2016 AMWAY GLOBAL ENTREPRENEURSHIP REPORT ENTREPRENEURSHIP IN A CHANGING WORK ENVIRONMENT WOMEN IN ENTREPRENEURSHIP
EDITION 7TH COUNTRIES 45 SAMPLE 50,861 PUBLISHER AMWAY SCIENTIFIC PARTNER PROF. DR. ISABELL M. WELPE CHAIR FOR STRATEGY AND ORGANIZATION AT THE TECHNISCHE UNIVERSITÄT MÜNCHEN RESEARCH INSITUTE GESELLSCHAFT FÜR KONSUMFORSCHUNG 2
MATTERS OF DEFINITION ENTREPRENEURSHIP VS. SELF-EMPLOYMENT 3
2016 AMWAY GLOBAL ENTREPRENEURSHIP REPORT WOMEN IN ENTREPRENEURSHIP GLOBAL KEY FINDINGS
GENDER-GAP FOR ENTREPRENEURIAL POTENTIAL REMAINS STABLE FOR YEARS NOW GLOBAL EUROPE GLOBAL EUROPE 76% 73% 78% 76% 38% 33% 48% 44% POSITIVE ATTITUDE ENTREPRENEURIAL POTENTIAL 5
ATTITUDE ONLY SLIGHTLY DIFFERING IN LATVIA, LITHUANIA AND ESTONIA Lithuania Latvia Estonia 84% 87% 92% 79% 82% 90% % % % % 47% 40% 42% 57% % % 60% % 55% % POSITIVE ATTITUDE ENTREPRENEURIAL POTENTIAL 6
POSITIVE ATTITUDE OF WOMEN HIGHLY DIFFER AROUND THE WORLD DENMARK 95 34 % % LATVIA % 87% 40% POSITIVE ATTITUDE ENTREPRENEURIAL POTENTIAL TURKEY 40 30 % % % 7
THE AMWAY ENTREPRENEURIAL SPIRIT INDEX (AESI) 8
THE AESI HOW DOES IT WORK? SCORE 9
MEN ARCHIVE HIGHER AESI SCORE* 47 55 52 % DESIRE 59 % 41 % FEASIBILITY 52 % 47 % STABILITY 52 % *Average of all 45 surveyed countries 10
AESI IN LATVIA, LITHUANIA AND ESTONIA Lithuania Latvia Estonia 57 78% 35% 57% 42 43% 33% 50% 39 46% 27% 43% DESIRE FEASIBILITY STABILITY 11
ENTREPRENEURSHIP IS MORE THAN STARTING A BUSINESS. Entrepreneurship is more than just officially starting a business. People need the desire to start a business, have to be confident enough and need to have the necessary mental strength, despite a possible lack of backing from their friends or family. It is therefore important to not just support entrepreneurship education and entrepreneurship funding programs, but to promote the concept of entrepreneurship and self-employment for everyone regardless of gender - to boost acceptance within society. 12
INDEPENDENCE AND SELF-FULFILLMENT STRONGEST MOTIVATORS FOR STARTING A BUSINESS FOR BOTH GENDERS* INDEPENDENCE SELF-FULFILLMENT SECOND INCOME 47% 46% 38% % % % 53% % 47% % 37% % *Average of all 45 surveyed countries 13
INDEPENDENCE AND SELF-FULFILLMENT STRONGEST MOTIVATORS FOR STARTING A BUSINESS FOR BOTH GENDERS Lithuania Latvia Estonia INDEPENDENCE SELF-FULFILLMENT SECOND INCOME 49% 54% 50% 50% % % % 43% 41% % 39% % 39% % 50% 42% 44% 36% 50% 56% 52% 53% 42% 46% 14
REASONS TO START A BUSINESS STRESS THE IMPORTANCE OF PROGRESS IN DEVELOPING OUR WORKING ENVIRONMENT Developments of the modern working environments, like the Flex-Economy or Gig-Economy, with increasing interest in new flexible or part-time working models, are fueled by the people s desires and wishes for their working life. Economy and politics need to support them by providing an appropriate framework. 15
2016 AMWAY GLOBAL ENTREPRENEURSHIP REPORT GLOBAL KEY FINDINGS A LOOK INTO THE FUTURE
RESPONDENTS EXPECT SELF-EMPLOYMENT TO BE A MORE LIKELY OPTION IN FIVE YEARS* 22% 9% 23% 8% 30% 30% 39% 39% MORE LIKELY TO BE SELF-EMPLOYED AS LIKELY TO BE SELF-EMPLOYED LESS LIKELY TO BE SELF-EMPLOYED NO ANSWER *Average of all 45 surveyed countries 17
WOMEN EXPECT SELF-EMPLOYMENT TO BE A MORE LIKELY OPTION ANYWHERE IN THE WORLD AVERAGE AVERAGE AVERAGE AVERAGE ASIA EU LATIN AMERICA NORTH AMERICA 45% 32% 20% 3% 35% 30% 24% 11% 59% 19% 20% 2% 43% 25% 30% 2% MORE LIKELY TO BE SELF-EMPLOYED AS LIKELY TO BE SELF-EMPLOYED LESS LIKELY TO BE SELF-EMPLOYED NO ANSWER 18
WOMEN EXPECT SELF-EMPLOYMENT TO BE A MORE LIKELY OPTION IN LATVIA 26% 8% Lithuania Estonia Latvia 24% 6% 6% 24% 46% 38% 31% 24% 31% 36% MORE LIKELY TO BE SELF-EMPLOYED AS LIKELY TO BE SELF-EMPLOYED LESS LIKELY TO BE SELF-EMPLOYED NO ANSWER 19
MEN WOULD FEEL MORE COMFORTABLE WITH SEARCHING AND ACQUIRING CUSTOMERS* 52% 40% 60% 33% COMFORTABLE UNCOMFORTABLE *Average of all 45 surveyed countries 20
WOMEN WOULD FEEL COMFORTABLE WITH SEARCHING AND ACQUIRING CUSTOMERS AVERAGE ASIA AVERAGE EU AVERAGE LATIN AMERICA AVERAGE NORTH AMERICA 59% 38% 47% 44% 74% 24% 58% 41% COMFORTABLE UNCOMFORTABLE 21
WOMEN WOULD FEEL COMFORTABLE WITH SEARCHING AND ACQUIRING CUSTOMERS IN LATVIA Latvia LITHUANIA ESTONIA 49% 47% 73% 23% 50% 46% COMFORTABLE UNCOMFORTABLE 22
ENTREPRENEURSHIP EDUCATION IS MORE THAN JUST BUSINESS SKILLS Education should not only include economic skills, but also focus on business reality. This means on how to maintain and grow the business by building a network and expanding the customer base. This is also a key skill for working in a more flexible work environment without being permanently under contract by the same company. 23