Asia Pacific Travel & Tourism: A 2014 Update on Key Metrics

Asia Pacific Travel & Tourism: A 2014 Update on Key Metrics

Notations IVAs: International Visitor Arrivals P2P: Period-to-Period YTD: Year-to-date Country Codes: Designated Internet address endings Note: All source data are from the relevant NTOs/NSOs unless otherwise & specifically stated

IVAs (mns) Period-to-period Growth (%) Year-to-date IVAs into Asia Pacific In millions; source: relevant NTOs/NSOs 350 300 10.8% 12% 10% 250 8% 200 6.0% 6% 150 100 5.3% 5.9% 5.6% 4% 50 2% 0 252.983 268.241 282.577 299.387 316.292 2010 2011 2012 2013 2014 0% IVAs % change

IVAs (mns) Period-to-period Growth (%) Year-to-date Growth in IVAs into Asia Pacific In millions; source: relevant NTOs/NSOs 30 25 10.8% 12% 10% 20 8% 15 6.0% 6% 10 5.3% 5.9% 5.6% 4% 5 2% 0 24.629 15.258 14.336 16.810 16.905 2010 2011 2012 2013 2014 0% IVAs % change

Year-to-date growth in IVAs into Asia Pacific x Destination Region In millions; source: relevant NTOs/NSOs Total IVAs (mns) Period-to-period Growth (%) 251.064 10.2% 4.6% 58.428 2.8% 12.317 Asia Americas Pacific Americas Asia Pacific

Year-to-date growth in IVAs into Asia Pacific x Destination Region In millions; source: relevant NTOs/NSOs Total IVAs (mns) Period-to-period volume growth (mns) 251.064 8.464 5.432 58.428 12.317 Asia Americas Pacific 0.339 Asia Americas Pacific

Asia Pacific Top Ten Generators x Volume Gain YTD 2014 Millions 0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 China 6.315 Mexico 1.615 Singapore USA Chinese Taipei Korea (ROK) Russian Federation Vietnam UK Iran 0.750 0.612 0.450 0.394 0.362 0.238 0.233 0.228

Asia Pacific Top Ten Generators x Volume Loss YTD 2014 Millions -1.6-1.4-1.2-1.0-0.8-0.6-0.4-0.2 0.0 Nepal DPR Korea Ukraine Kazakhstan Norway Argentina Malaysia -0.006-0.007-0.013-0.027-0.029-0.036-0.099 Japan Macau SAR -0.402-0.324 Hong Kong SAR -1.327

Who s Driving What to Where? Across Asia Pacific

The Americas Top Ten Generators x Volume Gain YTD 2014 Millions 0.0 0.2 0.4 0.6 0.8 1.0 1.2 1.4 1.6 1.8 Mexico 1.607 USA 0.456 China 0.229 Colombia France UK Brazil Italy Korea (ROK) Spain 0.093 0.092 0.083 0.077 0.069 0.063 0.062

The Americas Top Ten Generators x Volume Loss YTD 2014-60,000-50,000-40,000-30,000-20,000-10,000 0 Turks & Caicos Islands Palau Western Samoa Serbia & Montenegro Netherlands Antilles Canada Singapore Hong Kong SAR -393-506 -624-626 -1,278-2,452-2,796-3,308 Argentina -34,489 Japan -51,158

Asia Top Ten Generators x Volume Gain YTD 2014 Millions 0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 China 5.983 Singapore Chinese Taipei Russian Federation Korea (ROK) Vietnam Iran Thailand USA UK 0.726 0.418 0.338 0.287 0.228 0.224 0.208 0.177 0.140

Asia Top Ten Generators x Volume Loss YTD 2014-1,600,000-1,400,000-1,200,000-1,000,000-800,000-600,000-400,000-200,000 0 Nepal UAE Ukraine Sweden Kazakhstan Norway Malaysia Japan -7,922-14,662-16,704-23,749-28,400-44,209-138,685-232,631 Macau SAR -401,608 Hong Kong SAR -1,338,417

The Pacific Top Ten Generators x Volume Gain YTD 2014 0 20,000 40,000 60,000 80,000 100,000 120,000 China 103,035 New Zealand Korea (ROK) Malaysia Singapore Australia Canada India Chinese Taipei Germany 46,502 43,376 34,532 27,477 23,062 20,633 19,336 16,633 14,836

The Pacific Top Ten Generators x Volume Loss YTD 2014-45,000-40,000-35,000-30,000-25,000-20,000-15,000-10,000-5,000 0 French Polynesia South Africa Guam American Samoa Greece Argentina Ireland Papua New Guinea -626-886 -1,008-1,121-1,170-1,693-2,186-3,380 USA -20,373 Japan -40,201

Questions 1. Where are the Mainland Chinese travelling to? 2. What about the Russians? 3. Has Japan benefitted from its Visa relaxation? 4. Is Thailand Recovering? 5. What is the activity out of South America like?

1. Where are the Chinese going (or not)?

Top 10 Destinations, by Volume Gain In millions Arrivals from China Millions 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 Hong Kong SAR Macau SAR Korea (ROK) Chinese Taipei Japan Vietnam USA Indonesia Lao PDR Australia 0.540 0.473 0.299 0.182 0.088 0.054 0.051 0.934 1.308 3.008

Destinations x Volume Loss In millions Arrivals from China Millions -0.6-0.5-0.4-0.3-0.2-0.1 0.0 Malaysia -0.052 Singapore -0.370 Thailand -0.480

2. What About the Russians?

Top Ten Destinations x Volume Gain Arrivals from the Russian Federation 0 50,000 100,000 150,000 200,000 250,000 Turkey 228,681 Thailand 77,830 Cyprus USA Korea (ROK) Sri Lanka Singapore Guam Israel Malaysia 38,233 31,539 19,065 16,571 9,209 7,529 6,700 5,375

Decrease in Russian Arrivals into Asia Pacific Destinations (Top 10) Arrivals from the Russian Federation -70,000-60,000-50,000-40,000-30,000-20,000-10,000 0 Philippines -1,251 Maldives -2,439 Indonesia -3,648 Mexico -5,907 Hong Kong SAR -7,044 Canada -11,630 China -55,300

3. Japan and the Changed Visa Policy? Visa Exempt: Malaysia, Thailand Easing: Cambodia, Indonesia, Philippines, Vietnam

Millions Cumulative IVAs to Japan x Month, 2013 & 2014ytd Source: Japan National Tourism Organization 12 2013 2014 10 + 25.8%, +1.727 mn Additional IVAs 8 6 4 2 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Millions IVAs to Japan x Month, 2013 & 2014ytd Source: Japan National Tourism Organization 1.4 2013 2014 1.2 1.0 0.8 0.6 0.4 0.2 0.0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Malaysia & Thailand to Japan Source: Japan National Tourism Organization 140% 120% 100% 80% 60% 40% 20% 0% -20% -40% TH MY

4. Is Thailand Recovering?

IVAS in Millions MMAT of IVAs to Thailand Original data sources: Immigration Bureau, Police Department 30 25 20 15 10 5 Lost: 7 months of growth Back to annualized level as at July 2013 0 12 months ended

IVAs to Thailand Jan-Aug 2013 & 2014 Inbound count covers 54 origin markets (N) Over the Jan-Aug 2014 period - 24 of these registered growth - For an aggregate count of 5.058 million - An increase of 9.7% & 448,689 additional IVAs - 30 registered a decrease - For an aggregate count of 10.849 million - A loss of 16.3% & 2.117 million fewer IVAs

Growth (%) in IVAs into Thailand, Jan-Aug 2014/13 Sources: Immigration Bureau, Police Department 15% 10% 10.0% 5% 4.1% 0% -5% -2.7% -2.9% -10% -15% -20% -15.0% Africa Europe Pacific Americas Asia

IVA Share (%) x Origin Sub-region CY 2013 Sources: Immigration Bureau, Police Department Americas 4.4% Pacific 3.8% Africa 0.6% Europe 23.6% Asia 67.6%

IVAs to Thailand Jan-Aug 2013 & 2014 6x origin markets have recorded losses in excess of 100,000 during the Jan-Aug period 2014 (yoy) In combination these 6 markets accounted for more than 47% of total IVAs into Thailand in 2013.

Main Losses in IVAs to Thailand x Volume > 100,000 ytd; Jan-Aug 2014/13 Sources: Immigration Bureau, Police Department Volume Change in Millions -0.80-0.70-0.60-0.50-0.40-0.30-0.20-0.10 0.00 Chinese Taipei India Korea (ROK) Hong Kong SAR -0.105-0.111-0.119-0.143 Japan -0.203 Malaysia -0.410 China -0.692

Total IVA Growth into Thailand Jan 2013 to August 2014 Sources: Immigration Bureau, Police Department 40% 30% 20% 10% 0% -10% -20% -30% Jan-13 Apr-13 Jul-13 Oct-13 Jan-14 Apr-14 Jul-14

5. Any Action South America to Asia?

South America to Asia x Growth (%), YTD South Asia 22.8% Southeast Asia 21.0% Northeast Asia -3.4% West Asia -9.1% -15% -10% -5% 0% 5% 10% 15% 20% 25%

South America to Asia x Volume Gain, YTD Southeast Asia South Asia Northeast Asia West Asia -15,000-10,000-5,000 0 5,000 10,000 15,000

South America to Southeast Asia x Destination P2P gain Origin-Dest 2014ytd % Volume Brazil-TH 23,176 30.6 5,432 Brazil-KR 5,395 45.2 1,679 Argentina-TH 14,580 10.8 1,416 Chile-KR 3,276 38.8 916 Argentina-KR 4,060 4.3 168 More on this tomorrow in the Air Connectivity Session

What s Next?

Much of this suggests a need for better, wider, different, deeper and faster information flows to industry and the various Ministries across the region! Different formats, partners and presentation approaches are needed. Consider two immediate possibilities 1. Through the mining of Social Media 2. Through new partnership: SIM Card tracking

LEAPMOTION New Data Potential & visualization https://airspace.leapmotion.com/apps/invisible-cities/osx Mapping the Social Networks in Cities Around the World Overview Invisible Cities displays geocoded data from Twitter and Instagram in both real-time and in aggregate, on a map of a city. Real-time activity is represented as individual markers that appear whenever a Tweet or image is posted. Aggregate activity is reflected in the underlying terrain: The landscape warps as data is accrued, creating hills and valleys representing areas with high and low densities of data over the timeframe of 24 hours. Invisible Cities is an exploratory data visualization focused on intersections, discovery, and memory within cities a medium for experiencing the physical environment through the lens of our social interactions.

LEAPMOTION Overview - 1 Invisible Cities displays geocoded data from Twitter and Instagram in both real-time and in aggregate, on a map of a city. Real-time activity is represented as individual markers that appear whenever a Tweet or image is posted.

LEAPMOTION Overview - 2 Aggregate activity is reflected in the underlying terrain: The landscape warps as data is accrued, creating hills and valleys representing areas with high and low densities of data over the timeframe of 24 hours.

LEAPMOTION Overview - 3 Invisible Cities is an exploratory data visualization focused on intersections, discovery, and memory within cities - a medium for experiencing the physical environment through the lens of our social interactions.