August/September 2017 Drive Sober or Get Pulled Over NATIONAL LEL WEBINAR June 21, 2017
Fatality Analysis Reporting System (FARS) 2015 Final Data 35,092 Traffic fatalities End of a five-decade trend of decline in fatalities 7.2% Increase in fatalities from 2014 Alcohol-impaired fatalities increased by 3.2% from 9,943 in 2014 to 10,265 in 2015 Alcohol-impaired fatalities accounted for 29% of 2015 overall fatalities
3 August 18 September 4, 2017
Drive Sober or Get Pulled Over Data Winter Campaign National DRE Results (December 18, 2016 January 3, 2017) 37 Reporting States 7,550 DRE DUI Arrests 1,333 DRE DUI Drug Arrests 403 DRE-Involved Sobriety Checkpoints 1,643 DRE-Involved Emphasis Patrols 3,338 Drug Arrests
Drive Sober or Get Pulled Over Data August 2015 Campaign Results 7,316 Total Participating Agencies Enforcement Activity: Total Hours Worked = 572,162 Number of Checkpoints = 2,332 Citations: DWI Arrests Alcohol Only = 20,864 DUID Arrests Drugs Only = 3,379 DWI/DUID Arrests Alcohol and Drugs = 12,719
Drive Sober or Get Pulled Over Data August 2015 Campaign Results Other Noteworthy Citations Safety Restraint Citations = 88,777 Felonies = 17,222 Stolen Vehicles = 1,881 Fugitives Apprehended = 17,593 Speeding 301,097
THANK YOU! JENNIFER DAVIDSON JENNIFER.DAVIDSON@DOT.GOV 202-366-2163 7
LAW ENFORCEMENT PARTNER PARTICIPATION Florida District 3 Law Enforcement Liaison Andrew Johnson
LAW ENFORCEMENT PARTNER PARTICIPATION Three primary reasons an agency participates with our programs Possibility of obtaining recognition and/or incentive items As a favor to the LEL and LEL Program Truly feel their efforts make a difference in their community
LAW ENFORCEMENT PARTNER PARTICIPATION Three Primary Reasons an Agency is Participating with our Programs Goal #1 Have the agency feel their traffic enforcement and safety efforts truly make a difference in their community
LAW ENFORCEMENT PARTNER PARTICIPATION How do we get agencies more involved? Initial meeting with agency Head / Command Staff Show agency Crash / Fatality statistics and data Develop good contacts
LAW ENFORCEMENT PARTNER PARTICIPATION How do we get agencies more involved? Developing good contacts is the key to participation and involvement of an agency
LAW ENFORCEMENT PARTNER PARTICIPATION How do we develop good agency contacts Ask agency head for recommendations Continue to search for additional contacts and update contacts if needed Add multiple contacts for each agency
LAW ENFORCEMENT PARTNER PARTICIPATION How to develop good agency contacts Find that agency s Champion for the Cause
LAW ENFORCEMENT PARTNER PARTICIPATION Keeping agencies involved Keep agency contacts informed Conduct regular meetings, agency visits, webinars, etc. Following through with requests and promises
August 2017 IMPAIRED DRIVING HVE CAMPAIGN LEL WEBINAR June 21, 2017
2017 IMPAIRED DRIVING HVE CAMPAIGN OVERVIEW Ø Ø Ø Ø Ø Ø Ø THE CAMPAIGN NATIONAL ENFORCEMENT DATES MATERIALS AVAILABLE ON THE WEB MAKING THE MOST OF THE PEAK COMMUNICATIONS ASSETS NHTSA RESOURCES WHAT s NEW? Ø QUESTIONS 17
18 THE CAMPAIGN
Drive Sober or Get Pulled Over 2017 NATIONAL CAMPAIGN DATES NATIONAL ENFORCEMENT AUGUST 18 SEPTEMBER 4, 2017 19
Drive Sober or Get Pulled Over MATERIALS AVAILABLE ON THE WEB WWW.TRAFFICSAFETYMARKETING.GOV ASSETS TO SUPPORT YOUR EFFORTS PRODUCTS FOR ENFORCEMENT ACTION KIT (PEAK) 2017 WELCOME LETTER SAMPLE TEMPLATE EARNED MEDIA SOCIAL MEDIA 2015 INFOGRAPHICS CREATIVE ASSETS 20
Drive Sober or Get Pulled Over ARE YOU MAKING THE MOST OF THE PEAK? 21
Drive Sober or Get Pulled Over ALSO AVAILABLE ON THE WEB www.trafficsafetymarketing.gov Camera-ready artwork NHTSA 2017 Communications Calendar Future Campaign Dates 22
Drive Sober or Get Pulled Over WHAT S NEW? 23
Drive Sober or Get Pulled Over AVAILABLE ON THE WEB www.trafficsafetymarketing.gov NHTSA NATIONAL AD INFOGRAPHICS EARNED MEDIA IN ENGLISH and SPANISH SOCIAL MEDIA POSTS BANNER ADS 24
NHTSA RESOURCES SUPPORT THE DRIVE SOBER CAMPAIGN BY PROMOTING THE SAFERRIDE MOBILE APP (To get drivers home safely) Available for Android and iphones http://www.nhtsa.gov/link/saferride/ SUBSCRIBE to receive e-mail alerts at www.trafficsafetymarketing.gov 25
WE WELCOME YOUR FEEDBACK! Help spread the national drunk driving message to keep motorists safe. Let us know what s working and how NHTSA can assist you. We want to hear from you Email your feedback to feedback-tsm@dot.gov Contact Us: Glaceria Mason Glaceria.Mason@dot.gov 202-366-5876 THANK YOU FOR YOUR EFFORTS! 26
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2017 Drive Sober or Get Pulled Over Campaign Sandy Richardson Regional Program Manager Region 4, Atlanta
Ideas that can enhance the Drive Sober or Get Pulled Over Enforcement Period Ask your Law Enforcement Agencies to: To assign a Drug Recognition Expert (DRE) to work the Sobriety Checkpoints/Saturation Patrols Document and report the number of DRE evaluations conducted during the enforcement period Encourage DREs to enter their evaluations in the National Database Develop unusual media hooks 29
https://www.nhtsa.gov/sites/nhtsa.dot.gov/files/809844-theabcsofbac.pdf
QUESTIONS 31