Apparel & Accessories Sarasota/Bradenton/Venice Market
In Sarasota/Manatee/Charlotte Clothing store sales fell for only two years, and have improved quickly. 368.9 378.6 406.6 461.3 Clothing Store Sales ($Million) 533.6 476.1 488.9 470.4 483.1 450.9 355.3 367.2 Clothing stores held up better than most businesses in the recession, revived in 2010, reached an all-time high in 2011 and are up double digits in 2012. 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 11TD 12TD Source: Florida Department of Revenue. To-Date (TD) is January-August.
In Sarasota/Manatee/Charlotte Clothing Store Sales Performance 3% Annual Change in Clothing Store Sales 2002-2012 13% 10% 7% 7% 3% 3% 3% Sales at clothing stores, soft for only two years, started to recover in 2010 and have enjoyed robust growth ever since. 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 TD -4% -4% Source: Florida Department of Revenue. To-Date (TD) is January-August.
In Sarasota/Manatee/Charlotte Clothing store sales peak during the holidays and through the first quarter. 7.1 8.7 12.1 Clothing Store Sales by Month (%) 9.1 7.7 8.0 6.7 7.1 6.3 6.3 8.7 12.2 Though one of the more seasonal retail categories, more than 40% of all sales take place May to October. Advertising should run accordingly. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Florida Department of Revenue, 2002-2011
In Sarasota/Bradenton/Venice Per capita spending at clothing stores is 42% more than the national average. Clothing & Accessory Store Spending Per Capita $967 $681 Local people spend almost $700 million on clothing and accessories. Sarasota/Bradenton/Venice US Source: Nielsen Claritas 2011. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.
In Sarasota/Bradenton/Venice Jewelry store sales per capita are more than 10% above the national average. $185 Jewelry Store Sales Per Capita $165 Per capita sales are 12% over the national average. Total sales exceed $130 million. Sarasota/Bradenton/Venice US Source: Nielsen Claritas 2011. Total sales are $131,811,507. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.
In Sarasota/Bradenton/Venice Herald-Tribune Media reach most clothing, shoe & jewelry shoppers. Apparel & Accessories Herald-Tribune Media Group Reach Market Total % Print Web % Web Total Adults 581,000 293,000 50% 259,000 91,000 31% Shopped past 3 months Any clothing store 478,000 238,000 50% 208,000 76,000 32% Any shoe store 414,000 212,000 51% 182,000 76,000 36% Any jewelry store* 105,000 60,000 57% 53,000 22,000 37% At least one third of fashion buyers you reach read online. Source: Scarborough Research, 2012. Sarasota/Bradenton/Venice is Sarasota & Manatee counties. *Past 12 months.
In the Herald-Tribune Apparel & accessory stores run more than 8,300 inches of advertising a year. Apparel & Accessories: 8,342 Inches Top Advertisers Inches Digital Anthony's, Inc. 1,474 Molly's 1,026 Draper's & Damon's 851 Tanya's Chalet 740 Topaz Design Group 496 P Foxy Lady 355 P BMR Holdings, LLC 340 Dreamweaver 326 P Eileen Fisher 308 BW Francis 218 Successful local businesses believe in Herald-Tribune advertising because they know it works. Several major players also use Herald-Tribune digital advertising. Source: Herald-Tribune Media Group Accounting Department, 2011. 126 = 1 full page. P = HeraldTribune.com. Y = Yahoo.
In the Herald-Tribune Jewelry stores & jewelry buyers run 14,000 inches of advertising a year. Jewelry Stores & Buyers: 13,750 Inches Top Advertisers Inches Digital Secured Gold Buyer 4,410 G&M Estate Buyers 1,418 The Gold Rush Store 1,206 Pandora Store 1,134 Heitel Jewelers 759 Michael & Company 600 Michaels Reflections in Gold 524 Joseph's Jewelers 500 P The Diamond Vault 478 Armel Jewelers 347 Successful local businesses believe in Herald-Tribune advertising because they know it works. Several major players also use Herald-Tribune digital advertising. Source: Herald-Tribune Media Group Accounting Department, 2011. 126 = 1 full page. P = HeraldTribune.com. Y = Yahoo.
In the Herald-Tribune Shoe stores run almost 14,000 inches of advertising a year. Shoes: 13,924 Inches Top Advertisers Inches Digital Peltz Shoes 6,194 P Famous Shoes 4,259 Good Feet Store 1,176 New Balance Sarasota 874 Happy Feet Plus 476 Successful local businesses believe in Herald-Tribune advertising because they know it works. Some of the major players also use Herald-Tribune digital advertising. Source: Herald-Tribune Media Group Accounting Department, 2011. 126 = 1 full page. P = HeraldTribune.com. Y = Yahoo.