Apparel & Accessories Sarasota/Bradenton/Venice Market
In Sarasota/Manatee/Charlotte Clothing store sales fell for only two years, and have improved quickly. 378.6 406.6 461.3 Clothing Store Sales ($Million) 476.1 488.9 470.4 483.1 450.9 533.6 556.0 Clothing stores held up better than most businesses in the recession, revived in 2010 and reached an alltime high in 2012. 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Source: Florida Department of Revenue
In Sarasota/Manatee/Charlotte Clothing Store Sales Performance 3% Annual Change in Clothing Store Sales 2002-2012 13% 10% 7% 7% 3% 3% 4% Sales at clothing stores, soft for only two years, started to recover in 2010 and have been growing ever since. 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012-4% -4% Source: Florida Department of Revenue
In Sarasota/Manatee/Charlotte Clothing store sales peak during the holidays and through the first quarter. 7.1 8.6 12.2 Clothing Store Sales by Month (%) 9.2 7.7 8.0 6.7 7.1 6.3 6.3 8.7 12.2 Though one of the more seasonal retail categories, more than 40% of all sales take place May to October. Advertising should run accordingly. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Florida Department of Revenue, 2003-2012
Among Florida s 10 Largest Markets Sarasota/Bradenton/Venice shoppers spend most on apparel & accessories. Top 10 Florida Markets $/Capita Sarasota/Bradenton/Venice $649 Jacksonville $642 Miami/Fort Lauderdale $639 Tampa/St Petersburg $632 Ft Myers $629 Orlando $626 Melbourne $624 Daytona Beach $588 Pensacola $583 Lakeland $555 Local people spend nearly $500 million on clothing, jewelry and cosmetics. Source: Alteryx 2012. Sarasota/Bradenton/Venice is Sarasota & Manatee counties. Total spending is $464,182,392.
Among Florida s 10 Largest Markets Sarasota/Bradenton/Venice shoppers spend more than most on footwear. Top 10 Florida Markets $/Capita Miami/Fort Lauderdale $130 Sarasota/Bradenton/Venice $119 Jacksonville $119 Orlando $118 Tampa/St Petersburg $118 Ft Myers $117 Melbourne $115 Daytona Beach $110 Pensacola $107 Lakeland $105 Total spending on footwear is more than $80 million. Source: Alteryx 2012. Total spending is $85,356,365. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.
In Sarasota/Bradenton/Venice Herald-Tribune Media reach most clothing, shoe & jewelry shoppers. Apparel & Accessories Herald-Tribune Media Group Reach Market Total % Print Web % Web Total Adults 588,000 288,000 49% 262,000 77,000 27% Shopped past 3 months Any clothing store 491,000 239,000 49% 218,000 65,000 27% Any shoe store 111,000 64,000 58% 58,000 19,000 30% Any jewelry store* 420,000 201,000 48% 189,000 54,000 27% Costume jewelry 51,000 29,000 57% 25,000 11,000 38% Fine jewelry 80,000 44,000 55% 40,000 13,000 30% Nearly one third of fashion buyers you reach read online. Source: Scarborough Research, 2013. Sarasota/Bradenton/Venice is Sarasota & Manatee counties. *Past 12 months.
In Sarasota/Bradenton/Venice Herald-Tribune Media reach thousands of consumers who buy men s clothing. Men's Clothing Herald-Tribune Media Group Reach Market Total % Print Web % Web Total Adults 588,000 288,000 49% 262,000 77,000 27% Bought past 12 months Men's business clothing 55,000 20,000 37% 15,000 8,000 40% Avg amount spent $191 $217 $254 $169 Men's casual clothing 191,000 94,000 49% 82,000 34,000 36% Avg amount spent $195 $204 $195 $210 Up to two in five people you reach who buy men s clothing read online. Source: Scarborough Research, 2013. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.
In Sarasota/Bradenton/Venice Herald-Tribune Media reach most consumers who buy women s clothing. Women's Clothing Herald-Tribune Media Group Reach Market Total % Print Web % Web Total Adults 588,000 288,000 49% 262,000 77,000 27% Bought past 12 months Women's business clothing 48,000 26,000 54% 22,000 9,000 35% Avg amount spent $267 $273 $273 $293 Women's casual clothing 240,000 122,000 51% 112,000 38,000 31% Avg amount spent $211 $217 $216 $227 About one in three people you reach who buy women s clothing read online. Source: Scarborough Research, 2013. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.
In Sarasota/Bradenton/Venice Herald-Tribune Media reach thousands of children s & infants clothing buyers. Children's & Infants' Clothing Herald-Tribune Media Group Reach Market Total % Print Web % Web Total Adults 588,000 288,000 49% 262,000 77,000 27% Bought past 12 months Children's clothing 131,000 55,000 42% 49,000 17,000 31% Avg amount spent $190 $193 $203 $214 Infants' clothing 66,000 37,000 57% 35,000 12,000 32% Avg amount spent $166 $173 $179 $169 Nearly one third of all kids clothing buyers you reach read online. Source: Scarborough Research, 2013. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.
In Sarasota/Bradenton/Venice Herald-Tribune Media reach most men s & women s shoe buyers. Shoes Herald-Tribune Media Group Reach Market Total % Print Web % Web Total Adults 588,000 288,000 49% 262,000 77,000 27% Bought past 12 months Men's shoes 155,000 76,000 49% 70,000 21,000 28% Avg amount spent $137 $138 $138 $150 Women's shoes 192,000 100,000 52% 91,000 31,000 31% Avg amount spent $140 $144 $144 $149 Almost one in three people you reach who buy shoes read online. Source: Scarborough Research, 2013. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.
In the Herald-Tribune Apparel & accessory stores run nearly 8,000 inches of advertising a year. Apparel & Accessories: 7,916 Inches Top Advertisers Inches Digital Anthony's, Inc. 1,456 Tanya's Chalet 844 Draper's & Damon's 694 Foxy Lady 419 Swimwear Boutique 337 P BMR Holdings, LLC 330 P Molly's 324 Dreamweaver 320 Contessa Couture 252 Topaz Design Group 213 Successful local businesses believe in Herald-Tribune advertising because they know it works. Some major players also use Herald-Tribune digital advertising. Source: Herald-Tribune Media Group Accounting Department, 2012. 126 = 1 full page. P = HeraldTribune.com. Y = Yahoo.
In the Herald-Tribune Jewelry stores & jewelry buyers run 12,000 inches of advertising a year. Jewelry Stores & Buyers: 12,327 Inches Top Advertisers Inches Digital The Gold Rush Store 2,492 Pandora Store 2,426 A. Tifaney & Sons 1,071 P G&M Estate Buyers 1,008 Michaels Reflections in Gold 921 P Heitel Jewelers 840 P Secured Gold Buyer 756 The Diamond Vault 536 Classic Creations 427 P The Gold Buyer 298 P Successful local businesses believe in Herald-Tribune advertising because they know it works. Several major players also use Herald-Tribune digital advertising. Source: Herald-Tribune Media Group Accounting Department, 2012. 126 = 1 full page. P = HeraldTribune.com. Y = Yahoo.
In the Herald-Tribune Shoe stores run almost 16,000 inches of advertising a year. Shoes: 15,622 Inches Top Advertisers Inches Digital Peltz Shoes 8,199 P Famous Shoes 3,213 Good Feet Store 1,559 Happy Feet Plus 807 P New Balance Sarasota 693 P Successful local businesses believe in Herald-Tribune advertising because they know it works. Several major players also use Herald-Tribune digital advertising. Source: Herald-Tribune Media Group Accounting Department, 2012. 126 = 1 full page. P = HeraldTribune.com. Y = Yahoo.