Viewpoint of a Private Practitioner Regarding a Possible Filing Strategy

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Viewpoint of a Private Practitioner Regarding a Possible Filing Strategy Seminar on the Hague System for the International Registration of Industrial Designs Bernard Volken, Berne/Switzerland volken@fmp-law.ch Geneva, April 9, 2015

Table of contents 1. Introduction (legal assumption) 2. No principle of specialty! 3. No use obligation! 4. Specific issues: protection of trade dresses and logos 5. Parameter for a tailor-made filing strategy 6. Practice/jurisdiction 7. Conclusion

1. Introduction Patent (in most jurisdictions): examined However: no guarantee for validity Nevertheless: tendency to consider the patent as barely destructible

1. Introduction Design (in most jurisdictions) = not examined However: no guarantee of invalidity tendency: design considered as easily destructible

Design protection is clearly underestimated Why: legal presumption of validity turn of the burden of prove

Swiss Federal Court, July 13, 2004 - Pendant Plaintiff // Defendant Design infringement affirmed!

- Plaintiff failed in proving lack of novelty. - Lack of novelty is irrelevant if not proved by plaintiff. - Missing examination is partially compensated by this legal presumption.

8 Court Plaintiff Defendant Decision Copenhagen Maritime and Commercial Court Reisenthel Accessoires Zebra A/S Infringement affirmed. Defendant had to pay damages. (22 May 2008, No. V-0052-7)

9 Court Plaintiff Defendant Decision Copenhagen Maritime and Commercial Court (25 Jan 2008, No. V. 68/06) Staff ApS Marc Lauge A/S Confusingly similar trousers Infringement affirmed. Defendant had to pay damages.

General Court C-345/13 Karen Millen vs. Dunnes, Decision 19 June 2014 Karen Millen Dunnes (Savida label) Karen Millen Dunnes (Savida label) In 2007 Karen Millen brought proceedings against Dunnes in the Irish High Court claiming they had infringed their unregister Community design rights.

General Court C-345/13 Karen Millen vs. Dunnes, Decision 19 June 2014 The right holder of a design is not required to prove that it has individual character. = right holder is released from burden of prove regarding existing novelty!

Finally, legal presumption is also important advantage in case of conflict for sending cease and desist letters, and in case of preliminary injunctions

2. No principle of specialty Art. 2 I Locarno Classification: Subject to the requirements prescribed by this Agreement, the international classification shall be solely of an administrative character. Nevertheless, each country may attribute to it the legal scope which it considers appropriate. In particular, the international classification shall not bind the countries of the Special Union as regards the nature and scope of the protection afforded to the design in those countries.

Decision by the UK Court of Appeals (23. April 2008) Spiky balls for use as laundry aids, registered designs under Nos. 000217187-0001 004; application date 2004: Sold and used as a massage ball since 2002:

The parties settled the case amicability. However, one of the judges argued: this case gives rise to points of law of general importance which have an impact on those not directly engaged in this particular dispute. Where our judgment may clarify that which has been moot and the result is of wider public interest, I take the view that we should make our conclusions known and so I have been in favour in this case of handing down this judgment.

The Court stated: the right gives a monopoly over any kind of goods according to the design. It makes complete sense that the prior art available for attacking novelty should also extend to all kinds of goods.

3. No use requirements!! Trademark registered for 45 classes: often confronted with defensive trademark jurisdiction Problem solved with design: - no principle of specialty - no use obligation! - No (barely) room for bad faith argumentation!

Monopoly corrective against abuse Design no principle of specialty, no use obligation = huge scope of protection Corrective: time limitation. Trademark Timely unlimited corrective: principle of specialty and use obligation

19 4. Protection of Trade dresses and logos An industrial design may consist of three dimensional features, such as the shape of an article,. (http://www.wipo.int/designs/en)

20 4. Trade dresses unfair competition and design protection For several sectors of industry (e.g. cosmetics, nutrition etc.) shape/packaging has strategic importance. Nestlé DM/077205

21 Protection of Logos: Locarno class 32-00 9 th Locarno edition (1st January 2009): graphic symbols and logos. Some Trademark Offices were reserved regarding logo-filings, what now is no longer the case. As a matter of fact, the number of logo applications significantly increased since 2009 in most jurisdictions.

22 DM/078389 BUNDESREPUBLIK DEUTSCHLAND

DM/078399 TM IR 1124274 23

24 no principle of specialty + no use requirement + legal presumption + tailor made filing strategy = strong IP right / trump

5. Parameter for a tailormade filing strategy

Combination different perspectives + disclaimer DM/070912 Daimler AG

disclaimer DM/076650 Daimler AG The blue marked areas are not coming into the scope of protection, they have the function of a disclaimer DM/076222The blue marked parts of designs 8, 9, 10, 11, 12, 13 and 14 are not coming into the scope of the industrial design (disclaimer)

DM/075740

different perspectives DM/071034 Daimler AG

Photography or graphical reproduction? DM/066980 (15); Lidl, DE DM/066875 (15), Lidl, DE

Combination of photography and graphical reproduction! DM/052026 (15); EISEN GMBH, DE

Color and/or black and white? DM/075961 (15); Hilti, LI DM/076048 (15); Hilti, LI

Whole product and/or parts thereof? DM/047327 (15); Cartier; CH DM/071188 (15); Cartier, CH

100 words description?

One picture can say more than 100 words. DM/062910 (15); Cartier, CH

One picture can say more than 100 words. DM/047707 (15); Nestlé, CH

6. Does it work in practice - what about jurisdiction? 37

General Court T-339/12 Fauteuil cubique, Decision dated 4 February 2014 Earlier design Contested design Differences in: seat height, seat and back inclination.

Overall impression produced on the informed user must be determined based on how the product is used: differences in design lead to different level of comfort

Court Plaintiff Defendant Decision 40 BGH (8 March 2012, No. I ZR 124/10) Infringement denied. Plaintiff s Design Registrations 7 pictures of wine carafe. 4 with socket 3 without socket Parts or elements of a Design Registration are not protected separately. As a result: the design protection covers carafe with socket and not its part (= carafe without socket). Be careful of the filing strategy!! Two filings: actions would have affirmed!

41 Court Plaintiff Defendant Decision Oberlandsgeric ht Düsseldorf Dr. Oetker reg. design: Aldi Infringing product: Infringement denied. (24 July 2012, No. I-20 U 52/12) Trade dress: Trade dress: Different overall impressions: Spiral element/moveme nt impression of the plaintiff design is missing. Limited scope of protection of the plaintiff s design?

42 Decision of the Oberlandgericht Hamm (Germany) dated February 24, 2011 plaintiff Defendant

43 The court affirmed the validity of the respective Design-registration from 2001. It also affirmed its copy right character. However, the Court argued with different overall impressions, due to differences in nose, face, paw.

Conclusion Design protection is like a unicycle: not easy to ride, but if you manage it, it s a lot of power and flexibility!