CURRICULUM VITAE MARK A. VERHEUL MA PERSONAL DETAILS Name: Address: Mobile phone: Email: Date and place of birth: Nationality: Marital status: Mark A. Verheul MA Kalvermarkt 12-V 2511 CB, The Hague the Netherlands 00 31 6 52 58 23 83 info@markverheul.com 31 October 1979 Woerden, the Netherlands Dutch Single SPECIALTIES International relations, cross-cultural communication, protocol, quality assurance, image and reputation consultancy, strategic networking, ceremonies, global politics, high-level conferences and events, diplomacy, monarchies, multi-stakeholder relationship management, information campaigns and trainings related to the above subjects LANGUAGES - Dutch mother tongue - English fluent - French intermediate - German intermediate - Spanish basic WORK EXPERIENCE January 2010 City of The Hague Present Communication Directorate, The Hague, the Netherlands Head of Protocol - Strengthen the image of The Hague as international city of peace and justice by being responsible for the external relations of the city executive with the diplomatic corps, international organisations, royal household, national government and cultural, educational and corporate sectors, - advisor for all internal parties on matters related to protocol, intercultural communication, ceremonies, conferences and events, - composing guidelines for strategic relationship management, 1
- representing the Mayor on a wide range of events hosted by members of the diplomatic corps, international organisations and business community, - organising amongst many other events the launch of The Hague Institute for Global Justice and The Hague Security Delta, Aspen Ministers Forum, centennial congress of the Association of Dutch Municipalities as well as events related to 100 years Peace Palace, 200 years Kingdom of the Netherlands, Nuclear Security Summit, Global Conference on Cyberspace, Trilateral Commission, World Cup Hockey, Volvo Ocean Race, World Expo Milan, opening new premises International Criminal Court, 70th anniversary International Court of Justice, parliamentary dimension of the Dutch EU Presidency, One Young World Summits in Ottawa and Bogotá and Mayoral city diplomacy visits to New York and Washington DC, - involved in handling matters related to host government agreements with the ministry of Foreign Affairs, - managing the budget for executive relationship management, - supervise a team of six protocol and external relations officers. December 2007 December 2009 The Royal Hashemite Court Royal Protocol, Al-Diwan palace complex, Amman, Jordan Project coordinator Office of the Chief of Royal Protocol I advised the Chief of Royal Protocol on a project basis on the following subjects: - composition of standard operating procedures related to the preparation and execution of events, ceremonies, conferences and international visits (for which I observed and analysed the duties of the protocol officers in Jordan and several countries abroad), in order to be able to work in a more efficient and effective manner, - enhancement of HM the King s reputation through public appearances, such as during the Pilgrimage of HH Pope Benedict XVI to the Holy Land, Official Visits of the Presidents of Austria and Portugal to Jordan, the Petra Conference of Nobel Laureates and the World Economic Forum on the Middle East, business forums in Santiago de Chile and São Paulo during State Visits to Chile and Brazil, as well as a political speech at Princeton University and delegation meetings with President Bush at the White House and UN Secretary-General Ban Ki-moon at the UN Headquarters in New York during a working visit to the United States, - development of training programmes for protocol officers in order to increase their skills regarding diplomacy, networking and protocol, - composition of consistent guidelines regarding the official correspondence and corporate identity of The Royal Hashemite Court. August 2005 The Royal Household November 2007 Noordeinde Palace, The Hague, the Netherlands Project officer, Office of the Master of Ceremonies to HM the Queen I have been involved in the general coordination and execution of: - five incoming state and official visits of foreign Heads of State (Russia, Jordan, Luxembourg, Ukraine and Germany), 2
- the official visits of TTRRHH the Prince of Orange and Princess Máxima of the Netherlands to Australia and New Zealand, - two royal weddings and the christening of two Princesses, - several major events at Noordeinde Palace (such as award ceremonies, receptions, seminars, concerts and banquets). My duties mainly concentrated on the following tasks: - logistical preparations and coordinating event policy aspects, - organising meetings and advance visits with all the parties involved (such as ministries, embassies, international organisations, educational institutes, companies, the government press information service and security agencies), - composing evaluation reports and, if required, rewrote the operational procedures for future reference. August 2002 Protocol Office Ltd January 2004 The Hague, the Netherlands Project manager and protocol & cross cultural communication trainer - Responsible for organising many national and international events in The Netherlands on behalf of multinationals, government agencies, cultural institutions, private banking firms, international organisations and the Royal Household, - supervising the co - hosts of the Protocol Office at the above mentioned events (ranging from 1 up to 35), - developed and provided trainings, such as a six-week on-line course International Protocol Management for "The Leading Hotels of the World". EDUCATION February 2004 - June 2005 February 1999 - March 2003 Macquarie University, Sydney, Australia Master of International Relations & Master of Arts in International Communication Hotelschool The Hague, the Netherlands International University of Hospitality Management Bachelor of Hotel Administration August 1992 - St-Antoniuscollege, Gouda, the Netherlands June 1998 Voorbereidend Wetenschappelijk Onderwijs / Secondary school, university entrance level PRACTICAL TRAINING - Internship as part of Master Degree (January-March 2005) United Nations Regional Information Centre for Western Europe (Brussels, Belgium), Public information assistant to the desk officer for EU institutions and Benelux countries Responsible for composing daily headlines, press reviews, memo s, speeches of UN dignitaries and an efficiency report about the organisation. PUBLICATION 3
- An Experts Guide to International Protocol Best Practice in Diplomatic and Corporate Relations April 2016, Amsterdam University Press, ISBN 978 94 6298 105 8 Co-author with Gilbert Monod de Froideville Although modern life grows increasingly casual, in many sectors, protocol still reigns supreme. An Experts Guide to International Protocol offers an overview of its associated practices, including those found within the context of diplomatic relations and the business world. Focusing on a wide range of countries and cultures, the book covers topics like precedence, seating arrangements, the use of flags, ceremonies, invitations and dress codes, gifts and honours, and the roles of the protocol officer, guest and host. Throughout, influential diplomatic, business, and cultural figures share their own experiences with protocol around the world. ADDITIONAL POSITIONS - Holland Dance (September 2017 present, The Hague, the Netherlands) Member of the supervisory board Dance inspires and that is why the team of Holland Dance is so passionate about its work. They pride themselves in being allowed to unlock the passion and the power of dance. That they are able to connect people worldwide through dance. For over 30 years. Its most important product is without a doubt the world renowned Holland Dance Festival. During three weeks between 40 and 50 performances of internationally distinguished dance companies and artists are presented. Variety, uniqueness and quality are guiding principles in the programming. - Mark Verheul International Protocol & Strategic Networking (January 2016 present, The Hague, the Netherlands) Director This training and consultancy firm delivers training programmes and professional consultancy to governments, international organisations, educational institutes and corporations, as well as private training courses on international protocol and strategic networking (in Dutch and English). - Institute of Strategic Relationship Management (May 2012 April 2017, The Hague, the Netherlands) Member of the advisory board This institute in The Hague trains students and course participants to become professionals in relationship management. The courses combine an understanding of strategic networking with applied diplomacy, contemporary protocol management and modern organisational methods. Participants are diplomats, event organisers, protocol officers and external relations managers. - Macquarie United Nations Society (MUNS) (2004-2005, Sydney, Australia) Co-Founder and first Secretary 4
MUNS was founded to bring all facets of the UN under the attention of university students. On a regular basis, the board organised presentations by professors as well as prominent domestic and foreign guest speakers. LEISURE Experiencing culture and nature, modern dance, wine tastings and culinary discoveries, classical concerts, contemporary art, visiting family and friends and travelling (visited some 65 countries around the world). 5