Intelligence Forecasts Strategies 2016 MEDIA KIT The Commercial Real Estate Show 888-612-SHOW (7469) www.creshow.com Info@CREshow.com 1
TABLE OF CONTENTS 3 About 4 Host 5 Listeners 6 Why Advertise With A Podcast? 7 Website & Email Marketing 8 Social Media & Blog Presence 9 Package Pricing 10 Agreement 11 Contact The Commercial Real Estate Show 888-612-SHOW (7469) www.creshow.com Info@CREshow.com 2
ABOUT The Commercial Real Estate Show is a nationally-syndicated, weekly, one hour, talk-radio show centering on topics related to business and commercial real estate. The show is well-known for high-quality content delivered in a professional and enlightening style. This is insightful, current and valuable market intelligence that cannot be found anywhere else. The show has loyal fans all over the country. It s the host and the content that attract and retain the listeners. The show host, Michael Bull, is a respected industry expert who leads the show with an affable style, anticipating what the listeners want next. He hand picks high-caliber guests who join him to share market predictions and best practices related to the chosen weekly topic. The show has been on-air for over five years and has established a large audience on radio, itunes, the show website, and YouTube. A SAMPLING OF SHOW TOPICS EMERGING TRENDS is an insightful look into the forecast of the PWC, ULI Annual outlook for Commercial Real Estate. RETAIL & RETAIL REAL ESTATE provides an insightful look at the sector each quarter. Discussions include trends and projections. REAL ESTATE INVESTING TODAY Host Michael Bull shares tips, timing, strategies, best practices and various methods for investment in real estate. CROWDFUNDING FOR INVESTORS & SPONSORS provides tips and strategies for those interested in the rapidly expanding world of online CRE investing. The FED S VIEW offers discussions on interest rates, underwriting, banks, the economy and how these factors impact real estate from the Fed. 3
HOST The show host, Michael Bull, is a major factor in the vast appeal of The Commercial Real Estate Show. Michael s affable interview style and sense of humor coupled with his industry knowledge is enjoyed by listeners everywhere. Michael is also a respected writer, speaker, trainer, consultant, business coach and active commercial real estate broker. He is the founder of Bull Realty, a U.S. commercial real estate sales, leasing and advisory firm headquartered in Atlanta. He is a licensed broker in 9 states, and has been involved in over $4 billion in sales and lease transactions spanning a 30 year career. As an industry expert, Michael is sought-after to speak on subjects like commercial real estate, social media and career strategies. He has spoken or moderated events by AAR, CCIM, IMN, BisNow, Georgia Bankers Association, Commercial Board of Realtors, ICSC, Real Estate Group Atlanta, Georgia Association of CPAs and the National Association of Real Estate Editors. Michael s articles have been published in the National Real Estate Investor, France Media Publications, Multi-Housing News, Shopping Center Business, Atlanta Journal Constitution, Atlanta Business Chronicle and Nation s Restaurant News. michael bull, ccim Michael is well-connected with the country s top analysts and market makers in the commercial real estate industry. He is a member of CCIM Institute, NAR, ICSC, the Real Estate Brokerage Managers Council, Atlanta Leaders Group, Real Estate Group of Atlanta, the Georgia Bankers Association, the Atlanta Press Club, the Atlanta Chamber of Commerce, the Georgia Real Estate Educators Association and the National Association of Real Estate Editors. 4
listeners The show s listeners are affluent, educated and interested in real estate oriented products and services. Rather than 1% of listeners being potential customers, as would be the case with normal programs, 99% of Commercial Real Estate Show listeners are potential customers or referral sources for real esate related products and services. 2016 statistics* Podcast DOWNLOADS 257,520 You Tube views 77,448 Emails opened 68,718 Web site impressions 143,000 This does not include the visibility at events, on social media or radio listeners. These are CRE people across the U.S. *YTD information annualized from Podomatic, Youtube, Constant Contact & Google Analytics. Male female MEDIAN AGE MEDIAN HHI $100K+ MARRIED ATTENDED COLLEGE READ EDITORIAL, MAIN NEWS, INTERnaTIONAL NEWS PROFESSIONAL/MANAGERIAL HOME OWNED 76.6% 23.4% 25-34 32% 72% 44% 71% 54% 84% 5
Why advertise with a podcast? there are more podcast listeners than am/fm Radio listeners combined 1. Smartphones have changed how people consume content. 2. Podcasts offer a way to build recognition for certain SEO keywords. 3. Podcasts appeal to people who like to listen instead of read. 4. A podcast is like a TV show that offers a weekly reason for listeners to come back, and allows hosts to break content up into key talking points to expand on throughout the show. 5. It s very easy to share a link to a podcast on social media, encouraging social shares. STREAMING A UDIO (P andora, Spotify, etc.) TV MUSIC CHANNELS (e.g. Music Choice ) SIRIUS X M SOURCE: Edison Research. Podcast Listeners (defined as those who reported listening to a podcast win the last 24 hours) spend an average of 6 hours and 8 minutes each day consuming audio. This graph represents the share of time Podcast Listeners spent with each (N=117). Based on a nationally representative sample of 2.021 Americans ages 13+ who completed a 24-hour audio listening diary, Fall 2014. For more information, contact info@edisonresearch.com With better, more powerful phones, people have immediate access to social media, video, radio, and podcasts. Baby boomers are also choosing to move over to smartphones and tablets. This means more ears in a wider range of ages. This means there is a huge opportunity for companies to reach a market that includes a much more a diverse age group of clients. There were 2.6 billion smartphone users in 2014 & 3.4 billion in 2015. An estimated 6.1 billion people will use smartphones by 2020 - (this number represents 70% of the global population). Sources - JeffBullas.com / Bloomberg, October 17, 2012 / Ericsson Mobility Report Q3 2015 6
WEBSITE & E MA IL MA RK E TIN G BANNER 728 X 90 RAIL 300 X 250 Prime internet exposure will reach your prospects on the show website. Your firm will receive exposure with banner and rail ads. Ads can be submitted in JPEG or GIF or the show can create the ads at no additional costs. Each week, show fans receive an email notification with the show topic and guest. Advertisers are prominently promoted with banner ads inserted in the layout. BAN N ER 7 2 8 X 9 0 The Commercial Real Estate Show 888-612-SHOW (7469) www.creshow.com Info@CREshow.com 7
Blog & s oc ia l me d ia MA RK E TIN G SOCIAL The Commercial Real Estate Show 888-612-SHOW (7469) www.creshow.com Info@CREshow.com 8
Full media package - $400 week PACKAGE PRICING Audio ad during show podcasts Audio recognition ad at end of each podcast Audio/video ad on full show videos Audio/video recognition ad at end of all show videos Banner or rail ad throughout website with link Inline banner ad with link in weekly show topic emails Company logo on the show s social media accounts Company logo on Studio One background screens where show is produced Company logo at trade and conference events the show attends Company permission to use show videos, podcast and blogs for online, email and social media content Company guest show appearance or video interview about companies business Thirty second radio ad playing during the show on 32 radio stations every week Company featured on show sponsor page with link A SAMPLE OF OUR Markets: Atlanta, GA Boston, MA Orlando, FL - 810 AM & 93.1 FM Las Vegas - 1520 AM & 107.1 Tampa, FL - 1010 AM & 102.1 FM Milwaukee, WI - 104.1 FM Lancaster, PA - 1640 AM & 99.5 FM Boulder, CO - 100.7 FM Wichita, KS - 43.4 FM Oklahoma City, OK - 890 AM Tulsa, OK - 1570 AM Long Beach, CA - 101.5 FM Pittsburgh, PA - 107.3 FM 9
Advertising Agreement For good and valuable consideration each provided to the other, the parties hereto agree to the following. This agreement is for (Company) to be promoted and advertised on The Commercial Real Estate Show full multimedia advertising package. Multi-media advertising - $1200 month Select time frame: 6 months 12 months Beginning Date: Expiration Date: Audio ad during all show weekly podcasts Audio recognition ad at end of every show podcast Audio/video ad on full show videos Audio/video recognition ad at end of all show videos A banner or rail ad will be seen on every show website page with link Inline banner ad with link in weekly show topic emails Company logo on the show s social media accounts Company logo on Studio One background screens where show is videoed Company logo at live trade and conference events the show attends Company featured on show web site sponsor page with link to company site Company permission to use show videos, podcast, blogs for online, email and social media content Complimentary thirty second radio ad playing during the show on U.S. radio stations every week. (No ratings available from stations so advertisers are not charged for this additional exposure) Company guest show appearance videoed, or video interview about companies business Authorized Company Representative Date Commercial Real Estate Show Date The Show can produce the ads at no additional cost, or the Company can supply them. Invoices e-mailed monthly, due within 10 days. The Agreement may be cancelled by The Commercial Real Estate Show upon 30 day written notice. This agreement shall renew for a period of 6 months unless cancelled in writing 1 month prior to expiration. 10
CONTACT The Commercial Real Estate Show 888-612-SHOW (7469) www.creshow.com Info@CREshow.com 11