SOCIAL MEDIA
SMCSac --Who We Are The centerpiece for gatherings surrounding the subject of social media. o Expands social media literacy and shares best practices o Organizes workshops, forums, presentations o Lead by an all volunteer team o Founded 2009
AGENDA osocial Media Why Bother? o Platform Overview o Engagement & Influence o Graphic Design Made Easy o Getting Organized o Advertising oq&a Panel
Why Bother?
It s In the Numbers - Facebook o 11.5 billion monthly active users (Facebook Investor Report, November 2015) o 72% of adult Internet users are on Facebook, 62% of the total adult population (Pew Research, August 2015) o Facebook continues to have the most engaged users. 70% log on daily (Pew Research, August 2015)
Big Dog History Supports It o Facebook was the most popular platform with 75% of nonprofits reporting it as effective to highly effective followed by Twitter at 64% o Facebook was the #1 Social Media Platform for website referrals Source: 2015 Big Day Of Giving Report To The Community
It s In the Numbers - Twitter o 320 million monthly active users (Twitter, December 2015) o 23% of adult Internet users are on Twitter, 20% of the total adult population (Pew Research, August 2015) o 38% of those on Twitter use the site daily (Pew Research, August 2015)
Hall of Fame
80 Likes 1.6K Views
Hall of Fame 533 Likes 62 Shares
Hall of Fame 301 Likes 54 Shares Boosted
Are ponies going to be a hot meme this year? Hall of Fame
Hall of Fame
Hall of Fame
Hall of Fame
Hall of Fame
Social Media Options
Who Are You Trying to Reach o Gender o Age o Occupation o Interests o Geography
What are Your Goals o Referrals o Increase Frequency o Increase Spend o Win Back Former Donors o New Donors
o BACKYARD BARBECUE o Best for connecting with friends & people who love you FACEBOOK
o Cocktail Party Mixer o Best platform for meeting new people TWITTER
o Trade Show o Your profile is the equivalent of a trade show booth. Make sure it impresses. LINKEDIN
o Postcard o Competition is fierce - your photo must be fantastic INSTAGRAM
o Catalog o Pinners love to buy so great for e-commerce PINTEREST
YOUTUBE o TV Station o Multiple videos add together to tell your story
o File Cabinet o Hashtags help people find you. o Brand Yourself o Find all the pics filed under #BigDog2016 HASHTAGS
Big Day of Giving o Our Focus Today will be on Twitter & Facebook o Facebook is best way to reach people who love you o Twitter is the best way to reach new people
Why Twitter?
o Organizations on Twitter made over twice as much last year as organizations just on Facebook Why Twitter?
Why Twitter? o Twitter is public so everybody can see your project o Twitter will help you attract new fans and donors
TWITTER Lists o Twitter is more interesting when you follow interesting people. One easy way to do that is to follow lists. o http://twitter.com/juliegalla her/lists Learn More Here
Twitter Lists You Should Follow o Local Restaurants https://twitter.com/juliegallaher/lists/sacramento-restaurants/members o Sacramento Businesses https://twitter.com/juliegallaher/lists/sacramentobusiness/members o Sacramento Nonprofits https://twitter.com/goodlaura/lists/sac-nonprofit/members https://twitter.com/juliegallaher/lists/sacramento-restaurants o Sacramento Media https://twitter.com/goodlaura/lists/sac-media/members o Sacramento Social Media Professionals https://twitter.com/ronnieledesma/lists/sip/members
o Subscribe to the list and o Follow the people who interest you Twitter Lists
Create Your Own Twitter Lists o Create your own lists
o Your lists can be public or private. Big Day of Giving
Add people to your Twitter Lists o Hit the widget button on the profile you want to add to the list
Power of the Retweet
o Your reach may be small, but with retweets you can reach the world Power of the Retweet
o Encourage retweets by keeping your messages 100 characters or less Power of the Retweet
o Just Hit the Retweet button o Retweet better than a Like You Can Retweet Too
o Start tweeting - morning, noon & night Power of Retweet
Connecting with Influencers
o http://followerwonk.com o Search Bios o Look for influencers who are interested in the same things you are interested in. FollowerWonk.com
FollowerWonk.com o http://followerwonk.com o Refine your search if at first you don t succeed o Item 2
o Use Twitter s search bar to find live on-topic tweeting Big Day of Giving
Image Editing Tools
canva.com o canva.com o Best layouts are built in so that your social media posts are the right size
canva.com o canva.com o Sample layouts - many free, others for $1 that you can use
canva.com o Canva.com o Search for images and find images you can use - some free, some for $1
o Picmonkey.com o Inexpensive version of PhotoShop o Choose your own photos, fonts, layouts picmonkey.com
o Picmonkey.com o Lots of Fun Fonts o Filters o Textures o Collages picmonkey.com
o Wordswag o Add text to your iphone photos o Fonts & Layouts done for you WordSwag for iphone
PicLab alternative to WordSwag o PicLab for Android, iphone, Windows
Getting Organized
What is an Editorial Calendar? Organizes your marketing messages into when and how you want to share them.
What is an Editorial Calendar? Identify Key Messages Events? Programs? Donation Ask? Decide When & How Often to Share Daily Weekly Etc. Decide Which Platforms to Share on Facebook Twitter Newsletter Blog
Content Ideas -- General o Your campaigns o Your events o Regional Events that Tie to Your Cause o National/Global Awareness Days/Weeks/Months o Holidays (can use to theme your messages) o Check out Local Media Editorial Calendars
Content Ideas Pre Big Day of Giving ofundraising Goals owhy Give to You? owhat will you do with money raised? opre Big Dog events obuild Audience Followers, Likers, (e)mailing List o Save the Date oprize Challenges Heads Up
Content Ideas On Big Day of Giving ofundraising Goals owhy give to you? owhat will you do with money raised? oevents oprize Challenges ostatus Updates othank You Posts omemes
Time Saving Ad Campaign Tip o Get Ads approved in advance o Pause your campaign o Start it again when ready to roll
Creating an Editorial Calendar Use a tool that works for you to plot out the plan: o Spreadsheet o White Board o Desk Calendar o Notebook
Editorial Calendar Example Key Messaging Topic Frequency Click Here for Google spreadsheet Template
Editorial Calendar Example Click Here for Google spreadsheet Template
Why Schedule in Advance? o Frees You Up to focus on Engagement RTs, Replies o More Time to Work on content that can t be scheduled in advance like Updates, Thank Yous, etc. o Tip Create a Twitter ID Cheat Sheet
Scheduling Content on Facebook
What is Hootsuite Lists Scheduled Content Mentions https://hootsuite.com/
What is Hootsuite Compose Schedule
Buffer o Buffer allows you to schedule up to 10 posts (free version) o Can use it directly from twitter.com great for scheduling Retweets o Has a browser extension so you can schedule directly from webpages
Mobile Apps Make it Easier o Facebook For Pages o Twitter o Hootsuite o Buffer All Available for ios or Android Can Manage Multiple Accounts
Facebook Insights Learn More Here
Facebook Insights
Facebook Insights
Break
Advertising
Facebook Advertising o Why should I use Facebook ads? o What type of Facebook ads should I use? o How do I make good Facebook ads? o Advanced stuff. Facebook for Business Great information on advertising
Facebook Advertising o Why should I use Facebook ads? o self-serve o able to be very specific o don t need huge $ to achieve *measurable results *measurable is different than huge
Facebook Advertising o What type of Facebook ads should you use? o set an objective first o think before you boost o prepare for the result
Facebook Advertising o What type of Facebook ads should you use? o set an objective first o think before you boost o prepare for the result
Facebook Advertising o What type of Facebook ads should you use? o set an objective first o think before you boost o prepare for the result
Facebook Advertising o What type of Facebook ads should you use? o set an objective first o think before you boost o prepare for the result
Facebook Advertising o How to write good Facebook ads? o empathy o keep it light o treat it like a headline o make it shareable
Facebook Advertising o How to write good Facebook ads? o empathy o keep it light o treat it like a headline o make it shareable
Facebook Advertising o How to write good Facebook ads? o empathy o keep it light o treat it like a headline o make it shareable
Facebook Advertising o How to write good Facebook ads? o empathy o keep it light o treat it like a headline o make it shareable
Facebook Advertising o How to write good Facebook ads? o empathy o keep it light o treat it like a headline o make it shareable
o Advanced stuff o installing the Facebook pixel o retargeting Facebook Advertising
Facebook Advertising o Advanced stuff o installing the Facebook pixel o Retargeting https://www.facebook.com/business/help/952192354843755
o Advanced stuff o installing the Facebook pixel o retargeting Facebook Advertising
Hands On 10 minutes o Break up into Groups of 6-10 o Brainstorm Ad Copy o Fit the Copy onto the image using no more than 5 of the boxes (20%)
Be Sure to Join Big Dog Learning Community on Facebook!