Online Social Networks

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Online Social Networks Swiss Army Information Tools Gerry McKiernan Science and Technology Librarian Iowa State University Library Ames IA gerrymck@iastate.edu http://www.public.iastate.edu/~gerrymck/swissarmyinfotools.ppt

American Chemical Society Spring Conference April 6-10 2008 Morial Convention Center, New Orleans, Louisiana

Transformation of Library Services in the Digital Age Sunday, April 6 2008 8:30 AM-11:40 AM Marriott Convention Center -- Blaine Kern C Online Social Networks: Swiss Army Information Tools 11:15 AM 11:40 AM

!!! THANK YOU!!! Andrea Twiss-Brooks Co-Director, Science Libraries, Head of Collection Services John Crerar Library, University of Chicago Leah R. Solla Librarian Physical Sciences Library, Cornell University

!!! THANK YOU!!! American Chemical Society Division of Chemical Education Division of Chemical Information

DISCLAIMER (1) The screen prints selected for this presentation are for educational purposes, and their inclusion does not constitute an endorsement of an associated person, product, service, or institution.

DISCLAIMER (2) The views and opinions expressed in this presentation are those of the presenter and do not constitute an endorsement by Iowa State University or its Library.

Web 2.0 OUTLINE Social Networking Services Facebook Librarian Facebook Presence Library Facebook Presence Facebook Library Groups Facebook Pages Facebook Applications Facebook Apps for Libraries Readings and Resources

Web 2.0 Web 2.0, refers to a perceived second generation of Web-based communities and hosted services such as social-networking sites, wikis and folksonomies which aim to ***facilitate collaboration and sharing*** between users. The term became popular following the first O'Reilly Media Web 2.0 conference in 2004. Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but to changes in the ***ways software developers and end-users use the Web*** http://en.wikipedia.org/wiki/web_2

Social Networking A social network service focuses on the building and verifying of online social networks for communities of people who share interests and activities, or who are interested in exploring the interests and activities of others, and which necessitates the use of software. Most social network services are primarily Web-based and provide a collection of various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups, [etc.] http://en.wikipedia.org/wiki/social_network_service

Social Networking http://www.victorinox.ch/ Swiss Army Information Tools

Social Networking Sites asmallworld Bebo (AOL) Boomj Classmates Cyworld Facebook Friendster hi5 LinkedIn Mixi MySpace orkut Ning Y! Mash http://en.wikipedia.org/wiki/list_of_social_networking_websites

http://valleywag.com/tech/data-junkie/the-world-map-of-social-networks-273201.php

Facebook Overview (1) Launched on February 4 2004 Founded by Mark Zuckerberg at Harvard Expanded from Harvard to other colleges and universities, then to high schools, then to companies, then to any one Largest number of registered users among college-focused sites (July 2007) Facebook is the 5th most-trafficked website in the world (comscore) http://en.wikipedia.org/wiki/facebook http://www.facebook.com/press/info.php?statistics

Facebook Overview (2) Number One site for photos in the United States, ahead of public sites such as Flickr Membership 68 million Growth 7 million (July 2006) 9 million (September 2006) 14 million (January 2007) 36 million (August 2007) 68 million (April 1 2008) 1 million new registrations / week http://www.wired.com/techbiz/startups/news/2007/09/ff_facebook http://www.facebook.com/press/info.php?statistics

Profile Facebook Features (1) Contains all the information about an individual that friends and people in your networks can view Networks, Sex, Relationship Status, Birthday, Hometown, Political Views, Religious Views Education and Work--Education Info: Colleges, High School. Work Info: Employer, Position, Time Period Information -- Contact Info: E-mail, AIM, Land Phone, Current Address, Residence, Website. Personal Info: Activities, Interests, Favorite Music, Favorite TV Shows, Favorite Books, Favorite Quotes Individual provides or chooses not to provide details http://iastate.facebook.com/privacy.php?view=profile

Facebook Features (2) Core Features Friends Inbox and Messages News Feed and Status Profile and Mini-Feed Pokes Requests and Notifications The Wall

Facebook Features (3) Applications by Facebook Groups Events Notes Posted Items Video Applications by Third Parties

P R I V A C Y http://iastate.facebook.com/privacy.php

Librarian Facebook Presence http://www.imdb.com/title/tt0455596/

Library Facebook Presence

Facebook Groups (1)

Facebook Groups (2)

Facebook Pages (1) http://www.facebook.com/facebookpages

Facebook Pages (1) Launched in November 2007, Facebook Pages allow local businesses, sports teams, artists, films, brands, public figures, non-profits [, libraries] and other business organizations to have a presence on Facebook. http://www.facebook.com/facebookpages

Facebook Pages (2) Users can add themselves to [a] Facebook Page as fans, write on [its] Wall, purchase products, learn about special promotions, upload photos, and join other users in discussion groups, [as well as] send updates.... [A]pplications [can be added] to [a] Page and engage users with videos, notes, links, Flash content, and more. http://www.facebook.com/facebookpages

Facebook Pages (3) Available Elements: A. Business Picture: Can be a maximum width of 396, and the height can only ever be 3x the width B. Basic Info: General info about the brand. Fields are category specific to your vertical and can be left blank. C. The Wall: Users can post messages to you D. Discussion Board: Users can discuss new products, services and promotions http://ads.ak.facebook.com/ads/pages/ guides/creating_a_facebook_page.pdf

Facebook Pages (4) Available Elements: E. Links: Click to edit the page or Admin capabilities F. Fans: Displays users that are fans of the business G. Video: Admin can upload to share H. Photos: Admin can upload and Facebook Pages can be tagged in photos by their fans I. Events: Once an event is added, it can be populated in the user s calendar

Facebook Applications Facebook Platform announced at Facebook F8 conference in late May 2007 20,000+ apps (04-01-08) 140 new apps/ day (04-01-08) http://www.facebook.com/press/info.php?statistics

Facebook Apps for Libraries http://iastate.facebook.com/group.php?gid=2469777131

Facebook Apps for Libraries Books Digital Reference Events Journal Articles Library Search News Photos Reference Resources RSS / Webfeeds Social Bookmarking User Guides Video / YouTube Video Box Wikis

Friends: Social Networking Sites for Engaged Library Services http://onlinesocialnetworks.blogspot.com/

! Thank You! For Your Attention

There is nothing more powerful than an idea whose time has come. Victor Hugo Histoire d'un Crime: Déposition d'un Témoin, Paris: Calmann Lévy, 1887-1888. http://en.wikiquote.org/wiki/victor_hugo

Online Social Networks Swiss Army Information Tools Gerry McKiernan Science and Technology Librarian Iowa State University Library Ames IA gerrymck@iastate.edu http://www.public.iastate.edu/~gerrymck/swissarmyinfotools.ppt

FINAL April 3 2008 21:00 http://www.public.iastate.edu/~gerrymck/swissarmyinfotools.ppt