ASBAR CENTER FOR STUDIES, RESEARCH & COMMUNICATIONS
Introduction Since its establishment, Asbar Center for Studies, Research and Communications has been striving to consolidate the methodological consulting values and scientific research to keep pace with the progress of the KSA. At the same time, the center emphasizes the importance of knowledge, keeping abreast of the information and communication advances, and the diversification of media. Asbar Center s areas of specielty include: Strategic Studies Research and Opinion Polls Media and Publicity Consultations Media and Publicity Campaigns Organization of Conferences and Events Integrated Marketing Communication Periodicals Documentation Lexicons and Encyclopedias These levels reflect the centre s keenness and attention to make readily available the specialized information and scientific opinions that are built around a multitude of diversified scion topic research and efforts. 2 3
Establishment Asbar Center was established in 1414 AH corresponding to 1994 AD in response to the scientific research need and in line with the methodological consulting system, to inform the (political, economic and social) decision-maker whose can rely on a solid, balanced ground. Vision Asbar Center strives to be the most prominent consulting center and think tank all over the Arab Region. 4 5
Center, s Objectives Mission To contribute to development of the community and optimization of decision-making efficiency in its institutions, and to help them design the development-related policies by providing systematic consulting services, conducting scientific studies and opinion surveys, and organizing different campaigns and events. Providing consulting, information and scientific services to decision makers in the private and governmental institutions; Emphasizing the importance of scientific research as the most effective way for decisionmaking support; Strengthening the relationship with segments and bodies of the community. Contributing to linking the research and systematic consulting projects to the needs and issues of the community. Business Meetings with Clients 6 7
Center, s Ingredients Administrative Sectors First: Management: It is represented in the senior management in the Center, supported by a team of consultants with extensive experience in various Fields. Second: Business and Enterprise Sector. 1. Consultancies, Special enterprises 2. Studies and Research (strategic, developmental, political, media, social) 3. Opinion Polls. 8 9 Scientific Discussion Sessions and Workshops
4. Workshope and Scientific Forums. 5. Integrated marketing communication, including: Public relations, media and publishing; Events, conferences, exhibitions and seminars; Identity building; Graphics and design. Human Capacities Asbar Center for Studies, Research and Communications has a distinct network of researchers, academics, consultants, experts, and service providers. 10 11 Media campaigns and advertising for a number of newspapers
Center. s Relationships Asbar Center has outstanding scientific competencies and experiences in different specializations. It is also linked to an extensive network of Collaborative researchers, in addition to a number of cooperation agreements and memoranda of understanding with some other research centers, including: The Center for Energy and Environment at Boston University Gulf Research Center in Dubai King Abdulaziz City for Science and Technology Research and Development Center, King Abdulaziz University International Centre for Research and Studies (Medad) Royah Center for Social Studies Meetings of the Scientific Teams Prof. John Hartman (Michigan University, USA) Prof. Brabo David (Dean of Communication Sciences college, hitching state University, U.S.A) Prof. David Norton (A notable Scientist of Strategic Performance Management) German Advisory Center in Bahrain Arab Center for Cyberspace Science and Research Substance Abuse Research Center at Jazan University Qiraat Center for Research and Youth Studies Jeddah Al Manhal Digital Content Technology Company Electronic E-mall Market The UNESCO Chair of Societal Media, Imam Mohammed bin Saud Islamic University, KSA. 12 13
Arab Network for Opinion Surveys In recognition of the Center s research efforts and outstanding role, it was elected as a member on the Board of Trustees of the Arab Network for Public Opinion Surveys. The Board of Trustees includes (7) research centers out of (70) competing centers from various Arab countries. Then, the Center was elected as a member on the Executive Committee that manages the Network. Center, s Achievements These strategies have been prepared by by a vast number of specialized researchers and assistant researchers, in addition to technicians, statisticians and data collectors. The entire process was supervised by the Center s Scieitific body. - These strategies include: The GCC Media Strategy (for ten years from 2010 to 2020). This strategy was endorsed at the Gulf Information Ministers Meeting held in Kuwait 05/11/2010, the Council of Foreign Ministers, and then the Gulf Summit held in Abu Dhabi in December 2010. Prince Nayef bin Abdul Aziz -may Allah have mercy - Reviews Study of Saudi Youth: Problems, Worries and Aspirations 14 15 At the Abu Dhabi Summit 2010, the GCC Media Strategy was adopted Strategies
National Strategy for «Culture of the Generation» from (2015-2030). Asbar Center was assigned to prepare the National Strategy for «Culture of the Generation». It is a strategy that addresses important national issues, such as: citizenship, national identity, The Saudi cultural identity, national unity, ideological extremism, interaction with the world, and the culture of work and production. This national super project is supervised by a ministerial committee of (15) Ministries and government bodies concerned with the youth. This strategy is one of the most important strategies developed for the youth. Nearly 200 experts, researchers and academics participated in this effort. Strategy of Saudi Center s future relationship with Yemen in the light of the current geopolitical challenges and escalating Huthi influence: This study aimed at exploring the Huthi issue in its background and developments, and in its regional context, while identifying how it is affected by Yemen-KSA relations, internal situations in the Kingdom and the Saudi vital interests. Media Policy of the Kingdom of Saudi Arabia: In 2012, Asbar was requested to redesign and phrase the media policy for the Kingdom to keep pace with the latest changes, new trends of the Kingdom of Saudi Arabia, based on the Seminars of the Major Workshop for the National Strategy for Culture of the Generation 16 17
recommendation of Shura Council in 2010 to develop a modern media policy for the Kingdom. Asbar Centre was assigned to reformulate, develop and update the media policy to be part of the general policy of the Kingdom. The Holy City of Makkah: Developmental Needs & Services Provided to Pilgrims and Umra Performers In 2009-2010 Asbar Center for Studies, Research, and Communications was the consultant agency for decision support at the Ministry of Culture and Information in the Kingdom of Saudi Arabia. In that capacity, the Center provided media consultations and proposals in the various issues and topics related to the activities of the Ministry, in addition to providing recommendations in order to achieve the strategic goals of the Ministry. 18 Performers. 19 One of the most important Studies of the Center: The Holy City of Makkah: Developmental Needs & Services Provided to Pilgrims and Umra Media Consultations Preparation of an electronic media Low project in the Kingdom. Foundation Studies for Saheel Magazine. Evaluation for the study of Development of ALBilad Newspaper.
Foundation Studies for the Al-Watan Newspaper «Aseer Establishment for Press and Publication». The Foundation Studies included seven specialized studies. Foundation Studies for «Reestablishment» of Al-Nadwa Magazine. They included ten specialized studies. Preparation of pilot model issues for Al-Ummah Magazine Under Establishment Studying the restructuration and modernization of the performance of the Eastern Company for Printing, Press & Information. Custodian of the Two Holy Mosques King Abdullah, mercy of Allah lays, the foundation stone for the building- of Al-Watan newspaper in 2000. HRH Prince Sultan bin Abdulaziz at the Political and Intellectual Studies Positions of Saudi writers and publications towards the war on Iraq. Evaluation of the national solidarity campaign against terrorism. Evaluation of the municipal elections experience in the Kingdom of Saudi Arabia. An Evaluation Study for the «New Lebanese TV Channel in New TV SAT», and analysis of its shows. Media content analysis of what is published about Aramco in the media. Analysis of the content of the published material in paper and electronic media about tourism in Saudi Arabia. Custodian of the Two Holy Mosques King Salman bin Abdulaziz, in one of the occasions launching of the building and the inaugura- of Al-Watan 20 tion of Al-Watan press newspaper 21
Analysing opinion articles about Saudi Arabia as Published in the Egyptian daily and weekly newspapers prior to and post the Determination Storm Operation - Content Analysis Study., (26-3-2014 to 25-3-2016) Analysing opinion articles about Saudi Arabia as Published in the Lebanese daily and weekly newspapers prior to and post the Determination Storm Operation Content Analysis Study., (26-3- 2014 to 25-3-2016). The Political Islam in the Arab world A Study. The Role of Islamic Centres in the West in maintaining the Religions Identity of Muslims and in withstanding the Islamophobia - A study. Shiism in Africa (Algeria, Tunisia, Morocco and Mauritania). 22 23 One of the Important Studies Dwellers of Rehabilitation Houses and the Role of Observation in Saudi Arabia, and Reasons of their return to these houses after Release. Social Research The Saudi Youth: Concerns, Problems and Aspirations. Uses of Internet in Saudi society. The extent to which tourism events meet the youth s requirements. The extent of neediness to consume drugs by male and female students of secondary schools in the Kingdom of Saudi Arabia. (The Center designed a scientific benchmark to measure the neediness to consume drugs by the male and female students of secondary schools in the Kingdom. It was adopted and registered under the name of Asbar ). Dwellers of Rehabilitation Houses and the Role of Observation in Saudi Arabia, and Reasons of their return to these houses after Release.
Economic Research Follow-up Studies A study on oil price components paid by the end consumer in the United States of America, Britain, France, Germany, Spain, Brazil and China. Trends of traders on the Saudi Stock Market and their expectations towards the market. Economic Feasibility Study for Saheel Magazine. The Economic Feasibility Study of Makkah Daily Newspaper Scientific Participations Locally, Regionally and Internationally The workshop was organized by the Center Level of Extremism in Saudi Society. (The Center designed a scientific benchmark to measure the level of extremism. It was adopted and registered under the name of «Asbar»). Public Assessment of the performance of the Ministry of Culture and Media and its Institutions. Regular follow-up studies on the public views about Okaz Newspaper (its topics, features, writers, and position among other competing newspapers). 24 25
Documentary Studies The Kingdom of Saudi Arabia: «Land, People, Civilization», published in Arabic and English. The French issue is being prepared. This Book reliably depicts the Kingdom of Saudi Arabia in terms people, land, and culture through the balanced presentation of documented information and creative image. It conveys the aesthetic aspects of nature, geography, cultural heritage, and civilization traditions. The book contains nearly 800 colored pictures, making its reading an enjoyable knowledge tour, and drawing a realistic picture of the great heritage of traditions and original Arab lifestyles instilling the spirit of struggle in the Saudi man, in order to build a modern life. A team of 9 photographers Part of the internal and external interviews carried out the task of photography. Other photos were procured from different people and bodies. The book also contains more than 30 tables, 40 charts, and 6 detailed maps of the Kingdom. The book relied on the specialized scientific preparation. Each of its subjects was written by a specialized professor to ensure the accuracy and objectivity. Such a teamwork has required the participation of 30 specialized researchers and authors. The Painters Garden: this book was issued in two languages: English and French and it is published in collobration with Arabies Trends in France. An illustrative imagery book depicting the traditional architecture and its colourful decorations in the Southern part of Saudi Arabia. The book, too, goes deep into the traditional architecture exquisite collections in their simple forms, abundant significance and variance 26 27
that all reflect features of folklore enriching the social environment. Brides of the Desert: in three languages, Arabic, English and French. The contents were compiled by a team of Saudi experts and specialized competencies. The book reflects a dedicated scientific and media effort that was built around well-documented statistics and data augmented with images and drawings to reliably highlight the endeavours of the Government under the leadership of the Custodian of the Two Holy Mosques, the Crown Prince and the various governmental bodies. The book also addresses the changes that have occurred in the architectural fabric and dwelling patterns as well as the network of streets and roads. languages, Arabic, English and French. This book takes readers to the very beginning of Saudi media since the rein of late King Abdul-Aziz, (The Era of Establishment). Additionally, the book documents the History of Ministry of information (Media) and its achievements, and the attention of the government in raising the awareness of the Saudi citizen and augmenting their information about his country and other places. Meetings of Book: The March of Saudi Information: Asbar with the book is published in three Some of its Clients in the Public and Private Sectors 28 29 The Developmental Impacts of the Saudi Development Fund: the book is published in Arabic and English. The book addresses the contributions of various Saudi developmental Funds and their role in that. The book has been on the shelves to be a documentary reference containing basic information about the Saudi developmental Funds. It depended rigorously on reliable data, statistical tables and drawings up to the acceptable scientific methodology.
Encyclopedias and Lexicons Asbar s Lexicon for Saudi Women was published in two volumes. Asbar s Encyclopedia for Islamic Sharia Scholars and Specialists in the Kingdom of Saudi Arabia was published in three volumes. The Lexicon of Saudi Diplomats was published in one volume and the Center works on preparing the second edition. Advertising and Media Campaigns Advertising campaign for launching Al-Watan newspaper. Advertising campaign for launching Jeddah Development Holding Company. Media campaign associated with the foundational meeting of the Aseer Establishment for Media and Press (Al-Watan Newspaper) 1418 AH. Media campaigns associated with the conferences and seminars organized by the Center. ASBAR World Forum 2016 30 31
Organization of Conferences and Events ASBAR WORLD FORUM The 21st Civil Defense Conference 1428 AH. The Memorandum of Association signing ceremony - Riyadh Cement Company 1426 AH. The 20th Civil Defense Conference 1425 AH. Organizing the constituent assembly of Aseer Establishment for Media and Press (Al-Watan Newspaper) 1418 AH. Organizing a seminar «Success of Management and Business between the Strategy and Application» Dr. David Norton 2013. ASBAR World Forum 2016. On an annual basis the Center organizes its ASBAR World Forum around the knowledge society, and the New Economies. The Forum comprises specialized workshop and special meetings with international and local scholars and experts. 32 33 Photo of the opening ceremony ASBAR World Forum 2016 and Sessions
Workshops and Scientific Symposia The first ASBAR World Forum was launched in a strategic partnership with the Saudi Ministry of Labor and social development, the Human Resource development fund (HADF), and Saudi ARAMCO. The National strategy for generation culture a workshop. The Role of Islamic centers in Western countries in serving Islam and Muslims - A workshop. The Saudi Iranian crisis and its security and political implications a workshop. The Kingdom of Saudi Arabia in the Western Media A workshop. Workshops and Meetings organized by Asbar Center 34 35
From a crisis to crisis Lebanon is a potential crisis space. Correcting the view on the Saudi Salafism in terms of its Relationship with Terrorism A workshop. DAESH, or ISIS, from where and to where: A workshop. Arabism of the Arab Shiia - The Damaged Relationship A workshop. The Future of the American Ties with Saudi Arabia and other GCC states in light of the outcome of last American elections A workshop. Asbar standards Asbar Scale for Measuring the Readiness of Having Drugs Among High School Students in Saudi Arabia. The Center developed the scale and was registered under its name. Asbar Scale of Level of Extremism in Saudi Arabia. The Center developed the scale and was registered under its name Part of the workshops 36 37
Graphics The Center has an art and design section equipped with the latest design and graphics equipment It has a staff of specialists in designs, art and graphics. Center s Clientele Asbar Center provided its services to a number of governmental and private institutions, including but not limited to: Council of Ministers Ministry of Defense and Aviation Ministry of Interior Ministry of Foreign Affairs Ministry of Finance Ministry of Culture and Information Ministry of Education Ministry of Municipal and Rural Affairs Ministry of Health Ministry of Transport The Latest Issuance of the Center: Saudi Arabia: Earth, Men and Culture, A Book prepared by More than 30 38 Researchers 39
General Intelligence Presidency Principality of Riyadh Principality of Makkah General Presidency for Youth Welfare General Directorate of Civil Defense Saudi ARAMCO SABIC Company Aseer Establishment for Press and Publication (Al Watan Newspaper) Makkah Printing and Information Establishment (Al Nadwa Magazine) Okaz Newspaper White Cement Company Riyadh Cement Company Makkah Region Development Authority. The Association for Disabled Children The National Society for Human Rights Adam Biro- Paris American Petroleum Institute (API)- USA Supreme Commission for Tourism and Antiquities Sulaiman bin Abdul Aziz Al Rajhi Charity Foundation. Jeddah Holding Company for Development Eastern Company for Media, Information and Publication 40 41 Some Documentary Studies Issued by the Center
www.dr-fahad-alharthi.com www.asbar.com Asbar Center for Studies, Research & Communications Website http://www.asbar.com Websites Asbar Academy for Training and Development Website Websites were launched in the beginning of the new Year to keep pace with technological developments and to ease access to knowledge, and exchange of information via websites and social networks. There website, as a whole, provide pages of knowledge, informations, documents, researches, studies, images, videos, news, follow-ups relating to each website. They are: www.muntadaasbar.com www.asbarworldforum.com www.kingdom-book.com www.kingdom-book.com/en www.asbaracademy.sa http://www.asbaracademy.sa Kingdom of Saudi Arabia: Land, People & Civilization (Arabic) Website http://www.kingdom-book.com Kingdom of Saudi Arabia: Land, People & Civilization (English) Website http://www.kingdom-book.com/en Dr. Fahad Alharthi Website http://www.dr-fahad-alharthi.com ASBAR Forum Website http://www.multaqaasbar.com ASBAR World Forum Website http://www.asbarworldforum.com مؤتمر "منتدى أسبار الدولي" 42 43
Some Studies and Reserchies of Asbar 44 45
Some Studies and Reserchies of Asbar 46 47
ASBAR s Customers 48 49
ASBAR s Customers )صحيفة مكة الحق ا( 50
ص.ب ٨٨١١١ الرياض ١١٦٦٢ المملكة العربية السعودية هاتف: ٤٦٢٤٢٢٩ فاكس ٤٦١٠٣٢٤ P.O.Box 88111 Riyadh 11662 K.S.A Tel.: 4624229 Fax: 4610324 www.asbar.com asbarcentreforstudies @asbar_center info@asbar.com