially compensated by the legal presumption. 7

8 Court Plaintiff Defendant Decision Copenhagen Maritime and Commercial Court (22 May 2008, No. V-0052-7) Reisenthel Accessoires Zebra A/S Infringement affirmed. Defendant had to pay damages. 8

9 Court Plaintiff Defendant Decision Copenhagen Maritime and Commercial Court (25 Jan 2008, No. V. 68/06) Staff ApS Marc Lauge A/S Confusingly similar trousers Infringement affirmed. Defendant had to pay damages. 9

Court of Justice of the European Union (CJEU) C-345/13 Karen Millen vs. Dunnes, Decision 19 June 2014 Karen Millen Dunnes (Savida label) Karen Millen Dunnes (Savida label) (Irish High Court, unregistered Community design rights). 10

The right holder of a design is not required to prove that it has individual character. = right holder is released from burden of prove regarding existing novelty! (interpretation of the General Court of article 85 II of Regulation 6/2002 [presumption of validity - defense as to the merits]) 11

Legal presumption = advantage in case of conflict for sending cease and desist letters, and in case of preliminary injunctions and for negotiating licenses. 12

2. No principle of specialty Art. 2 I Locarno Classification: Subject to the requirements prescribed by this Agreement, the international classification shall be solely of an administrative character. Nevertheless, each country may attribute to it the legal scope which it considers appropriate. In particular, the international classification shall not bind the countries of the Special Union as regards the nature and scope of the protection afforded to the design in those countries. 13

Decision by the UK Court of Appeals (23. April 2008) Spiky balls for use as laundry aids, registered designs under Nos. 000217187-0001 004; application date 2004: Sold and used as a massage ball since 2002: 14

The parties settled the case amicability. However, one of the judges argued: this case gives rise to points of law of general importance which have an impact on those not directly engaged in this particular dispute. Where our judgment may clarify that which has been moot and the result is of wider public interest, I take the view that we should make our conclusions known and so I have been in favour in this case of handing down this judgment. 15

The Court stated: the right gives a monopoly over any kind of goods according to the design. It makes complete sense that the prior art available for attacking novelty should also extend to all kinds of goods. 16

3. No use requirements!! Trademarks registered for 45 classes: often confronted with defensive trademark jurisdiction Problem solved with design: - no principle of specialty - no use obligation! 17

Monopoly corrective against abuse Design no principle of specialty, no use obligation = huge scope of protection Corrective: time limitation. Trademark Timely unlimited corrective: principle of specialty and use obligation 18

4. Protection of Trade dresses and logos An industrial design may consist of three dimensional features, such as the shape of an article,. (http://www.wipo.int/designs/en) 19

Trade dresses unfair competition and design protection Nestlé DM/077205 Nestlé DM/074008 20

Protection of Logos: Locarno class 32-00 9 th Locarno edition (1st January 2009): graphic symbols and logos. Some Trademark Offices were reserved regarding logo-filings, what now is no longer the case. As a matter of fact, the number of logo applications significantly increased since 2009 in most jurisdictions. 21

DM/078389 BUNDESREPUBLIK DEUTSCHLAND 22

DM/078399 TM IR 1124274 23

Advantages of the Hague System simple and cost saving administration on-line filing Maintenance/changes can be done with one step (which is very time and cost efficient): Renewal change in name and address of the holder change in the ownership Limitations Assignments (no licenses) 24

5 Advantages of the Hague System simple and cost saving administration No prior national application or registration is required = no central attack. Multiple application: one filing with a maximum of 100 design for a moderate fee. Only condition: all designs within the same Locarno class. Attractive fees in comparison to trademark and/or patent protection, and in comparison to other design systems, for example in case of multiple application with a certain number of filed designs. 25

Advantages of the Hague System simple and cost saving administration WIPO: formal examination (= very fast procedure) Substantive examination: by the Office of each designated contracting party 26

Advantages of the Hague System consequences of the loss in one country The loss of design protection in one specific country does not automatically cause the loss of the design in the remaining designated countries. To enforce a national decision in other countries is a complicated and cost intensive matter. 27

no principle of specialty + no use requirement + legal presumption + tailor made filing strategy = strong IP right / trump 28

6. Parameter for a tailor-made filing strategy 29

Combination different perspectives + disclaimer DM/070912 Daimler AG 30

disclaimer DM/076650 Daimler AG The blue marked areas are not coming into the scope of protection, they have the function of a disclaimer DM/076222 The blue marked parts of designs 8, 9, 10, 11, 12, 13 and 14 are not coming into the scope of the industrial design (disclaimer) 31

DM/075740 32

different perspectives DM/071034 Daimler AG 33

Photography or graphical reproduction? DM/066980 (15); Lidl, DE DM/066875 (15), Lidl, DE 34

Combination of photography and graphical reproduction! DM/052026 (15); EISEN GMBH, DE 35

Color and/or black and white? DM/075961 (15); Hilti, LI DM/076048 (15); Hilti, LI 36

Whole product and/or parts thereof? DM/047327 (15); Cartier; CH DM/071188 (15); Cartier, CH 37

100 words description? 38

One picture can say more than 100 words. DM/062910 (15); Cartier, CH 39

One picture can say more than 100 words. DM/047707 (15); Nestlé, CH 40

6. Accession of examining member states Countries with examination Japan: declaration three-dimensional a front view, a back view, a top view, a bottom view, a left side view and a right side view, each made in compliance with the method of orthographic projection are required 41

Accession USA, Japan and the Republic of Korea consequences for practitioners USA: no color drawings or color photographs & it is not possible for an applicant to request the deferment of publication. Republic of Korea: specific views are required: (i) for a design of a set of articles: one view of the coordinated whole and corresponding views of each of its components, and (ii) for a design for typefaces: views of the given characters, a sample sentence, and typical characters. 42

Formal or material law? Requirements for receiving filing date? OMPI: formal examination. Are these specific requirements formal or material law? Decided by respective Court. 43

Decisive question Requirements for receiving the filing date. Example 44

(My) solution Before filing: local representative. Hague still attractive? Yes definitely: costs of local representative occur only once (for 25 years protection) Hague advantages remain: 1 registration, 1 currency, easy administration, still saving costs etc. But: responsibility of representatives to inform clients of these additional costs. 45

7. Practice/jurisdiction Does it work in practice - what about jurisdiction? 46

BoA Court Plaintiff Defendant Decision (23 January 2017, Case R 1519/2014-3) US Patents: Filed RCD for hoses: - Technicity cannot be protected through design protection - concept already appear in these 3 patents - Color is not claimed in the design. RCD declared invalid. 47

BoA Court Plaintiff Defendant Decision (17 November 2016, Case R 1769/2014-3) Swedish patent concerning a snuff Package Filed RCD on October 21, 2011for oral snuff packages in Class 27-06 Plaintiff claims: lack of novelty and individual character BoA: Improved simplicity provides a different overall impression and herewith individual character. The appeal was rejected. Swedish trademark 48

BoA Court Plaintiff Defendant Decision (12 September 2016, Case R 1144/2015-3) IR Mark (Bulgaria): Protected Copyright under Bulgarian law: Filed RCD No likelihood of confusion: the signs share only the non-distinctive element cornet. -Plaintiff based on Bulgarian copy right law -Although the design was created in the UK -Copy right not proved The appeal was dismissed. 49

Court Plaintiff Defendant Decision Swiss Federal Court (25 Mai 2016, No. 4A_44/2016) Plaintiff holds Designs showing Sauna and Sauna parts: Due to the prior publication in a catalogue from the year 2009 showing the picture below, the Court denied the individual character (material novelty) of the plaintiffs designs: The appeal was rejected. 50

BGH Court Plaintiff Defendant Decision Infringement denied. (8 March 2012, No. I ZR 124/10) Plaintiff s Design Registrations 7 pictures of wine carafe. 4 with socket 3 without socket Parts or elements of a Design Registration are not protected separately. As a result: the design protection covers carafe with socket and not its part (= carafe without socket). Be careful of the filing strategy!! Two filings: actions would have affirmed! 51

General Court T-339/12 Fauteuil cubique, Decision dated 4 February 2014 Earlier design Contested design Differences in: seat height, seat and back inclination. 52

General Court: Overall impression produced on the informed user must be determined based on how the product is used: differences in design lead to different level of comfort. Action dismissed. 53

Court Applicant Intervener Decision ECJ 21 May 2015, T-22/13 and T- 23/13 Senz Technologies BV Impliva BV Defendant based on a prior Patent registration. Court: different overall impressions and individual character. 54

Court Plaintiff Defendant Decision Tribunal de Grande Instance, Paris (18 December 2014, 13/04545) ELEVEN produced t- shirts with celebrities (here: Rihanna). HK & CITY sold identical t- shirts. The Court based on the Unregistered Community Design and affirmed the design infringement. (Copyright infringement was affirmed, too). The case was solved based on design law (and not personality rights). 55

Court Plaintiff Defendant Decision Court of Appeal of Paris (05 December 2014, 14/03506) Europlastic s Holder of two (registered) Community designs GERMAY PLASTIC - Court assessed plaintiff s design as valid. - Defendant failed in proving lack of novelty (see next slight) design infringement affirmed 56

57

GC Court Appellant Intervener Decision (9 September 2014, Case T- 494/12) RCD application Applied for a declaration of invalidity Non-visible characteristic of the product does not relate to the appearance. Applicant misunderstood Article 4 (2) and (3) RCDR (requirements for protection). registration refused. 58

Court Plaintiff Defendant Decision Commercial Court of Aargau (5 March 2014) Pan mat Dishes drip device Rejection: different overall impressions. Bonding of the disputed product look like a bicycle chain. This strongly influences the disputed product and gives it a different overall impressions. 59

BoA Court Appellant Respondent Decision (14 June 2012, Case R 2194/2010-3) Respondent destroyed novelty based on a Japanese patent. RCD declared invalid. 60

Court Design Holder Invalidity Applicant Decision BoA (10 October 2014, Case R 1682/201-3) RCD Filed application for a declaration of invalidity based on earlier intern. trademark Trademark information on the packaging not relevant for consumer. RCD declared invalid. (IR-Mark) 61

Court Plaintiff Defendant Decision Oberlandsgericht Düsseldorf Dr. Oetker reg. design: Aldi Infringing product: Infringement denied. (24 July 2012, No. I-20 U 52/12) Trade dress: Trade dress: Different overall impressions: Spiral element/movement impression of the plaintiff design is missing. Limited scope of protection of the plaintiff s design? 62

Design protection is like a unicycle: not easy to ride, but if you manage it, it s a lot of power and flexibility! 63

64