Survey for setting baseline value of the result indicator of the Estonia Latvia Programme

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Survey for setting baseline value of the result indicator of the Estonia Latvia Programme 0-00 November, 0 GfK 0 Survey for setting baseline value of the result indicator of the Estonia Latvia Programme 0-00

Index Methodology Summary 6 The Main Results 8 Annex: Questionnaire GfK 0 Survey for setting baseline value of the result indicator of the Estonia Latvia Programme 0-00

Methodology GfK 0 Survey for setting baseline value of the result indicator of the Estonia Latvia Programme 0-00

Survey Description Research aim The aim of the survey is to set baseline value of a result indicator of the Programme. The result indicator is the share of inhabitants of Valga and Valka considering Valga and Valka as a joint entity. Field work Method Sample Target group November, 0 CATI (Computer-Assisted Telephone Interviewing) 00 respondents (Valka, LV: 00, Valga, EE: 00), sample representativeness ensured via quota setting on age and gender Inhabitants of Valka and Valga, in the age years and older Terms used * Sample size 0<n<0 is an insufficient number to make statistically significant conclusions. ** Sample size of n<0 is extremely small, data are only illustrative.. the indicator is statistically significantly higher lower than in the total sample (9% probability) GfK 0 Survey for setting baseline value of the result indicator of the Estonia Latvia Programme 0-00

Sample Profile All respondents (n=00) 00% Country Estonia (n=00) Latvia (n=00) 0% 0% Age -9 (n=8) 0-9 (n=7) 0-69 (n=) 70 and older (n=7) % 9% % 9% Gender Male (n=80) Female (n=0) % % GfK 0 Survey for setting baseline value of the result indicator of the Estonia Latvia Programme 0-00

Summary GfK 0 Survey for setting baseline value of the result indicator of the Estonia Latvia Programme 0-00 6

Summary of the survey results Survey sample basis has been modified out of two hundred respondents selected as a stratified random sample among inhabitants of Valga (Estonia) and two hundred respondents from Valka (Latvia). The group of respondents both in Valga and Valka represents the structure of population in these towns. Survey results show that % of inhabitants of Estonian Valga and Latvian Valka consider these towns a joint entity. 7% of inhabitants shared opinion that Valga and Valka are rather one joint town with a few things apart, while the highest unity rate, i.e. one town that has formed of two towns, was given by % of respondents.. Significantly more younger people at the age -9 consider Valga and Valka to be rather one joint town in comparison to the rest age groups, while for people at the age 70 years and older it was statistically significantly more difficult to evaluate unity of two towns. There were no statistically significant differences in evaluation on unity of Valga and Valga either between the countries or genders. Noticeably more Latvians visit Valga almost daily / of inhabitants of Valka indicated they visit neighbor town almost every day, while only every 0 th inhabitant of Valga visits neighbor town with the same frequency. The biggest share (7%) of inhabitants of Valga visit Valka a few times a year, while the same visit frequency is relevant for % of population of Valka. Older age group (70 years and older) visit neighbor town noticeably less compared to the rest age groups. The most common suggestions, what Valga and Valka could do jointly in the nearest future are cultural events, establishment of new workplaces, as well as provision of joint medical treatment and transport connection between these towns. Joint medical treatment appeared to be extremely important for Latvians which influenced the total result. Also joint medical treatment was significantly more mentioned by women and appeared to be the most popular suggestion among older people (at the age 70 years and older). Joint activities for children were significantly more mentioned by younger people (at the age -9 years old). GfK 0 Survey for setting baseline value of the result indicator of the Estonia Latvia Programme 0-00 7

Main Results GfK 0 Survey for setting baseline value of the result indicator of the Estonia Latvia Programme 0-00 8

Valga and Valka unity index A0. Please evaluate on a -point scale, to what extent have Valga and Valka towns formed one joint town? % Base: All respondents, see n in the chart / *** gave a particular answer Two absolutely independent towns All Country 8 7 9 Age groups Gender 9 8 9 8 7 Rather two independent towns, but they have a few things in common 0 8 9 Quite a lot of common things, but there might be significantly more Rather one joint town with a few things apart 8 9 7 8 8 One town that has formed of two towns Hard to say ***Mean evaluation on scale (Two absolutely independent towns) - (One town that has formed of two towns) 7 7 7 All, n=00 EE, n=00 8 7 6 6 LV, n=00-9, n=8 0-9, n=7 0-69, n= 9 9 70 and older, n=7 9 6 Male, n=80 Female, n=0.8.8.8.9.7.7.8.8.8 GfK 0 Survey for setting baseline value of the result indicator of the Estonia Latvia Programme 0-00 9

Neighbor country visiting frequency A0. How often have you visited neighbor town within the past year? % Base: All respondents, see n in the chart All Country Age groups Gender Almost every day 0 0 9 0 - times a week 9 A few times a month 6 0 6 0 A few times a year 7 Once a year Not at all 9 7 6 All, n=00 EE, n=00 8 0 9 LV, n=00-9, n=8 0-9, n=7 0-69, n= 7 70 and older, n=7 9 9 Male, n=80 Female, n=0 GfK 0 Survey for setting baseline value of the result indicator of the Estonia Latvia Programme 0-00 0

Suggestions for joint activities by countries A0. What could Valga and Valka do jointly in near future? %, Multiple answers possible, > 00% Base: All respondents, see n in the chart More joint cultural events Establish new workplaces, joint companies Joint medical treatment option Joint transport connection Cooperate more, develop relations More joint sports events, activities Organize joint activities for children Establish cultural center, place for events Establish institution for studies (language), educational activities Take renovation (buildings, roads, railway stations etc.) Joint sports hall, sports school Upkeep the town clean Joint shopping center, trade points Joint fairs Develop border area Make joint town center Strive to eliminate the language barrier Base: 00 00 00 SPA Provide more information Joint schools (e.g., music school) Common pedestrian street (from the church to the church) Joint bank Other Nothing / will never be together, too different I am satisfied, continue in the same spirit Hard to say 7 9 8 All Estonia 0 8 0 Latvia GfK 0 Survey for setting baseline value of the result indicator of the Estonia Latvia Programme 0-00 8 6 0 7 7 6 7 8

Suggestions for joint activities by demographic parameters Age groups Gender A0. What could Valga and Valka do jointly in near future? %, Multiple answers possible, > 00% Base: All respondents, see n in the chart More joint cultural events Establish new workplaces, joint companies Joint medical treatment option Joint transport connection Cooperate more, develop relations More joint sports events, activities Organize joint activities for children Establish cultural center, place for events Establish institution for studies (language), educational activities Take renovation (buildings, roads, railway stations etc.) Joint sports hall, sports school Upkeep the town clean Joint shopping center, trade points Joint fairs Develop border area Make joint town center Strive to eliminate the language barrier Base: 00 8 7 7 80 0 SPA Provide more information Joint schools (e.g., music school) Common pedestrian street (from the church to the church) Joint bank Other Nothing / will never be together, too different I am satisfied, continue in the same spirit Hard to say All -9 7 9 8 6 0-9 0-69 70 + Male Female GfK 0 Survey for setting baseline value of the result indicator of the Estonia Latvia Programme 0-00 6 0 6 7 8 6 7 7 8 7 7 6 0 9 0, 0, 0, 0, 7 8

Annex: Questionnaire GfK 0 Survey for setting baseline value of the result indicator of the Estonia Latvia Programme 0-00

GfK 0 Survey for setting baseline value of the result indicator of the Estonia Latvia Programme 0-00

GfK 0 Survey for setting baseline value of the result indicator of the Estonia Latvia Programme 0-00

GfK 0 Survey for setting baseline value of the result indicator of the Estonia Latvia Programme 0-00 6

GfK. Growth from Knowledge Milana Palmet Research Consultant Consumer Experiences Milana.Palmet@gfk.com M +7 787 www.gfk.com www.gfk.com/ee GfK 0 Survey for setting baseline value of the result indicator of the Estonia Latvia Programme 0-00 7