2018-2019 Media Kit and Rate Card
Our Weekly Reach We ve come a long way since The Red & Black was written by lamplight and delivered by horse and wagon. As we celebrate our 125th anniversary, The Red & Black connects you with the University of Georgia and Athens communities like no one else. 10,000 70,975 125,459 44,000 59,000 19,000 25,000 42,000+ 6,675 COPIES OF THE PRINT EDITION Distributed at more than 135 locations on campus and around Athens as well as to sorority and fraternity houses and major student-apartment complexes VISITORS TO REDANDBLACK.COM That s the average for the year during the fall and spring semesters, visits range from 90,000-125,000 per week PAGEVIEWS AT REDANDBLACK.COM During peak periods of fall and spring, traffic averages 200,000 pageviews per week FOLLOWERS ON TWITTER We operate three major accounts: @redandblack; @redblacksports; and @redandblack_pro (for promotions) TWITTER IMPRESSIONS We engage with our audience dozens of times throughout the day with news and sports updates as well as promotional messages FANS ON FACEBOOK Followers include students, staff, faculty, alumni, fans, parents of current students and residents of Athens PEOPLE REACHED ON FACEBOOK Our reach extends beyond our followers with high engagement within the extended UGA and Athens community EMAIL NEWSLETTERS In addition to our Daily Headlines email, we distribute events, dining and sports newsletters FOLLOWERS ON INSTAGRAM Our major accounts: @ugaredandblack; @redandblackpromotions; and @eatanddrinkathensga Hand delivery on campus! Our Brand Ambassadors hand out copies of The Red & Black at high-traffic areas on campus. HAND-TO-HAND FLYERING Want to get your message directly into the hands of students? Our team will insert flyers into papers handed out on campus. Distribute up to 500 flyers per session to promote your specials or build your brand. SOURCES: Google Analytics, August 1, 2017 July 31, 2018; Twitter Analytics, Facebook Insights, Hootsuite, August 2018. MailChimp Reports. Data as of Aug. 31, 2018
the years redandblack.com SARAH CARPENTER/STAFF SATURDAY, MAY 5, 2018 A5 LAST SUPPER GRAPHIC BY SARAH CARPENTER WEDNESDAY, APRIL 25 5PM HERTY FIELD Free food, music, special appearances by Hairy Dawg and the UGA cheerleaders and more! Special Print Editions Published on Thursdays during the regular academic year, the weekly print edition of The Red & Black provides readers with in-depth reporting and striking photography. The print issue emphasizes the week s big stories, complementing our daily online breaking news, culture and sports coverage. The print edition is distributed at more than 100 locations around Athens and on the UGA campus. Special Issues & Extra Editions Don t miss a chance to be in these special editions Athenscape, Aug. 9, 2018 Reach more than 5,000 incoming freshmen and welcome students back to school in this special edition. 18,000 total distribution Football Home-Game Special Issues Aug 30, Sept. 13, Sept. 27, Oct. 4, Nov. 8, Nov. 15 2018 plus bonus Saturday distribution Get home-game previews from our award-winning sports desk. Extra copies distributed on Saturdays. 16,000 total distribution per issue 125th Anniversary Special Issue, Nov. 29, 2018 Student life and the history of UGA through the pages of The Red & Black. A special collectors issue. 12,000 total distribution G-Day Preview, April 19 and 21, 2018 Reach students, alumni and fans coming to town for the spring football scrimmage game with a preview issue distributed on both Thursday and game day. 16,000 total distribution Graduation Issue, May 11, 2019 Congratulate the class of 2019, reach parents and family in town for the weekend, and connect with students who will remain in Athens over the summer with this bonus issue published the morning after graduation. 8,000 total distribution AthFest Preview, June 21, 2019 Stay in front of the thousands of music and arts fans who flock to Athens for the multi-day festival. 12,000 total distribution Athenscape, August 8, 2019 Reach more than 5,000 incoming freshmen and welcome students back to school in this special edition. 18,000 total distribution Championship Editions? We can t predict how the team will do, but we can tell you that if history repeats itself, The Red & Black will produce extra editions during the 2018 post-season as we did in 2017. Vol. 125, No. 36 Athens, Georgia A3 BUSINESS BOOM AthFest weekend breaks the summer slump for downtown businesses THURSDAY, JUNE 21, 2018 A4 22 YEARS LATER... Locals reflect on AthFest performances through A7 FAMILY AND FRIENDS Athens-based band headlines hometown festival on June 23 2018 A8 FESTIVAL GEAR A list of must-have essentials you ll need at AthFest Glory, glory to graduates Graduates talk about where they would go for their last meal in Athens FRIDAY JUNE 22 9 PM A9 A HISTORIC SEASON Football moments that Taking a look back at the defined a memorable season past four years at UGA A10 MAKING MEMORIES A11 ATHENS BUCKET LIST YOUNG ALUMNI NIGHT AT SWEETWATER BREWING CO. alumni.uga.edu/sweetwater EXTRA! A7 Four players to look out for on G-Day A10 Things to do before and after the game A5 Column: Fromm is, unquestionably, Georgia s QB Your summer to-do list before leaving Athens G-DAYAfter a historic season, this G-Day brings high expectations Special Preview Issue SENIOR SEND-OFF GATHER TO CELEBRATE THE CLASS OF 2018 A2 REDEEMED Georgia avenges regular season loss to Auburn to claim SEC title EXTRA! Athens, Georgia SUNDAY, DECEMBER 3, 2017 redandblack.com Georgia beats Auburn 28-7 in Atlanta for first SEC title since 2005 A3 FRESHMAN PHENOM Quarterback Jake Fromm settles in after rocky start in championship game 2017 SEC CHAMPIONS A4/A5 AWARD SEASON Our football writers gave out postseason superlatives to Georgia players REANN HUBER/ ASSISTANT PHOTO EDITOR A7 SAYONARA SENIORS Who steps up for Georgia after seniors like Nick Chubb and Lorenzo Carter leave? This student newspaper is far superior to many community newspapers. Excellent writing, content, photography and design. The Red & Black is out of its league in a really good way. Judge s Comments, Georgia College Press Association Awards
redandblack.com The Red & Black was the first big-college news organization to go digital-first, and our site delivers news, culture and sports coverage for the UGA and Athens communities around the clock and all year long. Ads on our site allow you to connect with tens of thousands of readers daily. Leaderboard/Mobile Banner 728 x 90 pixels $500/week Premium Square $500/week Center Square $150/week TOP LEADERBOARD $500/WEEK Appears at top of all pages of the site 728 x 90 banner on desktop and tablet; 300 x 50 banner on mobile Limited to 4 advertisers 35,000 50,000 impressions/week CTR: 1.2-1.7% PREMIUM SQUARE $500/WEEK Attention on every page of the site with high-profile top-right placement 300 x 250 mobile-friendly size Limited to 4 advertisers 35,000 50,000 impressions/week CTR: 0.5-0.7% CENTER SQUARE $150/WEEK Attention on every page of the site 300 x 250 mobile-friendly size 35,000 50,000 impressions/week CTR: 0.5-0.7% HIGH VISIBILITY IN-ARTICLE ADS 300 x 250 ads appear after the first three paragraphs in an article. Mobile-friendly with high reader visibility. 25,000-40,000 impressions/week CTR: 0.6% Photo Gallery $100/week Run of Site $400/week Sports $200/week Culture $150/week In-Article $400/week ROS $200/week Sports $150/week Culture USER-FRIENDLY PHOTO GALLERY ADS $100/WEEK Attention-getting 300 x 250 ads appear after every five images in a photo gallery and offer great visibility surrounded by our popular content Select from: Sports or Run of Site Who visits redandblack.com? 2.4 million users 6.5 million pageviews 65% mobile 53/47 male/female 21% 18-24 45% 18--34 August 2017 - July 2018, Google Analytics
Email Newsletters & Blasts Subscribers to our email newsletters are eager to get news and updates from The Red & Black, and this creates a welcoming environment for sponsorship ads, priced for every budget. Readership includes students, staff and faculty, alumni and Athens residents. Top Sponsorship Banner $200/week DAILY HEADLINES EMAIL NEWSLETTER Sent Monday-Friday to 6,000+ subscribers (for a total of 30,000+ emails weekly), this newsletter highlights news, photos and videos at redandblack.com. Three spots available: Top Sponsorship Banner : $200/week Center Square Ad : $100/week Lower Sponsorship Banner : /week Newsletter Sponsorship Center Square $100/week WEEKEND PREVIEW EMAIL NEWSLETTER This Thursday newsletter offers an at-a-glance look at the best concerts, arts events and more. It s the companion to our in-print Weekend Preview page. Available to one exclusive sponsor for per week SPORTS UPDATE EMAIL NEWLETTER(S) In spring, this Monday newsletter gives a recap of what s happened across all Georgia sports. During the fall football season, the newsletter includes a Friday pre-game and Monday post-game edition. Available to one exclusive sponsor for $100 Lower Sponsorship Banner /week EXCLUSIVE CUSTOMIZED EMAIL BLAST Let readers know about discounts, promotions and deals. We offer one special-offer email per week and will help you craft and design a creative message to connect with your customers. Available at $250 per blast.
Social Media There s no better way to connect with our digital-savvy audience than through social media! We offer a variety of sponsored social posts and unique embedded social media placement on our site through Friends to Follow. Looking for something unique? Let our team work with you to develop new and original social marketing solutions. SPONSORED FACEBOOK POST $100 We will share a post with our 19,000 Facebook fans across two accounts. Additional paid boosting is included. SPONSORED TWITTER POST $100 We will share a post with our 44,000 Twitter followers across two accounts. FACEBOOK & TWITTER BUNDLE $150 We will share a post with our more than 63,000 followers across mutliple accounts. Customized verbiage for each platform. FRIENDS TO FOLLOW EMBEDDED SOCIAL MEDIA ON OUR WEBSITE Our Friends to Follow program is the ultimate in customized messaging to our readers. Through an embedded widget on the site, your social feeds display in an attention-getting 300 x 600 pixel spot, updating as often as you update your feeds. You can pin posts, customize the feed, and select the design and color scheme you prefer. You also can access reporting on your feeds impressions and engagement. Three positions available:» Homepage: $150/week» Sports/Football Pages: $150/week» Culture Pages: $100/week The Red & Black on Social 44,000 followers on Twitter 19,000 fans on Facebook 6,675 followers on Instagram
Specialty Publications Housing Fair Digest January Ampersand Magazine March, October University of Georgia Visitors Guide March, July Eat & Drink Athens GA November, May UGA 101 June Athenscape August Tailgate Guide August An indispensable resource for students moving off campus Includes: Floor plans, amenities, pictures along with a directory of related services such as laundry, housecleaning and insurance 2,000 copies: Distributed at the January Red & Black Housing Fair event Ad Deadline: early January Award-winning and in-depth feature coverage from The Red & Black Includes: Arts, music, fashion, community, food and more. We like to say that this magazine puts the and in Red & Black. Focused toward upperclassmen and Athens residents 5,000 copies: Distributed on campus and around Athens Ad Deadlines: Three weeks prior to publication date. For parents, tourists, campus visitors, freshmen, alumni, students and fans Includes: All the essentials of a visit to the Classic City with features on landmarks, restaurants, local shopping, hotels, and must-see sights on UGA s campus. Distributed twice yearly at hotels, shops, visitors centers, retailers and select Georgia Tourism welcome centers 40,000 copies: We distribute 20,000 of each issue Ad Deadlines: Early February for Spring/Summer; Early July for Fall/Winter A total guide to the Classic City s restaurants, bars, breweries and more Includes: Listings favorite restaurants, directory of classic college town bars, local farmers markets and favorite on-campus eats. Plus: Guides to breweries and local beers. Distributed throughout Athens. 20,000 copies: We will distribute 10,000 of each edition Ad Deadline: mid October for Fall/Winter issue; early April for Spring/Summer issue The essential guide for freshmen and their parents Includes: This guide includes everything from dorm room gear to textbook purchases to having fun in Athens with lively coverage by students for students. It includes a bonus section for UGA parents. 7,000 copies: Distributed by hand at all 20+ summer orientation sessions Ad Deadline: Late April The ultimate back-to-school guide Covers: Shopping, dining, entertainment, campus essentials and updates on what happened over the summer along with a football season sneak preview 18,000 copies: Mailed to on-campus residence halls and major off-campus apartment developments prior to move-in; distributed on campus on first day of fall semester Ad Deadline: Mid July The essential guide to game day traditions Includes: Recipes, tips, game day map, tailgating style and more. 10,000 copies: Distributed in hotels, visitors centers, hand-to-hand on campus and on game days and at retail locations throughout Athens Ad deadline: Early August HOUSING FAIR 2018
2018-2019 Print Schedule The Red & Black publishes a weekly edition each Thursday of the regular academic year. Issues are not published during the weeks of Thanksgiving and Spring Break and during Winter break. The ad deadline for each issue is the Monday of that week, e.g. Monday, Aug. 13 for the Thursday, Aug. 16 edition. WEEKLY PAPER REGULAR ISSUES Fall Semester 2018 1. Thursday, Aug. 16 17. Thursday, Jan. 10 2. Thursday, Aug. 23 18. Thursday, Jan. 17 3. Thursday, Aug. 30 (Football preview) 19. Thursday, Jan. 24 4. Thursday, Sept. 6 20. Thursday, Jan. 31 5. Thursday, Sept. 13 (Home-game issue) 21. Thursday, Feb. 7 WEEKLY PAPER REGULAR ISSUES Spring Semester 2019 6. Thursday, Sept. 20 22. Thursday, Feb. 14 7. Thursday, Sept. 27 (Home-game issue) 23. Thursday, Feb. 21 8. Thursday, Oct. 4 (Home-game issue) 24. Thursday, Feb. 28 9. Thursday, Oct. 11 25. Thursday, March 7 10. Thursday, Oct.18 26. Thursday, March 21 11. Thursday, Oct. 25 27. Thursday, March 28 12. Thursday, Nov. 1 28. Thursday, April 4 13. Thursday, Nov. 8 (Home-game issue) 29. Thursday, April 11 14. Thursday, Nov. 15 (Home-game issue) 30. Thursday, April 18 15. Thursday, Nov. 29 (125th Anniversary Special Issue) 31. Thursday, April 25 (G-Day Special Issue) 16. Wednesday, Dec. 5 (Reading Day) 32. Wednesday, May 1 (Reading Day) Fall 2018 SPECIAL PUBLICATIONS 2018-2019 Visitors Guide Fall/Winter 2018 Ad Deadline: July 15, 2018 Distribution: Aug. 1, 2018 Tailgate Guide 2018 Ad Deadline: Aug. 5, 2018 Distribution: Aug. 30, 2018 Ampersand Magazine Fall/Winter 2018 Ad Deadline: Oct. 5, 2018 Distribution: Oct. 24, 2018 Eat & Drink Athens, GA Fall/Winter 2018 Ad Deadline: Oct. 12, 2018 Distribution: Nov. 15, 2018 Spring 2019 Housing Fair Digest 2019 Ad Deadline: Jan. 4, 2019 Distribution: Jan. 15, 2019 Visitors Guide, Spring/Summer Ad Deadline: Feb 8, 2019 Distribution: March 1, 2019 Ampersand Magazine Spring/Summer Ad Deadline: Feb. 22, 2019 Distribution: March 8, 2019 Eat & Drink Athens GA Spring/Summer 2019 Ad Deadline: April 5, 2019 Distribution: May 1, 2019 Summer 2019 UGA 101 Ad Deadline: April 26, 2019 Distribution: June 3, 2019 A5 A10 Things to do before and after the game Column: Fromm is, unquestionably, G Q SEC CHAMPIONSHIP PREVIEW A7 DECEMBER 2, 2017 4:00 P.M. Four players to look out for on G-Day MERCEDES-BENZ STADIUM, ATLANTA SATURDAY, MAY 5, 2018 Glory, glory to graduates G-DAYAfter a historic season, this G-Day brings high expectations SPECIAL ISSUE NOVEMBER 30, 2017 Special Preview Issue EXTRA! Special Issues and Extra Editions Athenscape Back to School 2018 Aug. 9, 2018 125th Anniversary Issue Nov. 29, 2018 Football Championship/Bowl Game Issues TBD G-Day Special Issue April 25, 2019 Graduation Issue 2019 Saturday, May. 11, 2019 AthFest Preview June 19, 2019 Athenscape Back to School 2019 Aug. 5, 2019 Fall 2019 Visitors Guide Fall/Winter 2018 Ad Deadline: July 12, 2019 Distribution: July 29, 2019 Athenscape 2019 Ad Deadline: July 15, 2019 Distribution: Aug. 8, 2019 Tailgate Guide 2019 Ad Deadline: Aug. 9, 2019 Distribution: Aug. 29, 2019 Ampersand Magazine Fall/Winter 2019 Ad Deadline: Oct. 4, 2019 Distribution: Oct. 23, 2019 Eat & Drink Athens, GA Fall/Winter 2019 Ad Deadline: Oct. 18, 2019 Distribution: Nov. 21, 2019
Charlotte Norsworthy Lead Enterprise Reporter notice, the mother said. public school system, the university and local She s in her 30s and unemployed. It s been difficult to nail down a job since she graduated from government to initiate structural change. From the front porch of his house in the Parkview Extension affordable housing community on Baxter Street, a Clarke Middle School But students get those. dent garden outside of Clarke Middle School on I ve applied to hotels, downtown she said. Wick Prichard picked collard leaves from a stu- student can watch as University of Georgia stu- Her story is not uncommon in Clarke County, Baxter Street on Monday, as he does every week, where the poverty rate sits well above the national average despite housing the state s flag- Prichard is the coordinator of Grow It Know to sell at a picnic table outside the school. Glued to a cell phone, the 11-year-old seemed unphased. But his mother said they both recognize the clear discrepancy between what UGA him, achieving economic mobility will involve District and UGA Extension that seeks to help ship institution. But for her son and others like It, a program through the Clarke County School students own and what children in affordable several hurdles, the first of which involves graduating from high school. and address issues of poverty and food insecu- students in the public school system understand housing have access to. You see students walk by every day with so As poverty becomes a growing concern to locals and advocates, many are calling upon rity. much. Bookbags, nice shoes kids living here the dents walk by. Clarke Central. GRAPHIC BY SARAH CARPENTER SEE ATHENS PAGE A4 Frequency Discounts All successful ad campaigns, regardless of your budget, have one thing in common frequency. The more times your ad appears, the more impressions it makes. The Red & Black offers discounts that allow you to build that all-important frequency and save you money! 12-Month Frequency Packages For larger advertisers and those who plan a year s marketing budget in advance, this is an effect way to plan your campaigns and maximize your savings. Your account executive will work with you to create a package of advertising, giving you discounts based on the number of ads booked. You can select from any regular ads in any of our publications or digital platforms. All frequency contracts last one year from the date of your first insertion. Order 40 ads to run in the fall and spring? You can save 40% if you place new ads in the summer. Semester Packages For small businesses and those with a focused seasonal strategy, we offer semester packages that make booking and budgeting simple with savings of more than 30% on our standard products. Extend your savings! In addition to one of these packages, you can order 4 additional ads in any of our publications or platforms at a 20% discount. Business Card 3.2 x 2 Small Square 3.2 x 3 Index Card 4.9 x 3 Eighth Page 3.2 x 8 Quarter Page 4.9 x 10.5 2018-2019 SEMESTER PRINT PACKAGES Price Per Week at Open Rate Price Per Week with Package Deal Total 16-Issue Package Cost Total Savings $50 $800 $560 $125 $1,200 $800 $210 $150 $2,400 $960 $350 $250 $4,000 $1,600 $650 $500 $8,000 $2,400 PLUS: Up to 4 additional ads, in any size in any publication or digital platform at 20% off the open rate. 2018-2019 SEMESTER DIGITAL PACKAGES Save 10% when you commit to 10 ads Save 20% when you commit to 20 ads Save 30% when you commit to 30 ads Save 40% when you commit to 40+ ads Vol. 125, No. 30 Athens, Georgia 64% of students at Clarke Middle School qualify for free or reduced lunch In 2017, the Clarke County School District reported a graduation rate of 80% THURSDAY, APRIL 12, 2018 Athens next generation OBITUARIES Poverty rate in community persists In 2016, the poverty rate in Clarke County was 35% 8,121 of those in poverty in 2016 were under 18 years old Hurdles and helping hands On deadline from Athens, Georgia, since 1893 redandblack.com UGA remembers two active community leaders UGA alumnus Ed Benson dedicated life to mentoring Athens UGA professor Karen Tinsley advocated for Georgia affordable SATURDAY, MAY 5, 2018 Glory, glory to graduates EXTRA! Price Per Week at Open Rate Price Per Week with Package Deal Total 16-Issue Package Cost Total Savings Facebook Post $100 $60 $960 $640 Vol. 125, No. 36 Athens, Georgia THURSDAY, JUNE 21, 2018 redandblack.com 2018 Center Square Banner Ad $150 $100 $1,600 $800 In-Article Ad, Run of Site $400 $300 $4,800 $1,600 Top Leaderboard $500 $350 $5,600 $2,400 728x90/300x50 pixels PLUS: Up to 4 additional ads, in any size in any publication or digital platform at 20% off the open rate.
All Rates & Sizes 2018-2019 Print THE RED & BLACK, ATHENSCAPE, EXTRA EDITIONS 10X 20X 30X 40X AD UNIT DIMENSIONS OPEN 10% 20% 30% 40% Full Page * 10 x 21 $1,600 $1,440 $1,280 $1,120 $960 Half Page * 10 x 10.5 horizontal 4.9 x 21 vertical $1,100 $990 $880 $770 $660 Quarter Page * 4.9 x 10.5 vertical $650 $585 $520 $455 $390 Eighth Page 3.2 x 8 vertical $350 $315 $280 $245 $210 Index Card 4.9 x 3 horizontal $210 $189 $168 $147 $126 Small Square 3.2 x 3 $125 $112 $100 $87 Business Card 3.2 x 2 $76 $68 $59 $51 Front Banner * 10 x 2 $500 $450 $400 $350 $300 Sports Banner * 10 x 2 $400 $360 $320 $280 $240 Culture Banner * 10 x 2 $350 $315 $280 $245 $210 Puzzle Display * 4.91 x 8 $400 $360 $320 $280 $240 Puzzle Sponsor 4.91 x 1 $68 $60 $53 $45 * = Free Color; for all other ads, $25 for spot color and $50 for full color Ampersand Magazine Eat & Drink Athens GA Housing Fair Digest SPECIALTY PUBLICATIONS FULL PAGE HALF PAGE QUARTER PAGE EIGHTH PAGE COVER/MAP POSITIONS $820 7.375 x 9.75 $820 4.625 x 10 $500 5.5 x 8.5 Tailgate Guide $820 4.625 x 10 UGA 101 $820 4.625 x 10 University of Georgia Visitors Guide $1,500 7.375 x 9.75 $480 7.375 x 4.75 H 4.75 x 9.75 V $480 4.625 x 5 $250 5.5 x 4.25 $480 4.625 x 5 $480 4.625 x 5 $1,045 7.375 x 4.75 H 4.75 x 9.75 V $315 3.5 x 4.75 $315 4.625 x 2.5 H 2.25 x 5 V $250 3.5 x 2.25 Back Cover $1,500 Inside Front $1,000 Inside Back $1,000 N/A Back Cover $1,500 Inside Front $1,000 Inside Back $1,000 N/A N/A Back Cover $1,500 Inside Front: 0 $315 4.625 x 2.5 H 2.25 x 5 V $315 4.625 x 2.5 H 2.25 x 5 V $595 3.5 x 4.75 INSERTS, FLYERS AND POST-ITS N/A Back Cover $1,500 Inside Front $1,000 Inside Back $1,000 N/A Back Cover $2,300 Inside Front $1,950 Inside Back $1,950 Map Front: $1,000 Map Back: $1,000 $325 3.5 x 2.25 Back Cover $4,995 Inside Front $2,000 Inside Back $2,000 Map Front: $1,700 Map Back: $1,700 TYPE QUANTITY SIZE PRICE LEAD-TIME Insert included in weekly paper or special edition of The Red & Black Hand-to-Hand Flyer inserted in papers distributed on campus Front-Page Postit Note on A1 10,000 11 x 11 max 4 x 6 min $950 produced by advertiser $1,500 produced by Red & Black; 5 x 7 $1,750 produced by Red & Black; 8.5 x 11 500 11 x 11 max $250 produced by advertiser $450 produced by Red & Black; 8.5x11 Delivered to printing plant Monday prior to publication 10 days lead-time for inserts produced by Red & Black Deliver to Red & Black Tuesday prior to distribution 10,000 3 x 3 $875 Artwork approved 10 days prior to distribution Digital NEWSLETTER SPONSORSHIPS Daily Headlines Top Banner Daily Headlines Center Square Daily Headlines Lower Banner Weekend Preview Banner Sports Update Banner Special Offer custom email blast SOCIAL MEDIA Sponsored Post (Choose Facebook or Twitter) Facebook+Twitter Bundle Friends to Follow: Homepage Friends to Follow: Culture Friends to Follow: Sports ONLINE BANNER ADS Top Leaderboard/Mobile Banner 728 x 90; 300 x 50 pixels Premium Square Center Square: Run of Site In-Article Square: Run of Site In-Article Square: Sports In-Article Square: Culture Photo Gallery: Run of Site Photo Gallery: Sports $500 $500 $150 $400 $200 $150 $100 $100 $200/week $100/week /week /week $100/week $250/blast $100/post $150/post $150/week $150/week $150/week REGULAR DEADLINES WEEKLY PRINT Insertion Orders: Monday prior to Thursday issue, 4 p.m. Camera ready artwork: Tuesday prior to Thursday issue, 4 p.m. WEEKLY DIGITAL ADS Insertion Orders and all materials due Friday at 2 p.m. prior to week ad runs (weeks start on Mondays) FORMATS PRINT The ideal camera-ready format is 300 dpi print-quality PDF. For ads we create, we prefer editable PDFs or AI or EPS logo files and high-res JPGs or TIFs. DIGITAL All files should be 72 dpi and meet pixel dimensions noted above. PNG, GIF or JPG files for banner ads; MP4 files for video ads.
Print Positions & Pricing FREE COLOR SPOTS PAID COLOR OR BLACK & WHITE Debriefing SAVINGS SECTION Opinion Culture NEWS BRIEFS NEWS ARTICLES FRONT PAGE STORY JUMPS HERE NEWS ARTICLES NO ADS $1100 $1100 PUZZLE $400 $210 $210 $500 $350 A1 A2 A3 A4 A5 A6 A7 A8 Sports Playbook SAVINGS SECTION Football Preview Showcase Weekend Preview SPORTS STATS AND NEWS B1 JUMPS HERE PHOTO FEATURE $1,600 PUZZLE $400 $125 $350 $350 $350 $650 $650 PUZZLE $400 $400 $125 B1 B2 B3 B4 B5 B6 B7 B8 SPORTS SECTION POSITIONS ARE AVAILABLE BY RESERVATION ONLY FOR THE SPECIAL HOME-GAME ISSUES OF AUG. 30, SEPT. 13, SEPT. 27, OCT. 4, NOV. 8, NOV. 15 Front Page Post-It Note $875 one per issue Inserts 11 x 11 maximum; 4 x 6 minimum Limit 3 per issue $950-$1,750