LENA PELLANDINI-SIMANYI

LENA PELLANDINI-SIMANYI lena.simanyi@gmail.com simanyi@emc.elte.hu EDUCATION PhD in Sociology 2009 London School of Economics and Political Science, Department of Sociology LSE Postgraduate Certificate in Higher Education 2009 London School of Economics and Political Science Masters Degree in Economics 2003 Corvinus University of Budapest, Faculty of Business Administration Major: Marketing Minor: Culture and Communication Hungarian Baccalaureate 1997 Radnóti Miklós High School, Budapest GRANTS and AWARDS Hungarian Scientific Research Fund Grant, Mortgage, Rationality and Visions of Future, principal investigator (2012) Research Student Scholarship; London School of Economics and Political Science (2005) Visiting Research Scholarship at the London School of Economics and Political Science, Corvinus University of Budapest (2004) Erasmus Grant at the Athens University of Economics and Business (2002) TEACHING EXPERIENCE Assistant Professor Department of Media and Communication, Institute for Art Theory and Media Studies, Eötvös Loránd University, Budapest, Hungary Taught courses (in Hungarian): Qualitative Media Research Methods (BA, MSc, PhD); Critical Reading of Statistical Data (BA, MSc); Cultural Theory (MSc); Politics of Representation (BA); Introduction to Economics (MSc) PhD, postgraduate and undergraduate supervision 2009-present Course convenor 2009 London School of Economics and Political Science, Department of Sociology, Taught course (in English): Qualitative Methods for Cultural Research (MSc) Teaching Assistant 2007-2009 London School of Economics and Political Science, Department of Sociology, Taught courses (in English): Cultural Theory (MSc); Issues and Methods of Social Investigation (BA) Lecturer 2004-2011 Ecole Supérieure des Sciences Commerciales d'angers Taught courses (in English): Consumer Behaviour (BA, MSc); Consumer Behaviour in Central and Eastern Europe (BA, MSc) 1

Teaching assistant 2004-5 Corvinus University of Budapest, Department of Marketing Taught courses (in Hungarian): Marketing (BA and MSc) Co-lecturer 2006-2008 International Business School, Budapest Taught course (in English): Cultural Studies for Marketing (MSc) Lecturer 2005-2004 Special College for Social Theory, Corvinus University of Budapest Taught courses (in Hungarian): Consumer Society; Consumption and Meaning (BA and MSc) ACADEMIC RESEARCH Mortgage, Rationality and Visions of Future, funded by Hungarian Scientific Research Fund, 2013-4 Principal investigator The projects looks at the making of the Hungarian mortgage market from an economic sociology angle, and probes theories of performativity, using policy frame analysis, interviews with policy-makers, bankers and consumers as well as survey methods. As principal investigator I manage a team of two assistant professors (Zsuzsanna Vargha, University of Leicester and Ferenc Hammer, ELTE) and four research assistants. Changing ethics of consumption in Hungary, LSE, Department of Sociology 2004-9 PhD research The research focused on how changing political, economic and social conditions are mediated by personal consumption norms through a qualitative study - individual and joint family interviews, participant observation - of three generations of Hungarian families. Thinking like a Social Scientist, Teaching and Learning Centre, London School of Economics and Political Science, March 2009 This project developed a new curriculum for social sciences teaching at the LSE. Cool and Green project, London College of Fashion, June- July 2008 The project looked at ways of making offices more energy-efficient and at the socio-cultural and infrastructural barriers hindering energy-efficiency. The symbolic role of consumption, Budapest Corvinus University, May-July 2003 Research prepared for my MSc thesis, using semiotic analysis of advertisements. Cross-cultural value research, Budapest Corvinus University, 2002-2004 Researcher This project used quantitative data to compare variations of personal values across Europe and their impact of consumer behaviour. I was involved in data analysis and conducted my own qualitative, interview-based research that looked at the meaning of the value of honesty in Hungary and in Greece. Mall rats, Budapest Corvinus University, March-April 2000 prepared as part of my BA thesis, this project used qualitative interviews, survey and participant observations of shopping malls in order to understand why they attract young people. The representation of gender in cinema, Budapest Corvinus University, May 2000 This project looked at the changing gender roles in mainstream cinema using content analysis. The world in the eyes of advertising experts, Budapest Corvinus University, March 2000 2

This project looked at advertising experts role in the making of the Hungarian consumer society after the fall of communism. OTHER WORK EXPERIENCE Research intern at the think tank Young Foundation, July August 2007 As an intern I worked on the Social needs and on the Social innovation projects, collecting secondary data, writing background reports and carrying out interviews in North London. Researcher in the weekly political opinion poll, Political barometer, Corvinus University of Budapest for Axel Springer, March-Sept 2005 As part of a team of five people, I carried out statistical analysis of survey data, wrote a short article of the findings that appeared on a weekly basis in the newspaper Reggel and formulated questions for the next weeks survey. Researcher in the market research project Wellness, Corvinus University of Budapest for UPC, May- July 2004 As part of a team of three people, I carried out qualitative interviews with users of wellness centres, developed interview guides for interviews and focus groups and analysed the data OTHER SKILLS Language skills: - Hungarian: Native speaker - English: Fluent - French: Very good user - Spanish: Intermediate - German: Basic - Italian: Basic IT skills: - World, Power Point, Excel - Atlas/Ti, Nvivo qualitative text analysis software - SPSS quantitative data analysis software - Endnote bibliography software - Moodle e-learning interface - Wordpress OTHER ACTIVITIES Organizer of the Culture/Society workshop series at ELTE University 2009- to date Member of the working group New Researchers on Varieties of 2006- to date Capitalism and Socio-economic Change in Central and Eastern Europe Member of the NYLON (New York-London) research network 2006-2008 Member of the organizing committee of the 2008 Sociology Conference at Cumberland Lodge Co-organizer of the Economic Sociology Seminar series at the LSE 2007 3

PUBLICATIONS Books Pellandini-Simanyi, L. (2014): Consumption norms and everyday ethics. New York; Basingstoke: Palgrave Macmillan. Book chapters Dombos T. and Pellandini-Simanyi, L. (2012): Kids, Cars, or Cashews?: Debating and Remembering Consumption in Socialist Hungary. Communism Unwrapped: Consumption in Cold War Eastern Europe. P. Bren and M. Neuburger eds., Oxford: Oxford University Press, 325-50. Peer-reviewed journal articles Pellandini-Simanyi, L. (2014, forthcoming): Bourdieu, Ethics and Symbolic Capital. Sociological Review. (forthcoming in the November 2014 issue) Pellandini-Simanyi, L. (2014): Everyday Consumption Norms as Discourses of Good Life in Hungary. Journal of Consumer Culture. (Published online before print May 26, 2014, doi: 10.1177/1469540514536197) Hofmeister-Tóth, A. & Simanyi, L. (2005): Kulturakozi osszehasonlito vizsgalat a becsuletessegrol (Cross-cultural Comparative Study on Honesty) Vezetéstudomány. (Management Review). 36 (10), 17-24 Simanyi, L. (2004): Miért fogyasztanak többet a posztmaterialisták, mint a materialisták? (Why Do Postmaterialists Consume More than Materialists?) Vezetéstudomány. (Management Review) 35, 16-23. Hofmeister-Tóth, A. & Simanyi, L. (2006): Cultural Values in Hungary. Society and Economy. Special Issue. Non peer-reviewed journal articles Pellandini-Simanyi, L. (2012): Szabadúszás vagy szabadesés? Rugalmas munka és női esélyegyenlőség a kreatív iparágakban. (Freelance or Free Fall? Flexible Work and Gender in the Creative Industries). Café Bábel. 21 (66), 37-44. Pellandini-Simanyi, L. (2009): Jaj, mama, minek őrzöd ezt a sok kacatot? A berendezési tárgyakhoz kötődő értékrezsimek változásai ( O Mum, Why Do You Hang on to that Junk? Changing Value Regimes of Home Decoration.) Replika. 62, 197-227. Simanyi, L. (2007): Plázakultúra (Shopping Mall Culture). Tudatos Vásárló Magazin. (Conscious Consumer Journal). 10, 24-25. Simanyi, L. (2005): Bevezetés a fogyasztói társadalom elméletébe. (Introduction to the Theory of Consumer Society). Replika. 51-52, 165-195. Conference Papers Pellandini-Simanyi, L Dombos, T. (2009): Workers, Citizens and Consumers: The Construction of Political Subjects During Socialism and Capitalism in Hungary. 20 Years After: Central and Eastern European Communist Regimes as a Shared Legacy. 6-7 October, Prague, Czech Republic. Pellandini-Simanyi, L. (2009): Consumption and Cosmologies of Practical Ethics. World Art Postgraduate Symposium Beliefs, Concepts and Things: Materiality & the Immaterial, 16 May, University of East Anglia, UK. Pellandini-Simanyi, L. (2009): Shifting Meanings, Evolving Practices. Thinking About Things : Interdisciplinary Futures in Material Culture, 5-7. May UCD, Dublin, Ireland. Pellandini-Simanyi, L. (2007): Competing Ideas of Entitlement and Social Hierarchy in Hungary. Colloquium of the Working Group New Researchers on Varieties of Capitalism and Socio-economic Change in Central and Eastern Europe, 5-6 October, LSE, London, UK. Pellandini-Simanyi, L. (2007): Consumer Culture of Contradictions. Inter-University Graduate Conference, 19 May, LSE, London, UK. 4

Pellandini-Simanyi, L. (2007): Moralities of Consumption: Negotiating Ideas of Good Life in Relationships. Lancaster Sociology Summer Conference, 6-8 July Lancaster, UK. Pellandini-Simanyi, L. (2007): Ethics and Moralities of Consumption. NYLON research network annual conference, 8-9 March, Sommerset. Pellandini-Simanyi, L. (2007): Validity and Reliability in Social Sciences. LSE Cumberland Lodge Conference, 23-25 January, Cumberland Lodge, UK. Hofmeister-Tóth, A. & Simanyi, L. (2005): Cultural Values in Hungary. 37th World Congress of the International Institute of Sociology, Stockholm, Sweden. Hofmeister-Tóth, A. & Simanyi, L. (2005): Values in Transition. WFSF World Conference. Budapest. Hofmeister-Tóth, A. & Simanyi, L. (2005): A fogyasztói társadalom kutatásának lehetőségei Magyarországon. (Researching Consumer Society in Hungary). MOK Conference. Gyor. Simanyi, L. (2004): Relating Personal Values to Consumer Goods: The Construction of Symbolic Meaning in Food Advertisements. Value and Competitiveness International Conference Proceedings (on-line), Corvinus University of Budapest. In preparation Pellandini-Simanyi, L., Hammer, F. and Vargha Zs. : The Financialization of Everyday Life or the Domestication of Finance? How mortgages shape borrowers temporal horizons, relationships and rationality in Hungary. Abstract accepted for the Special Issue: Everyday Debt and Credit of Cultural Studies; article submitted and under evaluation Pellandini-Simanyi, L., Vargha Zs. and Hammer, F.: Market drift or side-markets? Organizing the mortgage market in post-socialist Hungary from birth to crisis, paper accepted for the SCORE International Conference on Organizing Markets, Stockholm, Sweden Pellandini-Simanyi, L., Vargha Zs. and Hammer, F. Everyday economic projections and the foreign currency mortgage crisis in Hungary, paper accepted for the Consumption and Economic Crises workshop, Moscow, Russia Pellandini-Simanyi, L. and Hammer, F. Performing irrational consumers? Consuming and regulating mortgage in postsocialist Hungary, paper accepted for the ESA Consumption Research Network midterm conference, Porto, Portugal 5