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City of Alameda California REGULAR MEETING OF CITY OF ALAMEDA AMERICA S CUP COMMITTEE THURSDAY, JUNE 6,2013 6:00 p.m. (Doors open by 5:45 p.m.) CONFERENCE ROOM 391 ALAMEDA CITY HALL 2263 SANTA CLARA AVENUE Anyone wishing to speak on any item on the agenda or business brought up by Committee Members or a member of the public may do so when the subject is brought up for discussion. (Please file a speaker s slip.) If you wish to address the Committee, please file a speaker s slip with the Secretary. Upon recognition by the Chair, approach the rostrum and state your name and address. Speakers are limited to five (5) minutes per item. Lengthy testimony should be submitted in writing and only a summary of pertinent points presented verbally. 1. CALL TO ORDER AND ROLL CALL 2. ORAL COMMUNICATIONS - PUBLIC 3. MINUTES a. Minutes of the Regular Meeting of March 7, 2013 b. Minutes of the Regular Meeting of April 4, 2013 c. Minutes of the Regular Meeting of May 2, 2013 4. CONSENT CALENDAR

America s Cup Committee Page 2 of 2 Meeting Notice and Agenda June 6, 2013 5. UNFINISHED BUSINESS a. Community Sailing Center b. Review Ideas for Future Action Items 1) Artemis tweeting times for boat launches 2) Public display of racing boats 3) Public presentations 4) Visitors Map 5) Signage on Bay ferries; post an ad in Bay Crossings. 6) Mayor s race c. Discussion of post AC Committee Activities 6. NEW BUSINESS 7. WRITTEN COMMUNICATIONS 8. ORAL COMMUNICATIONS - COMMITTEE MEMBERS AND STAFF 9. ORAL COMMUNICATIONS - PUBLIC *sign language interpreters will be available upon request. Please contact Eric Fonstein, City of Alameda Economic Development Division, at 747-6895 or 522-7538 (TDD number) at least 72 hours before the meeting to request an interpreter. Accessible seating for persons with disabilities (including those using wheelchairs) is available. Minutes of the meeting are available in enlarged print. Audiotapes of the meeting are available upon request. Please contact Eric Fonstein, at 747-6895 or 522-7538 (TDD number) at least 48 hours before the meeting to request agenda materials in an alternative format, or any other reasonable accommodation that may be necessary to participate in and enjoy the benefits of the meeting. Documents related to this agenda are available for public inspection and copying at the Economic Development Division, Room 120, Alameda City Hall during normal business hours. KNOW YOUR RIGHTS UNDER THE SUNSHINE ORDINANCE. Government s duty is to serve the public, reaching its decisions in full view of the public. Commissions, boards, councils and other agencies of the City of Alameda exist to conduct the citizen of Alameda s business. This ordinance assures that deliberations are conducted before the people and that City operations are open to the people s review. FOR MORE INFORMATION ON YOUR RIGHTS UNDER THE SUNSHINE ORDINANCE OR TO REPORT A VIOLATION OF THE ORDINANCE, CONTACT THE OPEN GOVERNMENT COMMISSION: the address is 2263 Santa Clara Avenue, Room 380, Alameda, CA, 94501; phone number is 510-747-4800; fax number is 510-865-4048, e-mail address is Iweisineci.aIameda.ca.us ; and contact is Lara Weisiger, City Clerk. In order to assist the City s efforts to accommodate persons with severe allergies, environmental illnesses, multiple chemical sensitivity or related disabilities, attendees at public meetings are reminded that other attendees may be sensitive to various chemical based products. Please help the City accommodate these individuals.

] ; fij II W,1 J :t.a 1 MINUTES REGULAR MEETING OF CITY OF ALAMEDA AMERICA S CUP COMMITTEE THURSDAY, MARCH 7, 2013 6:00 PM 1. CALL TO ORDER AND ROLL CALL Called to order at 6:01 p.m. Present: Absent: Staff: Public: John Platt, David Forbes, Dave Bloch, Deborah Wright, Kame Richards, Christopher Seiwald, Brad Shook, Kathie Woulfe (via conference phone) Jack Boeger, Jim Oddie, Leslie Cameron, David Lee Eric Fonstein Debbie George, Mary Craig, and John Arndt 2. ORAL COMMUNICATIONS - PUBLIC None 3. MINUTES a. Minutes of the Regular Meeting of January 3, 2013 The minutes entered and approved as corrected. 4. CONSENT CALENDAR 5. UNFINISHED BUSINESS a. Community Sailing Center (CSC) Mr. Richards reported they received good public response at the February 28th Artemis event, with wide distribution of their brochures and many people signing their request-information list.

America s Cup Committee Page 2 of 3 Meeting Minutes March 7, 2013 b. Artemis Racing Team 6. NEW BUSINESS Ms. Wright reviewed the February 28 event with Mr. Seiwald leading the post-event assessment discussion. Mr. Richards mentioned difficulties with the AV equipment and compatibilities with the Artemis Team presentation. Ms. Craig received positive comments from Tom Schnackenberg, one of the Artemis presenters. She said that the event brought new people to the Alameda Theater. Mr. Seiwald liked the length of the program and suggested that the Committee should prepare some questions in advance if it organizes a similar event in the future. Mr. Fonstein mentioned that Artemis representatives were suppose to have prepared questions to lead the Q&A segment for their speakers. Mr. Forbes asked if a similar event is possible with Luna Rossa. Ms. Taylor responded that the City will explore this opportunity. a. Discussion of Future Agenda Items 1) Artemis tweeting the times for boat launchesthe idea is that many people would be interested to see the 72 catamaran launched in the seaplane lagoon either for training sessions or for the actual America s Cup races. Mr. Seiwald said that he suggested this to Paul Cayard, Artemis CEO, at the February event. Mr. Seiwald said that he will pursue it further. 2) Public display of racing boats ("Glory ride down the estuary" after the America s Cup or display of the 45s at Summer Sailstace)This would be another opportunity for the public to see the technologically advanced sail boats in the water from the Alameda shoreline. Mr. Seiwald said he will explore approaching the Italians through one of his contacts about this idea in addition to a possible community meeting, similar to the Artemis event. 3) A public presentation about building local business opportunities associated with the America s Cup and how to watch the eventmr. Bloch recommended Jack Griffin, with the presentation possibly coinciding with the April 11-14 boat show or the June 22 Summer Sailstice Celebration. Mr. Bloch and Mr. Platt volunteered to follow up.

America s Cup Committee Page 3 of 3 Meeting Minutes March 7, 2013 Mr. Forbes asked that a forthcoming committee meeting have on the agenda discussion about the committee, post America s Cup, noting that it may morph into a "waterfront advocacy committee." 4) Visitors MapMs. Taylor said that the City is creating a visitors map as part of its package of new marketing materials. The maps will highlight the City s shopping districts and may be distributed in conjunction with the America s Cup. Ms. Taylor will keep the Committee advised on their production. 5) Signage on the Bay ferries; post an ad in Bay Crossingsthe Committee discussed that this may be an opportunity for PSBA ads. John Arndt commented that Alameda has the largest concentration of recreational boat docks in the Bay Area. Such ads may help bring boaters inland and the general public to the waterfront. 6) Additional parking by the ferry terminalsmr. Platt said overflow parking could be made more convenient if ferries are operating at full capacity; currently it is roughly a half mile walk to the ferry. Mr. Fonstein will talk with the Public Works Department about the location of additional parking. 7) Mayor s racemr. Platt raised the idea of a challenge race involving the eight East Bay mayors. 7. WRITTEN COMMUNICATIONS 8. ORAL COMMUNICATIONS - COMMITTEE MEMBERS AND STAFF 9. ORAL COMMUNICATIONS - PUBLIC 10. ADJOURNMENT The meeting adjourned at 7:39 p.m.

s1 ;1 Jill III W 1 J :IiA!iI] MINUTES REGULAR MEETING OF CITY OF ALAMEDA AMERICA S CUP COMMITTEE THURSDAY, APRIL 4, 2013 6:00 PM 1. CALL TO ORDER AND ROLL CALL Called to order at 6:01 p.m. Present: Absent: Staff: John Platt, David Forbes, Dave Bloch, Kame Richards, Christopher Seiwald, Kathie Woulfe Jack Boeger, Jim Oddie, Leslie Cameron, David Lee, Brad Shook, and Deborah Wright Eric Fonstein 2. ORAL COMMUNICATIONS - PUBLIC None 3. MINUTES a. Minutes of the Regular Meeting of March 7, 2013 Absent a quorum, the approval of the minutes was tabled to the next Committee meeting. 4. CONSENT CALENDAR 5. UNFINISHED BUSINESS a. Community Sailing Center (CSC) Mr. Richards reported the CSC has secured funding for its first year. In addition, the Richmond Yacht Club may contribute some boats. The CSC is considering two locations: the Encinal Boat Ramp and the Ballina Bay.

America s Cup Committee Page 2 of 3 Meeting Minutes April 4, 2013 b. Review Ideas for Future Action Items 1.) Artemis tweeting the times for boat launches & public display of racing boatsmr. Seiwald emailed the Committee s ideas to Artemis Racing Team and received a non-commitment email response. Mr. Richards said that he will discuss this with his contacts on Artemis. 2.) A public presentation about building local business opportunities associated with the America s Cup and how to watch the eventmr. Bloch is organizing Jack Griffin s presentation on April 11 at the Oakland Yacht Club. Mr. Bloch will also be presenting to the Rotary Club on April 16 and to the Association of Alameda Realtors on June 11. 3.) Discussion of post AC committeethe Committee decided to include this item on its June agenda. 4.) Visitors MapMr. Fonstein informed the Committee that a draft version is under internal review. 5.) Signage on the Bay ferries; post an ad in Bay Crossingsthis was an idea for PSBA, WABA, other business associations and individual businesses to pursue. Ms. Woulfe said that she will follow up. 6.) Additional parking by the ferry terminalsmr. Fonstein will discuss with the Public Works Department. 7.) Mayor s racemr. Platt said that he will follow up. 6. NEW BUSINESS 7. WRITTEN COMMUNICATIONS 8. ORAL COMMUNICATIONS - COMMITTEE MEMBERS AND STAFF Mr. Bloch shared with the Committee information he gathered during a ACEA Public Relations tour of the new cruise ship terminal in San Francisco. ACEA has already sold one third of the grand stand seating. One the of the best places

America s Cup Committee Page 3 of 3 Meeting Minutes April 4, 2013 to view AC34 will be on the roof of Pier 39 parking structure, where tickets are $300 per seat. 9. ORAL COMMUNICATIONS - PUBLIC The meeting adjourned at 6:48 p.m.

it: V..1 III III Wt J J :DA 1 ] I II [U I 1 REGULAR MEETING OF CITY OF ALAMEDA AMERICA S CUP COMMITTEE THURSDAY, MAY 2, 2013 6:00 PM 1. CALL TO ORDER AND ROLL CALL Called to order at 6:12 p.m. Present: Absent: Staff: Public: Dave Bloch, Jack Boeger, Leslie Cameron, David Forbes, Kame Richards (no quorum) David Lee, Jim Oddie, John Platt, Christopher Seiwald, Brad Shook, Kathie Woulfe, and Deborah Wright Eric Fonstein Michael John 2. ORAL COMMUNICATIONS - PUBLIC None 3. MINUTES a. Minutes of the Regular Meeting of March 7, 2013 Absent a quorum, the approval of the minutes was tabled to the next Committee meeting. b. Minutes of the Regular Meeting of April 4, 2013 Absent a quorum, the approval of the minutes was tabled to the next Committee meeting. 4. CONSENT CALENDAR 5. UNFINISHED BUSINESS a. Alameda Community Sailing Center (ACSC) Mr. Richards reported that ACSC is incorporated.

America s Cup Committee Page 2 of 3 Meeting Minutes May 2, 2013 b. Review Ideas for Future Action Items 1.) A public presentation about building local business opportunities associated with the America s Cup and how to watch the event. Mr. Bloch organized the Jack Griffin s presentation on April 11 at the Oakland Yacht Club. Mr. Bloch also made a presentation to the Rotary Club on April 16. The next presentation is scheduled for June 11 to the Association of Alameda Realtors. Mr. Fonstein will make a presentation at the next Economic Development Commission meeting on May 16. The Committee reviewed and commented on the draft power point presentation. Mr. Fonstein will forward it to Mr. Boeger to post on the AlamedaWaterlront.com website. Mr. Richards has talked with members of the Prada team. He reported that they are extremely busy and had heard about the Artemis event. 2.) Visitors Map Mr. Fonstein informed the Committee that a draft version is under internal review. The Committee members discussed distribution of the visitors guide, e.g. to yacht brokers, VIA and Sunset magazine, and travel sections of various newspapers. 6. NEW BUSINESS 7. WRITTEN COMMUNICATIONS 8. ORAL COMMUNICATIONS - COMMITTEE MEMBERS AND STAFF 9. ORAL COMMUNICATIONS - PUBLIC