NASAWATCH.COM National Aeronautics and Space Administration New Horizons #PlutoFlyby
Overall Social Media Reach Potential reach of all social media posts (NASA & non-nasa) across 21 different social media platforms using one or more of the following keywords between July 13-17, 2015: Pluto, New Horizons, #PlutoFlyby, or #Pluto:
Overall Number of Mentions Number of social media posts (NASA & non-nasa) across 21 different social media platforms mentioning one or more of the following keywords between July 13-17, 2015: Pluto, New Horizons, #PlutoFlyby, or #Pluto:
Instagram Sneak Peek Posted at 7am ET, July 14 350,000 likes 13,500 comments Most successful NASA Instagram
Instagram Sneak Peak Shared the Instagram link onto @NASA and @NASANewHorizons Twitter Accounts; NASA and New Horizons Facebook Page; and the +NASA Google+ Page Amplified by Instagram s Twitter account (39.8 million followers)
Top NASA Post - Twitter Total Potential Reach: 38.6 million Total Actual Impressions: 4,099,997 Total Engagements (replies, retweets, favorites): 65,900
Total NASA Posts - Twitter 99 tweets and replies from @NASA about New Horizons from July 13-17 Total Actual Impressions from New Horizons tweets/replies: 70,975,508 Total Engagements (replies, retweets,
Top NASA Post - Facebook Total People Reached: 29,868,032 Total Engagements (comments, likes, shares): 851,175
Total NASA Posts - Facebook 49 posts on the NASA Facebook page about New Horizons from July 13-17 Total People Reached: 144,423,240 (57,129,443 were people who like our page. 87,293,797 were viewers who do not like the NASA page) Total Engagements (comments, likes,
Top NASA Post Google+ Total Engagements (comments, +1 s, shares): 4,800
Trends Topics about the mission trended on both July 14 and 15 on Twitter and
Reddit AMA Over 2,800 questions in 90 minutes #14 top Reddit AMA s of all time on the site Most popular NASA Reddit AMA ever Was the #1 item on all of reddit.com on July 14 Team of 5 experts gave 107 answers 8,705,379 subscribers to the AMA subreddit
Had 6 experts provide 138 answers in 60 minutes Received 3,609 questions Total Facebook Q&A reach: 1,395,200 Facebook Q&A
#asknasa TweetChat Q&A 2 experts provided 63 answers in 45 minutes 1,200 #asknasa questions asked by Twitter users
#asknasa Questions during Press 11,564 #asknasa posts came in during July 14 across 21 different social media platforms We asked between 3-6 questions live on NASA TV during each press conference Answered an additional 25-41 questions with 1 expert following each
YouTube Creator Interviews SciShow (2,724,011 subscribers) Scott Manley (433,652 subscribers) MinutePhysics (2,889,630 subscribers) Epic Rap Battles of History (12,361,824 subscribers) Smarter Every Day (2,907,163 subscribers)
Follower Growth (July 13-17) @NASA Instagram: 385,790 new followers NASA Facebook: 336,965 new likes @NASA Twitter: 203,983 new followers @NASANewHorizons Twitter: 145,601 new followers NASA Google+: 79,206 new +1 s New Horizons Facebook Page: 29,094
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