PPA(15)8431:1 The new promotion policy Global context Diego CANGA-FANO European Commission DG Agriculture and Rural Development Director- Multilateral relations and Quality policy 22/10/2015 1
Overall picture of EU AGRI-EXPORTS 2
EU28 exports of agri-food products to third countries (till August 2015) 3
EU28 agri-food exports to third countries by destination (till August 2015) EU28 agri-food exports to. (million Euro) source: COMEXT cumulative data: January-August Difference Jan-Aug15 to Jan-Aug14 % Aug-14 Aug-15 monthly data: August Difference Jan-Aug15 to Jan-Aug14 % PARTNER/PERIOD Jan-Aug 2014 Jan-Aug 2015 mio mio mio % mio mio mio % Extra-EU28 78.579 84.631 6.052 8 9.285 9.759 474 5 United States 10.216 12.347 2.130 21 1.283 1.543 260 20 China 4.652 6.850 2.197 47 575 799 224 39 Switzerland 4.747 5.062 315 7 492 556 64 13 Russian Federation 6.506 3.543-2.964-46 595 430-165 -28 Japan 3.618 3.498-120 -3 446 412-34 -8 Hong Kong 2.799 3.132 333 12 341 269-72 -21 Saudi Arabia 2.362 3.129 766 32 314 307-8 -2 Norway 2.644 2.656 13 0 332 326-6 -2 Canada 2.055 2.232 177 9 235 256 21 9 Turkey 1.685 2.227 541 32 194 239 45 23 Algeria 2.384 2.139-244 -10 252 206-46 -18 United Arab Emirates 1.745 1.931 186 11 250 268 18 7 Australia 1.571 1.784 214 14 234 252 18 8 Korea, Republic of 1.341 1.661 320 24 172 159-12 -7 Egypt 1.177 1.569 392 33 148 144-4 -3 Singapore 1.289 1.320 31 2 160 174 15 9 Brazil 1.006 1.071 65 6 124 145 21 17 South Africa 971 1.060 89 9 125 129 4 3 Morocco 1.121 1.034-87 -8 73 104 31 43 Israel 802 937 135 17 86 115 29 34 other countries 23.889 25.451 1.562 7 2.853 2.925 72 3 4 Overall EU agri-food exports up 8% year-on-year
Exports of agri-food products by Member State (till August 2015) Main exporting Member States (by value) Negatively affected exporting Member States Exports to third countries (in million EUR) Exports to third countries (in million EUR) Member State Jan- Aug Jan- Aug Jan- Aug Jan- Aug % Member State 2014 2015 2014 2015 % France 13.566 15.102 +11% Poland 3.148 3.023-4% Netherlands 11.392 11.839 +4% Portugal 1.034 1.001-3% Germany 10.320 11.298 +9% Lithuania 1.340 951-29% Italy 7.286 8.247 +13% Latvia 552 402-27% Spain 5.896 6.644 +12% Estonia 165 113-31% UK 5.653 6.401 +13% Denmark 3.771 4.431 +17% Belgium 3.658 3.813 +4% Ireland 1.998 2.027 +1% Member States neighbouring Russia were the most affected Most others experienced export increases 5
EU28 agri-food exports per product sector (till August 2015) EU28 agri-food exports (in million ) to EXTRA_EU to Russian Federation Jan-Aug 2014 Jan-Aug 2015 % Jan-Aug 2014 Jan-Aug 2015 % Bovine sector (total) 934 1.181 26 157 35-78 Pig sector (total) 3.508 3.649 4 123 18-85 Poultry sector (total) 1.314 1.384 5 77 26-66 Butter 447 498 11 93 0-100 Cheese 2.476 2.257-9 531 21-96 Skimmed Milk Powder 1.842 1.497-19 65 1-99 Whole Milk Powder 1.104 847-23 7 0-100 Fruit and Vegetables 4.378 3.914-11 1.263 141-89 Including non banned live animals 6
Overall application of current promotion rules 7
Adopted programmes 2001-2015 Distribution by Member-States 20% 18% 16% 14% % of total nr of programmes % of total EU contribution 12% 10% 8% 6% 4% 2% 0% 8
Adopted programmes 2001-2015 Distribution by products 30% 25% 20% % of total nr of programmes % of total EU contribution 15% 10% 5% 0% 9
Adopted programmes 2001-2015 (*) Since 2001 : 686 programmes adopted Detail on the acceptance rate 2007-2015 Submitted Accepted Acceptation Rate TOTAL 722 376 52% Internal market 495 246 50% Third countries market 227 130 57% (*) only the first wave of 2015 is represented 10
Adopted programmes 2001-2015 Simple and Multi programmes Multi : 9% Multi : 16% 11
The diversification has started Figures before and after Russian ban Distribution of EU budget contribution before August 2014 Distribution of EU budget contribution after August 2014 (*) 29% Internal Market Third Countries 63% 37% Internal Market Third Countries 71% (*) data about the 2nd wave of 2015 are included but still subject to confirmation 12
Guiding principles for application of the new promotion policy Regulation (EU) No 1144/2014 13
Dissemination of information across the EU Workshops in almost all Member States Organised : AT, BG, DK, EE, ES, FI, FR, HR, HU, IT, IR, LT, LV, NL, PL, SE, UK Planned in the coming weeks : CZ, DE, BE, CY, EL, PT, RO Questions and Answers : lets' keep it updated! http://ec.europa.eu/agriculture/promotion/policy/regulationpost-2015/qa_en.pdf 14
More competition thus higher quality Enlargement of the scope of eligible products and eligible organisations should bring more variety Please networking now and in the future Figures of GIs to be improved: see next slides. GIs are one the symbols of European quality but most of the GIs stay at home 15
Number of protected GI in EU 3342 October 2015 - GI (Aromatised wines) 5 GI (Spirits) 336 Food 1249 Wine 1752 16
1000 900 800 700 916 747 Number of registered GI per country October 2015 600 500 400 352 300 200 100 269 207 156 82 71 69 63 55 44 43 40 31 30 26 22 14 14 14 11 34 23 0 9 17
Class of all registered PDO/PGI October 2015 Fresh fish, molluscs, crustaceans 1% Fruit, vegetables,cereals 11% Other products of Annex I of the Treaty 2% Beers 1% Bread,Pastry,Cakes 2% Other products Spirits 1% 10% Oils and fats 4% Other products of animal origin 1% Cheeses 7% Meat based products 4% Fresh meat (and offal) 4% Wine 52% 18
Sales destination (2010) 60% of sales take place on the domestic market, 20% on the EU market and 20% in third countries 663 GIs sold only in their MS of production 1525 GIs exported (1224 wines, 231 agri products, 70 spirits) Wines + spirits = 90% of total GI exports (in value) 19 Source: AND study for the European Commission
Be more INNOVATIVE 2001-2014 Consider new destinations Consider combination of products Avoid cut and paste, not always "comfort zone" There is life outside big cities as well 20
European Commission will remain active in all the fronts helping promotion Sanitary and Phytosanitary measures (SPS) Free Trade Agreements (FTA) High level missions 21
Identified SPS barriers to be solved with priority Country Products BRAZIL CHILE COLOMBIA/PERU INDIA INDONESIA MEXICO CHINA TURKEY USA/CANADA pork, bovine, poultry, dairy, fruits and vegetables. pork, fruits and vegetables pork, poultry, dairy dairy, poultry fruits and vegetables (port access) pork, fruits and vegetables Beef, pork bovine, poultry, dairy, fruits and vegetables bovine, dairy, fruits and vegetables VIETNAM fruits and vegetables 22
Some of the SPS barriers resolved in the last 12 months: Country Product SPS barrier resolving action taken Colombia Animal and plant products Recognition of EUs control system as equivalent for exports from France, Portugal and Spain China Pork Re-openings of import channels from several Member States Turkey USA Live cattle and beef Beef Market for live cattle re-opened + lowered bureaucratic burdens for beef imports End of ban on beef from Ireland and Lithuania after BSE epidemic in Europe Canada Pork Recognition of Swine disease regionalisation for Italy (reopening to Italian pork meat after a decade) Canada Beef Lift the import ban on European beef due to the BSE Canada Apples and pears Lift of barriers for fruit from Belgium and Poland Vietnam Apples Lift of barriers for apples from France Vietnam Beef Lift of ban due to BSE for beef from France Ukraine Animal products Authorization of imports from the EU Malaysia Beef End of ban of European beef after BSE epidemic in Europe Singapore Pork Recognition of African Swine Fever zoning Japan, Malaysia, Morocco, Macedonia, South Korea, Singapore, South-Africa, Philippines, Australia, Ukraine (among others) Poultry End of the avian flu ban for certain MS And many others 23
Free Trade Agreements recently concluded Canada Iceland Ukraine Morocco Moldova Georgia Central America Colombia Peru West Africa EAC Singapore Viet Nam Ecuador SADC 24
Bilateral and regional Negotiations launched or planned Norway USA China GIs Japan Mexico Mercosur Tunisia Gulf countries India Malaysia Thailand Philippines 25
High level missions - promotion R 1144/2014 (Article 9) The Commission may carry out information and promotion measures...those measures may in particular take the form of high-level missions, participation in trade fairs and exhibitions of international importance by means of stands, or operations aimed at enhancing the image of Union products. Next ones: Mexico/Colombia China/Japan 26
Our door is open!! Design of the annual work programme - consultation of Member States and relevant stakeholders Business oriented - Growth and Jobs Learning by doing Annual work programme 27
Europa web-site For further information http://ec.europa.eu/agriculture/promotion/policy/index_en.htm Thank you 28