Q1 2014 THE PEOPLE, FOOD, FASHION, ARTS AND NEWS THAT SHAPE LOS ANGELES For 50 years, Los Angeles magazine has been a definitive resource for Angelenos. With LAmag.com, Los Angeles magazine extends powerful reach to the rest of the world. The site offers readers award-winning feature articles, blogs, insightful criticism, investigative reports, and expansive guides that transcend mere listings by being both discerning and objective. Los Angeles magazine brings out the Best of LA every month in the magazine, and LAmag.com delivers the Best of LA every day. RICH CONTENT COVETED CONSUMERS LAmag.com is a resource for those looking for the best things to do in L.A., via the following content Channels: FOOD Search and review more than 1,000 restaurant listings in the Restaurant Finder, plus articles and daily blogs STYLE Keeps fashionistas abreast on L.A. style with store openings, tastemakers, shopping tips, and The Clutch blog CULTURE Gives active site visitors the scoop on where to go and what to see with the Culture Files blog FEATURES Investigative reporting, provocative personality profiles, and long form reads BEST OF LA Access to hundreds of local resources we have named the Best of LA TRAVEL The go-to resource with neighborhood guides and celebrity-approved city picks BLOGS Daily updates, behind the scenes commentary, previews, reviews, and coverage by our resident editors CITY THINK Editorial that tackles relevant civic issues, Q&As with local officials, as well as weekly blog posts like the "CityDig" L.A. Driver Daily coverage of automotive news/trends, design innovations and luxury brand products LA Social Updates on upcoming events from Los Angeles magazine, and promotions Reach a socially and culturally active and affluent audience with diverse interests/ purchase behaviors 67% have a home value of $350K+ 58% are middle/upper management 61% are age 25-54 55% have a household income $100,000+ 45% have a net worth of $500,000+ LAMAG.COM USERS are more likely to earn >$150K spend 2-3 times more than U.S. Baseline 3 times more likely to purchase high fashion and luxury brand apparel are high spending corporate execs that make frequent home purchases renovation, furniture, etc. are active and enjoy running/cycling/winter sports have an appreciation for the performing arts, wine and gourmet cooking Source: Datalogix, February 2014 As of 2/7/2014
DELIVERING THE BEST OF LA EVERYDAY LAmag.com speaks to an affluent audience, with a high disposable income, enjoying the best things life has to offer. This audience is intellectually aware and interested in travel, cultural arts, cuisine, entertainment, and fashion. Site visitors include the movers and shakers of the city, and the thought leaders who make an impact on society. LAMAG.COM SOCIAL MEDIA IN-DEMAND APPS A highly engaged audience, with CTRs 10x above industry avg Site Stats Average monthly uniques: 270,000 Average page views: 650,000 Newsletters 35,000+ Newsletter Subscribers 30,000+ Dedicated Email Subscribers 15% Avg Open Rate/10% Avg CTR More than 96K+ Followers & Fans Social Engagment 38,000+ Facebook Likes 55,000+ Twitter Followers 3,000+ Instagram Followers Award-winning content. How you want it. When you want it. ipad/tablet Complete digital edition of the print magazine including ads, video, audio, and slideshows Mobile Dining Out App available free on itunes Users can search the 1,000+ L.A. restaurants, plus New Restaurants listings from LAmag.com 13,000+ Downloads Source: Google Analytics, November 2012 - January 2013 As of 2/7/2014
LAMAG.COM AD UNITS HOME PAGE AD UNITS INVENTORY TIME FRAME Leaderboard (728x90) One per week One week Small Rectangle (240x90) One per week One week Medium Rectangle (300x250) One per week One week Homepage Rotator* (660x260) One per week One week Pencil Unit* (980x35; expandable to 980x300) One per week One week Wallpaper (1600x1200) One per week One week CHANNEL TAKEOVER AND INVENTORY TIME FRAME EDITORIAL TAKEOVER AD UNITS Leaderboard (728x90) One per two weeks Two weeks Small Rectangle (240x90) One per two weeks Two weeks Wide Skyscraper (160x600) One per two weeks Two weeks Medium Rectangle (300x250) One per two weeks Two weeks Pencil Unit (980x35; expandable to 980x300) One per two weeks Two weeks Custom Half Page Ad (300x600) One per month One month 20% Premium charge for roadblocking site * Available as part of an integrated digital program CUSTOM SWEEPSTAKES AD UNITS INVENTORY TIME FRAME Custom Landing Page (660x350 image w/copy) Ten per month four-six weeks Small Rectangle (240x90) Ten per month four-six weeks LANDING & ARTICLE PAGE AD UNITS INVENTORY TIME FRAME Promo Unit (75x75 image w/15 words of copy) Ten per month four-six weeks Leaderboard (728x90) Ten per month One month Wide Skyscraper (160x600) Ten per month One month Medium Rectangle (300x250) Ten per month One month Small Rectangle (240x90) Ten per month One month Pencil Unit (980x35; expandable to 980x300) Ten per month One month Custom Half Page Ad (300x600) Ten per month One month
HOME, LANDING, AND ARTICLE PAGES ADVERTISING DIMENSIONS & SPECIFICATIONS HOME PAGE LANDING PAGE ARTICLE PAGE 980 x 35 Expandable to 980 x 350 240 x 90 980 x 35 Expandable to 980 x 300 240 x 90 980 x 35 Expandable to 980 x 300 240 x 90 660 x 320 Rotator 300 x 250 300 x 250 1600 x 1200 Wallpaper 1600 x 1200 Wallpaper 300 x 600 160 x 600 AD SPECIFICATIONS Submit ad creative in gif, jpg, or swf (flash) format and URL link. 300 x 600 MAXIMUN FILE SIZE 728x90: 40 KB 300x250: 40 KB 300x600: 100 KB 160x600: 35 KB 240x90: 25 KB 660x320: 50 KB 980x35 expandable to 980x350: 100 KB
EMAIL MARKETING RATES TOPICAL NEWSLETTER CATEGORIES Best of LA (BOLA) Dining Shop Culture Travel LAmag Alerts The Editor s Newsletter Our signature Best of LA winners delivered to your inbox The Digest Los Angeles reviews, food news, recipes, delectable events, tasty deals and more The Clutch Dispatch of style news, sale alerts and product launches The Culture Files See what s on our calendars for the week, plus party coverage, entertainment previews and reviews and celebrity interviews A monthly dispatch on travel deals and special packages from our advertising partners Updates on what s hot on LAmag.com Find out what s in the next issue of Los Angeles magazine before it hits newsstands WEEKLY AND BI-WEEKLY NEWSLETTER AD UNITS INVENTORY NET PRICE (Alerts, BOLA, Culture, Dining, Shop) Leaderboard (728x90) One per newsletter $975 Rectangle (180x150) One per newsletter $650 Skyscraper (160x600) One per newsletter $650 175x75 Promotion Text List (photo, 15 words)* One per newsletter $650 *For promotional use only MONTHLY NEWSLETTER AD UNITS INVENTORY NET PRICE (Editor's, Travel) Custom Travel (225x180 photo, title & description) Up to 6 per newsletter $975 Leaderboard (728x90) One per newsletter $1,500 Rectangle (180x150) One per newsletter $1,250 Skyscraper (160x600) One per newsletter $1,250 175x75 Promotion Text List (photo, 15 words)* One per newsletter $650 *For promotional use only MONTHLY AND WEEKLY NEWSLETTERS STATS Newsletter Subscribers: 35,000+ Monthly & Weekly Newsletter Open Rate: 15% Monthly & Weekly Newsletter Click Rate: 10% FLIGHT DATES Weekly Newsletters: Dining, Culture, LAmag Alerts Bi-Weekly Newsletters: Shop, Best of LA Monthly Newsletters: The Editor s Newsletter, Travel, Special Sections DEDICATED EMAIL* $3,000 STATS Subscribers: 30,000+ Average Open Rate: 15% FLIGHT DATES Sent 1-2 times per week (subject to availability)
LAMAG COM ENEWSLETTER AND DEDICATED EMAIL DIMENSIONS & SPECIFICATIONS TRAVEL NEWSLETTER WEEKLY NEWSLETTER DEDICATED EMAIL NEWSLETTER AD SPECIFICATIONS Custom Travel (225x180): 225 x 180 Title: 77 characters with spaces Description: 350 characters with spaces Image: 225x180px at 72dpi Plus: URL Leaderboard (728x90): 180 x 150 175 x 75 Accepted max file size: 40k Accepted file: jpg and gif Rectangle (180x150): Accepted max file size: 30k Accepted file: jpg and gif Skyscraper (160x600): Accepted max file size: 40k Accepted file: jpg and gif 160 x 600 DEDICATED EMAIL SPECIFICATIONS Submit ad creative in gif, jpg, and URL link. Maximum 100k file size. Maximum width 700px. HTML (All images should be hosted by the advertisers' server. We do not check HTML files)