DEFENSE.GOV WEEKLY REPORT January 20 26, 2019 Metrics Overview This week dod.defense.gov had 11% fewer Visits, 3% fewer Unique Visits, 1% fewer Total Pageviews, and 11% more Pageviews per Visit. www.defense.gov had 10% fewer Visits, 11% fewer Unique Visits, 3% more Total Pageviews, and 15% more Pageviews per Visit. AF.mil had 2% more Visits, 5% fewer Unique Visits, 2% more Total Pageviews, and no change in Pageviews per Visit. Navy.mil had 17% fewer Visits, 20% more Unique Visits, 26% more Total Pageviews, and 52% more Pageviews per Visit. Marines.mil had 4% fewer Visits, 8% fewer Unique Visits, 3% fewer Total Pageviews, and 1% more per Visit. USCG.mil had 4% fewer Visits, 6% fewer Unique Visit, 8% fewer Total Pageviews, and 4% fewer Pageviews per Visit. USACE.army.mil had 5% fewer Visits, 1% fewer Unique Visits, 9% fewer Total Pageviews, and 5% fewer Pageviews per Visit. JCS.mil had 12% fewer Visits, 9% fewer Unique Visits, 11% fewer Total Pageviews, and 1% more Pageviews per Visit. Direct traffic to defense.gov was up 6%, referrals search was down 7%, and organic search was down 3%. Sections Overview Visits to the dod.defense.gov Homepage were down 12.4%, while the News Releases (Landing Page) were down 6.4%. Individual news articles were up 16%, while individual news releases were down 19.4%. 1 Defense.gov Weekly Report for January 20 26, 2019
DEFENSE.GOV METRICS AT A GLANCE 2 Defense.gov Weekly Report for January 20 26, 2019
FLAGSHIP SITES METRICS OVERVIEW DoD.Defense.gov 26-Jan 19-Jan % (+/-) Visits 211,768 237,651-11% Unique Visits 470,946 486,836-3% Total Pageviews 2,227,612 2,244,499-1% PV per Visit 10.52 9.44 11% www.defense.gov 26-Jan 19-Jan % (+/-) Visits 495,740 552,297-10% Unique Visits 710,121 793,827-11% Total Pageviews 3,700,102 3,598,211 3% PV per Visit 7.46 6.51 15% www.af.mil 26-Jan 19-Jan % (+/-) Visits 245,618 241,271 2% Unique Visits 1,096,735 1,151,777-5% Total Pageviews 1,706,974 1,677,942 2% PV per Visit 6.95 6.95 0% www.navy.mil 26-Jan 19-Jan % (+/-) Visits 318,851 383,201-17% Unique Visits 1,062,201 882,881 20% Total Pageviews 2,819,554 2,232,581 26% PV per Visit 8.84 5.83 52% www.marines.mil 26-Jan 19-Jan % (+/-) Visits 193,903 201,411-4% Unique Visits 670,874 729,823-8% Total Pageviews 3,402,577 3,510,763-3% PV per Visit 17.55 17.43 1% www.uscg.mil 26-Jan 19-Jan % (+/-) Visits 50,192 52,314-4% Unique Visits 109,744 116,695-6% Total Pageviews 214,246 232,055-8% PV per Visit 4.27 4.44-4% www.usace.army.mil 26-Jan 19-Jan % (+/-) Visits 46,987 49,273-5% Unique Visits 106,875 108,442-1% Total Pageviews 174,153 191,303-9% PV per Visit 3.71 3.88-5% www.jcs.mil 26-Jan 19-Jan % (+/-) Visits 35,803 40,850-12% Unique Visits 82,192 90,774-9% Total Pageviews 279,219 314,730-11% PV per Visit 7.80 7.70 1% 3 Defense.gov Weekly Report for January 20 26, 2019
FLAGSHIP SITES SOCIAL MEDIA OVERVIEW Social Media Overview 26-Jan 19-Jan Defense.gov Visits Visits % (+/-) facebook 1.64% 2.97% -45% twitter 0.57% 1.04% -46% AF.mil Visits Visits % (+/-) facebook 2.69% 3.40% -21% twitter 0.46% 0.56% -17% Navy.mil Visits Visits % (+/-) facebook 7.81% 23.11% -66% twitter 0.78% 0.54% 43% Marines.mil Visits Visits % (+/-) facebook 0.93% 0.64% 44% twitter 0.22% 0.09% 155% USCG.mil Visits Visits % (+/-) facebook 1.65% 3.08% -46% twitter 0.34% 0.47% -26% DEFENSE.GOV METRICS OVERVIEW Metrics Overview 26-Jan 19-Jan Traffic Source Visits Visits % (+/-) Direct 59.00% 55.77% 6% Google 22.25% 21.90% 2% links.govdelivery.com 0.38% 0.75% -49% nytimes.com 0.00% 0.00% 12% msn.com 0.03% 0.09% -64% baidu 0.08% 0.05% 39% reddit.com 0.02% 0.06% -63% yahoo 0.53% 0.53% -1% bing 2.36% 2.50% -6% referral vs. organic Visits Visits % (+/-) referral 35.09% 37.80% -7% organic 2.44% 2.52% -3% Top Level Domains Hits Hits % (+/-).com 10.69% 10.10% 6%.net 23.30% 21.02% 11%.mil 16.23% 17.34% -6%.gov 0.93% 0.47% 99%.edu 0.66% 0.65% 1% Feeds Visits Visits % (+/-) RSS 19,127 18,181 5% 4 Defense.gov Weekly Report for January 20 26, 2019
SECTIONS OVERVIEW DEFENSE.GOV 26-Jan 19-Jan % of % of % +/- Section Visits Pageviews Visits Pageviews Website Website Change dod.defense.gov Homepage 13,945 92,376 16,464 115,829 2.96% 3.38% -12.4% www.defense.gov Homepage 319,652 1,399,406 379,819 1,596,757 45.01% 47.85% -5.9% News Landing Page 22,874 34,905 17,887 30,060 4.86% 3.67% 32.2% Resources Landing Page 1,464 1,748 1,715 2,069 0.31% 0.35% -11.8% Know Our Military Landing Page 14,810 20,294 16,616 22,374 2.09% 2.09% -0.4% dod.defense.gov Articles 69,672 490,577 62,109 482,389 14.79% 12.76% 16.0% www.defense.gov Articles 40,753 198,851 29,997 184,080 5.74% 3.78% 51.9% AFPS RSS 6,471 40,273 6,833 42,759 1.37% 1.40% -2.1% News Lead Photos RSS 80 3,582 144 7,176 0.02% 0.03% -42.6% News Releases (landing page) 27,299 123,051 30,136 93,034 5.80% 6.19% -6.4% Multimedia News Releases 58,322 151,161 74,759 156,295 12.38% 15.36% -19.4% News Releases RSS 3,551 26,824 3,480 30,526 0.75% 0.71% 5.5% Transcripts 13,982 183,300 15,594 177,562 2.97% 3.20% -7.3% Transcripts RSS 1,627 9,559 1,155 12,321 0.35% 0.24% 45.6% Advisories 17,548 32,791 17,606 33,729 3.73% 3.62% 3.0% Advisories RSS 1,688 10,076 1,495 13,485 0.36% 0.31% 16.7% Contracts 52,598 221,753 51,861 217,597 11.17% 10.65% 4.8% Contracts RSS 3,465 13,569 3,225 17,583 0.74% 0.66% 11.1% Casualty update 2,763 3,097 3,376 3,894 0.59% 0.69% -15.4% Photos Landing Page 57,185 72,668 71,914 122,956 8.05% 9.06% -11.1% Lead Photos Gallery 641 651 601 614 0.09% 0.08% 19.2% Videos Landing Page 11,610 14,388 14,242 17,720 1.63% 1.79% -8.9% Leaders 8,856 11,133 9,533 12,426 1.25% 1.20% 3.8% SecDef Landing Page 5,169 6,704 5,507 7,449 0.73% 0.69% 4.9% DepSecDef Landing Page 281 319 329 415 0.04% 0.04% -4.5% CJCS Landing Page 1,313 1,574 1,469 1,838 0.18% 0.19% -0.1% VCJCS Landing Page 1,018 1,244 1,096 1,348 0.14% 0.14% 3.8% Bios 25,462 28,958 31,985 35,968 5.41% 6.57% -17.7% Contact Us 3,741 5,132 4,013 5,626 0.53% 0.51% 4.2% Sites Landing Pages Other Registered sites 3,565 4,352 3,320 3,643 0.76% 0.68% 11.0% Social media 75 91 98 126 0.02% 0.02% -20.9% Pay and Benefits 23 24 35 37 0.00% 0.01% -32.1% Doing Business with DoD 242 263 243 273 0.05% 0.05% 2.9% Defense Budget 2018 271 2,496 234 2,847 0.06% 0.05% 15.8% Defense Budget 2019 531 667 429 505 0.11% 0.09% 23.8% Total 86.89% 86.75% 0.2% * Calculation based on Unique Pageviews from Metrics Overview ("Visits" is equivalent to "Unique Pageviews".) 5 Defense.gov Weekly Report for January 20 26, 2019
NEWS, PRESS, BIOS Top 5 News Articles by Visits News Article Visits Pageviews Published DOD Moves Closer to Implementing Changes to Transgender Policy dod.defense.gov/news/article/article/1737536 2304 5581 1/22/2019 DIA s China Military Power Report Details Leaders Strategy dod.defense.gov/news/article/article/1732657 2292 7858 1/15/2019 New Strategy Encourages Innovation, Better Intel Sharing dod.defense.gov/news/article/article/1738902 2142 5203 1/23/2019 Dunford: Allies, Partners to Gain Importance in Future dod.defense.gov/news/article/article/1735762 1805 7098 1/18/2019 Strong Missile Shield Protects U.S., Allies dod.defense.gov/news/article/article/1734259 1417 5879 1/17/2019 Top 5 Press Releases by Visits Press Release Visits Pageviews Published DOD Identifies Army Casualty dod.defense.gov/news/news-releases/news-release-view/article/1738430 3735 8299 1/23/2019 DOD Identifies Army Casualty dod.defense.gov/news/news-releases/news-release-view/article/1735146 3454 10538 1/18/2019 General Officer Announcements dod.defense.gov/news/news-releases/news-release-view/article/1733321 3433 10230 1/16/2019 DOD Identifies Three Operation Inherent Resolve Casualties dod.defense.gov/news/news-releases/news-release-view/article/1735122 2891 9926 1/18/2019 DOD Releases 2019 Basic Allowance for Housing Rates dod.defense.gov/news/news-releases/news-release-view/article/1714524 2639 3101 1/14/2018 Top 5 Biographies by Visits Bio Visits Pageviews Ray Mabus 4542 4724 Chuck Hagel 2368 2413 Patrick M. Shanahan 1585 1810 James N. Mattis 432 488 General Joseph F. Dunford, Jr. 414 458 6 Defense.gov Weekly Report for January 20 26, 2019