OPINION POLL EUROPEAN UNION, RUSSIA AND THE UNITED STATES OF AMERICA IN THE EYES OF THE CITIZENS OF SERBIA IMAGES AND PREFERENCES OF THE CITIZENS OF SERBIA, AGES 18 TO 35 1 2015 Ipsos. SERBIA, FEBRUARY 2016.
METHODOLOGY Data collection period: 02. - 06. February, 2016. Target group: Citizens of Serbia, ages 18 to 35 Data collection method: Sample framework: Sample type: Stratification and post-stratification Sample size: 615 2 2015 Ipsos. Telephone survey (CATI) Registered fixed telephone numbers Two-phased, stratified, representative sample: Selection of households random sample; selection of respondents within households quota sample Six geo-economical regions; type of settlements, gender and age groups (allocation proportionate to the stratum size)
1 PREFERENCES Content CULTURE AND ENTERTAINMENT EDUCATION, WORK, HEALTHCARE MODEL OF THE COUNTRY IN WHICH WE WOULD LIVE 2 3 (SOME) IDEAS ABOUT THE EUROPEAN UNION, RUSSIA AND THE UNITED STATES OF AMERICA ALLIANCE WITH RUSSIA? WHAT DOES IT IMPLY? 3 2015 Ipsos.
CONTEXT: EVALUATION OF THE GENERAL IMPRESSION OF THE EU, RUSSIA AND THE USA OF THE CITIZENS OF SERBIA, AGES 18+ 4 2015 Ipsos.
Feb-08 Mart - 08 Maj - 08 Jun-08 Jul-08 Avg-08 Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 Maj - 09 Jun - 09 Jul - 09 Avg - 09 Sep - 09 Oct - 09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 Maj-13 Jun-13 Jul-13 Avg-13 Sep-13 Okt-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 Maj-14 Jun-14 Jul-14 Avg-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 GENERAL IMPRESSIONS (RATINGS ON A SCALE 1 TO 5): PERCENTAGE OF RATINGS 4 AND 5 80 70 60 50 Energy agreement 54% Rusija Russia Evropska European Unija Union SAD USA Visit of President Medvedev 53% Russian humanitarian aid to Kosovo - Jarinje 56% Military parade, Putin 57% 63% Lavrov in BG, OSCE conference 72% South Stream 62% 40 47% 30 31% 36% 20 10 0 5 2015 Ipsos.
1. PREFERENCES 6 2015 Ipsos.
CULTURE AND ENTERTAINMENT 7 2015 Ipsos.
THE EU AND USA ARE EVIDENTLY DOMINANT IN THE SELECTION OF CULTURE AND ENTERTAINMENT Base: those who have a choice What country does your favorite foreign come from? 5% 7% 4% 84% 15% 21% 3% 1% 3% 21% 34% 59% 30% 5% 5 % 22% 34% 57% 4% 13% 1% 2% 7% 18% 13% 15% 5% 2% 14% 1% 60% 50% Ne zna Doesn t Other Russia USA Drugo Rusija SAD 41% 37% 34% 31% 22% 20% EU EU Car Marka brand Actor, Glumac, utomobila actress glumica 8 2015 Ipsos. Singer, Pevač, band Athlete Sportista, Fashion Modni designer Author Pisac, Film TV series Film TV serija pevačica, bend sportiskinja dizajner, spisateljica dizajnerka
THE EU AND USA ARE EVIDENTLY DOMINANT IN THE SELECTION OF CULTURE AND ENTERTAINMENT Base: only those who have a choice What country does your favorite foreign come from? 7% 4% 1% 1% 4% 8% 6% 2% 4% 2% 4% 4% 2% 17% 8% 28% 32% 52% 20% 70% 69% 88% 79% 17% 1% 59% Other Russia USA Drugo Rusija SAD 53% 47% 43% 25% 25% 23% EU EU Car Marka brand utomobila 9 2015 Ipsos. Fashion Modni designer Athlete Sportista, Author Pisac, Singer, Pevač, band Actor, Glumac, Film TV series TV serija dizajner, sportiskinja spisateljica pevačica, bend actress glumica dizajnerka
OUT OF 8 AREAS OF ENTERTAINMENT AND CULTURE, 77% DID NOT CHOSE RUSSIA IN ANY OF THEM If you could chose, which car brand would you chose? What country does your favorite foreign come from...? 12% 12% 41% 42% 22% 7 7 do to 8 choices izbora 55 do to 6 choices izbora 42% 34% 77% 3 3 do to 4 choices izbora 1 do 1 to 23 izbora choices 3% 13% EU SAD USA Russia Rusija Ni Not jedan a single izbor choice 10 2015 Ipsos.
EDUCATION, WORK, HEALTHCARE 11 2015 Ipsos.
MOST YOUNG PEOPLE CHOOSE WESTERN COUNTRIES, ESPECIALLY WHEN IT COMES TO THE COUNTRY IN WHICH THEY WOULD WORK If you had a chance to go to study/ professional advance training/ specialization and if you could choose one of the universities in Russia, America USA, or one of the countries of Western Europe, what would you choose? If you or a member of your family should need a medical treatment or surgery, to which country would you first go for treatment? And when it comes to work, if in certain circumstances you could choose to work for a while in Russia, America USA, or one of the countries of Western Europe, what would you chose? 22% 26% 22% 28% 76% 71% 54% 58% 39% 14% 43% 44% Ne zna Doesn t Rusija Russia SAD USA EU 12 2015 Ipsos. Posao Education Školovanje Lečenje Work Treatment
MODEL OF THE COUNTRY IN WHICH WE WOULD LIVE 13 2015 Ipsos.
THE WEST IS DOMINANT AS THE MODEL OF A COUNTRY IN WHICH YOUNG PEOPLE WOULD LIKE TO LIVE If you moved away to live in another country, and if you could again choose between Russia, USA and one of the countries of Western Europe, what would you choose? 2% 4% 19% 27% And when it comes to Serbia and if you could choose the model for the construction of a country in which you would like to live, which country would you choose as the model for Serbia if you could choose between Russia, USA and one of the countries of Western Europe? Ne zna Doesn t 23% 11% 79% 70% 56% 59% Rusija Russia SAD USA EU Zemlja u koju bi se iselili The country you would move to Model izgradnje Srbije The model for construction of Serbia 14 2015 Ipsos.
2. (SOME) IMAGES ABOUT THE EUROPEAN UNION, RUSSIA AND UNITED STATES OF AMERICA 15 2015 Ipsos.
IMAGES ABOUT LIFE STANDARD, HUMAN RIGHTS AND FREEDOM OF THE MEDIA 16 2015 Ipsos.
VAST MAJORITY BELIEVES THAT THE LIFE STANDARD IS HIGHER IN WESTERN EUROPE AND NORTH AMERICA THAN IN RUSSIA As far as you, what would you say, is the life standard of the population higher... IN RUSSIA OR IN WESTERN EUROPE 7% Ne Doesn t zna IN NORTH AMERICA (USA AND CANADA) OR IN RUSSIA Ne zna Doesn t 73% EU 74% North Severna America Amerika Rusija Russia Rusija Russia 20% 20% 17 2015 Ipsos.
MAJORITY THINKS THAT ALTERNATIVE ENERGY SOURCES ARE USED MORE IN WESTERN EUROPE AND NORTH AMERICA THAN IN RUSSIA Where are alternative energy sources, such as wind and solar energy, used more IN RUSSIA OR IN WESTERN EUROPE 9 % Doesn t Ne zna IN NORTH AMERICA (USA AND CANADA) OR IN RUSSIA 14% Ne zna Doesn t 65% EU 65% Severna North America Amerika 26% Rusija Russia 21% Rusija Russia 18 2015 Ipsos.
MAJORITY THINKS THAT BIRTH RATE IS HIGHER IN RUSSIA THAN IN WESTERN EUROPE, BUT THAT IT IS HIGHER IN THE USA THAN IN RUSSIA Where is the higher birth rate percentage of live births against the population IN RUSSIA OR IN WESTERN EUROPE 9% IN THE USA OR IN RUSSIA 2% 39% Ne Doesn t zna 54% Ne Doesn t zna EU EU SAD USA 52% Rusija Russia 40% Rusija Russia 19 2015 Ipsos.
MAJORITY THINKS THAT THE EU GIVES MORE DONATIONS FOR REFUGEES THAN RUSSIA, BUT THAT RUSSIA GIVES MORE THAN THE USE Who gives more donations for refugees worldwide RUSSIA OR WESTERN EUROPE THE USA OR RUSSIA 9% 12% 65% Doesn t Ne zna EU EU 39% Ne zna Doesn t SAD USA 26% Rusija Russia 49% Rusija Russia 20 2015 Ipsos.
VAST MAJORITY THINKS THAT FREEDOM OF THE MEDIA FREEDOM OF SPEECH IS HIGHER IN THE EU AND USA THAN IN RUSSIA Where is more present freedom of the media and freedom speech, criticism of the government IN RUSSIA OR IN THE EU IN THE USA OR IN RUSSIA 8% 6% Ne Doesn t zna Ne Doesn t zna 76% EU EU 76% SAD USA 16% Rusija Russia 18% Rusija Russia 21 2015 Ipsos.
MAJORITY THINKS THAT HUMAN RIGHTS ARE RESPECTED MORE IN THE EU AND USA THAN IN RUSSIA, BUT THE DIFFERENCE IS MUCH BIGGER IN FAVOR OF THE EU THAN THE USA Where are human rights respected more? IN RUSSIA OR IN THE EU IN THE USA OR IN RUSSIA 5% 6% 64% Ne Doesn t zna 52% Ne Doesn t zna EU EU SAD USA 31% Rusija Russia 42% Rusija Russia 22 2015 Ipsos.
IDEAS ABOUT WAR AND VICTIMS 23 2015 Ipsos.
YOUNG PEOPLE ARE SOMEWHAT BETTER INFORMED ABOUT THE STATUS OF CRIMEA THAN ABOUT THE MILITARY INTERVENTION OF RUSSIA IN SYRIA Have the Russians been hitting civilian targets in their military intervention in Syria? What status was given to Crimea after the conflict between Ukraine and Russia in 2014? 34% Ne zna 39% 27% Doesn t Ne No Da Yes 28% 20% 42% 9% Ne Doesn t zna Drugo Other Crimea has become an Krim je postao nezavisna independent country država Rusija Russia je has proglasila proclaimed aneksiju annexation Krima of Crimea Krim Crimea je ostao has remained deo a Ukrajine part of Ukraine 24 2015 Ipsos.
ONLY 18% KNOW THAT RUSSIA WAS IN WAR IN AFGHANISTAN FOR 9 YEARS AT THE END OF THE LAST CENTURY Who waged war in Afghanistan for 9 years at the end of the 20th century? 51% 29% Ne zna Doesn t Drugo Other NATO Kina China SAD USA How many civilians lost their lives in that war? (Those who mentioned Russia, 18%) 21% 2% 13% 26% 16% Ne Doesn t zna Više More od than 2 two miliona ljudi jedan One to two do dva million miliona Nekoliko A few hundred stotina hiljada 50 to 100 thousand do 100 hiljada million people thousand 18% Rusija Russia 21% 10 do to 50 thousand hiljada 25 2015 Ipsos.
MORE THAN A THIRD COULD NOT MENTION A SINGLE COUNTRY WHERE NATO HAS BEEN AT WAR SINCE ITS FOUNDATION Where has NATO been at war worldwide since its foundation? Serbia Iraq Afghanistan Syria Libya Iran 26 2015 Ipsos. Srbija Irak Avganistan Sirija Libija Iran Bosnia and Herzegovina Bosna i Hercegovina Vietnam Vijatnam Ukraine Ukraina Yugoslavia Korea Jugoslavija Croatia Koreja Kosovo and Metohija Hrvatska Somalia Kosovo i Metohija Pakistan Somalija Egypt Pakistan Russia Egipat Israel Rusija Montenegro Izrael Doesn t Crna Gora Ne zna 9% 7% 6% 3% 3% 3% 2% 2% 2% 2% 2% 2% 2% 1% 17% 24% 22% 29% 36% 49%
IDEAS ABOUT THE NUMBER OF VICTIMS OF STALIN S REGIME ARE VERY MUCH DIVIDED, BUT 46% OF ESTIMATES ARE WITHIN THE RANGE FROM TENS OF THOUSANDS TO HUNDREDS OF THOUSANDS OF VICTIMS What was the number of victims of the Stalin s regime in Russia? 35% 46% 19% 6% 29% 24% 13% 9% Ne Doesn t zna Oko Around 50 miliona 50 million ljudi people Nekoliko A few million miliona Nekoliko A few hundred stotina thousand hiljada Between Između 50 and i 100 100 thousand hiljada Between Između 10 10 and i 50 50 thousand hiljada 27 2015 Ipsos.
ALMOST A QUARTER THINKS THAT MASS VIOLENCE AGAINST OWN CITIZENS, SIMILAR TO THE ONE FROM THE STALIN S REGIME, ALSO EXISTED IN WESTERN COUNTRIES Do you about a similar mass violence against own citizens by the government among Western countries? In what country? (Those who answered YES, 23%) MOST COMMON ANSWERS Germany Nemačka 75% Spain Španija 20% 78% NENO Francuska France 16% Italy Italija 11% 23% DA YES Great Velika Britain Britanija Doesn t Ne zna 6% 3% 28 2015 Ipsos.
3. ALLIANCE WITH RUSSIA WHAT DOES IT IMPLY AND WHAT DOES IT BRING TO SERBIA? 29 2015 Ipsos.
ALLIANCE WITH RUSSIA WHAT DOES IT IMPLY? 30 2015 Ipsos.
42% THINKS THAT ALLIANCE WITH RUSSIA WOULD IMPLY ADOPTION OF RUSSIAN LEGISLATION AND 74% OF THEM SUPPORTS THIS (WHICH MAKES 31% OF THE TOTAL POPULATION, AGES 18-35) Would alliance with Russia imply adoption of Russian legislation? Do you support this? (Those who answered YES, 42%%) 8% 50% Ne Doesn t zna 7% 18% Ne Doesn t zna NENO NeNO 74% 42% DAYES 31% of the population 18 to 35 Da YES 31 2015 Ipsos.
53% THINKS THAT ALLIANCE WITH RUSSIA WOULD IMPLY ADOPTION OF RUSSIAN POLITICAL SYSTEM AND 77% OF THEM SUPPORTS THIS (WHICH MAKES 42% OF THE TOTAL POPULATION, AGES 18-35) Would an alliance with Russia imply adoption of the Russian political system? Do you support this? (Those who answered YES, 53%%) 8% 40% Ne Doesn t zna 6% 17% Ne Doesn t zna 53% NE NO DA YES 77% 42% of the population 18 to 35 NeNo Da Yes 32 2015 Ipsos.
71% THINKS THAT ALLIANCE WITH RUSSIA WOULD IMPLY PRESENCE OF RUSSIAN MILITARY BASES IN SERBIA AND 80% OF THEM SUPPORTS THIS (WHICH MAKES 57% OF THE TOTAL POPULATION, AGES 18-35) Would an alliance with Russia imply presence of Russian military bases in Serbia? Do you support this? (Those who answered YES, 53%%) 7% 22% Ne Doesn t zna 2% 18% Ne Doesn t zna 71% NE NO DA YES 80% 57% of the population 18 to 35 Ne No Da Yes 33 2015 Ipsos.
82% THINKS THAT ALLIANCE WITH RUSSIA WOULD IMPLY SUPPORT TO RUSSIAN FOREIGN POLICY AND 78% OF THEM SUPPORTS THIS (WHICH MAKES 64% OF THE TOTAL POPULATION, AGES 18-35) Would an alliance with Russia imply support to Russian foreign policy? Do you support this? (Those who answered YES, 53%%) 5% 13% Ne Doesn t zna 5% 17% Ne Doesn t zna 82% NE NO DAYES 78% 64% of the population 18 to 35 Ne No Da Yes 34 2015 Ipsos.
VAST MAJORITY HAS NO IDEA OF WHAT ELSE THE ASSUMED ALLIANCE WITH RUSSIA WOULD IMPLY What else would the assumed alliance with Russia imply? (SPONTANEOUS ANSWERS) Economic cooperation Ekonomska saradnja 12% Increase in commodity trade Povedanje robno - trgovinskog prometa 7% Duty-free zones /Customs incentives / Visa-free regime Bescarinske zone / Carniske povlastice / Bezvizni 2% Više donacija More donations / humanitarane /humanitarian pomodi aid 2% Kulturna Cultural exchange razmena / / cooperation saradnja 2% Industrial development /connectedness Industrijski razvoj / povezanost 2% Government in Serbia (everything under Russian control) Vlast u Srbiji (sve pod ruskom kontrolom) 1% Student / work force exchange Razmena studenata / radne snage 1% Military Vojna support podrška / / protection zaštita 1% Investments in Serbia Investicije / Ulaganje u Srbiju 1% Participation in Russian military campaigns Učešde u Ruskim vojinim akcijama 1% Doesn t Ne zna 69% 35 2015 Ipsos.
ALLIANCE WITH RUSSIA WHAT DOES IT BRING TO SERBIA? 36 2015 Ipsos.
MAJORITY THINKS THAT ALLIANCE WITH RUSSIA WOULD HAVE POSITIVE EFFECTS, MOSTLY ON POSSIBILITY OF EMPLOYMENT (85% ) AND TRAVEL AND EDUCATION (83%), THE LEAST ON IMAGE OF SERBIA IN THE WORLD (56%) Would the assumed alliance with Russia improve / have positive effects or set back / have negative effects on... Possibilities for employment Mogudnosti za zapošljavanja Unapredio Improve Unazadio Set back Ne Wouldn t bi uticao affect Ne Doesn t zna 85% 9% 4% 3% Mogudnosti Possibilities putovanja for travel i školovanja and education mladih of young ljudi people Arrival Dolazak of foreign stranih investments investicija 83% 10% 74% 20% 3% 4% 2% 5% Political Političku stability stabilnost in the country u zemlji 73% 19% 2% 7% Stability in the Stabilnost region u region 62% 28% 2% 8% Democratization of the country Demokratizaciju zemlje 59% 27% 6% 9% Image of Serbia Imidž Srbije in the u world svetu 56% 35% 3% 6% 37 2015 Ipsos.
38 2015 Ipsos. THANK YOU FOR YOUR ATTENTION!