May 9th 12th 2016 CalTravel Summit 2016 CalTravel Summit & Board Meeting Schedule

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May 9th 12th 2016 CalTravel Summit 2016 CalTravel Summit & Board Meeting Schedule 2015 SHAG. Indians Wells created by Palm Springs artist Josh Agle, better known as SHAG

Monday, May 9 9:00 AM 5:00 PM Registration open 10:00 AM 11:00 AM CalTravel GRC Committee Meeting 11:00 AM 12:30 PM CalTravel Executive Committee Meeting By invitation only 1:00 PM 4:00 PM CalTravel Spring Board Meeting Don Welsh - CEO DMAI Steve Westly - venture capitalist and potential candidate for CA Governor in 2018. Open to all CalTravel members 4:00 PM 5:00 PM Chairman s Circle Meeting 6:00 PM 9:00 PM CalTravel PAC Fundraising Dinner Featuring wine pairings with Master Sommelier - Michael Jordan Cost: $150 (includes $75 voluntary PAC donation) Tuesday, May 10 9:00 AM 6:00 PM Registration open 9:00 AM 6:00 PM Internet Café open 10:00 AM 6:00 PM The Marketplace: Sponsored by American Express 9:00 AM 11:15 AM TID Forum John Lambeth - CEO, Civitas Advisors John Lambeth will facilitate a discussion on the economic ROI of TIDs, current legal threats to TIDs in California, and what you can do to help protect yours. Cost: $65 (includes Special Reference Materials on flash drive) 9:30 AM 10:00 AM New Member/New Attendee Orientation Jerri Harris - CalTravel Chair 10:00 AM 11:00 AM Young Professionals Patrick Tierney, Ph.D. - Chair and Professor, Department of Recreation, Parks, and Tourism, SFSU Nicole Farley - Project Manager, Civitas Advisors Successful strategies to launch your career in tourism, and to attain maximum success at your chosen job.

11:15 AM 12:00 PM Advocacy Best Practices Teresa Cooke - Associate Lobbyist, Political Solutions 1:00 PM 5:00 PM General Session Tips and practical advice on how to be most effective at advocating for the issues important to you. 1:00 PM 1:15 PM CTS Welcome Jerri Harris - CalTravel Chair Barb Newton - President and CEO, CalTravel Scott White - President and CEO, Greater Palm Springs CVB 1:15 PM 2:00 PM Future Smart: The Game-Changing Trends Facing Our World Dr. James Canton - Global futurist, social scientist, and author Are you ready to surf virtual reality? Fight the Talent Wars? Embrace the rise of AI, robots and smart machines? How about dealing with rapid climate change, shifting demographics and longevity medicine? Preparing for the extreme future of exponential change is the chief challenge facing everyone. Dr. Canton will discuss the big trends that will shape the future of our world--the game-changers coming in globalization, technology, population, climate change, geopolitics and energy that will impact business and society. He will explore how these trends may impact the California travel market and how you can become more Future Smart. 2:00 PM 2:45 PM Travel Disruptors: Three Founders with Great Ideas Meet leaders of companies changing the travel industry as we know it. Listen to these innovators' business models and then vote on the one you think will have the most impact. 2:45 PM 3:45 PM Get Everyone to Say, "Wow!" Organizational Behavior and Branding Bill Graham - CEO, Graham Corporate Communications 3:45 PM 4:15 PM Networking Break Graham spent the first part of his career helping people find powerful ways to tell their stories in theatres, on television, in the classroom, and in the boardroom. Today he helps people communicate better as leaders, managers, salespeople, and innovators through his keynotes, workshops, and private coaching. Our highest-rated speaker of CTS 2015, he is back by popular demand with all-new content. 4:15 PM 5:00 PM Tourism: The National Scene Roger Dow - President and CEO, U.S. Travel International tourism to the U.S. faces unprecedented challenges and opportunities in 2016, and California is at the center of both. Roger Dow, tourism's strong advocacy leader in Washington, is uniquely qualified to share his insights on the national political tourism stage with us.

5:00 PM 6:00 PM Networking Reception 6:30 PM 9:00 PM Opening Dinner Party: Chillabration! 6:30 PM 8:00 PM Photo Booth Wednesday, May 11 7:30 AM 5:00 PM Registration open 8:00 AM 5:00 PM Internet Café 8:00 AM 5:30 PM The Marketplace: Sponsored by American Express 8:00 AM 9:00 AM Breakfast 9:00 AM 3:00 PM General Session 9:00 AM 9:25 AM State of CalTravel Barb Newton - President and CEO, CalTravel 9:25 AM 9:30 AM Recognize Board, Chairman's Circle, Ambassadors 9:30 AM 10:30 AM Essential Politics Christina Bellantoni - Assistant Managing Editor, Politics, LA Times Bellantoni will talk about the presidential race, the general political landscape in California and at the national level, and gridlock in Congress. She will also discuss the role the media plays in elections, and take lots of questions. 10:30 AM 10:45 AM Emerging Leaders 30 & Under Awards 10:45 AM 11:15 AM Networking Break 11:15 AM 12:15 PM Panel Discussion: Hot Tourism Topics of the Day Alison Best - President and CEO, Visit Oakland Jay Burress - President and CEO, Visit Anaheim Gary Sherwin - President and CEO, Visit Newport Beach Joe Terzi - President and CEO, San Diego Tourism Authority Moderator: Tami Miller - Co-founder and Partner, Political Solutions 12:15 PM 1:45 PM Lunch A wide-ranging conversation with the CEOs of DMOs across the state, on the hottest political issues and business challenges, moderated by highly-regarded political consultant Tami Miller. 1:45 PM 2:00 PM Excellence in Tourism Advocacy Award

2:00 PM 3:00 PM Marketing's Latest Insights Caroline Beteta - President and CEO, Visit California One of the most highly regarded tourism leaders in the country, Beteta heads up the nonprofit organization created to market California as a premier travel destination and to increase the state s share of tourism-related revenues. With an annual marketing budget of over $100 million dollars, Visit California is on the forefront of tourism marketing's best and most cutting-edge practices. 3:00 PM 3:30 PM Networking Break 3:30 PM 5:00 PM Find Your Chill: Food and Wine Brian Baker - CSW, VP S&M, Chateau Montelena Winery Linda Baker - Recipe developer and founder of From the Kitchen of Lindysez.com 3:30 PM 5:00 PM Find Your Chill: Yoga 3:30 PM 5:00 PM Find Your Chill: Poolside Ever wonder why one food tasted so good with a certain wine, while others did not? Explore the myriad flavors and intricacies of the art of food and wine pairing with a special emphasis on local flavors. The session will include six wines, paired with a number of small plates, and will include a lively interactive discussion of how to pair food and wine and why some things work better than others. Cost: $65. Note: This is a tasting session, not a meal. Must be 21 or over to attend this session. 3:30 PM 5:00 PM Find Your Chill: Recharge 6:00 PM 9:00 PM Reception and Awards Dinner 6:00 PM 7:30 PM Cocktail Reception; Silent Auction 6:00 PM 7:15 PM Photo Booth 7:30 PM 8:45 PM CalTravel Annual Tourism Awards Dinner 9:00 PM? After party Celebrate the 2016 CalTourism Award winners at a very special evening, brought to you by Visit California Awards: F. Norman Clark Tourism Champion of the Year, Culinary Champion of the Year, Winery of the Year, Brewery of the Year, Tourism Steward of the Year, Retailer of the Year, Cultural Tourism Champion of the Year

Thursday, May 12 8:00 AM 1:00 PM Internet Café 8:00 AM 12:00 PM The Marketplace: Sponsored by American Express 8:00 AM 9:00 AM Breakfast 9:00 AM 12:15 PM General Session 9:00 AM 9:45 AM The Economist Who Loved Me Anirban Basu - Chairman and CEO of Sage Policy Group Basu's keynote presentation at the California Travel Summit will give you a detailed, data-driven update of the performance of the global, national, and relevant regional economy, with special attention to key aspects of economic life, including trends characterizing financial, real estate, energy, and labor markets. And he will deliver it with startling insight and sharp wit, a presentation that earned him high marks when he spoke at the U.S. Travel board meeting last year. 9:45 AM 10:30 AM Events as the Ultimate Destination Branding Chris Meyer - President and CEO, George P. Johnson Clay Gregory - President and CEO, Visit Napa Valley Lisa Vossler Smith - Executive Director, Modernism Week Moderator: Scott White - President and CEO, Greater Palm Springs CVB 10:30 AM 11:00 AM Networking Break Meet the people behind events as diverse as the white-hot three-day music, wine, food and craft brew festival Bottle Rock in Napa; ultra-cool Modernism Week, celebrating midcentury modern design, architecture, art, fashion, and culture, in Greater Palm Springs; and DreamForce, an event so successful that it essentially shuts down parts of downtown San Francisco for several days. Hear the benefits, the challenges, and real advice on how to brand your destination successfully and sustainably with signature events. 11:00 AM 12:00 PM Why Rejection is Awesome Jia Jiang - Best-selling author, speaker, blogger, and entrepreneur Jiang knows first-hand how the fear of rejection can hold us back. Our natural tendency to avoid it at all costs can be detrimental to our business, our careers, our lives. Determined to change that, Jia takes us down a path where rejection, instead of being avoided, is deliberately and actively sought. He asks complete strangers questions like, Can I borrow $100? Can I speak over your store s intercom? Can you ship this package to Santa Claus? The answers may just surprise you and teach you something you have never thought about before. 12:00 PM 12:15 PM Closing Remarks Jerri Harris - CalTravel Chair Barb Newton - CalTravel President and CEO