SECTION I FINANCE & ACCOUNTING AUTHOR PAPER PAGE Valeria Maria ALBERT Mihaela SERBAN UTILITY CONTRACT AND ESTIMATE OF ACCOUNTING INFORMATION 1 Sorin Gabriel ANTON A SURVEY STUDY REGARDING RISK PERCEPTION AND FINANCIAL RISK MANAGEMENT PRACTICES ADOPTED BY THE SMALL AND MEDIUM ENTERPRISES WITHIN THE NORD-EAST REGION OF ROMANIA 6 Andreea AVADANEI AN OVERVIEW OF ROMANIA S ROAD TO EURO. CHALLENGES AND OPPORTUNITIES 13 Adela BREUER Mihaela LESCONI FRUMUŞANU Cristian Elian PEREŞ Beatrix Gwendolin BREUER DEPRECIATION OF FIXED ASSETS IN THE CONSTRUCTION FIELD 24 Maria-Mihaela DINCA THE IMPORTANCE OF FISCAL MANAGEMENT IN THE ACTIVITY OF THE ENTERPRISE 30 Liliana DONATH Alexandra Codruta POPESCU DETERMINANTS OF THE TAX HARMONISATION IN THE EUROPEAN UNION 37 Gheorghe Claudiu FEIEŞ Dorel MATEŞ Nicolae Paul VIRAG THE ROLE OF TEHNICAL INFORMATION WITHIN ACCOUNTING INFORMATION SYSTEM OF COMMUNITY OPERATORS OF PUBLIC UTILITIES SERVICES 46 Mihaela LESCONI FRUMUŞANU Adela BREUER Cristian Elian PEREŞ Beatrix Gwendolin BREUER REFLECTION OF OPERATIONS REGARDING GRANTS IN THE PRIVATE ENTITIES ACCOUNTING 54 Olimpia Lavinia GEORGINCA EUROPEAN CENTRAL BANK AND THE IMPORTANCE OF ITS DECISIONS 62 i
Teodor HADA Laura-Liana SCHIAU CONCEPTS REGARDING CORPORATE FINANCE. FINANCIAL ADMINISTRATION AND FINANCIAL MANAGEMENT 65 Melania Elena MICULEAC THE IMPACT OF FINANCIAL CRISIS OVER THE BANKRUPTCY RISK 71 Laura Raisa MILOS Carmen CORDUNEANU AN ANALYSIS OF THE ECONOMIC CONSEQUENCES OF THE DEMOGRAPHIC TREND IN THE EUROPEAN UNION 78 Marius Cristian MILOS TRANSPARENCY OF FINANCIAL INFORMATION AND FISCAL COMPLIANCE 85 Marius Cristian MILOS Laura Raisa MILOS RELEVANCE OF ACCOUNTING INFORMATION IN SUPPORTING CORPORATE DECISIONS 90 Cristina Mihaela NAGY THE FINANCIAL STABILITY OF INSURANCE COMPANIES IN THE CONTEXT OF THE FINANCIAL CRISIS 94 Doina RADA RELATIONS AND INCIDENCES BETWEEN WAGES ACCOUNTING AND TAXATION 103 Liviu SPĂTARU PROPOSAL FOR AN INTEGRATED SYSTEM OF INDICATORS FOR ASSESSMENT OF THE COMPANIES ECONOMIC HEALTH 110 Ion TUDOR IS THE COMPANY FACING DIFFICULTIES A CANDIDATE TO BANKRUPTCY? 114 ii
SECTION II MANAGEMENT & MARKETING AUTHOR PAPER PAGE Solomia ANDRES COMMUNICATION, THE ESSENCE OF MANAGEMENT OF A NONPROFIT ORGANIZATION 121 Felicia ANDRIONI MANAGEMENT ACTIONS IN SOCIAL PROJECTS 131 Alin Emanuel ARTENE REDUCING THE EFFECTS OF THE GLOBAL CRISIS ON SME S BY IMPLEMENTING AN ENVIRONMENTAL MANAGEMENT SYSTEM 137 Persida CECHIN CRISTA Timeea Maria DUMESCU THE IMPORTANCE OF MARKETING FOR FINANCIAL- BANK SERVICES 141 Mirela COSTENCU Claudia-Nicoleta DOBRESCU COMPARATIVE ANALYSIS REGARDING THE ECONOMIC IMPACT OF TOURISM 146 Gabriel DINU EVOLUTION OF ELECTORAL MARKETING IN ROMANIA 154 Gabriel DINU Loredana DINU SWOT ANALYSIS OF THE "PORTILE DE FIER" TOURIST AREA 158 Loredana DINU Gabriel DINU PROMOTION OF "PORTILE DE FIER" TOURIST AREA 162 Claudia-Nicoleta DOBRESCU Mirela COSTENCU ELABORATION OF THE OCCUPATIONAL STANDARD MARKETING SPECIALIST IN TOURISM 165 Ionel Gabriel DOBRIN Aurel MIHUŢ COMPLEX ANALYSIS OF RISK MANAGEMENT 169 Victoria GEDINACH Diana ANTONOVA MODEL OF THE SCIENTIFIC AND TECHNOLOGICAL ACTIVITIES MANAGEMENT IN BULGARIAN AUTOMOTIVE ENTERPRISES 177 iii
Liliana GHERGHINA STRATEGIES OF THE QUALITY OF LOCAL POLICE PUBLIC SERVICE IN THE MUNICIPALITIES FROM ROMANIA S WESTERN REGION BASED ON MARKETING RESEARCH 188 Horia IRIMIA REGIONAL ECONOMY AND PUBLIC ADMINISTRATION 199 Raul MALOŞ EMOTIONAL INTELLIGENCE IN LEADERSHIP 208 Raul MALOŞ LEADESHIP S TRAIT THEORIES 215 Venera MANCIU MANAGERIAL EFFICIENCY IN TRADE AND COMMERCE ACTIVITY 221 Anton Nedyalkov AN ASSESSMENT ON PERCEPTION GAPS BETWEEN FRONT OFFICE AND BACK OFFICE: EVIDENCE FROM TAXI COMPANY SURVEY 226 Adriana PAU ORGANISATION AND CUSTOMER ORIENTATION 238 Gheorghe POPOVICI NEED FOR A DIFFERENT PLACES MARKETING 242 Alina STANCOVICI CONSIDERATIONS AND COMPARISONS BETWEEN THE INFLUENCES OF THE PSYCHO-SOCIO-ECONOMIC FACTORS ON THE ENTREPRENEURIAL MANAGEMENT AND CULTURE 247 Silvia Sorina ZUIAC MARKETING OF PATIENTS WITH COLLAGEN DISEASE 252 iv
SECTION III ECONOMICS & STATISTICS AUTHOR PAPER PAGE Ana Maria BALAN A COMPARATIVE ANALYSIS OF THE EMPLOYED POPULATION IN ROMANIA FOR AGE GROUPS, BY AREA: THE PERIOD OF 1996-2010 256 Aura Emanuela DOMIL THE RELATION BETWEEN SAVINGS AND INVESTMENTS IN THE ECONOMIC CRISIS CONTEXT 266 Marian ENESCU Maria ENESCU Oana Daniela POPESCU STRUCTURAL CHANGES IN THE MODERN WORLD ECONOMY INTERPRETED WITH THE HELP "THEORY OF LONG CYCLES" 272 Maria ENESCU Marian ENESCU Oana Daniela POPESCU GENERAL TRENDS IN FOREIGN INVESTMENT IN ROMANIA DURING 1990 2010 280 Florin FRANT SUSTAINABLE DEVELOPMENT AND THE NEW ECONOMY 288 Raluca Luana LOLEA THE STABILITY CONCEPT IN CASE OF A DYNAMIC ECONOMIC SYSTEMS 296 Caius Tudor LUMINOSU THE EU-COMMISSION S 2020 STRATEGY COMMENTS ON ENFORCING ECONOMIC POLICY TROUGH ADMINISTRATIVE MEASURES 300 Mirela MINICA THEORIES REGARDING THE HUMAN CAPITAL 308 Darian ONCHIS COMMON AGRICULTURAL POLICY THROUGH A MATHEMATICIAN EYE 316 Irina ORIOL FORECASTING AN ESSENTIAL ATRIBUTE IN SOCIO-ECONOMIC ANALYSES 320 v
Mălina POPA OVERVIEW ABOUT THE CONSIDERATIONS ON STATISTICAL METHODS IN DENTAL MEDICINE 329 Lavinia Elisabeta Popp THE LEVEL OF THE UNDERGROUND ECONOMY IN THE ECONOMIC CRISIS PERIOD 334 Adrian TĂNASE COMBATING GLOBAL POVERTY THE CHALLENGE OF THE XXI CENTURY 344 Adrian TĂNASE Diana TĂNASE A VIEW FROM THE TOP: SUSTAINABLE DEVELOPMENT 349 Diana TĂNASE THE ROLE OF PRODUCTIVITY IN THE INCREASE OF ECONOMIC COMPETITIVENESS 352 Ana Maria TULUC THE INFLUENCE OF ECONOMIC HISTORY ON THE XXI CENTURY SOCIETY: THE INTERWAR GREAT DEPRESSION VERSUS THE CURRENT GLOBAL ECONOMIC CRISIS 356 SECTION IV SOCIAL POLICIES & PUBLIC ADMINISTRATION MANAGEMENT Claudia ANDRITOI GUIDELINES FOR A METHODIC EXPLORATION OF THE INTERPRETATION PRINCIPLES 366 Andrade Ionuţ BICHESCU Zoltan KISS Lavinia NIŢULESCU COMPLEMENTARITY OF SOCIAL WORK - SPORTS AND PHYSICAL EDUCATION, MULTIDISCIPLINARY INTERVENTION SOLUTION 374 Adela CIORTUZ THE RELATION BETWEEN THE CIRCULATORY MIGRATION AND THE CONJUGAL PARTNERSHIP. A CONCEPTUAL MODEL 380 vi
Adela CIORTUZ Gelu TRIŞCĂ ONTOLOGICAL DUALITY IN SOCIAL SCIENCES. METHATHEORETICAL CLARIFICATIONS AND EMPIRICAL EVIDENCES 388 Mihail DOBRESCU HUMAN RESOURCE DEVELOPMENT STRATEGIES THROUGH TELE-WORKING 397 Mihail DOBRESCU POSSIBILITIES FOR CORPORATE SOCIAL RESPONSIBILITY PROGRAMS 401 Alexander ROMANOVSKIY Tatyana GURA PEDAGOGICAL TERMS OF FORMING OF SYSTEM OF SPIRITUAL VALUES OF STUDENTS OF ELECTROMASHINE-BUILDING SPECIALITIES OF TECHNICAL UNIVERSITIES 406 Cristian RUDOLF Vasile Mircea ZABERCA BY THE SWEAT OF THEIR BROWS OCCUPATIONS OF THE GERMAN MINORITY FROM THE BANAT HIGHLAND IN THE YEARS 1918-1940 412 Gelu TRIŞCĂ Adela CIORTUZ THE ONTOLOGY OF FACTICITY IN SOCIAL SCIENCES. THE PRINCIPLES AND METHOD OF EXISTENTIAL PHENOMENOLOGY 427 Angela BRETCU BRAND IDENTITY BETWEEN AESTHETICS AND ELOQUENCE 437 vii