Audience Profile June 2017
947 is Joburg amplified. The city goes from zero to 100 in a split second, and we move along with it. 947 reflects the lifestyle of an upwardly mobile, increasingly black audience. Boasting a listenership with the highest average household income in Gauteng, we deliver unparalleled purchasing power to advertisers. 947 connects to the city through a mix of popular contemporary hits, larger-than-life personalities and epic omni-channel experiences. Our audience is bold and sassy, trendy and fun. They are brand-conscious, materialistic, and highly receptive to both traditional and digital advertising. Source : TGI 2016C
The 947 listener has the highest incidence of in-car radio listening in the province, making them highly engaged and open to impulse purchases. They are tech-savvy, social media super-users who vibe to the fast pace of Joburg and spend 4 hours a day connecting on social media. More than 60% love technology and keep up with technological developments. They are adventurous, spontaneous, carefree and they live life to the full. They take an active interest in their diet and lifestyle, with over 60% actively exercising to stay fit. Source : TGI. 2016C
Being Just like this blended city they inhabit, our audience is unashamedly ambitious, yet downright authentic. They work as hard as they play, and laugh as passionately as they care. 947 is the platform that plugs them in to Joburg. We go all out to bring them the city s energy. From the entertaining to the serious, the spectacular and mind-blowing, we are all in. For 947, it s all or nothing. Source : TGI 2016C
Our stations deliver Purchase Power Highest average household income. 702 947 5FM Jacaranda Kaya Power Metro Ukhozi Lesedi Thobela 0 5,000 10,000 15,000 20,000 25,000 30,000 Ave. HHI ZAR Source : BRC RAMS, October 2016 March 2017
Our listeners are Educated & Informed 947 delivers an audience with a low rate of unemployment and a high propensity to have completed some level of tertiary education. 702 947 5FM Power Jacaranda Kaya Metro Thobela Lesedi Ukhozi 0 5 10 15 20 25 30 35 40 Tertiary Education Source : BRC RAMS, October 2016 - March 2017
Location Highest in car listening 947 has the highest percentage of listeners that listen in car. Tuned in, engaged, mobile and ready to respond to triggers and impulse purchases Vehicle Home Work Other 947 5FM 72% 71% YFM Kaya 97% 96% Jacarand Power 26% 21% YFM Power 11 % 9% Jacarand 69% Power 96% 947 20% Metro 8% 702 67% Metro 95% 5FM 20% Kaya 7% RSG 55% RSG 92% Metro 18% 947 6% Kaya 52% 702 85% 702 18% 5FM 5% YFM 52% 5FM 83% Kaya 18% RSG 5% Metro 50% 947 81% YFM 16% Jacarand 4% Power 50% Jacarand 73% RSG 12% 702 3% Source : BRC RAMS, October 2016 March 2017
Listener % Age Listener % of LSM Audience Reach & Profile Audience Ethnicity Day Cume. Mon-Sun (00:00-24:00) 520,000 7 Day Cume. Mon-Sun (00:00-24:00) 770,000 4 Week Cume. Mon Sun (00:00-24:00) 873,000 Day Cume. Mon Fri (00:00 24:00) 547,000 14% 6% 31% African White Indian 51% ACI (Black) Day Cume. Saturday (00:00 24:00) 466,000 Coloured Day Cume. Sunday (00:00 24:00) 438,000 49% Age LSM 30% 25% 20% 15% 10% 5% 0% 15-24 25-34 35-44 45-54 55-64 65+ 140.0 120.0 100.0 80.0 60.0 40.0 20.0 0.0 Index 35% 30% 25% 20% 15% 10% 5% 0% LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10 Index 700 600 500 400 300 200 100 0 Age % Index GP Ave. Age 39 LSM % Index GP Source : BRC RAMS, Oct 2016 Mar 2017
Audience Reach & Profile Community Size Device Location 11% 0% 89% Metro Urban Rural 77% Radio 21% Mobile phone 69% Vehicle radio Home 80% Vehicle 75% Work 21% Other 4% 0% 20% 40% 60% 80% 100% Gender Marital Status Parents Purchase Decision 44% 56% 58% Married / Living together 42% Single, divorced, widowed 71% Are parents 88% Main Shopper in the House Hold Source : BRC RAMS, Oct 2016 Mar 2017 TGI SA 2016C
0000-0015 0030-0045 0100-0115 0130-0145 0200-0215 0230-0245 0300-0315 0330-0345 0400-0415 0430-0445 0500-0515 0530-0545 0600-0615 0630-0645 0700-0715 0730-0745 0800-0815 0830-0845 0900-0915 0930-0945 1000-1015 1030-1045 1100-1115 1130-1145 1200-1215 1230-1245 1300-1315 1330-1345 1400-1415 1430-1445 1500-1515 1530-1545 1600-1615 1630-1645 1700-1715 1730-1745 1800-1815 1830-1845 1900-1915 1930-1945 2000-2015 2030-2045 2100-2115 2130-2145 2200-2215 2230-2245 2300-2315 2330-2345 Audiences in 000 Listening Pattern 01:00 06:00 11:00 16:00 21:00 220 200 180 160 140 120 100 80 60 40 20 0 Mon-Fri Sat Sun The Breakfast Express reaches over 220,000 listeners at it s peak. Mid morning s deliver over 100,000 listeners daily and the afternoon drive with Anele builds listenership, peaking between 17:00 18:30. The Weekend Breakfast with mornings deliver the second highest ratings after morning drive, drawing up to 180,000 listeners in the morning and maintains a robust listenership of over 60,000 throughout the day. Source : BRC RAMS, Oct 2016 Mar 2017
The Numbers Mon Fri Ave. Day CUME Daypart Audience 05:00-06:00 78,000 06:00-09:00 365,000 09:00-12:00 176,000 12:00-15:00 171,000 15:00-19:00 282,000 19:00-22:00 79,000 22:00-00:00 15,000 00:00-04:00 7,000 Saturday Day CUME Daypart Audience 05:00-06:00 51,000 06:00-10:00 317,000 10:00-14:00 202,000 14:00-18:00 201,000 18:00-21:00 109,000 21:00-00:00 29,000 00:00-04:00 9,000 Sunday Day CUME Daypart Audience 05:00-06:00 46,000 06:00-10:00 296,000 10:00-14:00 201,000 14:00-18:00 187,000 18:00-21:00 114,000 21:00-00:00 32,000 00:00-04:00 3,000 Website (May 2017) Unique Users 221,150 Page Impressions 567,164 Newsletters (May 2017) 947 76,937 Social Media (May 2017) Twitter Followers 285,106 Facebook Fans 211,421 Streaming (May 2017) Session Starts 570,137 Listener CUME 109,816 Ave. TSL 0:55 Source : BRC RAMS, Oct 2016 Mar 2017 Google Analytics, Triton Digital, Facebook, Twitter
Line Up Weekdays 01:00-05:00 Essential 947 05:00-06:00 Alex Caige 06:00-09:00 947 Breakfast Club with Anele, Frankie,Thembekile,Alex,Cindy 09:00-10:00 947 Beats @ Work 10:00-13:00 Ayanda MVP 13:00-16:00 Greg and Lucky 16:00-19:00 947 Xpress Drive with Darren, Philicity, Brad, Jacob, Gavin 19:00-22:00 Monday -Thursday : The Night Show with Zweli and Mantsoe 22:00-01:00 MAC G 19:00-22:00 * Friday : Bloc Party with Sizwe Dhlomo 19:00-01:00 * Friday - Saturday : Bloc Party with MAC G Saturdays 07:00-10:00 Weekend Breakfast with Alex Jay and Rob Vember 10:00-14:00 Coca Cola Top 40 SA with Zweli and Mantsoe 14:00-18:00 Ayanda MVP 18:00-21:00 947 Bloc Party with Sizwe Dhlomo 21:00-01:00 947 Bloc Party with MAC G Sundays 07:00-10:00 Weekend Breakfast with Alex Jay and Rob Vember 10:00-18:00 947 Sunday Music-Love Sundays 18:00-20:00 eunite with Euphonic
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