Utilizing Social Media to Communicate the Stewardship Message

Utilizing Social Media to Communicate the Stewardship Message

Thom Hiatt Marketing Industry Since 1998 Owner of TwinBees Since 2003 We help organizations improve their communications. Social Video Web Printing

Thom Hiatt Husband & Father of 3 Lector & Past Grand Knight Development Council Chairperson, 4-Years Cursillo Communications Chairperson Faith in Marketing

Thank You! Fr. Peter Escalante, St. Joseph Cathedral Georgene Kruzel, Santa Sophia Cindy Bosh, All Hallows Damian Esparza, Diocese of San Diego Debbie Leaverton, OC Foundation You! (Notes will be online.)

As Catholics, we work every day to strengthen our own relationship with Jesus. As Stewards, we work diligently to preserve our legacy, increase involvement, and bring others closer to Christ.

What does Father say at the end of every Mass? The Mass has ended. Go and. What can we do to help our parishioners become more apostolic?

Let s do something new.

Let s invent tomorrow instead of worrying about what happened yesterday. - Steve Jobs

To improve is to change; to be perfect is to change often. - Winston Churchill

Lead with the Beautiful. Preach with Ardor. Use the New Media. - Fr. Robert Barron

If Pope Francis can tweet, I m pretty sure you can, too. - Thom Hiatt

To spread the Stewardship Message, there are many channels through which we can communicate. One channel is Social Media.

Which one is the best?

What s popular? Facebook Twitter Pinterest Google+ LinkedIn Instagram YouTube Soundcloud Usage can be based on content and target age / demo.

Friends+Me

BEFORE YOU POST! It s important to establish your identity and style. Serious? Casual? Creative?

WHO SHOULD POST? 1. Stewardship Staff Member 2. Trusted Parishioner(s)* 3. Pastor *Take advantage of strengths!

HOW OFTEN TO POST? Daily is fine. Weekly is a must. Always remember to constantly adjust! Consider posting regular content, i.e. #FaithFriday or #StewardshipSaturday

AFTER YOU POST! Respond and participate. Unless you are praying, it s no fun to be alone in a room, talking to yourself!

WHAT ABOUT THE BAD COMMENTS? Delete vulgarity. Publicly acknowledge & apologize. Publicly offer a solution. Continue the solution offline. Publicly post the closure.

WHAT CAN YOU POST? Pictures* Videos & Audio* Events Links Plain Text * Include People & Personal Interest Content * More likely to go viral

1000 eggs. 100 kids. 10 minutes. KUSI-TV Coverage.

Santa Sophia Church has 482 likes. 70% of the top recent PICS reach more people than the likes Santa Sophia has!

100% of the recent Google+ posts from Dynamic Catholic are Quote Pics. Is that a good thing?

They posted first on their website. Then shared the page link on social. facebook: 109 likes / 69 shares

MAKE YOUR OWN! 1. find a pic at freeimages.com 2. edit in picmonkey.com 3. adjust colors in picmonkey 4. add text in picmonkey 5. download 6. embed in your site then share

created for free in three minutes... then posted... had likes and shares within minutes

Picture Video Pictures vs. Videos

WHAT ABOUT VIDEO? Videos tell a bigger story, are more likely to be shared, they have a longer shelf life, and are more engaging.

Annual Catholic Appeal Video Parish exceeded goal two weeks early.

Stewardship Conference Video Exceeded 150% of registration goal.

All Hallows Holy Week Video Record attendance & record collections!

Vocations Video Retreat RSVPs came in before the campaign started! 700 views before parishes promoted it.

Amen! Jesus is the Reason Video 8500 views plus 70 kids in line for gifts!

Thank you cards.

40-Day Lent Challenge Video 2400 views plus 100+ challengers!

Fr. Totton, Kansas City, MO AMAZING VALUE No experience necessary. We shoot in an hour or so. We produce in a day or so. Extremely reasonable rates.

SPECIAL OFFER > May 31 Fr. Robert Barron recommends: Have the willingness to tell the great story, lead with the beautiful, preach with ardor, and employ the new media! Give us 45 minutes of your time. We can record, edit, and return a custom, faith-filled video to you within 24 hours! Thom Hiatt, Steward we record we edit you shine After assisting with your script, we arrive on time, and record in high-definition with broadcast-quality audio. We use only state-of-theart editing software, and add a tasteful variety of titles, graphics, music beds & video footage. Review your video on a private web page. After final approval, you can share it on your website, social media and e-news! NO EXPERIENCE NECESSARY! We ve filmed Bishop Cirilo Flores, Fr. Mario Elias, Fr. Jacob Bertrand, Fr. Jerry O Donnell, Fr. Pedro Rivera, Sr. Aurora Lopez, and many fantastic stewardship pros. None of them are trained, on-camera spokespeople, but they did a GREAT job, and you will, too! Be sure to watch the samples on our website What do clergy & staff say about TwinBees? Cindy Bosh: If you want to turn your back on parish communication of every kind and be sure that it will be handled in a Catholic context, in a timely manner, with great attention to detail, to exceed your expectations put Thom and his firm on retainer today. Build it into your budget for the coming fiscal year and be the best stewards of your parish finances as you meet parishioners in a contemporary way, at the same time. Stewardship Coordinator, All Hallows Catholic Church, La Jolla, CA Fr. Peter McGuine: TwinBees is one of the finest go to marketing companies with which I have ever worked! From business cards to capital campaigns, web sites to videos, creative logo designs to direct mail services that are second to none, you will be hard-pressed to find another vendor who is so responsive to the needs of today s Catholic parish. Twin Bees has earned nothing short of my highest recommendation! Pastor, Our Lady of Grace Church, El Cajon, CA Georgene Kruzel: Thom Hiatt and the TwinBees team turn our fuzzy concepts into crisp, engaging communication with a call to action that generates results. Whether print or video, we can count on Twin Bees to listen to our needs, appreciate our unique parish culture, and then recommend, translate and transform the information into cost-effective and successful marketing solutions. Outreach and Stewardship Coordinator, Santa Sophia Church, Spring Valley, CA Damian Esparza: Thom Hiatt does great work. I had the pleasure of working with Thom on a stewardship video with Bishop Flores. Thom was professional and easy to work with, and I would work with him again. Director, Office for Development, Roman Catholic Diocese of San Diego Fr. Jacob Bertrand: What a treasure it is for our Catholic Church in San Diego to have a company like TwinBees put so much effort to making our parishes vibrant 21st century communities. The various services that TwinBees provides can quickly give the edge a parish needs in its evangelization efforts to excite the faithful weekly Sunday Mass go-er, stir a fire in disengaged young people, and reach out to the estranged. Pastor, Santa Sophia Catholic Church, Spring Valley, CA Fr. Jerry O Donnell: To say I have been reluctant to stick my toe into the main-stream of modern technology is an understatement to put it mildly. With the encouragement of my staff, I finally agreed to give it a try. Thom Hiatt and I decided on a welcome video: Please join our community for Holy Week. With an artist s eye, Thom chose some wonderful shots of our church, supplemented with pictures from his own archives. The filming took about two hours, but Thom made the whole experience relaxed, and dare I say even enjoyable. The feedback has been most positive, and I am actually looking forward to working with Thom on a general Welcome to our church, video for our website. I can t recommend Thom and TwinBees highly enough. Pastor, All Hallows Catholic Church, La Jolla, CA SPECIAL OFFER FOR STEWARDSHIP CONFERENCE PARISHES Buy one video, and get one FREE, now through May 31, 2014! VIDEO DIRECT MAIL MOBILE & WEB PRINTING SOCIAL SEE THE BACK PAGE FOR A LIMITED-TIME SPECIAL OFFER! Both videos must be for the same parish & recorded during the same property visit. For example, buy a Parish Welcome Video AND receive a Stewardship Promo Video FREE! The investment will be based on the more complex video. Limit one free video. TwinBees Video Club Members receive additional TwinBees Bonuses like more FREE Videos & FREE Printing. Ask for details!

Give us 45 minutes of your time. We can record, edit, and return a custom, faith-filled video to you within 24 hours! Thom Hiatt, Steward we record we edit you shine After assisting with your script, we arrive on time, and record in high-definition with broadcast-quality audio. We use only state-of-theart editing software, and add a tasteful variety of titles, graphics, music beds & video footage. Review your video on a private web page. After final approval, you can share it on your website, social media and e-news! NO EXPERIENCE NECESSARY! We ve filmed Bishop Cirilo Flores, Fr. Mario Elias, Fr. Jacob Bertrand, Fr. Jerry O Donnell, Fr. Pedro Rivera, Sr. Aurora Lopez, and many fantastic stewardship pros. None of them are trained, on-camera spokespeople, but they did a GREAT job, and you will, too! Be sure to watch the samples on our website SEE THE BACK PAGE FOR A LIMITED-TIME SPECIAL OFFER!

Fr. Robert Barron recommends: Have the willingness to tell the great story, lead with the beautiful, preach with ardor, and employ the new media! What do clergy & staff say about TwinBees? VIDEO DIRECT MAIL MOBILE & WEB PRINTING SOCIAL Cindy Bosh: If you want to turn your back on parish communication of every kind and be sure that it will be handled in a Catholic context, in a timely manner, with great attention to detail, to exceed your expectations put Thom and his firm on retainer today. Build it into your budget for the coming fiscal year and be the best stewards of your parish finances as you meet parishioners in a contemporary way, at the same time. Stewardship Coordinator, All Hallows Catholic Church, La Jolla, CA Fr. Peter McGuine: TwinBees is one of the finest go to marketing companies with which I have ever worked! From business cards to capital campaigns, web sites to videos, creative logo designs to direct mail services that are second to none, you will be hard-pressed to find another vendor who is so responsive to the needs of today s Catholic parish. Twin Bees has earned nothing short of my highest recommendation! Pastor, Our Lady of Grace Church, El Cajon, CA Georgene Kruzel: Thom Hiatt and the TwinBees team turn our fuzzy concepts into crisp, engaging communication with a call to action that generates results. Whether print or video, we can count on Twin Bees to listen to our needs, appreciate our unique parish culture, and then recommend, translate and transform the information into cost-effective and successful marketing solutions. Outreach and Stewardship Coordinator, Santa Sophia Church, Spring Valley, CA Damian Esparza: Thom Hiatt does great work. I had the pleasure of working with Thom on a stewardship video with Bishop Flores. Thom was professional and easy to work with, and I would work with him again. Director, Office for Development, Roman Catholic Diocese of San Diego Fr. Jacob Bertrand: What a treasure it is for our Catholic Church in San Diego to have a company like TwinBees put so much effort to making our parishes vibrant 21st century communities. The various services that TwinBees provides can quickly give the edge a parish needs in its evangelization efforts to excite the faithful weekly Sunday Mass go-er, stir a fire in disengaged young people, and reach out to the estranged. Pastor, Santa Sophia Catholic Church, Spring Valley, CA Fr. Jerry O Donnell: To say I have been reluctant to stick my toe into the main-stream of modern technology is an understatement to put it mildly. With the encouragement of my staff, I finally agreed to give it a try. Thom Hiatt and I decided on a welcome video: Please join our community for Holy Week. With an artist s eye, Thom chose some wonderful shots of our church, supplemented with pictures from his own archives. The filming took about two hours, but Thom made the whole experience relaxed, and dare I say even enjoyable. The feedback has been most positive, and I am actually looking forward to working with Thom on a general Welcome to our church, video for our website. I can t recommend Thom and TwinBees highly enough. Pastor, All Hallows Catholic Church, La Jolla, CA SPECIAL OFFER FOR STEWARDSHIP CONFERENCE PARISHES Buy one video, and get one FREE, now through May 31, 2014! Both videos must be for the same parish & recorded during the same property visit. For example, buy a Parish Welcome Video AND receive a Stewardship Promo Video FREE! The investment will be based on the more complex video. Limit one free video. TwinBees Video Club Members receive additional TwinBees Bonuses like more FREE Videos & FREE Printing. Ask for details!

SOCIAL WORKFLOW 1. If Video, upload to YouTube 2. If Audio, upload to Soundcloud 3. On your own website, create a new web page and add your new content* 4. Copy your web page link / URL 5. Share the link on Social, then Participate * The goal is to get traffic to your site.

BY THE NUMBERS Most people don t read the entire bulletin. 50% of your parishioners don t visit your website. 40% of website visitors are using mobile. 70% of your email contacts DON T open your email. Most people won t see your social posts. 100% of parishes should make an effort. Nothing beats a phone call / letter.

COMMUNICATIONS PLAN DAILY: Website Blog / Articles DAILY: Social Media Post WEEKLY: E-News & Bulletin MONTHLY: Postcards QUARTERLY: Printed Newsletter ANNUALLY: Printed Report

Thanks!