50 E. Huron FEATURE I listened to children and discovered (shockingly) that tweens did NOT want to be read to or sit and watch a show. They wanted to have an adventure. NOWLEDGE FEATURE Always Feed the Clowns And Other Tips for Building Better Partnerships between School Librarians and Providers of Educational Programs Jason Edwards Jason@RogueBearPress.com WHAT MAKES A LITERACY? Journal of the American Association of School Librarians VOLUME 44, NO. 5 May/June 2016 ISSN 1094-9046 www.ala.org/aasl American Association of School Librarians, a division of the American Library Association STUDENT PRIVACY IN THE AGE OF BIG DATA Journal of the American Association of School Librarians VOLUME 44, NO. 4 March/April 2016 ISSN 1094-9046 www.ala.org/aasl American Association of School Librarians, a division of the American Library Association 50 E. Huron 2016-2017 MEDIA PLANNER HAT CAN LIBRARIANS LEARN FROM MO, SID, AND DORA? APPLYING THE PRINCIPLES OF CATIONAL TELEVISION TO STORYTIME Maria Cahill maria.cahill@uky.edu Jennifer Bigheart jenbigheart@gmail.com knowledgequest.aasl.org 50 E. Huron
ABOUT Knowledge Quest (KQ ) is the vehicle for school librarians to transform learning. KQ offers substantive articles on school library practice, as well as breaking news, inspired blogs, and passionate conversations, developing insightful professionals and stronger communities. KQ is the go-to source for all things school library and education related. KQ PRINT READERSHIP 7,000 members &150 subscribers Readership includes: 22% elementary school librarians 14% middle school librarians 23% high school librarians 12% combined grade-level school librarians 6% supervisors 6% school library educators 2% school library students 7% retired school librarians KQ WEB VISITORS knowledgequest.aasl.org 200,000+ visits 750 average visits per day (As of Apr. 12, 2016) 2016-2017 Media Planner 1 knowledgequest.aasl.org
50 E. Huron celebrating years 50 E. Huron celebrating years 50 E. Huron AN ENGAGED COMMUNITY KQ readers include school librarians and educators in elementary and secondary schools. KQ readers provide reference service, reading guidance, instruction in informational retrieval skills, and access to the Internet and other electronic resources. They collaboratively plan instructional units with teachers in elementary and secondary public and nonpublic schools. Their roles include: STUDENT PRIVACY IN THE AGE OF BIG DATA Journal of the American Association of School Librarians VOLUME 44, NO. 4 March/April 2016 ISSN 1094-9046 www.ala.org/aasl American Association of School Librarians, a division of the American Library Association SCHOOL LIBRARY AND UNIVERSITY PARTNERSHIPS VOLUME 44, NO. 2 November/December 2015 ISSN 1094-9046 www.ala.org/aasl Journal of the American Association of School Librarians American Association of School Librarians, a division of the American Library Association VOLUME 42, NO. 4 LIBRARY SPACES Journal of the American Association of School Librarians American Association of School Librarians, a division of the American Library Association March/April 2014 ISSN 1094-9046 www.ala.org/aasl School Librarian Teacher Librarian District Supervisor State-Level Director Educator of School Librarians PURCHASE INFLUENCE OF KQ READERS DEMOGRAPHICS 20% of KQ readers have visited an advertiser 14% of KQ readers have purchased or ordered a product/ service 14% of KQ readers have recommended a product/service 30% of KQ readers have discussed or passed an ad along to others 37% 0 5 years experience 23% 6 10 years experience 18% 11 15 years experience 87% of KQ readers have their master s degree, while have their doctoral degree. 9% 83% of KQ readers consider KQ essential professional reading. 23% 15+ years experience 2016-2017 Media Planner 2 knowledgequest.aasl.org
INTEGRATED MARKETING Just as education has evolved, so too has Knowledge Quest. KQ is a multiplatform resource for school library and education professionals. From print to digital to online, KQ offers a suite of advertising options that allows you to engage with AASL members, subscribers, and educators. BRANDING TITLE/PRODUCT MARKETING AUDIENCE ENGAGEMENT Print KQ offers substantive information to assist buildinglevel school librarians, supervisors, library educators, and other decision makers concerned with the development of school library programs and services. Online The KQ website offers online exclusives and resources, breaking news, inspired blogs, and passionate conversations. The KQ website is the go-to site for all things school library and education related. E-mail AASL offers a suite of KQ e-mails (,, KQ Preview E-mail), each of which is highly visible and delivered directly to the inboxes of AASL members. 2016-2017 Media Planner 3 knowledgequest.aasl.org
VOLUME 44, NO. 3 January/February 2016 ISSN 1094-9046 www.ala.org/aasl American Association of School Librarians, a division of the American Library Association 50 E. Huron FEATURE KQ VEHICLES Making a Literacy Plan Developing an Integrated Curriculum that Meets Your School s Needs Annie Schutte aschutte@maret.org 50 Knowledge Quest What Makes a Literacy? motivate prioritize lead THE IMMERSIVE POSSIBILITIES FOR STUDENT ENGAGEMENT CREATE AN OPPORTUNITY TO DRAW IN STUDENTS OF ALL AGES, EVEN BLASÉ FIFTH-GRADERS! STORYTIME FOR LEARNING IN A DIGITAL WORLD Journal of the American Association of School Librarians Knowledge Quest is the official publication of the American Association of School Librarians, a division of the American Library Association. KQ is devoted to offering substantive information to assist building-level school librarians, supervisors, library educators, and other decision makers concerned with the development of school library programs and services. Articles address the integration of theory and practice in school librarianship and new developments in education, learning theory, and relevant disciplines. Knowledge Quest is published five times a year. WEBSITE knowledgequest.aasl.org The Knowledge Quest website serves as a companion piece to the print publication. The site is the vehicle for school librarians to transform learning. It offers breaking news, inspired blogs, and passionate conversations, developing insightful professionals and stronger communities. AASL members, school librarians, and educators have made KQ their go-to site for all things school library and education related. New blog posts/news stories are posted daily. Meghan Harper sharper1@kent.edu Liz Deskins liz4lib2000@yahoo.com Volume 44, No. 2 November/December 2015 25 Volume 44, No. 3 January/February 13 2016-2017 Media Planner 4 knowledgequest.aasl.org
KQ EXPRESS KQ PREVIEW E-MAIL KQ PRODUCT E-MAIL is the official e-newsletter of the American Association of School Librarians, a division of the American Library Association. delivers brief summaries with links to more in-depth content, previews of upcoming association activities, continuing education programs, news from AASL, valuable Web resources, highlights of new products and services, summaries of new articles from AASL s print and online journals, and more. Before each new Knowledge Quest is published, AASL sends an e-mail preview of the issue to its more than 7,000 members and subscribers. KQ Preview E-mail is distributed five times a year. is an exclusive standalone e-mail that lets you communicate with AASL s more than 7,000 members. It allows you to customize your message to AASL members. is distributed once a month. is distributed to AASL members twice a month. 2016-2017 Media Planner 5 knowledgequest.aasl.org
celebrating years 50 E. Huron 2016 2017 EDITORIAL CALENDAR SEPTEMBER 2016 Print September/October KQ AASL s 65th Anniversary Reservations: July 11, 2016 Materials Due: Aug. 11, 2016 Bonus Distribution: GAME Gaming as Meaningful Education, Sept. 23 24, 2016, in Rochester, NY Materials Due: Aug. 29, 2016, and Sept. 12, 2016 Distributed: Sept. 6, 2016, and Sept. 19, 2016 KQ Preview E-mail Reservations: Aug. 29, 2016 Materials Due: Sept. 6, 2016 Distributed: Sept. 12, 2016 Reservations: Sept. 12, 2016 Materials Due: Sept. 19, 2016 Distributed: Sept. 26, 2016 OCTOBER 2016 Materials Due: Sept. 26, 2016, and Oct. 10, 2016 Distributed: Oct. 3, 2016, and Oct. 17, 2016 Reservations: Oct. 10, 2016 Materials Due: Oct. 17, 2016 Distributed: Oct. 24, 2016 NOVEMBER 2016 Print November/December KQ Copyright and Fair Use in the Digital Environment Reservations: Sept. 6, 2016 Materials Due: Oct. 7, 2016 Materials Due: Oct. 31, 2016, and Nov. 14, 2016 Distributed: Nov. 7, 2016, and Nov. 21, 2016 KQ Preview E-mail Reservations: Oct. 31, 2016 Materials Due: Nov. 7, 2016 Distributed: Nov. 14, 2016 Reservations: Nov. 14, 2016 Materials Due: Nov. 21, 2016 Distributed: Nov. 28, 2016 SCHOOL LIBRARY AND UNIVERSITY PARTNERSHIPS Journal of the American Association of School Librarians VOLUME 44, NO. 2 November/December 2015 ISSN 1094-9046 www.ala.org/aasl American Association of School Librarians, a division of the American Library Association DECEMBER 2016 Materials Due: Nov. 28, 2016, and Dec. 12, 2016 Distributed: Dec. 5, 2016, and Dec. 19, 2016 Reservations: Dec. 12, 2016 Materials Due: Dec. 19, 2016 Distributed: Dec. 26, 2016 JANUARY 2017 Print January/February KQ Serving Diverse Students/Culturally Responsive Librarianship Reservations: Oct. 26, 2016 Materials Due: Nov. 28, 2016 Bonus Distribution: ALA Midwinter Meeting, Jan. 20-24, Atlanta, GA Materials Due: Dec. 26, 2016, and Jan. 9, 2017 Distributed: Jan. 2, 2017, and Jan. 16, 2017 KQ Preview E-mail Reservations: Dec. 26, 2016 Materials Due: Jan. 2, 2017 Distributed: Jan. 9, 2017 Reservations: Jan. 9, 2017 Materials Due: Jan. 16, 2017 Distributed: Jan. 23, 2017 2016-2017 Media Planner 6 knowledgequest.aasl.org
FEBRUARY 2017 Materials Due: Jan. 30, 2017, and Feb. 13, 2017 Distributed: Feb. 6, 2017, and Feb. 20, 2017 Reservations: Feb. 13, 2017 Materials Due: Feb. 20, 2017 Distributed: Feb. 27, 2017 MARCH 2017 Print March/April KQ Student Agency (Personalized Learning, Project-Based Learning, Gaming, and Coding) Reservations: Dec. 30, 2016 Materials Due: Feb. 6, 2017 Materials Due: Feb. 27, 2017, and Mar. 13, 2017 Distributed: Mar. 6, 2017, and Mar. 20, 2017 KQ Preview E-mail Reservations: Feb. 27, 2017 Materials Due: Mar. 6, 2017 Distributed: Mar. 13, 2017 Reservations: Mar. 13, 2017 Materials Due: Mar. 20, 2017 Distributed: Mar. 27, 2017 APRIL 2017 Materials Due: Mar. 27, 2017, and Apr. 10, 2017 Distributed: Apr. 3, 2017, and Apr. 17, 2017 Reservations: Apr. 10, 2017 Materials Due: Apr. 17, 2017 Distributed: Apr. 24, 2017 MAY 2017 Print May/June KQ Pre-Service School Librarian Student Voices Reservations: Feb. 27, 2017 Materials Due: Apr. 3, 2017 Bonus Distribution: ALA Annual Conference, June 22-27, Chicago, IL Materials Due: Apr. 24, 2017, and May 8, 2017 Distributed: May 1, 2017, and May 15, 2017 KQ Preview E-mail Reservations: Apr. 24, 2017 Materials Due: May 1, 2017 Distributed: May 8, 2017 Reservations: May 8, 2017 Materials Due: May 15, 2017 Distributed: May 22, 2017 JUNE 2017 Materials Due: May 29, 2017, and June 12, 2017 Distributed: June 5, 2017, and June 19, 2017 Reservations: June 12, 2017 Materials Due: June 19, 2017 Distributed: June 26, 2017 JULY 2017 Materials Due: June 26, 2017, and July 10, 2017 Distributed: July 3, 2017, and July 17, 2017 Reservations: July 10, 2017 Materials Due: July 17, 2017 Distributed: July 24, 2017 AUGUST 2017 Materials Due: July 31, 2017, and Aug. 14, 2017 Distributed: Aug. 7, 2017, and Aug. 21, 2017 Reservations: Aug. 14, 2017 Materials Due: Aug. 21, 2017 Distributed: Aug. 28, 2017 2016-2017 Media Planner 7 knowledgequest.aasl.org
2016 2017 AD RATES AND SPECS KQ PRINT ADVERTISING CIRCULATION Feb. 26, 2016 Members* 6,710 Subscribers 129 Non-paid 316 TOTAL 7,155 * American Association of School Librarians CLOSING AND RELEASE DATES RESERVATIONS ARTWORK RELEASE DEADLINE DEADLINE DATE SEPT/OCT 2016 July 11, 2016 Aug. 11, 2016 Sept. 2, 2016 NOV/DEC 2016 Sept. 6, 2016 Oct. 7, 2016 Nov. 3, 2016 JAN/FEB 2017 Oct. 26, 2016 Nov. 28, 2016 Dec. 28, 2016 MAR/APR 2017 Dec. 30, 2016 Feb. 6, 2017 Mar. 6, 2017 MAY/JUNE 2017 Feb. 27, 2017 Apr. 3, 2017 May 2, 2017 PAGE RATES BLACK/WHITE 1x 3x 5x FULL PAGE $830 $790 $745 2/3 PAGE $665 $630 $600 1/2 PAGE $500 $475 $450 1/3 PAGE $415 $395 $375 1/4 PAGE $330 $315 $300 1/6 PAGE $250 $240 $225 4-COLOR 1x 3x 5x FULL PAGE $1,480 $1,440 $1,395 2/3 PAGE $1,315 $1,280 $1,250 1/2 PAGE $1,150 $1,125 $1,100 1/3 PAGE $1,065 $1,045 $1,025 1/4 PAGE $980 $965 $950 1/6 PAGE $900 $890 $875 Add 10% to quoted rates for specific placements. PREMIUM 1x 3x 5x POSITIONS COVER 2 $1,690 $1,640 $1,585 COVER 3 $1,645 $1,595 $1,545 COVER 4 $1,730 $1,675 $1,620 1 9 (4/C) $1,565 $1,520 $1,475 1 9 (B/W) $915 $870 $825 Note: cover positions include 4-color process. MECHANICAL SPECIFICATIONS SPACE WIDTH X DEPTH (IN INCHES) Full page 7 x 9.25 * 2/3 page 4.583 x 9.25 1/2 page vertical 4.583 x 7 1/2 page horizontal 7 x 4.5 1/3 page vertical 2.167 x 9.25 1/3 page horizontal 7 x 2.75 1/4 page 4.583 x 4.5 1/6 page vertical 2.167 x 4.5 * Full page bleed ads are accepted: 8 x 10.5 plus.125 bleed in all margins. PUBLICATION SPECS Publication trim size: 8" x 10.5" Untrimmed size: 8.25" x 10.75" Three column format: 2.167" x 9" Binding: Saddle-wire stitched ARTWORK SPECS Ads must be supplied in PDF format, at a resolution of 300 dpi, with all fonts embedded. If using Adobe InDesign, please export using the preset PDFX4 2008 (or PDFX1a 2001 if not available). Otherwise, export using the Press Quality preset or use a commercial printer s Custom Job Settings. Use CMYK for color ads and Grayscale for one-color ads. If ads are submitted using RGB color space, unexpected color changes may occur. Make sure registration marks are ON (for full-page ads) and page positioning is centered. Set bleed on full-page ads to.125 If you want your fractional ad to have a rule around it, please supply one. Otherwise, one may not appear. When sending the ads via e-mail, make the subject line: journal, month/season, year (i.e. Knowledge Quest May/ Jun 2014) and send the files to your corresponding ad rep. AD SIZE/POSITION FULL PAGE 1/2 H 1/6 V 1/4 2016-2017 Media Planner 8 knowledgequest.aasl.org
KQ EXPRESS ADVERTISING ISSUANCE publishes on the first and third Monday of every month. All content, including artwork and hyperlinks, is due at least 5 business days in advance. AD RATES POSITIONS 1x 6x 12x PREMIUM (ad appears below e-mail banner) 350 x 60 banner $600 STANDARD 234 x 60 banner $450 $400 $350 250 x 250 square $450 $400 $350 SIDE COLUMN 120 x 60 $300 $250 $200 120 x 90 $300 $250 $200 ARTWORK SPECS Ads must be supplied in JPG format, at a resolution of 72 dpi. Make sure the file is saved in color mode RGB and select saving quality High (8) if using Adobe Photoshop. 250X250 square 350X60 banner 234X60 banner 120X90 120X90 120X60 KQ WEBSITE ADVERTISING AD RATES AD SIZE Wk. Mo. Qtr. PREMIUM (ad appears top of right column) 200 x 263 $300 $900 $2,500 BADGE 200 x 131 $750 $2,000 BUTTON 120 x 65 $500 $1,200 PREMIUM BADGE BUTTON 200 x263 KQ PREVIEW E-MAIL Before each new Knowledge Quest is published we will send an e-mail preview of the issue to our over 7,000 members and subscribers. You can purchase a 200 x 200 or 350 x 70 ad with a link to your website. RATES PER LISTING 200 x131 120 x65 1x Preview E-mail $250 CLOSING AND RELEASE DATES RESERVATIONS ARTWORK DISTRIBUTION DEADLINE DEADLINE DATE SEPT/OCT 2016 Aug. 29, 2016 Sept. 6, 2016 Sept. 12, 2016 NOV/DEC 2016 Oct. 31, 2016 Nov. 7, 2016 Nov. 14, 2016 JAN/FEB 2017 Dec. 26, 2016 Jan. 2, 2017 Jan. 9, 2017 MAR/APR 2017 Feb. 27, 2017 Mar. 6, 2017 Mar. 13, 2017 MAY/JUNE 2017 Apr. 24, 2017 May 1, 2017 May 8, 2017 KQ PRODUCT E-MAIL This exclusive standalone e-mail lets you communicate with AASL s 7,000+ members. This unique advertorial message allows you to customize your message to AASL members. It includes a headline, up to 500 words of copy, up to five images, and up to five live links. Maximum of one per month on a firstcome basis. RATE $1,500 net per email CLOSING AND RELEASE DATES RESERVATIONS ARTWORK DISTRIBUTION DEADLINE DEADLINE DATE SEPT 2016 Sept. 12, 2016 Sept. 19, 2016 Sept. 26, 2016 OCT 2016 Oct. 10, 2016 Oct. 17, 2016 Oct. 24, 2016 NOV 2016 Nov. 14, 2016 Nov. 21, 2016 Nov. 28, 2016 DEC 2016 Dec. 12, 2016 Dec. 19, 2016 Dec. 26, 2016 JAN 2017 Jan. 9, 2017 Jan. 16, 2017 Jan. 23, 2017 FEB 2017 Feb. 13, 2017 Feb. 20, 2017 Feb. 27, 2017 MARCH 2017 Mar. 13, 2017 Mar. 20, 2017 Mar. 27, 2017 APRIL 2017 Apr. 10, 2017 Apr. 17, 2017 Apr. 24, 2017 MAY 2017 May 8, 2017 May 15, 2017 May 22, 2017 JUNE 2017 June 12, 2017 June 19, 2017 June 26, 2017 JULY 2017 July 10, 2017 July 17, 2017 July 24, 2017 AUG 2017 Aug. 14, 2017 Aug. 21, 2017 Aug. 28, 2017 2016-2017 Media Planner 9 knowledgequest.aasl.org
2016 2017 ADVERTISING CONTRACT COMPANY PURCHASE ORDER NUMBER KQ PRINT ADVERTISING ISSUE (please check issue(s)) Sep/Oct 2016 Nov/Dec 2016 Jan/Feb 2017 Mar/Apr 2017 May/June 2017 PAGE RATES (please circle rate) B/W 1x 3x 5x FULL PAGE $830 $790 $745 2/3 PAGE $665 $630 $600 1/2 PAGE $500 $475 $450 1/3 PAGE $415 $395 $375 1/4 PAGE $330 $315 $300 1/6 PAGE $250 $240 $225 4-COLOR 1x 3x 5x FULL PAGE $1,480 $1,440 $1,395 2/3 PAGE $1,315 $1,280 $1,250 1/2 PAGE $1,150 $1,125 $1,100 1/3 PAGE $1,065 $1,045 $1,025 1/4 PAGE $980 $965 $950 1/6 PAGE $900 $890 $875 Add 10% to quoted rates for specific placements. KQ EXPRESS ADVERTISING ISSUE (please check issue(s)) Sept 6 Sept 20 Oct 3 Oct 17 Nov 7 Nov 21 Dec 5 Dec 19 Jan 2 Jan 16 Feb 6 Feb 20 Mar 6 Mar 20 Apr 3 Apr 17 May 1 May 15 June 5 June 19 July 3 July 17 AD RATES (please circle rate) POSITIONS 1x 6x 12x PREMIUM 350 x 60 banner $600 STANDARD 234 x 60 banner $450 $400 $350 250 x 250 square $450 $400 $350 SIDE COLUMN 120 x 60 $300 $250 $200 120 x 90 $300 $250 $200 KQ PREVIEW E-MAIL ISSUE (please check issue(s)) Sep/Oct 2016 Nov/Dec 2016 Jan/Feb 2017 Mar/Apr 2017 May/June 2017 KQ PRODUCT E-MAIL MONTH (please check month) Sept 2016 Oct 2016 Nov 2016 Dec 2016 Jan 2017 Feb 2017 RATE $1,500 per RATE PER LISTING (please circle rate) 200 x 200 $250 350 x 70 $250 Mar 2017 Apr 2017 May 2017 June 2017 July 2017 Aug 2017 CONTRACT AUTHORIZED BY (PRINT) SIGNATURE DATE ADVERTISING CONTACT COMPANY ADDRESS CITY STATE ZIP PHONE FAX E-MAIL BILL TO CONTACT COMPANY ADDRESS PREMIUM 1x 3x 5x POSITIONS COVER 2 $1,690 $1,640 $1,585 COVER 3 $1,645 $1,595 $1,545 COVER 4 $1,730 $1,675 $1,620 1 9 (4/C) $1,565 $1,520 $1,475 1 9 (B/W) $915 $870 $825 Note: cover positions include 4-color process. KQ WEBSITE ADVERTISING AD RATES (please circle rate) AD SIZE Wk. Mo. Qtr. PREMIUM 200 x 263 $300 $900 $2,500 BADGE 200 x 131 $750 $2,000 BUTTON 120 x 65 $500 $1,200 ADVERTISING CONTACT To advertise in AASL s Knowledge Quest vehicles, please contact: Meg Featheringham American Association of School Librarians 50 E. Huron Street, ph: (312) 280-1396 fx: (312) 280-5276 e: mfeatheringham@ala.org CITY STATE ZIP PHONE E-MAIL FAX PRODUCTION IONS? Any pre-press or production questions can be directed to Meg Featheringham at (312) 280-1396, or by e-mail at mfeatheringham@ala.org. 2016-2017 Media Planner 10 knowledgequest.aasl.org
SAVE THE DATE AASL 18th National Conference & Exhibition November 9-12, 2017 Phoenix, Arizona There is no alternative to stretch your marketing dollars further or last longer. The AASL sponsorship and recognition program is designed to highlight those vendor partners who support the work of the organization and the school librarians we serve. An AASL National Conference sponsorship will enhance attendees conference experience and help underwrite AASL s expenses, while increasing your company s presence, networking opportunities, and impression with customers. For more information or to discuss sponsorship opportunities, please contact Allison Cline at 312-280-4385 or acline@ala.org.
ABOUT AASL Act now to build relationships with professionals at the heart of leading 21st-century skill development in their schools, districts, and states. With an increased focus on college and career readiness, inquiry learning, and research skills, the school librarian reaches far beyond the walls of the library, collaborating with teachers and administrators, facilitating remote and virtual resources for students, and drawing in parents and the community. The American Association of School Librarians (AASL) is the only national organization focused on school librarians and school library programs. AASL empowers leaders to transform teaching and learning. Taking advantage of the opportunities listed in this media kit not only offers a competitive edge for your company but also supports the vital work of AASL throughout the year. AASL is a not-for-profit organization representing more than 7,000 school librarians, 45 statelevel affiliated organizations, 3 specialty sections (Educators of School Librarians, Independent Schools, and Supervisors), and special interest groups. 50 E Huron St., 1.800.545.2433 ext. 4382 www.aasl.org
The American Association of School Librarians empowers leaders to transform teaching and learning. American Association of School Librarians 50 E. Huron 1-800-545-2433, ext 4382 www.aasl.org