Leadership Structure and Expectations
Table of Contents CONTENTS 1. OVERVIEW OF NACMA... 4 2. BOARD OF DIRECTORS SELECTION PROCESS... 4 2.1 NOMINATION CRITERIA... 4 2.2 NOMINATION PROCESS/TIMELINE... 4 2.3 CURRENT BOARD MAKEUP... 5 3. BOARD OF DIRECTORS STRUCTURE... 6 3.1 NACMA BOARD RESPONSIBILITIES... 6 3.2 NACDA OFFICE RESPONSIBILITIES... 7 3.3 NACMA ADVISOR... 7 3.4 NACMA REPORTING STRUCTURE... 7 3.5 THE DECISION MAKING PROCESS... 8 4. PAST PRESIDENTS... 8 5. COMMITTEES... 9 5.1 AWARDS COMMITTEE... 9 Committee Mission... 9 Committee Members... 9 Committee responsibilities... 9 5.2 BOARD DEVELOPMENT... 10 Committee Mission... 10 Committee Members... 10 Committee responsibilities... 10 5.3 CONFERENCE REPRESENTATIVES... 10 Committee Mission... 10 Committee Members... 10 Committee responsibilities... 11 5.4 PROFESSIONAL DEVELOPMENT... 11 Committee Mission... 11 Committee Members... 11 Committee responsibilities... 11-2 -
5.5 PROGRAMMING... 11 Committee Mission... 11 Committee Members... 12 Committee responsibilities... 12 5.6 SMALL SCHOOL INITIATIVE... 12 Committee Mission... 12 Committee Members... 12 Committee responsibilities... 12 5.7 SPONSORSHIP... 12 Committee Mission... 12 Committee Members... 13 Committee responsibilities... 13 5.8 STRATEGIC COMMUNICATIONS... 13 Committee Mission... 13 Committee Members... 13 Committee responsibilities... 13 5.9 STRATEGIC PLANNING... 13 Committee Mission... 14 Committee Members... 14 committee responsibilities... 14 5.10 VETERANS... 14 Committee Mission... 14 Committee Members... 14 Committee responsibilities... 14 5.11 YOUNG PROFESSIONALS... 14 Committee Mission... 14 Committee Members... 15 Committee responsibilities... 15 6. NACMA MEETINGS... 16 6.1 SUMMER BOARD RETREAT... 16 6.2 WINTER MARCO ISLAND MEETINGS (OFFICERS ONLY)... 16 6.3 NACMA CONVENTION... 16 6.4 OTHER... 16-3 -
1. OVERVIEW OF NACMA The National Association of Collegiate Marketing Administrators (NACMA) is the first organization of its kind to provide educational and networking opportunities; enhancement of acceptable operating standards and ethics; and establishment of the overall prestige and understanding of the profession of athletics marketing administrators. NACMA's mission is to develop, evaluate, and promote the collegiate athletics marketing profession and its effectiveness, while upholding the ideals of higher education. NACMA provides educational and professional development opportunities for career advancement in marketing, revenue generation and communication. For more information about NACMA, please visit www.nacma.com. NACMA is administered by the National Association of Collegiate Directors of Athletics (NACDA). For more information on NACDA and the 14 professional associations that fall under its umbrella, please visit www.nacda.com. 2. BOARD OF DIRECTORS SELECTION PROCESS 2.1 NOMINATION CRITERIA All NACMA Board Candidates must meet the following criteria: Institutional Candidates must hold a title of Director or above Candidate must work in or have oversight of collegiate marketing Candidate must be committed to working in the marketing industry for the next five (5) years Candidate must be active in NACMA in at least two (2) of the following ways: o Current NACMA Member o Attended Convention at least once in the last two (2) years o Submitted entries in at least one award category over the past two (2) years o Served as a Conference Rep o Served as an at-large Committee member in the last two (2) years o Served as a Convention Presenter Candidates should be able to bring unique viewpoints, experience, ideas, and represent a diverse background 2.2 NOMINATION PROCESS/TIMELINE To apply, all candidates must complete the NACMA Board Application Form (https://www.surveymonkey.com/s/2014-15boardapplication) and forward a Professional Bio/Resume to Ryan Virtue (rvirtue@nacda.com). A sample timeline for the Board process may be found below. - 4 -
Wednesday, March 4 Launch Board Nomination Process Friday, March 27 NACMA Board Nomination/Application Deadline Wednesday, April 1 Candidate applications provided to NACMA Board for Review Thursday, April 2 Board Call to discuss candidates Friday, April 10 Deadline for Board to rank candidates and identify top x # of candidates Week of April 20 Board Development Committee to host Board interviews Monday, June 15 Slate of new Board members to be approved by membership Wednesday, June 17 New Board Members participate in NACMA Convention Wrap Up Meeting and officially begin Board term 2.3 CURRENT BOARD MAKEUP The Current Board covers a good representation of School Size, Conference Affiliation, position levels, and geographical regions. The breakdown for the 2014-15 Board is below. Conference Representation (by Basketball): American (1) Lassiter ACC (1) - Bowsher Big East (1) Hicks Big Sky (1) Taylor-Dixon Big XII (1) Smoller Conference USA (1) Konawalik NCAA (1) Lovell Non-Division I (1) Ivey Pac-12 (2) Parke, Pintens SEC (1) Nichols Position Title: Director of Athletics (1) Ivey Senior Associate Athletics Director (3) Lassiter, Pintens, Taylor-Dixon Associate Athletics Director (1) Nichols Assistant Athletics Director (4) Bowsher, Hicks, Konawalik, Parke Senior Director (1) Smoller Associate Director (1) Lovell Gender: Male (9) Female (2) Geographic Makeup: - 5 -
Pacific (1) Mountain (2) Central (3) Eastern (5) Undergraduate Enrollment: Less than 5,000 (0) 5,000-10,000 (1) Hicks 10,000 20-000 (2) Bowsher, Ivey 20,000-50,000+ (7) Konawalik, Lassiter, Nichols, Parke, Pintens, Smoller, Taylor-Dixon 3. BOARD OF DIRECTORS STRUCTURE NACMA s Leadership currently consists of five (5) Officers (President, 1 st Vice President, 2 nd Vice President, 3 rd Vice President, and Immediate Past President) and six (6) Board of Directors. To be eligible for an Officer position, the individual must have served on the Board for a minimum of two (2) years. The 3 rd VP is elected by the Board of Directors. Each year, the Officers move up a position until they become President. They then serve one year in an advisory role as Immediate Past President. All Board members serve a term of four (4) years. 3.1 NACMA BOARD RESPONSIBILITIES The NACMA Board of Directors and Officers are not your traditional advisory Board. It is an active, working Board who, along with the NACDA National Office staff, strive to achieve NACMA s Mission. Each Board member serves as a chair or co-chair of one of NACMA s Committees. Each Committee is directly responsible for designing programming specific to targeted membership areas or implementing particular initiatives. Those Committees are: Awards Board Development Conference Representatives Professional Development Programming (Convention) Small School Initiative Sponsorship Strategic Communications Veterans Young Professionals - 6 -
NOTE: This list of Committees is based on the 2014-15 membership year. Committees may be altered or eliminated at any time. The missions/structure of each committee may be found in Section 4. 3.2 NACDA OFFICE RESPONSIBILITIES NACMA has three primary contacts within the NACDA Office. Jason Galaska is the Senior Level administrator who primarily handles the financials and serves NACMA in a more strategic role. Ryan Virtue is the day-to-day liaison and handles the majority of communication with the Board and various Committees along with an intern. The intern is hired by NACDA and is assigned to specific NACDA Affiliate Associations to assist with the day-to-day operations. The 2014-15 NACMA intern is Cameron Barrett. 3.3 NACMA ADVISOR In any given year, the incoming President may select an Advisor to assist in identifying areas for Association growth and improvement during their Presidential term. Unlike the Board, which must be made up of individuals from either a Governing Body or an Institution, the Advisor may be from the corporate sector. The advisor will join the Officers and Board of Directors for any meetings and/or Conference Calls. The Advisor, however, does not have voting privileges. 3.4 NACMA REPORTING STRUCTURE In January 2013, the NACMA Officers restructured the Board reporting structure. Each Officer will assume oversight responsibilities for the various Committees. They identified the four (4) overarching categories of importance as Membership, Professional Development, Programming, and Awards. The information below shows which Officer has been assigned to each Committee for the 2013-14 membership year. President (Eric Nichols) Responsible for the strategic direction of NACMA with emphasis on MEMBERSHIP DEVELOPMENT and exploring partnerships focused on long-term growth. Committees Conference Reps (David Lovell & Ryan Ivey Co-Chair) Small Schools (Ryan Ivey-Chair) 1 st Vice-President (Becky Parke) Focused on the PROFESSIONAL DEVELOPMENT of the NACMA membership through programming specific to segmented audiences and oversight of the mentoring program. Committees - 7 -
Professional Development Program (Zack Lassiter-Chair) Young Professionals (Brian Bowsher-Chair) Veterans (Brian Hicks-Chair) 2 nd Vice-President (Joni Smoller) Responsible for all PROGRAMMING AND EXTERNAL INITIATIVES and will successfully chair the Programming Committee. Also, responsible for managing the NACMA online library, generating publicity for NACMA and sponsorship. Committees Programming (Joni Smoller -Chair; Nick Konawalik-member) Year-Round Programming (NACMA Officers) Strategic Communications (Brian Bowsher-Chair) Sponsorship (Nick Konawalik-Chair) 3 rd Vice-President (Ayo Taylor-Dixon) Responsible for the various AWARDS presented by NACMA, including the Best of Awards, Hall of Fame, Marketing Team of the Year, and Mike Cleary Entry-Level/Student Stipend Program. Committees Awards (Ayo Taylor-Dixon) 3.5 THE DECISION MAKING PROCESS Any Board Member or Officer may propose a change to NACMA s Bylaws or Structure by way of writing to the President. The proposed change may then be brought up at a meeting or on a Conference call where someone must put forth a motion. The motion must then be seconded by another Board member. In order for the change to pass, it must receive a majority vote. 4. PAST PRESIDENTS It is vital for the NACMA Board to continue to engage NACMA Past Presidents as they provide a historical perspective. Each year, the 5 most immediate Past Presidents are provided a $1500 stipend that may be utilized to join the NACMA Board at the Summer Board retreat and/or the Officers in Marco Island. Any remaining dollars may be utilized to offset costs to attend the annual Convention. In return, those 5 Past Presidents provide advisory services for the Board and Sub-Committees and serve as judges for the NACMA Best of Awards as well as the Marketing Team of the Year Award. Each August, the NACMA President drafts a State of the Association letter that is distributed to all NACMA Past Presidents. - 8 -
5. COMMITTEES Each NACMA Committee is chaired or co-chaired by a NACMA Board Member. These Committees are focused on specific initiatives or targeted areas of the membership. Each Committees mission/goals, responsibilities and number of Committee members may change from year to year. 5.1 AWARDS COMMITTEE To recognize the accomplishments of our Collegiate Marketing Colleagues while highlighting new and innovative ideas. Recommendation is to have at least 5 Committee Members excluding the Board Member(s) who serve as the Chair/Co-Chairs. NACMA Best of Awards (Process launched in early December, closes mid-february) Tweak categories/criteria as needed/desired. o Note: Changing categories also changes Online Library Best Practice upload options. Determine judges for various categories (Awards Committee, Conference Representatives, Past Presidents) Develop consistent criteria and communicate it to various category judges Committee to serve as initial voting Committee for the People s Choice Categories (narrow to top 5 for public vote) Hall of Fame (Process launched in early February, closes end of February) Work with Officers and Past Presidents to determine quality candidates for NACMA Hall of Fame induction. List of criteria may be found at http://www.nacda.com/sports/nacma/spec-rel/021313aab.html For induction, candidates must receive 100% of the vote from the NACMA Officers and Board Members. NACMA Marketing Team of the Year Award (Process launched Monday after Best Of close date, closes mid-march). Tweak nomination/voting criteria as needed/desired. - 9 -
o Criteria may be found at http://grfx.cstv.com/photos/schools/nacda/sports/nacma/auto_pdf/2014-15/misc_non_event/mtoyacriteria.pdf Determine judges (5 NACMA Past Presidents, 2 NACDA Presidents) Mike Cleary Stipend Program (Process launched late February, closes same date as MTOYA) Committee to review all candidate support material and assign letter grade (A, B, C, D, F no + s or s). Committee then hops on a Conference call and selects thirty (30) Stipend winners that fall in one of the following categories: Student, Entry Level, Small School, Diversity, LGBT. Each stipend is valued at $1000. 5.2 BOARD DEVELOPMENT To establish long-term stability for NACMA through new Board Member recruitment. The 2014-15 Board Development Committee is composed of the Immediate Past President and two additional Board Members. Identify high quality Board candidates and encourage them to apply for a Board Position. Promote the Board and their work through various means. 5.3 CONFERENCE REPRESENTATIVES The objectives are to increase membership/participation among each representative s conference marketing and external relations staffs and educate conference members on upcoming year-round programming and other benefits. - 10 -
Each Conference Rep serves a 3-year term as a Conference Rep. There should be enough Conference representatives to cover all Division I Conferences. Ideally, the non-division I Conference Reps will continue to grow. Conference Reps are given goals annually. Those who attain their goals may receive a complimentary Convention registration. Increase membership within each Conference Assist in promoting various NACMA Initiatives amongst Conference colleagues 5.4 PROFESSIONAL DEVELOPMENT To provide programming throughout the year that will educate and support all NACMA members by providing opportunities that will help them grow personally and professionally, adjusting the (FMP) programming to benefit all NACMA members through three prongs: 1. Professional Development 2. Mentorship 3. Diversity The 2013-14 Professional Development Program Committee consists of one (1) NACMA Board Members, and six (6) volunteers from the membership. Assist National Office in effectively promoting Mentorship program Once mentorship program deadline has passed, determine pairings Identify topics/speakers for Live Chats Distribute monthly email with Professional Development links through PDP Listserv Generate monthly professional development blogs to be posted on NACMA Online Library 5.5 PROGRAMMING To establish effective and value-added programming to meet the needs of our membership. - 11 -
The 2014-15 Programming Committee consisted of the NACMA 2 nd VP (Chair), one (1) Board Member, and six (6) additional volunteers. It is important to have a good representation of the membership (gender, school size, conference affiliation, geography, etc.) on the programming Committee. Identify and recruit industry leaders to speak on specific topics throughout Convention Ensure diversity in coverage of topics (Veterans, Young Professionals, Small School, Social Media, Ticketing, Corporate Sales, etc.) 5.6 SMALL SCHOOL INITIATIVE To expand non-division I membership and assist in ensuring Small School educational opportunities are provided through year-round programming and the Annual Convention. The 2014-15 Small School Initiative Committee consists of one (1) Board Member and all non-division I Conference Representatives. In cooperation with Division II Conference Representatives, increase membership amongst NCAA Division II, Division III, NAIA, JC/CC and Canadian Institutions Identify topics for year round programming (Live Chats, Webinars) Assist in identifying small school topics/speakers for NACMA Convention Assist in promoting entry-level/student stipend program to eligible small school NACMA Members 5.7 SPONSORSHIP To create and maintain long term relationships which generate value in terms of cash and trade for our membership as well as our current and prospective NACMA partners and as a result create opportunities to enhance the overall mission of NACMA. - 12 -
The 2014-15 Committee consists of one (1) Board Member (Chair), and four (4) additional volunteers from the membership. Identify potential cash/trade sponsors that add value to NACMA Members Assist in implementation of sponsorship elements Assist in communication with current sponsors 5.8 STRATEGIC COMMUNICATIONS To keep the NACMA Online Library on the cutting edge for sharing information among members in an effort to support and educate each other throughout the year. Providing valuable content will in turn provide opportunities to communicate with our members via Twitter, Facebook, Google+ and email. By having constant communication with our members about trending topics, the Online Library can shape the programming for the Convention. The 2014-15 Strategic Communications Committee consists of two (2) Board Member and 65 volunteers from the membership. There is a sub group of six volunteers from the membership who oversee different areas of communications. Direct traffic to the Online Library Increase number of best practices uploaded to the Online Library Increase participation on the poll question Increase activity within the member forums Find new effective ways to communicate benefits with membership Increase traffic via NACMA social media outlets Generate blogs on a variety of topics to be posted on the Online Library Assign authors of Athletics Administration magazine NACMA Corner articles. 5.9 STRATEGIC PLANNING - 13 -
To identify areas of improvement for the long-term success of NACMA. There is no official Strategic Planning Committee for the 2014-15 membership year. The NACMA President is ultimately responsible for this area. Re-evaluate previous strategic plans to identify ensure priorities are completed Identify new areas to enhance member experience 5.10 VETERANS To connect veteran professionals in the field of collegiate athletics marketing by providing programming and networking opportunities during the year and at convention focused on information sharing, hot topics, management, and continued professional development within the industry. The 2014-15 Veterans Committee consists of one (1) Board Member and five (5) volunteers from the membership. Schedule 2-3 educational opportunities for industry Veterans (webinar, live chat, etc.) Identify successful method to communicate educational opportunities with Veterans Establish Veterans specific programming at NACMA Convention 5.11 YOUNG PROFESSIONALS To educate and support young professionals in the field of collegiate athletics marketing by providing opportunities that will build a foundation in the basic tenets of sports marketing and augment greater networking skills in partnership with the Professional Development Committee for this population. - 14 -
The 2014-15 Young Professionals Committee consists of one (1) NACMA Board Member and four (4) additional volunteers from the membership. Host monthly live chats with content focused on best practices in sport marketing and an emphasis on connecting Young Professionals with one another Secure hosts for monthly live chats to promote diverse perspectives and support content selections made by committee Develop programming for NACMA Basic Training, invite moderators and panelists to participate, and execute event at Convention Assist in increasing the number of applicants for the Mike Cleary Student/Entry-Level Stipend Program Promote $1,000 idea stipend from Basic Training participants of previous Convention and select a winner Identify candidates and make selection for YP of the Month, to be posted on the NACMA Online Library Assist in generating programming tracks ideas targeted to young professionals - 15 -
6. NACMA MEETINGS 6.1 SUMMER BOARD RETREAT The Summer Board Retreat is the one time annually that the entire NACMA Board gets together to evaluate the previous year s accomplishments, identify areas of improvement, and set specific goals for the following membership year. The costs of the Board retreat are covered by NACMA by way of a reimbursement process. Board books on travel, and then is reimbursed upon completion of meetings. 6.2 WINTER MARCO ISLAND MEETINGS (OFFICERS ONLY) Marco Island is the only annual meeting for NACMA Officers to meet with and provide the NACDA Executive Committee with a State of the Association. It provides NACMA a tremendous opportunity to hear what other NACDA Affiliate Associations are doing, and gives the Officers an opportunity to show the importance of the Marketing Industry to several Athletics Directors in Attendance. 6.3 NACMA CONVENTION NACMA holds two meetings at the annual NACMA Convention. The first is on the front end of Convention and is intended to be focused on the Boards responsibilities throughout the Convention. Following the Board Meeting, a Thank You social takes place for all NACMA Board Members, Past Presidents, Sponsors, Conference Reps, and Committee Members. Following the Conclusion of the Convention sessions, another Board Meeting is held to get immediate feedback on things that can be improved on for the following year. The cost of registration for the NACMA Convention is covered by NACMA. 6.4 OTHER Throughout the course of year, the opportunity to have Board members represent NACMA at other industry related events (Small School Summit, National Sports Forum, PAC-Net, etc.) might arise. Cost to attend if asked to serve as a representative on behalf of NACMA will be reimbursed by the Association. - 16 -