VisitDenmark - BoConcept. It's more than great design, it s a concept 2014 Sweepstakes Official Rules

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VisitDenmark - BoConcept. It's more than great design, it s a concept 2014 Sweepstakes Official Rules Sweepstakes is intended for participation only in the Suomi Finland shall be construed according to, and governed exclusively by, Suomi Finland. Do not participate in the Sweepstakes unless you meet the eligibility requirements set forth below and are physically located in the Suomi Finland at the time of entry. Other similar Sweepstakes are conducted in a number of other countries than Suomi Finland. NO PURCHASE NECESSARY. PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING. VOID WHEREVER PROHIBITED. Sign up for newsletters are not acquired for participation in the Sweepstakes. The It's more than great design, it s a concept 2014 Sweepstakes ("Sweepstakes") will run from Oct. 30th 12:00 noon (GMT + 02:00) to Dec. 12th 24:00 hours 2014 (GMT + 02:00) ("Promotion Period"). Participation in the Sweepstakes constitutes entrant s full and unconditional agreement to these Official Rules, and Sponsor s and Administrator s decisions, which are final and binding in all matters related to the Sweepstakes. The Sponsor is responsible for all aspects of this Sweepstakes. Eligibility: Participants must be aged 18 or over and legal residents of the Suomi Finland. Void where prohibited by law. Employees, officers and representatives of VisitDenmark, BoConcept, and Administrator, and any of their respective parent companies, affiliates, franchisees, licensees, distributors, suppliers, subsidiaries, retailers, advertising/promotion agencies (collectively Sweepstakes Entities ), and members of the immediate family (mother, father, brothers, sisters, sons, daughters and spouse, regardless of where they reside) and household members of each such employee, whether or not related, are not eligible to participate. Winning a prize is contingent upon fulfilling all requirements set forth herein. Sponsor/Administrator: The Sweepstakes is sponsored and administrated by VisitDenmark, Islands Brygge 43, 2300 Copenhagen S. DENMARK (the Sponsor and the Administrator ) (collectively, the Released Parties ). How to Enter: Eligible participants may enter the Sweepstakes by: Visiting www.visitdenmark.com/boconcept (the Website ) Completing the online Sweepstakes registration Watch a short video and successfully answer one question that contains three multiple choice answers. Completing the registration form and answering the questions is mandatory. All entries must be received by Dec. 12th 24:00 hours 2014 (GMT + 02:00). Limit one entry person per e-mail address during the Promotion Period. All required information Page 1 of 5

must be completed to enter and to be eligible to win. Incomplete entries will be disqualified. Proof of entering information at the Website is not considered proof of delivery to or receipt by Sponsor of an entry. Internet entries must be made by the entrant only at the Website. Entries made by any other individual or any entity, and/or originating at any other web site or e-mail address, including, but not limited to, commercial Sweepstakes subscription notification and/or entering service sites, will be declared invalid and disqualified for this Sweepstakes. The use of automated entry devices is prohibited and no mechanically reproduced entries are allowed; all such entries are void. Sweepstakes Entities are not responsible for: late, incomplete, incorrect, delayed, garbled, undelivered, or misdirected entries. Sponsor reserves the right to disqualify any person or e-mail address that submits more than maximum allowed entries. All entries become the exclusive property of Sponsor and will not be acknowledged or returned. By participating, you consent for Sponsor to obtain, use, and transfer your name, address and other information for the sole purpose of administering this Sweepstakes. Internet Limitations of Liability: If for any reason this Sweepstakes is not capable of running as planned due to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsors which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Sweepstakes, the Sponsors reserves the right at its sole discretion, to disqualify any individual who tampers with the entry process, regardless of whether the tampering has been successful, and to cancel, terminate, modify or suspend the Sweepstakes in whole or in part, at any time, without notice and award the Prizes using all non-suspect eligible entries received as of or after (if applicable) this cancellation, termination, modification or suspension date, or in any manner that is fair and equitable. Sweepstakes Entities assume no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. Sweepstakes Entities are not responsible for any problems or technical malfunction of any telephone network or telephone lines, computer on-line systems, servers, or providers, computer equipment, software, failure of any e-mail or entry to be received by Sponsors on account of technical problems, human error or traffic congestion on the Internet or at any Website, or any combination thereof, including, to the extent permitted by applicable law, any injury or damage to participant's or any other person's computer relating to or resulting from participation in this Sweepstakes or downloading any materials in this Sweepstakes. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSORS RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON (S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. In the event of a dispute as to the identity of a winner based on an e-mail address, the winning entry will be declared made by the authorized account holder of the e-mail address submitted at time of entry. "Authorized account holder" is defined as the natural person who is assigned to an e-mail address by an Internet access provider, on-line service provider or other Page 2 of 5

organization (e.g., business, educational, institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. Prizes: One (1) First Prize, one (1) Second Prize and three (3) Third-Fifth Prizes will be awarded at the end of the Promotion (the Prizes ). The Prizes are global. Only (1) First Prize, one (1) Second Prize and three (3) Third-Fifth Prizes will be awarded in total globally. With exception of similar competitions held in Australia, Sweden, the People s Republic of China, and USA. These countries have individual Prizes. First Prize winner will receive a 5 (five) nights stay for two persons at Ibsens Hotel, Vendersgade 23, DK-1363 Copenhagen and transport by plane to Copenhagen (returnticket). Value: app 2,700 euro. The winner (and guest can select from the following airport in the Suomi Finland: Helsinki-Vantaa. There are no costs involved for the winner (and guest) regarding flight transportation to and from Copenhagen from the Suomi Finland. The winner (and guest) are responsible for costs regarding transfers to and from the airports, any insurance needed and spending money. Citizens from some countries need visa in order to travel to Denmark. The winner is responsible for organizing any required visa and covering any costs involved. All travel arrangements are subject to availability, blackout dates & other restrictions. The prize is valid from December 12 th 2014 - December 1st 2015. The trip must be booked before December 1st 2015. Winner & guest must travel on same itinerary throughout. Rebooking and changes are not permitted. Tickets are non-refundable and non-transferable. No prize substitution, except by Sponsor, in its sole discretion, if advertised prize is unavailable and only then for prize of equal or greater value. No prize transfer. The Sponsor reserves the right at its sole discretion to substitute the prize with another prize of equal or greater value in the event that the aforementioned prize is not available. By accepting either of the aforementioned prizes, the First Prize winner agree to release the Released Parties, to the extent permitted by applicable law, from any and all liability whatsoever for any injuries, losses, or damages of any kind caused by entering the Sweepstakes or for damages of any kind caused by any prize or resulting from acceptance, possession, or use/misuse of prize awarded, or while preparing for, participating in, and/or traveling to and from any prize-related activity. Second Prize winner will receive one (1) Imola Chair from BoConcept in a fabric or leather free of choice: Value app. 1,800 Euro. Third-Fifth Prizes winner will receive a voucher for accessories in your local UK BoConcept store worth 70 Euro. Total Value: 210 Euro Drawing and Notification: All prize winners will be selected from among all eligible entries received, in a random drawing by the Administrator, an independent judging organization, whose decisions are final in all matters relating to this Sweepstakes. The drawing will be completed on or about Dec. 12th 2014. Odds of winning will depend on Page 3 of 5

the total number of eligible entries received by Released Parties from total entries in all countries where the Sweepstakes are conducted. Each winner will be notified by email, or other home delivery service of Sponsor s choice. The winner will be announced on December 19th 2014 on www.boconcept.com and www.visitdenmark.com/boconcept. Prize Conditions: all prize winners are solely responsible for all applicable state and local taxes and/or any other fees/costs associated with the prize or receipt of the prize. If any potential winner cannot be contacted within three (3) days of attempted notification, the prize will be forfeited and an alternate winner will be selected. Travel companions must also execute and return a travel release. If travel companion is a minor, parent or legal guardian must sign and return release and accompany minor on the trip. In the event of noncompliance with the Official Rules, if a winner cannot be reached by email on winner s entry within 5 days of the first attempt, or if the prize or prize notification is returned as unclaimed or undeliverable, an alternate winner will be selected. The winner s entry and acceptance of the prize constitutes permission (except where prohibited) for the Sponsor to use said winner s name, photograph, likeness, statements, biographical information, voice and address (city and county), in all forms of media, in perpetuity, without notice or further compensation, to the extent necessary to conduct the Sweepstakes. Other Terms & Conditions: The Released parties are responsible for all applicable laws of the Suomi Finland (if applicable). By participating in the Sweepstakes, entrants agree to be bound by these Official Rules and agree that: 1.) Released Parties and their designees and assigns shall have the right and permission to use (unless prohibited by law) the winner s name, photograph, likeness, statements, biographical information, voice and address (city and state), in all forms of media, in perpetuity, without further notice, permission or compensation, to the extent necessary to conduct the Sweepstakes and 2.) To the extent permitted by applicable law, Released Parties and their designees and assigns and all of their respective officers, directors, employees, representatives and agents shall have no liability and entrant will indemnify, defend and hold Released Parties harmless from any liability, loss, injury, or damage to entrant themselves or any other person or entity, including, to the extent permitted by applicable law, personal injury, death or damage to personal or real property, to entrant or any other person or entity due in whole or in part, directly or indirectly, by reason of the acceptance, possession, use or misuse of the prize (including any prize activity or travel related thereto) or participation in this Sweepstakes. Entrants further acknowledge that said parties have neither made nor are in any manner responsible or liable for any warranty, representation or guarantee express or implied, in fact or in law, relative to the prize, including, but not limited to, its quality or fitness for a particular purpose. Sponsor reserves the right, in its sole discretion, to disqualify any entry and to modify, terminate or suspend this Sweepstakes should virus, bugs, non-authorized human intervention, action of entrants, or other causes beyond the reasonable control of Sponsor corrupt or impair the administration, security, fairness or proper play of the Sweepstakes and, if the Sweepstakes is modified, terminated or suspended, at Sponsor s discretion, select Page 4 of 5

winners from those eligible, non-suspect entries. Entrants further acknowledge that said parties have neither made nor are in any manner responsible or liable for any warranty, representation or guarantee express or implied, in fact or in law, relative to the prize, including, but not limited to, its quality or fitness for a particular purpose. Use of Data: All information submitted by Entrants will be treated according to Sponsor s privacy policy, available at http://www.visitdenmark.com/denmark/disclaimer-andprivacy-statement By participating in the Sweepstakes and providing your e-mail address, entrants hereby agree to Sponsor s collection and usage of their personal information and acknowledge that they have read and accepted Sponsor s Privacy Policy. Disputes: By entering the Sweepstakes, entrants agree that 1.) Any and all disputes, claims, and causes of action arising out of or connected with the Sweepstakes, or any Prizes awarded, shall be resolved individually, without resort to any form of class action; 2.) Any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering the Sweepstakes but in no event attorneys' fees; and 3.) Under no circumstances will any entrant be permitted to obtain any award for, and entrant hereby, to the extent permitted by applicable law, waives all rights to claim, punitive, incidental or consequential damages and any and all rights to have damages multiplied or otherwise increased and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrants and Sponsor or the Released Parties in connection with the Sweepstakes, shall be governed by, and construed in accordance with the laws of Suomi Finland. Any legal proceedings arising out of this Sweepstakes or relating to these Official Rules shall be instituted only in the courts of the Suomi Finland, and the parties consent to jurisdiction therein with respect to any legal proceedings or disputes of whatever nature arising under or relating to these Official Rules. The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and be construed in accordance with their terms as if the invalid or illegal provision were not contained herein. The value of the prizes set forth above represents Sponsor s good faith determinations of the value thereof and such determinations are final and binding and cannot be appealed. If the actual value of any prize turns out to be less than the stated value, the difference will not be awarded in cash. Winners List: To request confirmation of the name and address of the prize winners, please send a self-addressed, business size envelope, by February 15, 2015 to: VisitDenmark-BoConcept It's more than great design, it s a concept Sweepstakes Winners List, c/o VisitDenmark, Islands Brygge 43, 2300 Copenhagen S. DENMARK. Page 5 of 5