The Deloitte Millennial Survey

Big demands and high expectations The Deloitte Millennial Survey January 2014 Summary of global findings

Contents Research approach and scope Sample profile: The educated elite Headline findings 1 Millennials world view: Economic confidence 2 Millennials world view: Society s challenges 3 Purpose, impact and image of business 4 Purpose and impact of government/public policy 5 Society s challenges: Who will meet them? 6 Innovation: Sources 7 Innovation: Facilitators & barriers 8 Millennials personality 2 The Deloitte Millennial Survey

Research approach WHERE? 26 markets across: Western Europe, North America, Latin America, BRICS and Asia Pacific WHO? Millennials: born January 1983 onwards Degree educated In full-time employment WHAT? WHEN? 10 October to 11 November 2013 15 minute quantitative questionnaire conducted online Over 7,800 respondents Approximately 300 interviews per market 3 The Deloitte Millennial Survey

Research scope TOTAL 7,867 Emerging Markets Interviews achieved China 323 South Korea 300 Malaysia, Thailand and Singapore (MTS) 320 Indonesia 300 India 305 Russia 314 Turkey 328 South Africa 307 The Philippines 301 Mexico 301 Brazil 313 Argentina 308 Chile 309 Colombia 300 Peru 313 Developed Markets Interviews achieved USA 300 Canada 300 Germany 302 UK 300 France 308 Spain 308 Italy 300 Netherlands 301 Switzerland 200 Japan 302 Australia 304 4 The Deloitte Millennial Survey

Sample profile: The educated elite EDUCATION LEVEL 85% 15% UNIVERSITY/ COLLEGE DEGREE 2 ND DEGREE, MASTERS OR PHD ORGANIZATION SIZE (EMPLOYEES) ORGANIZATION TYPE 32% 25% 26% 17% 1 99 100 249 250 999 1000+ 16% 58% 20% 3% 3% Listed / Publicly owned business Privately owned business State owned or public sector organization Not for profit organization / Charity Other 5 The Deloitte Millennial Survey

Headline findings Role & impact of business Business has an overall positive impact on wider society and brings prosperity. Millennials in emerging markets feel very positive about all aspects of business, its behaviour and outcomes. Those in developed markets are far more skeptical (they agree it brings prosperity but question its commitment to the greater good ). Role of business is to provide jobs and generate profits, and then to drive innovation, efficiency and enable progress. It s role is not necessarily to protect the environment/improve society, but Businesses, and to a greater extent governments, are felt to have great potential to improve society s most pressing challenges. These challenges are unemployment (especially in mature markets) and environmental damage and its consequences (more so in emerging markets) Overall the potential of business and governments to meet society s challenges is going largely unfilled. They could do much more. 6 The Deloitte Millennial Survey

Headline findings Innovation & Millennials futures Innovation is seen to derive from process/planning rather than spontaneous moments of genius. Business, rather than governments, academia etc. is expected to deliver future innovations. Innovation is a significant factor when considering a prospective employer (especially in emerging markets). Greatest single barrier to innovation is thought to be financial, though in aggregate it is being choked by factors businesses have the resources to overcome: Management vision/outlook; Operational factors; Employee incentivization, motivation, diversity. Most Millennials say they are not rewarded for thinking of innovative ideas or encouraged to challenge the status quo. One in four Millennials want to be given more of a chance to lead and be trusted to take on leadership tasks. Nearly three-quarters see themselves working independently. They could therefore be lost to traditional organizations (most especially in emerging markets). 7 The Deloitte Millennial Survey

Millennials world view: Economic confidence 8 The Deloitte Millennial Survey

Economic confidence: Fragile in mature markets Net improve: Next 12 months GLOBAL DEVELOPED / MATURE MARKETS EMERGING MARKETS 14% 2% 22% CHINA SE ASIA LATIN AMERICA 49% 37% 19% Q. Taking everything into account do you expect the overall economic situation in (NAME OF COUNTRY) to improve, worsen or stay the same over the next 12 months? Base: 7,867 9 The Deloitte Millennial Survey

Economic confidence: Global perspective Net improve: Next 12 months -6% 12% 21% 9% 20% -3% -30% -15% 15% -18% 13% 49% -7% 4% Negative score 0-10 11-30 -14% 14% 41% 34% 66% 56% 31+ 51% 46% Global average 14% 33% -18% -24% 12% Q. Taking everything into account do you expect the overall economic situation in (NAME OF COUNTRY) to improve, worsen or stay the same over the next 12 months? Base: 7,867 10 The Deloitte Millennial Survey

It s clear that Millennials see economic strategies as the greatest drivers of prosperity 21% 20% 22% 16% 17% 16% 16% 14% 13% 14% 12% 11% 11% 11% 11% AGGREGATED RESPONSES 54% 41% Economic / Business Human capital / Social policies 9% 8% 9% 6% 6% 6% 6% 5% 4% General economic policy Skills and levels of education Tax policies Global Developed markets Emerging markets Competitiveness of its businesses Innovation Social policies/programs including training for the unemployed, daycare etc. Business regulation Immigration policies Q. Which one of the following factors do you think has the greatest impact on (INSERT NAME OF COUNTRY) level of economic growth? Base: 7,560 (excludes China). 11 The Deloitte Millennial Survey

Millennials world view: Society s challenges 12 The Deloitte Millennial Survey

Unemployment single most important challenge, but environmental issues dominate Millennials thinking TOP CHALLENGES FACING SOCIETY IN THE NEXT 5 10 YEARS 37% 33% 32% Economic Environmental Social Crime / Health / Education 28% Political instability / Conflict / Terrorism Privacy / Cyber security 23% 22% 21% 21% 21% 20% 20% 19% 18% 18% 17% 16% 15% 13% 6% 6% Unemployment Resource scarcity Climate change / Protecting environment Inequality - incomes / Wealth Crime / Personal safety Political instability Stability national economies Ageing populations / Demographic shift Inflation Wars / Conflicts between countries Healthcare / Disease prevention Education, skills and training Food supplies / Hunger / Famine Consequences of natural disasters Cyber security Social unrest Terrorism Privacy of individuals Community cohesion Rights of minority groups Q. Over the next 5 10 years, what do you think will be the top challenges facing societies around the world (including our own)? [Select up to FIVE ] Base: All 7,867 respondents 13 The Deloitte Millennial Survey

Unemployment major issue in mature markets; environment significant concern elsewhere Challenge with highest number of mentions in that market 36% 36% 35% 38% 37% 45% 55% 52% 38% 55% 43% 54% 44% 47% 53% 40% 33% 44% Resource scarcity 39% 43% Climate change 37% 37% Unemployment Inequality 48% 43% 59% 38% Inflation Ageing population Q. Over the next 5 10 years, what do you think will be the top challenges facing societies around the world (including our own)? [Select up to FIVE ] Base: All 7,867 respondents 14 The Deloitte Millennial Survey

Fascinating insights at country level TOP CHALLENGES FACING SOCIETY IN THE NEXT 5 10 YEARS HIGHEST MENTION South Africa 59% Chile 48% The Philippines 44% China 54% South Africa 45% Italy 36% MTS 30% China 52% Argentina / Russia 36% Turkey 42% Chile / Peru / Colombia 28% UNEMPLOYMENT RESOURCE SCARCITY CLIMATE CHANGE INCOME INEQUALITY CRIME POLITICAL INSTABILITY STABILITY NATIONAL ECONOMIES AGEING POPULATIONS INFLATION WARS HEALTHCARE Chile 20% Japan 20% USA 17% Germany / Peru 14% China 8% China 12% Russia 10% Colombia / Peru / South Africa 4% Japan 8% China 9% Japan Turkey 8% LOWEST MENTION Q. Over the next 5 10 years, for which of societies challenges do you think we will see the greates? [Select up to FIVE ] Base: All 7,867 respondents 15 The Deloitte Millennial Survey

In totality aspects of environment and conflict dominate concerns; economic issues as a whole relatively less salient TOP CHALLENGES FACING SOCIETY IN THE NEXT 5-10 YEARS (COMBINED CODES) 65% 70% 59% 55% 56% 54% 50% 53% 47% 48% 43% 52% 42% 41% 43% 27% 29% 26% Environment / Hunger Political / Social unrest / War / Terrorism Social issues e.g., ageing, cohesion Domestic issues e.g., crime, education, healthcare Economic issues e.g., inflation Cyber security / Individual privacy Global Developed markets Emerging markets Q. Over the next 5 10 years, what do you think will be the top challenges facing societies around the world (including our own)? [Select up to FIVE ] Base: All 7,867 respondents 16 The Deloitte Millennial Survey

Environment clearly #1 challenge in emerging markets; economy just as important in developed markets % RATING CHALLENGES AS #1 (BIGGEST) 30% 33% 24% 24% 21% 19% 16% 18% 15% 14% 16% 13% 13% 14% 11% 5% 7% 4% Environment / Hunger Economic issues e.g., inflation Political / Social unrest / War / Terrorism Social issues e.g., ageing, cohesion Domestic issues e.g., crime, education, healthcare Cyber security / Individual privacy % RATING CHALLENGE AS #1 OR #2 44% 47% 39% 39% 36% 33% 30% 32% 28% 29% 26% 24% 25% 21% 27% 10% 12% 9% Environment / Hunger Economic issues e.g., inflation Political / Social unrest / War / Terrorism Social issues e.g., ageing, cohesion Domestic issues e.g., crime, education, healthcare Cyber security / Individual privacy Global Developed markets Emerging markets Q. Over the next 5 10 years, what do you think will be the top challenges facing societies around the world (including our own)? [Select up to FIVE ] Base: All 7,867 respondents Q. Which of the following do you regard as the biggest challenge that will face societies around the world (including our own) over the next 5 10 years? Which is the second biggest? Base: 7,791 17 The Deloitte Millennial Survey

Purpose, impact and image of business 18 The Deloitte Millennial Survey

Job/profit generation main purpose, with societal impact and innovation also important 41% 45% 39% 36% 34% 33% 29% 30% 28% 29% 27% 26% 26% 27% 27% 25% 25% 23% 24% 25% 23% AGGREGATED RESPONSES 79% 69% 42% Wealth / Profit / Jobs Efficiency / Innovation / Progress Society / Environment 19% 19% 19% 18% 19% 16% 16% 17% 15% Generate jobs Generate profit Improve society Drive innovation Enhance livelihoods (of its employees) Enable progress Produce and exchange goods and services Create wealth Improve/protect the environment Drive efficiency Global Developed markets Emerging markets Q. Which of the following words and phrases match your own belief as to what business should try to achieve? CHOOSE UP TO THREE Base: 7,867 19 The Deloitte Millennial Survey

Looking at the most important purpose of business yields similar insights MOST IMPORTANT THING BUSINESS SHOULD TRY TO ACHIEVE 19% 18% 19% 17% 17% 15% 13% 13% 12% 9% 10% 9% 9% 9% 9% 9% 9% 9% 8% 9% 6% 7% 6% 7% 6% 6% 4% 5% 4% AGGREGATED RESPONSES 50% 31% 18% 5% Wealth / Profit / Jobs Efficiency / Innovation / Progress Society / Environment Generate profit Generate jobs Improve society Produce and exchange goods and services Drive innovation Enhance livelihoods (of its employees) Enable progress Create wealth Improve/ protect the environment Drive efficiency 1 ST AND 2 ND MOST IMPORTANT THING BUSINESS SHOULD TRY TO ACHIEVE 35% 31% 29% 27% 28% 26% 21% 22% 20% 18% 19% 17% 18% 18% 17% 17% 18% 16% 18% 16% 14% 13% 12% 13% 11% 12% 10% 10% 11% 9% AGGREGATED RESPONSES 70% 53% 30% Wealth / Profit / Jobs Efficiency / Innovation / Progress Society / Environment Generate profit Generate jobs Improve society Produce and exchange goods and services Drive innovation Enhance livelihoods (of its employees) Enable progress Create wealth Improve/ protect the environment Drive efficiency Global Developed markets Emerging markets Q. In what order would you put these three outcomes? Which is the most important thing you believe business should try to achieve, what is the second most important and which is the third? Base: 7,867 20 The Deloitte Millennial Survey

71% OF MILLENNIALS BELIEVE THAT BUSINESSES ARE HELPING TO INCREASE PROSPERITY. 74% OF MILLENNIALS BELIEVE BUSINESSES ARE HAVING A POSITIVE IMPACT IN THE COMMUNITIES IN WHICH THEY OPERATE. 21 The Deloitte Millennial Survey

Majority in all regions has a positive image of business POSITIVE IMPACT 88% 88% 85% 81% 77% 75% 74% 68% 65% 63% 62% India SE Asia* China Emerging markets Latin America Russia Global Japan North America Developed markets Western Europe* 4% 5% NEGATIVE IMPACT 2% 8% 11% 8% 11% 3% 18% 16% 17% *SE Asia: Indonesia Malaysia, Philippines, Singapore, Thailand, South Korea * Western Europe excludes Russia Q. Thinking about businesses in general around the world, what impact do you think they are having on the wider society in which they operate? Base: 7,867 22 The Deloitte Millennial Survey

Economic/financial benefit greatest driver of positive sentiment 45% 42% 47% Companies bring work, work brings money, money is the prerequisite for a good livelihood. They also encourage consumption. So companies are important for the market economy and the functioning of a country / society. Germany Nowadays we have lots of SMEs emerging, they create lots of jobs. As jobs are created standard of living is improved. The economy is growing. India 18% 21% 15% 16% 15% 16% 7% 8% 7% 5% 3% 6% Economic/financial benefits Positive social contribution Produce goods and services we need General positive comment Help environment Global Developed markets Emerging markets Q. Why do you feel businesses are having a positive impact on wider society? What specific actions or behaviors do you associate with them that make you feel this way? OPEN QUESTION Base: All respondents with positive view of business (blanks/ dks/ not sure etc., removed) 7,104 23 The Deloitte Millennial Survey

Emerging markets extremely positive about business s motivation/behavior; mature markets much less so % agree 71% 75% 74% 64% 63% 48% 56% 45% 64% 54% 62% 52% 43% 42% 60% 49% 40% 56% They are helping to increase overall levels of prosperity They show a strong commitment to being sustainable Their leaders are committed to helping to improve society They behave in an ethical manner They work hard to minimize the environmental impact of their operations They operate in an open and transparent manner Global Developed markets Emerging markets Q. Thinking about businesses around the world, would you agree or disagree that, on balance, the following statements describe their current behavior? Base: 7,867 24 The Deloitte Millennial Survey

Purpose and impact of government/ public policy 25 The Deloitte Millennial Survey

Consensus across globe on purpose of government: Lower expectations than business for job creation and innovation BUSINESS VS. GOVERNMENT n/a n/a 41% (+9) n/a n/a n/a n/a n/a 18% ( -) n/a 27% (+16) n/a 36% 34% 31% 33% 33% 33% 32% 32% 32% 31% 31% 31% 31% 28% 24% 28% 27% 26% 21% 19% 19% 19% 18% 18% 18% 18% 17% 13% 15% 12% 12% 11% 10% 8% 11% 6% Provide education Ensure citizens have access to hospitals, etc. Generate jobs Protect their citizens from crime Improve the financial wellbeing of its citizens Ensure there is suitable infrastructure Defend and protect their citizens Promote equality Protect the environment Engage and cooperate with other countries to help solve global issues Drive innovation Control/ manage immigration Global Developed markets Emerging markets Q. Now please consider the purpose of governments. Which of the following words and phrases match your own belief as to what governments should try to achieve? Base: 7,560 NOT ASKED IN CHINA 26 The Deloitte Millennial Survey

On balance fewer than one in ten in mature markets believe that government is positively impacting commerce NET IMPROVE SCORE YOUR COMPANY'S ABILITY TO MAXIMIZE ITS REVENUE 8% 18% 26% OUR COUNTRY'S ABILITY TO ATTRACT FOREIGN BUSINESSES TO SET UP HERE OUR OVERALL COMPETITIVENESS ATTRACTING PEOPLE WITH THE SKILLS WE NEED TO OUR COUNTRY 3% 4% 8% 11% 16% 17% 16% 23% 27% FEWER THAN 1/10 IN MATURE MARKETS BELIEVE THAT GOVERNMENT IS POSITIVELY IMPACTING COMMERCE Global 7% Developed markets OVERALL LEVELS OF PROSPERITY 13% Emerging markets 0 10 20 30 40% Q. Do you believe that when taken as a whole the activities and public policies of our country s government are having a positive, negative or no impact on the following? Base: 7,560 NOT ASKED IN CHINA 27 The Deloitte Millennial Survey

Immigration, tax, business regulation and pensions & retirement policies hindering growth in mature economies NET IMPROVE SCORE 37% 32% 27% IT & TELECOMS EDUCATION, SKILLS & TRAINING INFRASTRUCTURE 14% 11% 8% 2% 1% Developed markets HEALTH EMPLOYEE RIGHTS LAW & ORDER ENVIRONMENT GENERAL ECONOMIC POLICY 0% DEFENCE & FOREIGN AFFAIRS BUSINESS REGULATION IMMIGRATION Q. Taken as a whole, what impact do you think the activities and public policies of our government will have on (COUNTRY S) future levels of economic growth? Do you think they will drive growth forward, hold growth back, or have no impact either way? Base: 3,225 (excludes Emerging markets) PENSIONS & -8% RETIREMENT -13% -16% BUSINESS TAXATION -22% 28 The Deloitte Millennial Survey

Society s challenges: Who will meet them? 29 The Deloitte Millennial Survey

73% 72% 72% 71% 66% 64% Business has potential to meet most challenges... % A GREAT DEAL/FAIR AMOUNT Economic Environmental Social Crime / Health / Education Political instability / Conflict / Terrorism Privacy / Cyber security 88% 86% 86% 85% 84% 83% 82% 81% 80% 78% 77% 59% 57% 52% Unemployment Climate change / Protecting environment Education, skills and training Stability national economies Food supplies / Hunger / Famine Cyber security Resource scarcity Healthcare / Disease prevention Privacy of individuals / Use of personal data Inequality - incomes / Wealth Inflation Community cohesion / Social involvement Consequences of natural disasters Rights of minority groups Social unrest Political instability Crime / Personal safety Wars / Conflicts between countries Ageing populations / Demographic shift Terrorism Q. Thinking of these same challenges how much do you think business can potentially do to help meet them? Base: All regarding each issue to be a challenge Range 2,113 295 30 The Deloitte Millennial Survey

...But could do more to fulfill this potential NET POSITIVE IMPACT Economic EconomicEnvironmental Environmental Social Social Crime / Crime/Health/Education / Political Political instability instability/conflict/terrorism / / Privacy / Privacy/cyber-security Cyber 38% 27% 24% 18% 12% 11% 8% 8% 2% 0% Stability national economies Education, skills and training Cyber security Healthcare/disease prevention Unemployment Community cohesion / Social involvement Crime / Personal safety Food supplies / Hunger / Famine Ageing populations / Demographic shift Terrorism Consequences of natural disasters Rights of minority groups Inflation -2% -3% -4% -4% Wars / Conflicts between countries Political instability -7% -8% Climate change / Protecting environment Privacy of individuals / Use of personal data Social unrest -12% Inequality - incomes / Wealth -18% -25% -28% Resource scarcity Q. Thinking of these challenges, what impact if any are businesses currently having on them? Base: All regarding each issue to be a challenge Range 2,113 295 31 The Deloitte Millennial Survey

80% 79% 79% 79% 78% 73% Government has even greater potential to meet most challenges... % A GREAT DEAL/FAIR AMOUNT Economic Economic Environmental Environmental Social Social Crime / Crime/Health/Education/ Political instability Political / instability/conflict/terrorism / Privacy / Cyber Privacy/cyber-security 90% 87% 87% 87% 86% 86% 86% 85% 84% 84% 84% 83% 83% 82% Education, skills and training Climate change / Protecting environment Healthcare / Disease prevention Food supplies / Hunger / Famine Unemployment Stability national economies Wars / Conflicts between countries Crime / Personal safety Resource scarcity Inflation Terrorism Inequality - incomes / Wealth Privacy of individuals / Use of personal data Social unrest Consequences of natural disasters Cyber security Community cohesion / Social involvment Rights of minority groups Political instability Ageing populations / Demographic shift Q. And for these same challenges how much do you think governments can potentially do to help meet them? Base: All regarding each issue to be a challenge Range 2,113 295 NOT ASKED IN CHINA 32 The Deloitte Millennial Survey

...but governments largely seen to be failing NET POSITIVE IMPACT: GLOBAL Economic Environmental Social Crime / Health / Education Political instability / Conflict / Terrorism Privacy / Cyber security 11% Healthcare / Disease prevention Consequences of natural disasters 8% 7% Climate change / Protecting environment Cyber security 7% 7% 6% Terrorism Education, skills and training 4% Food supplies / Hunger / Famine Ageing populations / Demographic shift Stability national economies -2% -4% -4% -4% -7% Privacy of individuals/use of personal data Rights of minority groups -12% Community cohesion / Social involvement Resource scarcity Crime / Personal safety Unemployment -14% -15% -15% War / Conflicts between countries Inflation -23% -31% Inequality - incomes / Wealth Social unrest -32% -33% Political instability Q. Thinking of these challenges, what impact if any are businesses currently having on them? Base: All regarding each issue to be a challenge Range 2,113 295 33 The Deloitte Millennial Survey

Governments largely seen to be failing, especially in developed markets NET POSITIVE IMPACT Consequences of natural disasters Terrorism Cyber security Climate change / Protecting environment Healthcare / Disease prevention 15% Education, skills and training Food supplies / Hunger / Famine Ageing population / Demographic shift Rights of minority groups Privacy of individuals / Use of personal data Stability of national economies Community cohesion / Social involvement Resource scarcity Crime / Personal safety Wars / Conflicts between countries Unemployment Inflation Inequality - incomes / Wealth Social unrest Political instability 11% 10% 12% 7% 9% 6% 7% 4% 10% 7% 5% 8% 8% 6% 11% 4% 4% 3% 10% 3% 1% 12% 3% -3% -2% -2% -3% -4% -4% -1% -10% -9% -9% -7% -15% -12% -17% -9% -14% -16% -12% -15% -11% -15% -20% -21% -23% -19% -28% -29% -27% -32% -31% -31% -34% -32% -35% -33% Global Developed markets Emerging markets -42% Q. And what impact, if any, are governments currently having on them? Base: All regarding each issue to be a challenge Range 2,113 295 NOT ASKED IN CHINA 34 The Deloitte Millennial Survey

Business leads over governments BUSINESS LEAD OVER GOVERNMENT (ON NET POSITIVE IMPACT) Economic Environmental Social Crime / Health / Education 32% 31% 27% 26% 20% 20% 19% 18% 17% 13% 11% 10% Political instability / Conflict / Terrorism Where business having net positive impact, lead not a case of being less negative 6% 6% 4% 1% Terrorism Privacy / Cyber security Consequences of natural disasters Resource scarcity Climage change / protecting the environment Education, skills and training Stability national economies Unemployment Political instability Crime / Personal safety Social unrest Inflation Community cohesion / Social involvement Cyber security Inequality - incomes / Wealth Wars / Conflicts between countries Healthcare / Disease prevention Ageing populations / Demographic shift Privacy of individuals / Use of personal data Food supplies / Hunger / Famine Rights of minority groups -7% -13% -16% -32% Q. And what impact, if any, are governments currently having on them? Base: All regarding each issue to be a challenge Range 2,113 295 NOT ASKED IN CHINA 35 The Deloitte Millennial Survey

Innovation: Sources 36 The Deloitte Millennial Survey

Innovative solutions more likely to come from business than any other source 44% 47% 41% INNOVATIVE SOLUTIONS MORE LIKELY TO COME FROM BUSINESS THAN ANY OTHER SOURCE 23% 22% 25% 22% 24% 18% 6% 5% 7% 1% 1% 1% 4% 8% 2% Businesses / Entrepreneurs Universities / Academic bodies Governments Charities / NGOs Other Don t know Global Developed markets Emerging markets Q. In the future where do you think most of the innovative solutions to society s challenges will come from? Base: Mature/Western markets 3,265, Emerging markets 4,591 37 The Deloitte Millennial Survey

Health, environment and cyber-security will see most ground-breaking innovation TOP 10 AREAS FOR EXPECTED INNOVATIVE ACTIVITY 31% 31% 29% 27% 27% 25% 32% 30% Healthcare / Disease prevention 32% 30% Resource scarcity Cyber security 30% 28% 28% 26% Climate change / Protecting environment Education, skills and training 31% 21% Unemployment 28% 20% 21% 22% 19% Food supplies / Hunger / Famine 17% 20% 13% 17% 21% 12% 17% 16% 17% Stability of national economies Crime / Personal safety Privacy of individuals/use of personal data Global Developed markets Emerging markets Q. Over the next 5 10 years for which of societies challenges do you think we will see the greatest number of groundbreaking innovations? Base: Mature/Western markets 3,265, Emerging markets 4,591, Total 7,867 38 The Deloitte Millennial Survey

8% 8% 8% 7% 6% 6% Millennials bet on traditional economic powerhouses to produce future innovations AVERAGE SCORE (EXCLUDES VOTES FOR OWN MARKET) 16% 16% 14% 11% 12% 9% 9% 9% 5% 4% 4% 4% 4% 4% 4% 4% 4% 3% 4% 4% 3% 4% 2% 4% U.S. JAPAN CHINA GERMANY UK SWITZERLAND INDIA CANADA MTS SOUTH AFRICA Global Developed markets Emerging markets Q. Imagine that you were given a fund of money and asked to use it to stimulate successful innovations. You can give all your points to a single country, spread them across just a few or spread them more widely. Base: 7,867 Total, 3,265 Mature/Western Markets, 4,591 Emerging Markets 39 The Deloitte Millennial Survey

Innovation: Facilitators & barriers 40 The Deloitte Millennial Survey

Innovation: Process not genius 6% Don t know 52% 50% Perceptions of innovation being spontaneous highest in Japan South Korea 37% Innovation is spontaneous and random. Does not come from processes and practices. 57% Innovation can be learned and is repeatable. Organizations can become good at innovation by following established processes. 48% 45% 43% 43% 41% 41% 40% Peru France Switzerland China Canada South Africa UK 40% Colombia Q. Which of the following best describes your view as to the nature of innovation? Base: 7,867 41 The Deloitte Millennial Survey

Barriers & constraints cover three main areas: Boardroom, Operations and HR 63% Management s attitude / Lack of vision 61% Operational factors 39% Employees skills, attitudes, diversity Not willing to take risks, complacency, no eye on future, inward looking Channels of communication, no formal processes, lack of teamwork, organizational structure, not incentivized 33% Financial barriers 17% External factors 15% Pressure / Deadlines Q. What do you believe to be the main barriers or constraints on innovation within a business setting? Base: All respondents 7,867 42 The Deloitte Millennial Survey

Employers could do more to encourage and reward innovative thinking ENCOURAGES ITS PEOPLE TO CHALLENGE THE STATUS QUO AND SUGGEST NEW WAYS OF DOING THINGS REWARDS ITS PEOPLE FOR INNOVATIVE IDEAS Don t know Not at all Totally 3% 8% 22% Don t know Not at all Totally 3% 11% 22% To a large extent To a large extent 27% 24% To some extent To some extent 25% 23% Not very much 15% Not very much 17% Q. To what extent, if at all, do the following describe the organization you work for? Base: 7,867 43 The Deloitte Millennial Survey

Innovative reputation influential when looking at prospective employers DEVELOPED MARKETS EMERGING MARKETS Don t know Strongly agree Tend to agree 8% 20% Don t know Strongly agree Tend to agree 2% 2% 42% 47% Tend to disagree Tend to disagree 44% 20% Strongly disagree 5% Strongly disagree 9% Q. To what extent do you agree or disagree with the following statements? I am strongly influenced by thoughts of how innovative they are when deciding if I want to work for a particular organization. Base: 7,867, Developed Markets 3,265, Emerging Markets 4,591 44 The Deloitte Millennial Survey

Millennials personality 45 The Deloitte Millennial Survey

Organizations could do more to develop future leaders 22% Totally 26% To some extent 75% Most positive regions/countries: India 43% Least positive regions/countries: Western Europe 27% To a large extent 72% 64% Philippines Indonesia 42% 41% North America Developed markets 62% Colombia 39% Spain 61% Mexico 38% Canada 3% Don t know 8% Not at all 14% Not very much 56% 56% 55% 55% Latin America BRICS South East Asia Emerging markets 38% 37% 33% 26% Netherlands France South Korea Japan 49% Totally/large extent Own organization characterized by development of leadership skills Q. To what extent does the following describe the organisation you work for? Does all it can to develop your skills as a leader. Base: All 7,867 respondents 46 The Deloitte Millennial Survey

Almost one in four Millennials asking for a chance to show their leadership skills 45% Training & instruction 27% Give me opportunity 13% Encouragement/ mentoring 10% Incentivization Q. How could your organization help you to develop your leadership skills? What specific actions would be most helpful? Base: (blanks, dks, not sure, etc., removed): 6,546 47 The Deloitte Millennial Survey

Chance to lead most keenly sought in emerging markets Give me more responsibility/allow me to lead projects/be a team leader LEADERSHIP TRAINING MOST IN DEMAND GREATER OPPORTUNITY SOUGHT GERMANY SOUTH AFRICA THE NETHERLANDS INDONESIA AUSTRALIA CHINA BRAZIL SWITZERLAND 67% 62% 59% 55% 53% 52% 52% 51% 40% COLOMBIA 33% SOUTH AFRICA 33% BRAZIL 33% RUSSIA 33% AUSTRALIA 31% TURKEY 31% U.S. 27% AVERAGE AVERAGE 45% Q. How could your organization help you to develop your leadership skills? What specific actions would be most helpful? Base: (blanks, dks, not sure, etc., removed): 6,546 48 The Deloitte Millennial Survey

Millennials wish they knew more about 20% Specific skill e.g., IT, finance, legal, tax 21% Communication: assertiveness, negotiation 12% Professionalism: time-keeping, hard work, being organized 19% Business knowledge/reality of work/experience 18% Better education/ more training/ knowledge (unspecifiaed) Q. What skills, knowledge or attributes do you think you lacked when you first started full-time work, which would have meant you were better prepared for the world of work? Base: (blanks, dks, not sure, etc., removed): 6,555 49 The Deloitte Millennial Survey

Most see themselves outside of traditional organizations (but less so in mature markets ) 17% Tend to disagree 37% Tend to agree 33% Strongly agree I see myself as one day working independently rather than being employed within a traditional organizational structure. 6% Don t know 7% Strongly disagree Q. To what extent do you agree or disagree with the following statements? I see myself as one day working independently rather than being employed within a traditional organisational structure? Base: All 7,867 respondents 50 The Deloitte Millennial Survey

Future entrepreneurs found in emerging markets WORKING INDEPENDENTLY 87% 88% 86% 82% 81% 70% 70% 67% 56% 53% 52% 39% India China Latin America Emerging markets SE Asia South Africa Global Russia North America Western Europe Developed markets Japan 7% 11% 11% 15% 15% TRADITIONAL ORGANIZATIONAL STRUCTURE 24% 24% 23% 33% 37% 37% 51% Q. To what extent do you agree or disagree with the following statements? I see myself as one day working independently rather than being employed within a traditional organisational structure? Base: All 7,867 respondents 51 The Deloitte Millennial Survey

Millennials charitable and keen to participate in public life (but will boycott/petition rather than physically protest) Voted in national or local election or referendum NOT CHINA 25% Written to a newspaper, publication, TV or radio news program Boycotted/avoided a company's products for ethical reasons Made choices over (employee)/tasks undertaken 82% 42% for ethical reasons 50% 22% or online petition Attended public 35% meeting on local affairs or political event 44% Emailed/written/posted about social or 43% political issues on 'SOCIAL MEDIA' 29% Attended a public demonstration/ protest/march NOT CHINA Signed a physical 52% Been an active volunteer, member of a community organization to charities, healthcare 63%Donated organizations etc. 30% Contacted an elected representative/ public official to express views Worked on a national, regional, local political campaign NOT CHINA Q. Over the past two years have you participated in or undertaken any of the following activities? Base: All 7,867 respondents 52 The Deloitte Millennial Survey

Countries featuring in top ten for each activity: India, Chile, Indonesia, China & Colombia feature strongly Volunteering Charity Social media comments Boycott products Protest/demonstrate Q28. Over the past two years have you participated in or undertaken any of the following activities? Base: All 7,867 respondents 53 The Deloitte Millennial Survey

Few activities linked to an anti-business mind set % ENGAGED IN ACTIVITY MADE CHOICES OVER (EMPLOYEE)/ TASKS UNDERTAKEN FOR ETHICAL REASONS SIGNED A PHYSICAL OR ONLINE PETITION EMAILED/WRITTEN/POSTED ABOUT SOCIAL OR POLITICAL ISSUES ON 'SOCIAL MEDIA' BOYCOTTED/AVOIDED A COMPANY'S PRODUCTS FOR ETHICAL REASONS CONTACTED AN ELECTED REPRESENTATIVE/ PUBLIC OFFICIAL TO EXPRESS VIEWS ATTENDED A PUBLIC DEMONSTRATION/ PROTEST/MARCH (NOT CHINA) WRITTEN TO A NEWSPAPER, PUBLICATION, TV OR RADIO NEWS PROGRAM WORKED ON A NATIONAL, REGIONAL, LOCAL POLITICAL CAMPAIGN (NOT CHINA) 53% 44% 51% 47% 41% 41% 33% 25% 30% 31% 28% 17% 25% 15% 55% 65% Pro business Anti business Q. Over the past two years have you participated in or undertaken any of the following activities? Base: Pro business 5,790, Anti-business 872 respondents 54 The Deloitte Millennial Survey

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