ALMOST ALL MAPS.ME USERS (MORE THAN 90%) TRAVEL AT LEAST ONCE A YEAR. EUROPEANS ARE THE MOST ACTIVE TRAVELERS. TRAVEL AT LEAST ONCE A YEAR North America Latin America 9 95% 9 92% Asia-Pacific region 92% Africa and Arab 91%
MOST OF THE TRAVELERS PREFER LAZY VACATIONS. CURIOUS TOURISTS COME IN SECOND. Lazy party people Curios Active Hardworking people Relaxed Thrill-seekers 1% 5% 1% 6% 2% 2% 2 1 1 26% 5 51% 55% 3 32% 35% Africa and Arab countrie Asia- Pacific region Latin America North America
THE MOST POPULAR TYPE OF TRAVEL IS A SHORT TRIPS WITHIN ONE'S OWN COUNTRY, LONG TRIPS ARE MUCH LESS FREQUENT. THE MOST ACTIVE TRAVELERS ARE EUROPEANS. At least once a year: Africa and Arab Asia-Pacific region Latin America North America short trips within their own country 81% 89% 81% 8 8 89% long trips within their own country 4 56% 59% 6 66% 62% long trips to other 50% 70% 5 36% 56% short trips to other 4 65% 5 40% 45%
THE MOST POPULAR TYPES OF VACATION: PEACEFUL, EDUCATIONAL AND ACTIVE. SHOPPING TOURS ARE MOST POPULAR IN LATIN AMERICA, ASIA, AFRICA AND ARAB COUNTRIES. Africa and Arab Asia-Pacific region Latin America North America Peaceful (e.g., beach vacations) 6 6 6 69% 75% 70% Educational (visiting historical places, museums) 62% 61% 45% 51% 52% 6 Active (cycling, hiking trips) 49% 5 50% 49% 6 Wellness vacations (health resort, spa or wellness retreat) 19% 19% 32% 1 Extreme (snowboard, surfing, etc.) 20% 1 19% Shopping tours 1 4 35% 1 Clubbing 9% 20% 1 1 Other 11% 1 1 I do not like to go on vacation 2% 6% 1% 2% % of MAPS.ME users in the region
VACATION PACKAGES ARE MOST POPULAR IN THE COUNTRIES, WHILE NORTH AMERICANS ARE THE MOST INDEPENDENT TRAVELERS. Asia-Pacific region Africa and Arab Latin America 1 79% 8 8 86% 8 North America 9 Purchased a vacation package Organized their trip themselves (booked tickets, hotels, etc.) % of MAPS.ME users in the region
MOST PEOPLE PLAN TRIPS A FEW MONTHS IN ADVANCE, EUROPEANS AND NORTH AMERICANS ARE THE MOST METICULOUS TRIP PLANNERS. More than a year in advance Six months/a year in advance A few months in advance A few weeks in advance A few days in advance It was a spontaneous trip, it was not planned 1 9% 1 10% 1 10% 1 1 19% 1 20% 32% 3 2 26% 2 1 5% 11% Latin America North America Asia- Pacific region Africa and Arab % of MAPS.ME users in the region
TOURISTS FROM LATIN AMERICA PREFER TRAVELING WITH THEIR FAMILIES, WHILE NORTH AMERICANS AND EUROPEANS ARE MORE LIKELY TO TRAVEL WITH THEIR PARTNERS. Africa and Arab Asia-Pacific region Latin America North America With family (with children, parents) 35% 4 49% With a partner 39% 2 30% 2 41% With friends 2 2 1 Alone 1 19% 1 20% With co-workers 5% 1 11% 6% % of MAPS.ME users in the region
GUIDED TOURS ARE MOST OFTEN POPULAR WITH EUROPEANS. TAKE GUIDED TOURS Latin America North America Africa and Arab 36% 3 Asia-Pacific region 2 % of MAPS.ME users in the region
THE TOPIC OF EXCURSIONS AND GUIDED TOURS REFLECTS VACATION PREFERENCES. FOR EXAMPLE, ARABS AND AFRICANS LOVE TOURS AND VACATIONS INVOLVING SHOPPING AND NIGHT LIFE. Africa and Arab Asia-Pacific region Latin America North America Natureу discovery 6 5 4 5 55% 59% Sightseeing 56% 45% 36% 3 4 40% Cultural and educational 41% 3 3 36% 45% Active, sports, extreme 2 1 Gastronomic 2 2 2 Shopping tours 11% 1 9% Night life 10% 1 1 9% I'm not interested in tours in general 1 5% Master classes and hobbies 6% 6% % of MAPS.ME users in the region
RESEARCH METHODOLOGY ONLINE SURVEY OF MAPS.ME USERS:, EUROPE, AFRICA AND ARAB COUNTRIES, ASIA-PACIFIC REGION, LATIN AMERICA, NORTH AMERICA. 51 THOUSAND USERS PARTICIPATED IN THE SURVEY.