Writers, Readers, Dreamers Alessandro Biggi, CEO
WHAT S 20LIN.ES? Publishing gets social 20lin.es is the most beautiful place of the web where writers, readers and dreamers get together and collaborate to give birth to awesome stories. The publishing industry is drastically changing. Publishers are striving to find ways to innovate their models while on the other hand people are everyday more connected and able to create their own contents.
FORMAT On 20lin.es all stories are made and chosen by the people for the people themselves incipit 2 Users co-create short stories made of multiple sections of max 20 lines each. Every section can be re-written by any user so, starting from the same incipit, an endless number of possible combinations of story is created. 3 4 5 6 The community interacts with the development of the story by voting, commenting and sharing every section, thus deciding which combination they like the most. That will be the final story and it will be digitally distrubuted as ebook.
NEW WEBSITE Multimedia stories: most advanced writing tool on the web. Released on March 11th Click to open
COMING SOON: ios APP ios App for readers containing all 20lin.es stories. Release on May 1st
METRICS High activity volumes and retention of users 5,000 writers 60% frequent writers 1,000 daily readers 80,000 written lines 500 stories 12 min per visit
USER BASE A well-defined users base made of young passionate writers and readers Age range: 18-30 M/F: 50/50 most of them have a blog (books) book lovers 20% are mobile users (70% ios)
BUSINESS MODEL We give our users exactly what they are looking for books promotion book lovers ebook sale
BUSINESS MODEL 3 main actors Attractiveness 20liners Tastes based on activity Famous writers Exposure Publishers
UNDERSTANDING USERS Every time a user interacts on 20lin.es we are able to understand his preferences Community Deep user profile Analysis of activity and interactions
TARGETED OFFERS New social distribution channel for publishers / New books discovery tool for readers Social sale & promotion Publishers Discovery ecommerce Target buyer
AUTHORS EXPOSURE We give authors exposure while making our platform more attractive for our users Exposure with target audience Famous authors Engagement & attactiveness Target reader
PUBLISHING MARKET Main trends: opportunity Crisis of traditional publishing model Digitalization boom New social publishing models
OPPORTUNITIES: ITALY Italy serves as a case study for expansion Italy 26mn Readers 3bn Books market 30mn ebooks market +150% YoY 30,000 titles
OPPORTUNITIES: US US is the largest market for digital books and still booming US 112mn Readers 22bn Books market 6.5bn ebooks market +58% YoY 1mn titles
OPPORTUNITIES: GERMANY Germans are passionate readers. ebook market is still young but growing steady Germany 65mn Readers 9.8bn Books market 200mn ebooks market +170% YoY 200,000 titles
OPPORTUNITIES: BRAZIL Brazil represents an opportunity also for its fiscal advantages on books (no tax) Brazil 50mn Readers 3bn Books market 15mn ebooks market +190% YoY 30,000 titles
OPPORTUNITIES: EXIT Social Publishing models represents new standards as proven by recent acquisitions Mar 13 Facebook acquires Storylane Est. Oct. 12 $2.3mn funding 200,000 users Undisclosed Apr 13 Amazon acquires Goodreads Est. Jan. 07 $2.7mn funding 12mn users $ 150mn
MAIN COMPETITORS 8 main players Wattpad Wattpad is a Canadian publishing platform that, as of january 2012, had around 7mn visitors/m and over 3mn stories uploaded. All contents are available for free online, while the Company gains on advertising and contests. In 2012 it got 20mn Vc funding Medium Medium is a direct publishing community established in the US in late 2012 by previous co-founders of Blogger and Twitter. It is currently in its beta version where selected users can publish articles and stories enriched by pictures. Cowbird US-based personal storytelling website born together with the Occupy movement, Cowbird reports 7k registered users. In September, Cowbird launched its premium membership accounts for writers under $5/month subscriptions. The incipit The Incipit is a small Italian community of writers that allows creating stories, influenced by the readers decisions. Revenues come from books promotion from brands and directly from the platforms authors
MAIN COMPETITORS 8 main players Movellas Movellas is a London-based storytelling community targeted on a teenagers audience. On Movellas users can publish a story, or part of it, inviting friends to read it, or co-develop its plot. Movellas raised 500k in 2011 from British investors. Goodreads Goodreads, launched in 2007, is a leading information source for readers. With a community of more than 12m users, its goal is to make people share and comment their favorite reads. It s been acquired by Amazon on Mar 2013 for a $ 150m amount. Storylane Established in San Francisco in Oct. 2012, Storylane was a social storytelling platform with ca. 200,000 published stories. In March 2013 Storylane was acquired by Facebook in an attempt to expand into the blogging and storytelling markets. Figment Figment is a direct publishing website established in the US in 2010. As of March 2012, it had around 200k registered users and over 270k literary contents. Figment sells its contents as ebooks and paperbacks on major e-retailing websites.
SPIDER: Contents & Community 20lin.es differenciates strongly for its collaborative format applied to fictions Fictions & storytelling Sole author Collaboration General publishing
SPIDER: Go to market We attract users by having famous authors to collaborate with them and empowering them with a unique and advanced writing tool Well known writers Low Tech High Tech Independent blogging
SPIDER: Business model We represent a new sales and promotional channel for publishers while we offer readers a new way to discover books they like Agreements with Publishers Writers services i.e. self-publishing Readers services i.e. books discovery Advertising
TEAM: FOUNDERS Strong team with diverse and complementary background Business Development: Technical Development: Alessandro Pietro Francesco Marco Biggi Pollichieni Scalambrino Pugliese Former J.P. Morgan & BCG Former UniCredit & SEC Publishing Former founder Deveyes Group Former founder Pugia.com alessandro@20lin.es pietro@20lin.es francesco@20lin.es marco@20lin.es
TEAM: COLLABORATORS Talent acquisition Technical Development: Community: Gualtiero Federico Roberto Nicolò Rizzotto Ferrioli Romano Bazza web developer web developer ios ios Content Editor gualtiero@20lin.es federico@20lin.es roberto@20lin.es nicolo@20lin.es
thank you for your attention! www.20lin.es