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India Contributing firm Authors Safir Anand and Revanta Mathur 1. Legal framework In India, trademarks are protected through a combination of both specific statutes (eg, the Trademarks Act 1999) and ancillary legislation incorporated under, for example, the Customs Act 1962 and the Companies Act 1956. The Trademarks Act and the Trademarks Rules 2002 prescribe the procedure to be followed before the Trademarks Office. In the case of civil proceedings initiated before the courts, the Code of Civil Procedure 1908 applies, while in the case of customs recordal, the Intellectual Property Rights (Imported Goods) Enforcement Rules 2007 apply. Where words, trademarks or names are used in a company name, the Companies Act applies, alongside the rules prescribed under that act. Criminal enforcement cases take place under the Penal Code 1860. In addition, certain guidelines also prescribe the use of trademarks in India. Some of these are government guidelines, while others emanate from regulators such as the Advertising Council. In some cases, unique legislation, such as the Emblems and Names (Prevention of Improper Use) Act 1950, also applies. India offers a fairly robust and well-defined legal framework that is aptly supported by a progressive judicial system. The Indian courts have taken the lead in issuing landmark decisions on issues including: the recognition of transborder reputation and goodwill; the applicability of domain name trafficking, metatagging, hyperlinking, phishing and related issues; and issues relating to conflicts between company names and trademarks, including 145

India in some cases issues of corporate governance and public representation before Customs. The courts have also issued groundbreaking rulings concerning the definition and enforcement of advanced remedies in line with modern business practices and decisions around the world. 2. Unregistered marks In India, an unregistered trademark is entitled to protection under the tort of passing off. Section 27(2) of the Trademarks Act expressly provides for an action for passing off. Further, Section 103 allows the institution of proceedings against an infringer or counterfeiter for a criminal offence. In the case of passing off, the burden of proving that the trademark belongs to the plaintiff and that there exists a risk of confusion or deception as to the origin of the product or service to which the mark applies lies with the plaintiff. Usually, the Indian courts prefer evidence (eg, sales or advertisements) pertaining to India although the courts have come a long way in terms of recognising transborder reputation and goodwill as a basis for enforcing rights. Certain recent rulings have even taken cognisance of the knowledge and awareness of a mark that is specific to an industry (eg, pharmaceuticals or software), stating that even in the absence of any physical use in India, knowledge and awareness of a mark or business could be attributed and enforced against dishonest use. For example, in the context of pharmaceuticals, the Supreme Court held in Milment Oftho Industries v Allergan Inc (2004 (28) PTC 585) that whoever is the first entrant into the market has the right in the mark; the court even considered the word market to extend to the global market. In many cases, advertising of a mark or business has also been used as a basis for asserting rights and signifying intent to do business in India. At the same time, the courts have also taken a view that the mere filing of an application for registration of a trademark, or a registration per se (if granted in India), does not prove use, as observed in Marico v Agrotech (2010 (43) PTC39 (Del)). Use of a later mark and taking unfair advantage of an earlier mark give statutory recognition to the modern concept of trademark dilution. Dilution is sometimes divided into two related concepts: blurring and tarnishment. In Caterpillar Inc v Mehtab Ahmed (2002 (25) PTC 438 (Del)) the defendants were restrained from using the trademarks CAT and CATERPILLAR in relation to footwear as the court viewed such use as amounting to dilution, tarnishment and blurring of the plaintiff s trademark. The court recognised that trademarks are invented, arbitrary, suggestive, descriptive or generic. It further held that no evidence of use is required to register or protect the first three types of mark. In Daimler Benz Aktiengesellschaft v Hybo Hindustan (AIR 1994 Del 239) the Delhi High Court restrained the defendants from using the trademark BENZ in relation to undergarments in circumstances where clearly there would be no likelihood of confusion between automobiles and undergarments. 3. Registered marks The Trademarks Act clearly allows for an action based upon infringement. This is contemplated in Sections 29 and 30 of the act. Unlike passing off, in an infringement action there is hardly any burden on the plaintiff, since entitlement is already established through registration in India. However, an infringement action does not lie against a prior user; this implies that the Indian courts attach a greater degree of importance to prior use (in many cases, including prior international use) than to prior registration. 4. Procedures Searches Searches can be conducted only on the basis of a trademark in a particular class. A search can now be conducted on the online records of the Trademarks Registry only. The Trademarks Registry has digitised a substantial amount of its records and the provision of proprietor search may be made available soon. 146

India Examination The registrar examines the mark and, through a consolidated examination report, may communicate to the applicant any objections to the mark. Usually, examinations themselves do not result in outright refusals; instead they allow the applicant to file a claim to contest or seek a hearing. Opposition Opposition can be filed within four months of notification of a mark in the Trademark Journal. The law allows any person to oppose. Thus, not only the owner of an earlier registered trademark, but even a customer, purchaser or member of the public may object to the registration of a trademark on the grounds of possible deception, confusion, dilution or descriptiveness. Registration If the mark is unopposed or the opposition is dismissed, the mark proceeds to registration. The applicant may, at any time during the opposition proceeding, withdraw the application. Section 91 of the Trademarks Act provides for an appeal against an order or decision of the registrar to the IP Appellate Board. Rectification/cancellation Once granted, a registration can be cancelled on the grounds that it was wrongly granted or remains on the register contrary to law or due to a failure to observe certain limitations or conditions imposed thereon. A registered trademark can also be cancelled on the grounds of continuous non-use of a registered mark for five years, or three years from date of grant of registration. The rectification/cancellation action must be instituted by an aggrieved party. Partial cancellation for certain goods is possible. The petition can be filed with the Trademarks Registry or the IP Appellate Board. 5. Enforcement Emerging trends Damages and other reliefs: Until 2005, the only remedy available to the plaintiff in an action for infringement or passing off was an order of injunction (interim or final) and, in some cases: damages and/or costs; delivery up of infringing stock of goods; and/or rendition of accounts of profit. In some other cases, the plaintiff could also seek an order for the appointment of a court commissioner to visit the defendant s premises in order to: search and seize all infringing goods that may be found in the power and possession of the defendant; and seal the defendant s premises (ie, an Anton Piller injunction). Another relief was an order for freezing the defendant s assets or books of accounts pending adjudication (ie, a Mareva injunction). However, since 2005 the Indian courts have taken an aggressive stance against infringement by awarding damages, particularly in cases relating to either knockoffs or the violation of well-known trademarks. Leading cases on damages in India also include the following: Time Incorporated v Shrivastava (2005 (30) PTC 3) the court held that the red border design is distinctive and directly associated with the plaintiff s magazine. Consequently, it awarded punitive damages of $111,111 and compensatory damages of $111,111, with a further $133,333 in interest. This was the first Indian case on damages. LDS Lal v Das (2007 (35) PTC 693 Del) the court awarded compensatory damages worth $55,555 and punitive damages to the same amount, stating that in addition to compensatory damages, punitive damages should be awarded to serve as a deterrent to infringers. Customs actions: As counterfeiting and piracy have become increasing concerns, the government has recognised the need for IP rights protection at its borders as a key defence against infringement. Under the Intellectual Property Rights (Imported Goods) Enforcement Rules, titleholders may register their IP rights with Customs to safeguard themselves against imports of counterfeit goods, and allow Customs to take suo moto action against such 147

India imports. In Cisco Technologies v Shrikanth (IA 3725/2005) the court held that the authorities must prohibit imports that would result in, or abet, the violation of a trademark owner s proprietary interest. John Doe orders: The judiciary s approach to counterfeiting cases shows a trend towards the increasingly frequent granting of John Doe orders upon the establishment of a strong prima facie case. In several cases, the court has granted injunctions restraining named and known defendants along with infringers whose whereabouts were unknown at the time of the institution of the suit. Counterfeit purchase undertakings: Counterfeit purchase undertakings are increasingly used to reduce cost, avoid litigation and ensure certainty. The rights holder s lawyers or representatives personally confront a counterfeiter or wrongdoer, and serve a cease and desist letter upon a retailer which has just sold some counterfeit goods. The retailer must agree to comply with the undertaking or run the risk of legal action. Plea bargaining: One of the distinguishing trends that the courts have been following is settling IP infringement matters by way of plea bargaining. In State v Prakash (FIR 189/05 (Del)), a case involving steel buckets bearing the mark TATA, the court settled the matter by way of plea bargaining, following which the accused parties paid a fine of $222 each. Unique orders: Where the defendants are incapable of paying damages to the plaintiffs, the courts have tactically decreed suits and passed unique orders ensuring effective deterrence to the defendants. In Polo Ralph Lauren Corporation v Arora (CS (OS) 1354/2006) the plaintiff sued the defendants for infringement of well-known marks such as POLO and RALPH LAUREN. The court ordered the defendants to do 50 hours of community service. In Dharampal Premchand v Tata Zarda Factory (CS (OS) 2/2006), which concerned a trademark for tobacco-based products, the court ordered the defendants to install 50 spittoons in a cancer hospital. In the case of foreign plaintiffs whose marks enjoy no direct use in India, spill-over reputation may be adequately recognised by the courts where the foreign plaintiff s mark is protected against dishonest use in India through the demonstration of international use and reputation in a manner that can result in the foreign mark acquiring reputation and goodwill in India. The following rulings illustrate this trend: Alfred Dunhill v Makkar (1999 PTC 294); and NR Dongre v Whirlpool Corporation ((1996) 5 SCC 714). Restraints even where products are restricted: The court in Playboy International Incorporated v Malik (2001 PTC 328 (Del)) concluded that the mark PLAYBOY had become exclusively associated with the plaintiff thanks to extensive use all over the world, even though the products under the said mark were banned in India. Parallel importation: The attempts made by the judiciary to combat parallel importation are commendable. In Samsung Electronic Co Ltd v Lalani (CS (OS) 1600/2006) the court restricted the parallel importation of goods relying on the doctrine of material differences under trademark law, whereby substantial differences physical or non-physical (eg, the absence of warranty, insufficient instructions or inadequate labelling) are considered material differences and, therefore, legitimate reasons for banning parallel imports. In Samsung Electronics Co Ltd v Kapil Wadhwa (2012 (49) PTC 571 (Del)) the Delhi High Court held that the concept of international exhaustion has no place under Indian trademark law. The court reasoned that Indian trademark law does not distinguish between the import of genuine and nongenuine goods. Any goods bearing an identical or deceptively similar mark to a registered trademark that are imported without the permission of the registered trademark proprietor are considered to be infringing. Scope of protection The definition of trademark as contemplated in the Trademarks Act is an inclusive one. As a matter of practice, non-conventional trademarks are now granted registration. For 148

India example, the Yahoo! Yodel is protected in India as a sound mark. Combinations of colours can also be protected. Three-dimensional marks, shape marks and texture marks: These marks are registrable and enforceable. In Zippo v Moolchandani (CS (OS) 1355/2006) the Delhi High Court extended trademark protection to the shape mark ZIPPO based upon a shape mark registration. In Louis Vuitton v Malik (CS (OS) 1825/2003) Louis Vuitton brought a case for violation of its EPI STYLE trademark and surface pattern before the Delhi High Court. The court issued an ex parte interim injunction and Anton Piller order against the defendant. Trade dress: In William Grant v McDowell ([1994] FSR 690 (Del)) the label of the defendant incorporated all the essential features of the plaintiff s label deliberately and dishonestly, with the intention of creating a similarity between the products of the plaintiff and those of the defendants so as to confuse the purchasers and consumers. The court restrained the defendants from using the plaintiff s label and held that such use amounted to infringement. Also, in Colgate Palmolive Co v Anchor Health and Beauty Care Pvt Ltd (108 (2003) DLT 51) the red and white colour scheme of Colgate toothpaste was protected against its use by the defendants as part of the latter s COLLEGIATE mark. Gesture/motion marks: Motion marks can be protected as trademarks. Applications have been filed for the protection of moving or motion marks that may have become distinctive on account of use of the same. Well-known marks: The Trademarks Act clearly stipulates grounds under which the mark may be considered well known. These are detailed in Section 11(6) and include, among other things: the knowledge or recognition of that trademark in the relevant section of the public; the duration, extent and geographical use, promotion or registration of the trademark; and the record of successful enforcement of the trademark. In recent years, both the Indian courts and the Trademark Office have held an increasing number of marks (eg, TOSHIBA, PLAYBOY, SUN MICROSYSTEM, TATA, BABA, FORD) to be well known in India. Consequently, these marks have been granted protection against use for unrelated goods. The Trademarks Registry has issued an administrative list of well-known trademarks based on judicial pronouncements. The list is not exhaustive at this stage, but acts as a deterrent for parties adopting similar marks. Recommendations have been made for the maintenance of a register of well-known trademarks. 6. Ownership changes and rights transfers Assignment A trademark, either registered or unregistered, can be assigned. There are certain restrictions on assignment and transmission in order to prevent the creation of multiple exclusive rights. In Astrazeneca UK Ltd v Orchid Chemicals and Pharmaceuticals Ltd (2006 PTC 733 (Delhi)) and Sun Pharmaceuticals Industries Ltd v Cipla Ltd (2009 (39) PTC 347 (Del)) the courts have ruled that provided that a trademark has been assigned, the fact that it is pending registration will not preclude the claimant from bringing an action for either passing off or infringement. Licensing India is a signatory to the Agreement on Trade- Related Aspects of Intellectual Property Rights, Article 39 of which mandates that member countries must ensure protection of undisclosed information. To date, no law has been enacted to protect trade secrets in India. Under common law, breach of confidentiality exists as a tort, irrespective of contract, and by a non-disclosure agreement under contract law. For instance, in Brady v Chemical Process Equipments P Ltd (AIR 1987 Delhi 372) there was no contract between the parties; the plaintiff supplied the defendant with technical material, specifications and drawings under conditions of confidentiality. The court held that confidentiality was implicit in the arrangement and restrained the defendant from manufacturing products using the said information. 149

India 7. Related rights It is possible for a single object to enjoy multiple IP protection namely, as a trade secret, copyright, patent and/or trademark. The copyright and trademark regimes may both apply to the same item. Design registration and trademark registration may both be obtained for the same sign. 8. Online issues The.in Domain Name Dispute Resolution Policy (indrp) sets out the terms and conditions applying to disputes between the registrant of a.in domain name and a complainant. In its landmark ruling in Yahoo! v Arora (1999 (19) PTC 201 (Del)), the Delhi High Court held that a domain name serves the same purpose as a trademark and is hence entitled to the same protection. In Satyam Infoway Ltd v Sifynet Solutions Pvt Ltd (2004 (28) PTC 566 (SC)) the court held that while the original role of a domain name was no doubt to provide an address for computers on the Internet, the development of online commercial activities means that a domain name is also a business identifier. In all, the legal framework for trademarks in India seems well balanced, notwithstanding some procedural delays. This is truly encouraging for brand owners. An amendment to the trademark procedures and efforts to make the registration of drug names and company names mandatory are being debated. These measures would help titleholders to enforce their rights against the use, or even registration, of such signs by third parties. 150

India Examination/registration Representative requires a power of attorney when filing? Legalised/notarised? Required when filing but can even be filed subsequently Unregistered rights Protection for unregistered rights? Examination for relative grounds for refusal based on earlier rights? Specific/increased protection for well-known marks? Non-traditional marks registrable? Shapes, sounds, 3-D, colour combinations, texture, gestures/motion, trade dress if represented graphically Opposition Opposition procedure available? Term from publication? 3 months, extendable by a maximum of 1 month Removal from register Can a registration be removed for non-use? Term and start date? 5 years, 3 months from date of grant of registration Are proceedings available to remove a mark that has become generic? Are proceedings available to remove a mark that was incorrectly registered? Enforcement Specialist IP/trademark court? Punitive damages available? Interim injunctions available? Time limit? But IP Appellate Board has jurisdiction over original rectification and appeal from orders of Trademarks Registry At ex parte stage on first date of hearing after filing or 3 to 6 months or more if notice issued and contested Ownership changes Mandatory registration for assignment/licensing documents? But strongly recommended Online issues National anti-cybersquatting provisions? National alternative dispute resolution policy for local cctld available? INDRP 151

Contributor profiles First Channel Building, Plot No 17A, Sector 16A Film City, Noida - 201301, India Tel +91 120 4059300 Fax +91 120 4243056 Web www.anandandanand.com Safir Anand Senior partner safir@anandandanand.com Safir Anand studied at Delhi University (BA in economics, 1992) and the Shriram College of Commerce, and obtained his law degree from Delhi University in 1995. His practice areas include trademarks, contractual law, franchising and licensing, character merchandising, advertising and labelling law, IP audits, IP issues in mergers and acquisitions and due diligence. Mr Anand is senior partner and head of the Trademarks, Entertainment and Contractual IP Department. He advises several Fortune 500 companies and acts for more than 6,000 clients. He is a regular speaker at conferences, and his recent articles include Key licensing issues in India and Legal issues in advertising: major implications for IP rights, both published in Intellectual Asset Management magazine. Revanta Mathur Senior associate revanta@anandandanand.com Revanta Mathur has vast experience in trademark prosecution and opposition matters. In addition to advising and representing clients in several sectors, he specialises in trademark clearance searches, infringement and opposition opinions. He has advised companies in relation to the adoption and protection of their brands and on the growth and sustainability of their trademarks. Mr Mathur s practice includes drafting trademark applications, trademark infringement opinions, trademark prosecution and oppositions. He also presents application, opposition and assignment before the Trademarks Offices. Mr Mathur is a member of the Bar Council of Delhi and of the International Trademark Association. 152