NATIONAL VOTER REGISTRATION DAY September 26, 2017
THE PROBLEM Every year millions of Americans find themselves unable to vote because they miss a registration deadline, don t update their registration, or aren t sure how to register.
CONFUSION ABOUT REGISTRATION One out of nine Americans move each year People turn 18 years old People change names People don t vote in a while
MAJOR PARTNERS NASS, NASED, and hundreds of state and local election officers. United Way, NALEO Educ. Fund, Natl. Disability Rights Network, Military Officers Assoc. of Amer. (MOAA), LWV, Rock the Vote, APIA Vote, and others. Facebook, Google, Country Music Television, BET, Univision, Twitter, TurboVote, MTV, and others.
TOOLS AND RESOURCES
*The 50 States 3,524 PARTNERS ACROSS THE COUNTRY 10,353 VOLUNTEERS 1,200 EVENTS NATIONWIDE OR 16,496 ID 1,871 CA 188,041 WA 19,149 771,321 VOTERS REGISTERED NV 3,681 UT 12,652 CO 26,944 AK 880 AZ 24,202 MT 821 WY 0 NM 5,339 HI ND SD 430 NE 5,801 KS 4,936 TX 32,676 #NationalVoterRegistrationDay and#voterregistrationday bothtrendednationally OK 2,301 MN 30,869 IA 6,041 MO 2,663 AR 1, 595 LA 12, 803 WI 8,122 IL 36,931 MS 1,757 MI 8,893 IN 15,972 TN 5,191 AL 12,622 OH 8,271 KY 9,516 WV 1, 988 NH VT MA PA 41,152 VA 3,935 NC 7,306 SC 11,637 GA 27,164 FL 12,606 NY 63,470 DE NJ MD ME 1,755 DC RI CT CT 1,432 DC 2,161 DE 1,616 HI 3,043 MA 24,185 MD 20,060 NH 0 N J 9,406 RI 1,889 VT 1,593 5
THE IMPORTANCE OF COMMUNITY PARTNERS
ADVANTAGES OF COMMUNITY PARTNERS Trust and deep roots in the community Staff are often of the community Cultural competency Desire to strengthen community serves
PARTISAN CAMPAIGNS WON T FILL THE GAP
PARTISAN ECONOMICS DRIVE A NEGATIVE FEEDBACK LOOP Campaigns don t make contact Labeled as Low Propensity People Don t Vote
ENGAGING NEW VOTERS An evaluation of the demographic reach and impact on voter turnout of 120 nonprofits across 9 states, who collectively engaged 30,000 voters. In partnership with CIRCLE at Tufts Univ.
DEMOGRAPHICS REACHED Breakdown by Age All Registered Voters Nonprofit VOTE Contacts 18-29 30-59 60+ Breakdown by Race/Ethnicity All Registered Voters Nonprofit VOTE Contacts All Others NH White Breakdown by Income All Registered Voters Nonprofit VOTE Contacts <$25k $25k - $50k $50k+ 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
WE ARE REACHING VOTERS WHO WOULD OTHERWISE GET MISSED 51% net new registrants. Had we not engaged them, they would not have been registered at a DMV, registrar s office, or by another third party group.
IMPACT ON TURNOUT
VOTER TURNOUT BY INCOME All Registered Voters Nonprofit VOTE Contacts 0% 10% 20% 30% 40% 50% 60% $50k+ $25k-$50k <$25k
TURNOUT DIFFERENCE BY PROPENSITY All Registered Voters Nonprofit VOTE Contacts 0% 10% 20% 30% 40% 50% 60% 70% 80% 50+ 25-50 0-25
ELECTION OFFICIALS CAN LEAD THE WAY
WHAT ELECTION OFFICIALS CAN DO: Sign up as a partner of National Voter Registration Day at www.nationalvoterregistrationday.org Issue a call to action for community partners to help register voters on National Voter Registration Day Promote National Voter Registration Day in your local media and on your social media channels
BECOME A PARTNER
ISSUE A CALL TO ACTION Use our sample press release, and adapt it for your state, to recruit community partners who can help you expand your reach and increase the share of registered voters.
PROMOTE NATIONAL VOTER REGISTRATION DAY
IOWA Secretary Pate went out to community voter registration events.
ALABAMA Secretary Merrill posted throughout the day and retweeted content. He linked to the voter registration link and sent out a social media video where the world heavy weight champion asked Alabama to register to vote.
INDIANA Sec. Lawson promotes 1 st Gubernatorial debate held on NVRD
AND OTHER ELECTION OFFICES.
WHAT ELECTION OFFICIALS CAN DO: Sign up as a partner of National Voter Registration Day at www.nationalvoterregistrationday.org Issue a call to action for community partners to help register voters on National Voter Registration Day Promote National Voter Registration Day in your local media and on your social media channels
NATIONAL VOTER REGISTRATION DAY Brian Miller brian@nationalvoterregistrationday.org #NationalVoterRegistrationDay www.nationalvoterregistrationday.org