Official Contest Rules for CAPTURE THE FEELING

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Official Contest Rules for CAPTURE THE FEELING CAPTURE THE FEELING, presented by Coca-Cola Ltée. IMPORTANT: PLEASE READ THESE OFFICIAL RULES AND REGULATIONS ("OFFICIAL RULES") BEFORE ENTERING THE CAPTURE THE FEELING (THE "CONTEST") PRESENTED BY COCA-COLA LTÉE ( COCA- COLA ). BY ENTERING THE CONTEST, AN ENTRANT REPRESENTS THAT HE OR SHE SATISFIES ALL OF THE ELIGIBILITY REQUIREMENTS IN SECTION "ELIGIBILITY" BELOW AND AGREES TO BE BOUND UNCONDITIONALLY BY THESE OFFICIAL RULES AND ALL DECISIONS OF COCA-COLA AND THE MONTREAL CANADIENS, WHICH ARE FINAL WITH RESPECT TO ALL MATTERS RELATING TO THE CONTEST. Contest Period The Contest begins on January 26, 2017 at 2:00 p.m (HNE) and ends on March 12, 2016 at 11:59 p.m. (HNE) The date and time of the reception of the answers will be taken as a proof of eligibility to the contest. Eligibility NO PURCHASE NECESSARY TO ENTER OR WIN. The contest is uniquely open to Club 1909 members. This Contest is not open to (i) employees of the Montreal Canadiens and Coca-Cola or their advertising and promotional agencies, or their respective agents, affiliates, subsidiaries, related companies, or assignees and (ii) any person domiciled with, any of the persons described in (i) above. How to Enter To register for the contest, participants must visit www.club1909.com. They must then follow the instructions by clicking on Register here to create a Club 1909 account by filling out the required fields. If the participant already has a Club 1909 account, he must click on Sign-in and insert his username and password. Once in the Club 1909 portal, find the Contest tab or section and click on All contests. Once in this page, find the CAPTURE THE FEELING contest. The participant needs to take a photo of himself with a Montreal Canadiens article AND a Coca-Cola product. Once the picture is taken, it must be submitted at the end of the CAPTURE THE FEELING contest form. The participant must then respond correctly to the mathematical ability question at the bottom of the form to be eligible. Then, the participant must click on register now. A message will pop up You are now registered for the contest. If the picture is approved by Club 1909, the participant will receive 100 Club 1909 points and be automatically entered to win one of the ten (10) grand prize. The picture will be approved if it respects the eligibility criteria: to wear a Montreal Canadiens article and to have a Coca-Cola product in the picture. Club 1909 points have no monetary or market value.

The participant can submit one (1) picture during the entire contest period. Participants must respect these limits or be disqualified. Chances of winning depend on the number of eligible contest entrants. No purchase necessary. Prizes Ten (10) grand prizes are offered. Each grand prize contains: Two (2) tickets for a Montreal Canadiens game at the Bell Centre in the 2016-17 regular season. The tickets location will be determined by Le Club du Hockey Canadien, Inc. The dates of each game are listed at the Winners Selection section below. The winning picture will be printed on a rinkboards in the Bell Centre, during the game that the winner and his guest will attend, for a minimum of one (1) period. The rinkboards printed picture has no monetary or market value. A fifty (50) dollar gift-card at Tricolore Sports or www.tricoloresports.com. The approximate retail value of each grand prize is $600. Any prize awarded shall be selected by the Canadiens in its sole discretion and may vary from photos used in advertising or promotional materials (including, but not limited to, print advertising, the Site and electronic and web banner advertising). No prize may be redeemed for cash or transferred. All prizes are awarded "AS IS" and WITHOUT WARRANTY OF ANY KIND, express or implied, (including, without limitation, any implied warranty of merchantability or fitness for a particular purpose). No prize substitutions allowed, except at the Canadiens sole discretion. If for any reason a prize cannot be awarded as described in these Official Rules, a prize of equal or greater value may be substituted by the Canadiens in its sole discretion. ALL WINNERS ARE SOLELY RESPONSIBLE FOR USE OF THEIR PRIZES AND THE PRIZE OF THEIR GUEST. Terms and conditions apply to the Montreal Canadiens game at the Bell Centre: a) All fees or expenses must be borne by the winner and/or his guests, including without limitation transportation between their place of residence and the Bell Centre, meals, drinks (alcoholic and non-alcoholic), hotel, tips and taxes, personal insurance, Internet access fees, local and international telephone calls, all other personal expenses; b) All winner s guests must sign a declaration and release form (the Declaration Form ) provided in accordance with these Contest Rules and confirm therein that they comply with the eligibility conditions as provided herein as if they were entrants to be able to take part in the trip; c) The winner and his guest must come to the same game and will be seated next to each other; d) All winners are solely responsible for use of their prizes and the prize of their guest.

Winners selection The ten (10) draws will take place at 1275 St-Antoine West in Montreal (3 rd floor) at approximately 10:00 a.m. on the dates below : Winner selection Game that will attend the winner and his guest at the Bell Centre January 30, 2017 February 5, 2017 January 30, 2017 February 11, 2017 February 6, 2017 February 18, 2017 February 6, 2017 February 23, 2017 February 13, 2017 February 28, 2017 February 20, 2017 March 14, 2017 February 27, 2017 March 21, 2017 March 6, 2017 March 23, 2017 March 13, 2017 March 28, 2017 March 13, 2017 March 30, 2017 If the random winner is not reached within three (3) business days following the selection of the winner or if the Montreal Canadiens determines (in its sole discretion) that the selected winner does not meet all of the Contest conditions described in these Official Rules, another draw will be made among eligible participants and will be declared the winner. This process will be repeated until a selected eligible winner is declared a winner of a prize. To be declared a winner, a selected entrant must correctly answer a time-limited mathematical skill-testing question and sign and return a standard form Declaration and Waiver confirming his or her acceptance and compliance with these Official Rules and releasing the Canadiens and its affiliates, le Club 1909, Coca-Cola Ltée, the National Hockey League, and its member teams, the NHL Players Association and each of their respective employees, directors, officers, governors, affiliates, representatives, parent companies, subsidiaries, professional advisors, and advertising and promotional agencies (collectively, the "Released Parties") from any and all liability arising out of, pursuant to, or as a result of the carrying out of the Contest, including, without limitation, liability arising from the acceptance of and usage of the prizes as awarded, the administration of the Contest and the selection of the winner. The winners and their guest must sign the Declaration Form that they will receive from the Contest Organizers by email on the same day and return a scanned copy to the Contest Organizers within five (5) business days of its receipt. Failure to comply with the terms above mentioned or any of the terms and conditions mentioned in these Contest Rules will result in the disqualification of the entrant selected for the grand prize. In such a case, the Contest Organizers may, at their sole discretion and time permitting, hold a new

random draw among the other entries in accordance with these Contest Rules to declare a new winner for the grand prize. Ownership of Entries All entries and materials submitted to the Canadiens in connection with the Contest (collectively, " Entry Materials"), along with all copyright, trademark and other proprietary rights associated therewith, become the property of the Canadiens upon submission, and Entry Materials will not be returned to any entrant. All entrants agree to take, at the Canadiens expense, any further action (including, without limitation, execution of affidavits and other documents) reasonably requested by the Canadiens to effect, perfect or confirm the Canadiens ownership rights as set forth above in this Section. Use of Personal Information and of Winner's Name, Likeness, Etc. By participating in the Contest, each entrant consents to the collection, use and disclosure of his or her personal information by the Montreal Canadiens and by Coca-Cola for the purposes of administering the Contest, awarding prizes and announcing the winner. Except where prohibited by law, by entering the Contest, all entrants hereby grant to the Montreal Canadiens and Coca-Cola the unlimited right (but not the obligation) to publish and use, without payment or other compensation and without notice, consent or approval, his/her name, photograph and likeness, address (city/town and province/territory), voice, and the whole or part of any statement or statements he/she has made or makes about the Contest or a prize in any publicity, program or advertising, without geographic limit and in perpetuity, in any medium now known or hereafter devised (including, without limitation, the Internet), and hereby consents unconditionally to any such publication or use without further notice, consent, approval or compensation. GENERAL RULES Verification. Electronic entry forms and Declaration Forms are subject to verification by the Contest Organizers. Any entry form which is, as the case may be, incomplete, illegible, mutilated, fraudulent, registered or submitted late, bearing an invalid e-mail address or phone number, not bearing the correct answer to the mathematical skill-testing question or otherwise noncompliant shall be rejected. Disqualification. The Canadiens reserve the right to disqualify any entrant and void any entries of that entrant who it believes has tampered with the entry process or any other component of the Contest, whose conduct or action may affect the administration, security or fairness, integrity or proper conduct of the Contest, or who fails to meet or abide by these Official Rules (ex. : more pictures submitted than the actual contest limit) Contest rollout. Any attempt by any person to tamper with the entry process, to interfere with the proper administration and enforcement of these Official Rules or the Contest, to deliberately damage the Site or any other website may constitute a violation of law, and the Canadiens reserve the right to seek damages and/or other relief from all persons responsible for such acts to the fullest extent permitted by law Prize acceptance. The prize must be accepted as it is described in the present rules and cannot in any case be in totality or in parts transferred to another party, substituted for another prize or traded against money, while respecting the following paragraphs.

Prize substitution. In the eventuality where it would be impossible, difficult and/or more expensive for the contest organisers to give a prize (or part of a prize) as it is described in the present rules, they reserve the right to give a prize (or part of a prize) of same nature and of equivalent value. The Montreal Canadiens and Coca-Cola could change the game that the winner will attend for another game during 2016-17 season or during the 2017-18 regular season. Limitation of responsibility: use of the prize. By entering the Contest, each entrant agrees to fully indemnify and hold harmless the Contest Organizers; Club 1909, the Montreal Canadiens and Coca- Cola, or their respective agents, affiliates, subsidiaries, related companies, their advertising and promotional agencies, their employees, agent or representative against any and all liability, damages or causes of action with the prize acceptance or the use of the prize. Website function. The contest organizers in no way guarantee that the contest website or any related website will be accessible or functional without interruption during the contest period or that it will be free of errors. Limitation of responsibility: contest operation. The beneficiaries are not liable for any faulty computer components, software, or line of communication, or for the loss or absence of network communication capability, or for any faulty, incomplete, incomprehensible, or erased computer or network transmissions that make it difficult or render an individual unable to enter the contest. As well, the Released Parties are not liable for any damage or loss that may be caused, directly or indirectly, in whole or in part, by the loading or downloading of any webpage, software, or other item or the transmission of any information with a view to participating in the contest. Modification of the contest. The contest organizers reserve the right, at their sole discretion, to cancel, terminate, modify, or suspend this contest in whole or in part should human intervention or an event take place that could modify or affect the administration, security, impartiality, or conduct of the contest as provided herein, subject to approval by Régie des alcools, des courses et des jeux du Québec, if applicable. End of contest entry. In the event that the computer system is unable to register all contest entries during the contest period, for any reason whatsoever, or contest entry must end in whole or in part before the date indicated herein, winners may be drawn, at the discretion of contest organizers, from among the entries duly registered during the contest period or, where applicable, up to the date of the event that put a stop to contest entry. Prize limit. In no case will contest organizers be required to award more prizes than set forth herein, or award a prize other than as specified herein. Limitation of liability: contest entry. By entering or attempting to enter this contest, all persons entering or attempting to enter this contest release the beneficiaries of all liability for any damage they may suffer by entering or attempting to enter the contest. Authorization. By taking part in this contest, any entrant selected for a prize authorizes the contest organizers and their representative to use, if required, their name, photograph, likeness, voice, place of residence, and/or statement about the prize for advertising purposes without compensation of any kind.

Communication with entrants. No communication or correspondence will be exchanged with entrants as part of this contest other than in accordance with these rules or at the initiative of contest organizers. Property. Documents used for the Contest such as the declaration form are the property of the Contest Organizers and shall not, in any case, be returned to entrants. Entrant identification. For the purposes of these rules, the entrant is the person whose name appears on the Club 1909 account. This is the person who will be awarded the prize if selected and declared a winner. Decisions by the contest organizers. Any decision by the contest organizers or their representatives regarding this contest is final and binding, subject to any decision by Régie des alcools, des courses et des jeux du Québec with respect to any matter under its jurisdiction. Disputes. For Quebec residents, disputes about the organization or conduct of a promotional contest may be submitted to Régie des alcools, des courses et des jeux for a ruling. Disputes regarding the awarding of prizes may be submitted to the Régie only for the purposes of helping the parties reach a settlement. Severability. If a section of these rules is declared or deemed illegal, unenforceable, or invalid by a court of competent jurisdiction, that section will be considered null and void, but all other sections that are not affected will be enforced to the extent permitted by law. Language. In the event of any discrepancy between the French and English versions of these rules, the French version will prevail. Conformity. All participants accept to conform to the present contest rules and the terms and conditions of Club 1909, should the selected entrant fail to meet any of the conditions herein or refuse to accept the prize, he or she will be disqualified. As mentioned in the Club 1909 rules and regulations, the Club 1909 points expires on August 15 th of each year.