YEAR IN REVIEW. Celebrating

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2016 YEAR IN REVIEW Celebrating

WISCONSIN ELECTRIC COOPERATIVE ASSOCIATION YEAR IN REVIEW 2016 CONTENTS President & CEO s Message... 1 A is for ACRE & Legislative... 2 3 Regulatory & Service and Safety... 4 5 Education & Youth Programming... 6 7 Communications... 8 9 About Wisconsin Electric Association Marking its 80th anniversary of service this year, the Wisconsin Electric Association (WECA) was incorporated April 30, 1936 as the nation s first electric cooperative statewide organization. The WECA provides government relations, member education, and media services for its membership of one generation and transmission cooperative, 24 distribution co-ops, and their more than a half-million member-owners.

To our valued members: This past year has been an extraordinary one for the Wisconsin Electric Association (WECA). We returned to our past independent status, enough by itself to make the year a historic one for any organization. But in addition to taking on that challenge with all the extra time and planning it entailed, WECA delivered its customary services without interruption and even enhanced the value provided to the membership. The details are presented for your consideration throughout this concise report. From a broader perspective, I believe it s fair to say the WECA, all its member cooperatives, and statewide staff can be justifiably proud of their hard work over the past twelve months and have every reason for confidence in a future of committed, quality service to cooperative energy consumers. PRESIDENT & CEO S MESSAGE Thank you for your thoughtful participation and member-focused support. Sincerely, Stephen J. Freese President & CEO 1

A IS FOR ACRE From the era of public utility spite lines in the 1940s and 50s through the restructuring mania of the 90s to the regulatory avalanche of today, only the construction of our systems and honest governance could claim higher priority than raising co-op voices in the public policy arena. The past year saw a fresh understanding of that reality as WECA members rose to the challenge of growing participation in ACRE, the Action Committee for Rural Electrification. Wisconsin now boasts a total of 542 ACRE members, 283 Regular, 136 Century Club, 45 President s Club, 17 Vice President s Club, and 61 Co-op Owners. The goal of increasing contributions by ten percent in the 2016 ACRE year (ended August 31) was surpassed, with a 15 percent increase. The ACRE auction proceeds at the February Education and Lobby Days set a new all-time record of $9,922, eclipsing all-time records set in each of the previous three years. A total of $51,250 from state ACRE funds was distributed in June to candidates in the 2016 elections. Education and Lobby Days in Madison attracted a lineup of speakers including Governor Scott Walker, Professor Charles Franklin who directs the nationallyrespected Marquette Law School poll, Assistant Attorney General Delanie Breuer, and two state Supreme Court candidates. The 188 co-op participants made faceto-face visits in 48 legislative offices. At the national level, Wisconsin electric cooperatives sent more than 60 participants representing 19 distribution co-ops, Dairyland Power, and the statewide association to the NRECA spring legislative conference in Washington, D.C. A Wisconsin-hosted reception welcomed more than 60 guests including congressional lawmakers and staff and members of affiliated organizations. 2

LEGISLATIVE WECA initiated and won enactment of legislation clarifying that methods of voting by members of a cooperative can include electronic voting on motions and election or removal of directors. We also supported successful bills: exempting certain utility and electric co-op vehicles from class B, special, or seasonal weight limitations when responding to emergencies; removing certain tax and regulatory obstacles for out-of-state persons working to restore critical infrastructure during a declared state of emergency; lifting a 33-year old ban on regulatory approval for construction of new nuclear power plants and placing nuclear generation among the state s energy priorities; increasing penalties for damaging utility property and interrupting service, applying criminal trespass sanctions for unauthorized entry to utility property and creating cybersecurity protections; and, we ll continue working on proposals to ensure safety measures are in place prior to interconnection of distributed generation with a public utility. A IS FOR ACRE & LEGISLATIVE 3

REGULATORY This year Wisconsin s Department of Transportation proposed changes to its utility accommodation policy that would require reimbursement to the state of $200 for each native, disease-free tree two inches or more in diameter removed from the right-of-way, and an exceptionally costly requirement that in certain situations utilities furnish three-dimensional data locating underground utilities to a potential accuracy level of 15 millimeters. WECA submitted extensive comments and will continue to oppose the changes. Prompted by changes to OSHA s hazard communication standard and member co-op requests, WECA successfully negotiated group pricing for MSDS Online services that provide a company-specific database of workplace chemicals, resulting in a 65% saving or $1,800 annually for each cooperative that signed an agreement. Following presidential disaster declarations, electric cooperatives have been able to obtain substantial federal hazard mitigation grants and WECA is again working with Wisconsin Emergency Management (WEM) to update the Rural Electric (REC) Annex to the state s Hazard Mitigation Plan. This detailed analysis identifies specific co-op vulnerabilities to natural disasters and provides cost estimates to mitigate risks, and increases co-ops chances of obtaining a grant. WECA has practiced constructive engagement on the issue of cybersecurity with the Federal Emergency Management Agency and legislators, on steps cooperatives have taken to reduce the potential impact of a cyber-attack on the electric grid. WECA anticipates continuing discussion and possible state and/or federal legislation. 4

Recent years have seen a blizzard of new federal regulation constraining the ability of energy providers to fulfill their duty to serve. Two such regulations currently on hold in federal courts are the Clean Power Plan that will force major re-creation of the nation s generation infrastructure, and the Waters of the United States (WOTUS) rule that would bring nearly the entire landmass of the United States under Clean Water Act regulation. CEO Steve Freese provided testimony to the U.S. Senate Committee on Homeland Security and Governmental Affairs, explaining the adverse impact of this proposed regulation on co-op operations. WECA stands with the state and national entities challenging these regulations and strives to keep its membership aware of new developments and active in presenting co-op concerns. WECA testified before the EPA against potential elimination of certain utility authorizations making illegal the use of equipment containing polychlorinated biphenyls and thus requiring utilities to implement comprehensive in-field testing programs. A final rule is expected next year. An EPA initiative brought on by a sue-and-settle lawsuit and just getting underway is a rule development on regulation of hazardous substances. The targets aren t yet clear, and WECA is on alert for likely impacts on utility operations. Electric rates have risen to cover infrastructure costs driven by necessary reliability upgrades and public policy choices compelling long-distance wheeling of renewable generation. Some interests are reacting with renewed calls for state-level electric restructuring in Wisconsin and WECA has already taken steps to deter revival of this ill-advised scheme. REGULATORY & SERVICE AND SAFETY SERVICE AND SAFETY Wisconsin s electric cooperatives contribute annually to Safety First, their uniform statewide farm rewiring program to assist dairy producers in modernizing their electric service and enhancing safety. The program has been funded since its inception and continues to be a valuable benefit. Since the program s inception in 2002, co-ops have contributed nearly $588,000. Grants totaling more than $513,000 have been paid out to assist Wisconsin agricultural producers. 5

EDUCATION & YOUTH Bookending WECA s work educating legislators and policymakers about co-op concerns and priorities are the internal efforts to educate co-op leaders and members, helping them better govern and serve as advocates for their cooperative enterprises. Thirty-one Skill Builder programs were offered during the past year, attracting more than 925 participants. With 188 attendees, the 2016 Education and Lobby Days saw near-record attendance. Eight earned Credentialed Director Certificates (CCD); 11 directors earned NRECA Board Leadership Certificates (BLC); and 40 have received Director Gold Credential (GOLD) certification in the first year of the program. 6

Youth Tour In June, 12 high school students and recent graduates representing ten Wisconsin electric cooperatives joined nearly 1,700 others from across the nation for the annual NRECA Youth Tour in Washington, D.C. The Wisconsin delegation achieved travel and cost efficiencies by partnering with South Dakota participants for much of the tour. Wisconsin s Federated Youth Foundation provides significant financial support for the state s participants in the annual event. Youth Leadership Congress EDUCATION & YOUTH PROGRAMMING In July, the WECA Youth Leadership Congress at UW-River Falls attracted more than 125 students sponsored by 17 cooperatives. As usual, the three-day event focused on maximizing leadership potential, understanding and running cooperatives, effective communication, and turning mistakes into stepping stones for success. Social media coverage of the event can be viewed by searching #wiscylc2016. 7

COMMUNICATIONS Last fall introduced the newest incarnation of Wisconsin Energy News (WECN), the nation s first statewide rural electrification publication, evolving continually since its debut as the REA News in July 1940. September marked a full year of the updated design, and more than a year of printing by R.R. Donnelly at Baraboo. Benefits were realized throughout the past year. Efficiencies in printing and mailing created significant cost saving, enabling a onetime credit in June of more than $40,000 applied to all subscribing co-ops. The updated look was favorably received by the nation s cooperative publications community, scoring 96 out of 100 in a nationwide evaluation sponsored by the Communicators Association. WECN s content also earned praise for its tradition of strong writing and comprehensive coverage of the issues affecting the state s electric cooperatives, and earned a prestigious Willie award for a cover story celebrating the publication s 75th anniversary. The redesign included a complete overhaul of advertising rate structures and strategy, resulting in more favorable rates, new advertisers, and higher quality ads. A new website, www.wecn.com, will be launched soon and will offer highlights of each issue and bonus content. It will allow greater reader engagement with recipe and area event submissions and member photo contributions. 8

Stronger emphasis is now given to communicating with and engaging local editors. Regular conference calls and follow-up emails bring local communicators into the monthly editorial discussion and provide a platform for sharing ideas. Professional guest speakers enhanced the programming at an annual two-day conference for electric cooperative communicators, which drew near-full representation as well as new participants. WECA s weekly newsletter, the Condenser, carries on its 60-year mission of delivering timely news and incisive analysis of developments within the energy industry and public policy issues affecting energy providers and the consumers they serve. Members of WECA s statewide staff continue to attend annual meetings and other gatherings of member co-ops, and gladly make themselves available when desired, to update the membership on state and national affairs affecting their cooperatives. COMMUNICATIONS 9

2015 2016 Board of Directors David Paudler Chairman Riverland Energy Judith Anibas Eau Claire Energy Larry Dokkestul Vice Chairman Pierce Pepin Services Dallas Sloan Barron Electric Elaine Eckendorf Secretary/Treasurer Central Wisconsin Electric Tim Stewart Clark Electric William Fischer Executive Committee Rock Energy Dave Stute Dairyland Power Stepped down August 15, 2016. Succeeded by Jerry Huber. Diane Zimmerman Executive Committee East Central Energy Steve Truver Jump River Electric Wisconsin Electric Association 222 West Washington Avenue, Suite 680 Madison, WI 53703-2719 (608) 467-4650 (608) 467-4651 (fax) www.weca.coop