NEWS MNI NETWORK MAGAZINE MEDIA KIT
MEET THE MNI NEWS NETWORK Our world class brands ensure that your message gets in front of the right audience. Iconic brands like Bloomberg Businessweek, Sports Illustrated, and Time are an unbeatable way to educate and inspire successful, influential individuals. For more than 75 years, Time Magazine has set the pace in providing information in an ever-changing world. Each issue organizes domestic and world news into a format that is useful to the reader. The main editorial section examines the issues, events, and trends that affect readers lives, while Reviews provides commentary on popular culture. 2017 ASME Cover of the Year Winner 2017 Adweek s Hottest Magazine Cover of the Year Nomination 2017 Kelly Awards Finalist Bloomberg Businessweek, one of the most respected business publications in the world, reports on the events, ideas, and people that shape the global economy. Timely, analytical, and relevant, it helps set the agenda for business, offering insight on a broad range of vital issues, with the highest quality writing, photography, and design. SOPA Award Editorial Excellence 2017 ASME National Magazine Awards Finalist Reporting, Website Widely revered as the gold standard of sports journalism, Sports Illustrated is much more than scores and statistics. With each issue, readers are treated to award-winning writing, stunning photo-journalism, and indepth reporting about the people, places, and events that define the excitement and emotion of sports. 2017 Adweek s Hot List Nomination Hottest Sports Magazine 2016 Luce Awards Nomination Cover of the Year For more information, please contact us at info@mni.com at 1-877-ASK-4MNI. For more informationorplease contact Rob Moore, VP of Sales, at 203-967-6500 or Rob_Moore@timeinc.com. YOUR AUDIENCE. DELIVERED.
TARGET INFLUENTIAL CONSUMERS WHO STAY INFORMED. MEET WILLIAM. William has been at the same construction company for the past seven years and is more than satisfied with his role as upper middlemanager; he works hard, is good at his job, and is respected by all. William sets aside some money from his job to invest in low-risk stocks and is always in-the-know about investment news. His colleagues enjoy talking to him, and they re fascinated with the way William seems to know everything that s happening in the world. He s an information junkie. On the train home from work, William likes to fish out his favorite magazine from his briefcase to catch up on some much-needed reading. He trusts magazines and newspapers more than any other medium to learn about news and current events, and has a number of subscriptions to match. William doesn t discriminate he loves world, politics, tech, and market news as equally as he loves the latest updates on Lebron James and the Cleveland Cavaliers. HE S MNI S NEWS NETWORK MAN. WE GET YOUR MESSAGE IN FRONT OF PEOPLE LIKE WILLIAM. Available in desired markets, let s stay updated with MNI s News Network. For more information, please contact us at info@mni.com or at 1-877-ASK-4MNI.
UNRIVALED REACH OF YOUR TARGET AUDIENCE. Quickly build a relationship with a first-class and five-star audience, compared to a single national magazine buy. TARGET: ACTIVE AND AFFLUENT NEWS INFLUENTIALS READER PROFILE 47yrs 62% Male Median Age: Median HHI: 38% Female $78,135 Source: GFK MRI, Spring 2016 39% MNI NEWS READERS ARE: 5% 6% 9% MNI NEWS News influentials who others turn to for information and advice. Affluent investors who are financially stable and cautious with their money. Always looking for new ways to live a healthier and more active life. USA Today The Wall Street Journal The Economist For more information, please contact us at info@mni.com or at 1-877-ASK4MNI. Source: GfK MRI, Fall 2017.
NETWORK AUDIENCE Bloomberg Businessweek Sports Illustrated Time FREQUENCY BUILDS RECALL AUD (000) COMP % COV % INDEX GENDER Adults 30,874 100 13 100 Men 19,288 62 16 129 Women 11,586 38 9 73 EDUCATION Any College 20,158 68 14 110 Currently Attending College 2,863 9 15 122 College Graduate+ 10,873 35 14 115 REACH YOUR TARGET AUDIENCE MORE THAN ONCE. MNI s built-in frequency means the most sought-after consumers see your message more. Since your ad will be running in multiple MNI News Network publications within your local market, it has maximum impact. AGE 18-24 1,094 13 14 109 25-34 5,041 16 11 91 35-44 5,157 17 13 102 45-54 5,539 18 13 103 55+ 11,042 36 12 99 ALSO READ: 65+ 5,461 18 11 91 Bloomberg Businessweek Sports Illustrated Time Adults, 25-54 15,737 51 12 99 Men, 25-54 9,939 32 16 127 HOUSEHOLD INCOME $50,000 21,415 69 14 110 READERS OF: Bloomberg Businessweek Sports Illustrated Time 2 4 14 23 36 24 $75,000 15,978 52 14 112 Source: GfK MRI, Fall 2017. $100,000+ 11,660 38 15 117 $200,000+ 2,658 9 15 122 Dual Income 7,998 26 13 101 CATEGORY TARGETS Automobile Influential 2,473 18 8 145 Finance/Investment Influential 1,218 16 4 127 READING THE CHART Find the title in the left-hand column for which you want duplication. Follow across the row until you intersect with the column that represents the title being duplicated. For example, 36% of people who read Bloomberg Businessweek also read Time. Business Influential 1,040 16 3 125 Sports Influential 2,800 19 9 154 Politically Engaged 6,538 17 21 139 Source: GfK MRI, Fall 2017. For more information, please contact us at info@mni.com or at 1-877-ASK4MNI.
BEAUTY CLIENT SUCCESS Here are some of our clients who have used the MNI News Network to successfully reach their audience. CONTENT COMPOSITION Bloomberg Businessweek Sports Illustrated Time HOBBIES & ATHLETICS Over 30% of editorial is related to hobbies and activities. Featured Network Issues: Sports Illustrated Swimsuit Issue Sports Illustrated The Super Bowl Issue Time NFL Preview NEWS & CULTURE Over 30% of editorial is related to domestic and global affairs. Featured Network Issues: Bloomberg Businessweek Global Technology Time Person of the Year Time Year in Culture FINANCE & ESTATE Over 15% of editorial is related to money management. Featured Network Issues: Bloomberg Businessweek Retirement Issue Bloomberg Businessweek Markets & Personal Finance Time Economic Outlook Our readers look forward to receiving their favorite magazines in their mailbox, a bond that doesn t exist with other media. And with the most popular and trusted magazines in the country, the MNI News Network delivers: Eye-catching ads in award-winning magazines. The chance to connect with high-powered and influential men and women. Access to the precise consumers you need to reach, multiple times, in your desired markets. Customized messaging by market (free copy-splitting). For more information, please contact us at info@mni.com or at 1-877-ASK-4MNI.
AMPLIFY THE MNI NEWS NETWORK EVEN FURTHER. Add additional titles, in grey, to help drive your message home. With a huge array of leading brands in our pocket, the opportunities are endless. 2018 MNI Targeted Media Inc. Stamford, CT 06905 mni.com