Positive and Look Forward Always aiming to create positive thinking, we deliver information that will give readers the confidence to move ahead. Forbes Japan s Principles Toward global with global eye We cultivate and strengthen our community of readers with global insight, and act as a bridge linking them to the rest of the world. Stories and Messages The lives of people featured in Forbes contain important messages about creating new possibilities, messages which we deliver to our readers. Influence the Influencer 1 out of every 2 readers is in a corporate leadership position (decision-makers) 1 out of every 3 readers has annual income exceeding US$200,000 1 out of every 3 readers is an entrepreneur who will lead the way to the future 1 out of every 4 readers works in the finance industry 1 out of every 5 readers is a businesswomen Media Kit
The Forbes Philosophy Business was originated to produce happiness, not to pile up millions. Are we in danger of forgetting this? B.C. Forbes Founder, Forbes Magazine (1917) The business magazine chosen by 7 million readers in 36 countries around the world Forbes was founded in 1917 by B.C. Forbes, a Scottish immigrant who at the time was managing a team of business columnists writing for the Hearst papers. Forbes mission is to deliver information on the people, ideas and technologies changing the world to our community of affluent business decision makers. What distinguishes Forbes from other media brands is our exceptional access to the world s most powerful people the game changers and disruptors who are advancing industries across the globe. Through our unique platform of print, digital and mobile products, along with leading events, Forbes is changing the way content is created, distributed, consumed and shared. Forbes includes Forbes Asia (Asia-Pacific region), Forbes Europe, and international editions (Africa, Argentina, Brazil, Bulgaria, China, Croatia, Czech Republic, Estonia, Georgia, Greece, India, Indonesia, Israel, Kazakhstan, South Korea, Latvia, Mexico, Middle East, Poland, Romania, Russia, Slovakia, Turkey, Ukraine, Thailand, and Japan) Global Events The Success of forbes.com The Forbes 400 Summit on Philanthropy was held at the United Nations forbes.com offers content posted by our team of more than 1,000 staff writ- in June 2013, with an agenda focused on issues affecting children. Before a n au di e n c e of 150 of the wo r l d's ers and expert contributors. The site has enjoyed great success, drawing an average of 51 million unique visitors per supe r-we a lthy individua l s, Wa r re n Buffet and his son Peter Buffet joined Marilyn Carlson Nelson (matriarch of month between August and October 2013. The Japanese version of the site will be the Carlson family) and Liesel Pritzker (Chicago multi-millionaire) for a roundtable discussion about their respective home environments as billionaires. based on this platform and preparations are currently underway to build the most active business website in Japan.
Forbes Japan s Attractive Content Aiming to be a business magazine like no other, Forbes Japan delivers fascinating content to readers and clients alike. Content for both the establishment and entrepreneurs Bringing together the old and new in the business world, Forbes Japan focuses on both established business leaders who have led the way in Japan and around the world, as well on today s entrepreneurs who will become the leaders of tomorrow. Forbes Japan also creates networking opportunities that bring together a wide range of business leaders, resulting in dynamic developments involving people of different generations and nationalities. Business & Lifestyle In addition to Forbes unparalleled business articles, Forbes Japan provides readers with ideas for getting even more out of life to go along with their success in the business world, echoing Forbes founding philosophy that business exists in order to create happiness. Each month, Forbes Japan offers choice content related to fashion, cars, watches, travel, food and drink, hobbies, sports, and a variety of other topics.
Japan & The World Forbes is one of the world s most prominent business magazines, published in 36 countries across the globe. Forbes Japan provides today s Japanese businesspersons with the insight they need in a style that suits them perfectly. Forbes Japan features a mix of original articles as well as hand-picked and customized content from other editions around the world. Each issue features content including articles contributed by experts based overseas as well as archived articles as dictated by the current situation in Japan. Events & Promotions In addition to publishing special advertising sections throughout the year, Forbes Japan can create customized content to meet your needs, including interview articles and event reports. In addition, advertorial pages are formatted and designed in stylish manner, creating a uniform look.
Forbes Japan Reader Profile Forbes Japan primarily targets corporate leaders in their 40s and 50s who are the drivers of Japanese business and its economy. As evidence of this, over 20% of Forbes Japan readers are finance industry professionals, while more than 10% of our readers have annual income in excess of 50 million yen. The figures below represent the current reader profile, as based on data from subscribers for the inaugural issue through the 3rd issue, and data collected from reader surveys. (As of September 1, 2014) Thoughts on the Launch of Forbes Japan Yuzaburo Mogi Honorary CEO and Chairman of the Board Kikkoman Corporation Yoshihiko Miyauchi Senior Chairman ORIX Corporation Globalization is one of the most significant changes occurring in society. Today, as the Japanese economy tries to lift itself out of a prolonged period of stagnation and achieve robust growth, it is critical to possess a global perspective. The launch of Forbes Japan, a publication with a worldwide presence, is therefore firmly in tune with the times. Features about global leaders and new businesses will be thought-provoking as well as a source of inspiration for many people in the Japanese business world. With the launch of Forbes Japan, a business magazine with a focus on corporate leaders has finally arrived in Japan. I am delighted about this, and have high hopes for what Forbes Japan will offer. I have been reading Forbes for many years, and the magazine has been a source of inspiration for me. By reading the magazine s articles and by taking part in Forbes CEO Conferences, I have gained valuable information and insights difficult to find anywhere else. With the arrival of Forbes Japan, I am excited about learning how other companies and corporate leaders view these times and what kinds of businesses they are planning. I look forward to encountering a wide array of thoughts and ideas.
Advertising Rates Ad Space Color Page Ad size (inches) height width (mm) height width Rate (US$) Rate (JPY) Back cover (C4) 104 79 264 200 30,000 3,000,000 Inside back cover (C3) 20,000 2,000,000 Inside front cover spread 2page 110 166 280 420 42,000 4,200,000 Spread following inside front cover spread 2page 110 166 280 420 40,000 4,000,000 Single page facing TOC 1 23,000 2,300,000 Single page facing TOC 2 22,000 2,200,000 Single page facing column 21,000 2,100,000 2 pages spread 2page 110 166 280 420 40,000 4,000,000 1 page run of book 20,000 2,000,000 Trim size: Hight 110 x Width 83 inches No charge for bleed. Live area is 10mm inside from all sides of ad space. Regarding to the back cover, we are obliged to put price, magazine code, issue and printing company. Please reframe the back cover size. Before you hand in the ad material to us, please double check the content. We are not responsible for any mistakes after publishing. (Conversion rate: US$=JPY100) About Forbes Japan Contact address Sales & Marketing Atomixmedia inc. Atomix Bldg. 7F, 1-9-16 Higashiazabu, Minato-ku, Tokyo 106-0044 Japan TEL: +81-3-5545-8370 E-mail: ad@atomixmedia.co.jp Or please contact your sales rep.