Since 1998, Paste has been helping discerning readers discover the best in entertainment and lifestyle. Winner of more than a dozen GAMMA and Folio Awards and four-time nominee for the National Magazine Awards, Paste now reaches more than 5 million people each month who are hungry for authenticity and originality.
A CUSTOMIZED WEB PROPERTY Pastemagazine.com is the premier entertainment and lifestyle destination for readers looking to discover the best of what's next in music, movies, television, games, comedy, design, style, tech, food, drink and travel. DESKTOP MOBILE
AUDIENCE 39% FEMALE 61% MALE MEDIAN AGE 25-34 UNIQUE MONTHLY US VISITORS 3,544,539 AVERAGE HHI MEDIAN HHI $88,499 $70,009 UNIQUE MONTHLY GLOBAL VISITORS 5,157,536 COLLEGE DEGREE OR HIGHER 80% TOTAL MONTHLY PAGEVIEWS 14,723,203 6.3x more interested in Arts & Entertainment 4.9x more interested in Food & Drink 3.2x more interested in Travel 5.7x more interested in Leisure & Hobbies 3.3x more interested in in Shopping 2.5x more interested in Automotive 5.0x more interested in Computers & Tech SOCIAL IMPACT 90% say, People often come to me for advice on culture, music, film, books, fashion. TWITTER PINTEREST FACEBOOK INSTAGRAM TUMBLR NEWSLETTER 212,000 FOLLOWERS 4,000 FOLLOWERS 95,000 FANS 17,000 FOLLOWERS 11,000 FOLLOWERS 158,000 SUBSCRIBERS
PASTE covers the following topics:
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CUSTOM CAPABILITIES Paste has created custom content, events and ad programs for a variety of brands, including: Hosted a contest to find the "Sound of HGTV" from hundreds of song entries. Winner played our HGTV co-branded party at SXSW and had music featured on HGTV promos. Booked bands for rooftop performances featuring band members wearing their new Warby Parker sunglasses. Shot high-quality video performances for the website. Created custom video pushdowns for a large campaign for the debut of the original series Bojack Horseman. Booked shows in three cities with The Lone Bellow, Leagues and Nick Bluhm & The Gramblers with AFI #Dream branding. Arranged for the bands to visit The School of Rock in each city and interact with the students. Shot video at the school, the concert and in-depth interviews for ads to run on Paste and AFI's websites. Booked bands for and drove attendance to more than a dozen performances at Aloft hotels across America, shooting video for the website in conjuction with a massive media campaign. Hosted an interview lounge at SXSW where attendees could listen in to on-site interviews with Fred Armisen, Marc Maron, Adrien Grenier, Amanda Palmer, Aisha Tyler and more. Captured high-quality, four-camera shoots of each interview for the web. Created events at CMJ, Sasquatch and the HOW Design Conference where we booked bands and captured video performances and interviews for Squarespace ads to run on Paste and Squarespace's websites. Created a Festival Fever section on our website surrounded with McDonald's ads. Cleared music for proprietary playlists within the ads and booked bands to perform intimate Festival Fever sets for video within the section.
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MEDIA GROUP Paste Magazine features some of the best writing on the Internet about Music, Movies, TV, Games, Comedy, Books, Comics, Design, Style, Food, Drink, Travel and Tech. We recently delved into sports with a new soccer section. Balancing a whimsical sense of fun with an appetite for smart substance, Paste's lists, essays and interviews dig below the surface and make you happy you clicked and shared. And our brand-new collection of video and audio just launched with more than 100,000 live-performance videos and songs, as well as TV reviews, cocktail how-to's, videogame companions and more. Led by Mr. Daytrotter, Sean Moeller, our studios in Davenport, Iowa; Austin, Texas; Asheville, N.C.; and London have produced more than 5,000 intimate sessions with artists ranging from Mumford & Sons to The National, Built to Spill to Best Coast. Using primarily analog equipment and no overdubs, Daytrotter has seen their sessions downloaded more than 20 million times. Wolfgang's Vault offers an array of t-shirts, posters, vintage tickets, photos, handbills and more more than 26,000 products in stock. Founded in 2003 when Bill Sagan purchased the extensive archives of legendary music promoter Bill Graham, Wolfgang's Vault serves more than 50,000 customers every day.
AUDIENCE 19% FEMALE 81% MALE MEDIAN AGE AVERAGE HHI COLLEGE DEGREE OR HIGHER 25-34 $50 100k 75% UNIQUE MONTHLY VISITORS 43,667 MONTHLY PAGEVIEWS 46,272 AVERAGE TIME ON SITE TWITTER 65,000 FOLLOWERS INSTAGRAM FACEBOOK 64,000 FANS NEWSLETTER 00:4:51 9,000 FOLLOWERS 193,339 SUBSCRIBERS AUDIENCE 28% FEMALE 72% MALE MEDIAN AGE AVERAGE HHI COLLEGE DEGREE OR HIGHER 35-44 $50 100k 70% UNIQUE MONTHLY VISITORS 58,001 MONTHLY PAGEVIEWS 478,693 AVERAGE TIME ON SITE TWITTER 10,000 FOLLOWERS FACEBOOK 5,000 FANS NEWSLETTER 00:3:25 435,410 SUBSCRIBERS
The Paste Cloud is our new video and audio section, featuring more than 13,000 high-quality concert performances and more than 49,000 high-quality live audio recordings from artists like The Rolling Stones, U2, The Avett Brothers, Prince, The Lumineers, Fitz & The Tantrums, Lou Reed and R.E.M. We also have video interviews with the likes of Aisha Tyler, Fred Armisen, Marc Maron and LeVar Burton; historic comedy segments from Andy Kaufman, George Carlin, Monty Python, Robin Williams, Jimmy Kimmel and Reggie Watts; TV commentary from Keri Lumm; cocktail tutorials from Lynn Lieu; intimate live performances at Paste events; and much more. It's one of the biggest curated collections of video on the web, and beginning in the summer of 2015 it will all be streaming for free on The Paste Cloud.
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